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Report for stephensmith.biz


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Traffic Rank

No Data available. (very low)
Traffic Rank is provided by Alexa

Visitors Localization

No data available.
Registering country code top level domains (ccTLD) can prevent potential competitors from taking advantage of your primary domain reputation. It is also one of the ways to improve country specific SEO and performance. (http://www.searchenginejournal.com/seo-without-boarders-a-guide-to-international-seo-nick-paterman/60092/)


We have located images with missing ALT attribute.
Number of images: 30
Missing alt tag: 24

List of images with missing ALT attributes:

  • http://www.stephensmith.biz/wp-content/uploads/2014/10/logo.png
  • http://www.stephensmith.biz/wp-content/uploads/2014/10/sector-pic-01-360x300.jpg
  • http://www.stephensmith.biz/wp-content/uploads/2014/10/sector-pic-02-360x300.jpg
  • http://www.stephensmith.biz/wp-content/uploads/2014/10/sector-pic-03-360x300.jpg
  • http://www.stephensmith.biz/wp-content/uploads/2014/10/sector-pic-04-360x300.jpg
  • http://www.stephensmith.biz/wp-content/uploads/2014/10/sector-pic-05-360x300.jpg
  • http://www.stephensmith.biz/wp-content/uploads/2014/10/sector-pic-06-360x300.jpg
  • http://www.stephensmith.biz/wp-content/uploads/2014/10/banner_slide_1-360x300.jpg
  • http://www.stephensmith.biz/wp-content/uploads/2014/10/sector-pic-08-360x300.jpg
  • http://www.stephensmith.biz/wp-content/uploads/2016/01/video-poster-2-270x230.jpg
  • http://www.stephensmith.biz/wp-content/uploads/2016/01/Screen-Shot-2016-01-1...png
  • http://www.stephensmith.biz/wp-content/uploads/2015/07/Screen-Shot-2015-07-0...png
  • http://www.stephensmith.biz/wp-content/uploads/2015/03/Tecton-Bro-cover-270x...jpg
  • http://www.stephensmith.biz/wp-content/uploads/2014/10/screenshot_podium_par...jpg
  • http://www.stephensmith.biz/wp-content/uploads/2014/10/screenshot_andair-270...jpg
  • http://www.stephensmith.biz/wp-content/uploads/2014/10/screenshot_m2-270x230.jpg
  • http://www.stephensmith.biz/wp-content/uploads/2014/10/screenshot_invictis-2...jpg
  • http://www.stephensmith.biz/wp-content/uploads/2016/01/Screen-Shot-2015-10-2...png
  • http://www.stephensmith.biz/wp-content/uploads/2014/10/banner_slide_4-270x230.jpg (2 locations)
  • http://www.stephensmith.biz/wp-content/uploads/2015/07/Christopher-Int-Hut-1...jpg
  • http://www.stephensmith.biz/wp-content/uploads/2015/07/kid-trophy-1-270x230.jpg
  • http://www.stephensmith.biz/wp-content/uploads/2015/02/bullets_1-270x230.jpg
  • http://www.stephensmith.biz/wp-content/uploads/2015/03/Whats-the-plan-270x230.jpg
The "alt" attribute provides a text equivalent for the image. If the browser cannot display an image the alt description will be given in its place. Furthermore, some visitors cannot see images as they might be blind in which the alt tag provides a valuable image description. Finally, search engines utilize the alt attribute for image search indexing. (www.w3.org/QA/Tips/altAttribute)


We have found following title:

"SME Marketing Specialist – Independent Experts"

Length: 46 characters
The <TITLE> element provides a short piece of text describing the document. The title is very important as it shows in the window title bars, bookmarks and search results. Title should be between 60 to 80 characters long. (www.w3.org/QA/Tips/good-titles)

Description Metatag

We have found following description:

"B2B SME Marketing expert in the IT, Technology and Engineering markets. Stephen Smith – Independent Expert Marketer"

Length: 115 characters
The description attribute should provide a concise explanation of a Web page's content. Also, the description is often displayed on search engine results and can indirectly affect page ranking. (en.wikipedia.org/wiki/Meta_element#The_description_attribute)

Keywords Metatag

No Keywords Found.
The keywords attribute was utilized by search engines to provide more accurate search results. Due to the over usage and spamming the keywords attribute has been phased out and is no longer relevant. Google doesn't use the "keywords" meta tag in web search ranking.

Text to HTML Ratio

The Text to HTML ratio is 36.44%
Original content is by far the single most important element to search engines. Low Text to HTML ratio indicates little content for search engines to index. We consider it to be good practice to have a Text to HTML ratio of at least 10% and ideal above 20%

Keyword Density & Consistency

Consistent Keywords % Density # Count T Title D Desc. H <H> A ALT B <b>
read more0.62%15-----
social media0.54%13--3--
download information0.46%11-----
public relations0.33%8--3--
content marketing0.25%6--3--
content marketing strategy0.12%3--1--
ebrochure content creation0.08%2--1--
marketing communications plan0.08%2--1--
procurement business selects0.08%2--1--
social media management0.08%2-----
Keywords density and consistency are notable factors for optimal page SEO. Preferred keywords should have higher keywords density indicating their importance. Optimally, preferred keywords should also be consistently utilized in multiple essential areas of the page such as title, description meta tag, h1 through h6 headings, alt image attributes, backlinks and internal links anchor text. Keyword density of above 6% can indicate that the word or a phrase appears too many time in the content.


No frames detected.
It is not recommended to use frames or iframes because they can cause problems for search engines. It is best to avoid frames and inline frames whenever possible (searchenginewatch.com/article/2064573/Search-Engines-and-Frames). If frames must be utilized consider <noframes> tag. (www.w3schools.com/tags/tag_noframes.asp).


No flash detected.
Flash and other reach-media technologies should primarily be utilized for decorative purposes. This makes your site more search engine friendly and improves accessibility (support.google.com/webmasters/bin/answer.py?hl=en&answer=72746#1).


  • 22 <H1>
    • Who am I?
    • Sector Focus: IT, Technology and Engineering
    • Marketing & Business Services
    • Portfolio
    • Dynamic marketing video?
    • THE IT Supplier new positioning, branding, content and website
    • Builder’s Profile – advise, plan, position, rebrand and website
    • Tecton – eBrochure content creation & production
    • Podium Partners – go-to-‘market’, branding, content and website
    • Andair – branding, content & eCommerce website
    • M2 Computing – marketing, branding & website
    • Invictis – go-to-market, branding, marcoms plan, launch and execution
    • Blog
    • Content delivery using compelling whiteboard video
    • Builder’s Profile to build profile with stephenSMITH
    • National electronics engineering business chooses stephenSMITH
    • Specialist IT Procurement Business selects stephenSMITH
    • stephenSMITH & Starr Consultancy to ‘partner’ with SME business, marketing, M & A, divestment and finance services
    • Content Marketing Strategy and Marketing Automation – Magic Bullets?
    • Want to sell? Start with a Marketing Plan!
    • Contact
    • Stephen Smith
  • 33 <H2>
    • What can I do for you? Everything a marketing manager, director or department can do – and more, but on demand and with no HR commitment, cost or risk. I take enterprise level best-practise marketing techniques and pragmatically apply them to small and medium size business budgets.
    • Experience As I’m probably more experienced and better resourced than someone you might employ, I can offer an unbiased professional ‘perspective’ and advice on what you want to do. Then, go on to provide time for projects that you perhaps don’t have the in-house skills, capacity or appetite for, such as a new website or rebranding.
    • Startups For startups, I can develop goto-market strategy, the marketing communications plan, brand, positioning, messaging, website and content that supports your business plan. And then launch the business with the most effective combination of techniques, campaigns and media.
    • IT, Infrastructure and Structured Cabling
    • Engineering, Industrial and Electronics
    • Telecoms, Communications and Connectivity
    • Managed Services, Cloud and UC
    • Information Security and Risk
    • Physical Security, Access Control and Logical/Physical Integration
    • Business and Managed Services & Solutions
    • Aerospace and Marine
    • Marketing Planning – define how, what, when and how much.
    • Develop plans that support your business objectives and connect ambitions to activities with responsible business budgets.
    • Start with a Scoping Project– thats the easy way to engage!
    • Knowing where to start is theproblem. ‘We’re head-down working and just don’t have the timeor marketing expertise in-house. Or a business plan to begin with.’
    • Branding & Identity – so much more than a logo.
    • Understand your business & products, write succinct positioning and strategy to re-energize your identity and develop it into a valuable brand.
    • Website Development – part of the sales process.
    • Produce dynamic & responsive brand building websites that acquire, engage and convert visitors into customers.
    • Copy Writing – that would be the ‘words’ then.
    • Write copy that communicates clearly – because remember, its not what you say, its what’s understood that’s important.
    • Content Marketing – prepare the pipeline!
    • Develop the strategies, content, processes and reporting to ensure your proposition gets to the audience at the right stage of the research & buying cycle. And at the proper place in the pipeline!
    • Digital & Multi-platform Marketing – repetition makes reputation.
    • I’ll just say that again. Effectively integrate digital marketing tools & channels with ‘traditional’ methods & collateral to engage your audience.
    • Business development campaigns – sell some stuff?
    • Develop targeted campaigns that generate awareness, build brand and deliver qualified sales prospects.
    • Marketing Automation – part of the sales process?
    • Create a strategy that integrates tactical activities to drive sales by automating marketing processes.
    • Public relations & social media.
    • Combine Social Media: LinkedIn, Twitter and Pinterest into the public relations mix to communicate and raise awareness with your audience.
    • Mergers & Acquisitions, or Divestment – is it time to sell the company?
    • Getthe most foryour business by using professional sale preparation help. Speak in the language your suitors use, get noticed, show your success and how easy you’ll be to integrate.
  • 16 <H3>
    • Plan to succeed
    • A simple ‘contained’ scoping project – easy!
    • No, it’s really not a logo!
    • But it’s only an online brochure isn’t it?
    • Goals?
    • Copywrite in-house?
    • Content Marketing?
    • Digital Marketing
    • Multi-platform Marketing
    • Strategy
    • Acquire, engage and convert
    • Plan, integrate, automate
    • Public Relations – the power of the press?
    • Social Media – The Emperors New Clothes?
    • Divestment– make some noise!
    • Mergers & Acquisitions– acquire capability or merge for synergy and scale?
  • 0 <H4>
  • 0 <H5>
  • 1 <H6>
    • I’m an experienced Hampshire based business-focusedmarketing professional. I’ve worked for clients through my own £1m marketing agency, as an outsource & interim marketer, and as an ‘employed’ Marketing Director. My key differentiator is real hands-on-I-can-actually-do-it expertise, supported by a very successful track record and a great team. What I do helps clients to sell and grow.
The <h1> to <h6> tags are used to define HTML headings. The <h1> tag should hold the title describing the content of a specific page therefore only one h1 tag is needed per page. There can be any number of h2 - h6 tags but they should be added in order of importance (www.w3schools.com/tags/tag_hn.asp).


The <!DOCTYPE> declaration tells the web browser about what version of HTML the page is written in. It is good practice to always add the <!DOCTYPE> declaration to the HTML documents, so that the browser knows what type of document to expect. (www.w3schools.com/tags/tag_DOCTYPE.asp)

Character Encoding

UTF-8 (Unicode)
Covers: Worldwide
To display an HTML page correctly, the browser must know what character-set to use (en.wikipedia.org/wiki/Character_encodings_in_HTML).


Declared Language: en-GB (English)
Language Attribute: en-GB (English)
The HTML "lang" attributes and language metatag define the base language to be used for displaying text and characters on a Website.

W3C Markup Validation

Status: FAILED [18 errors, 3 warning(s)]
It is good practice to use valid HTML/XHTML markup as it ensures that the search engines can read the website correctly as well as it improves cross browser compatibility (W3C Markup Validation Service).

Deprecated HTML elements

Good, no deprecated elements found.
A deprecated element is one that has been outdated by newer constructs. Deprecated elements may become obsolete in future versions of HTML so it is recommended not to use them. (webdesign.about.com/od/htmltags/a/bltags_deprctag.htm)

Nested HTML Tables

Great, no nested tables detected.
In general it is not recommended to use nested tables or to utilize tables for page layout. Nested tables are known to cause performance issues due to increased HTML size and rendering time. It is better to use CSS layout instead.

Web Analytics

Yes, we have detected following web anlytics tools:
  • Google analytics icon Google™ Analytics
Web Analytics Tools collect and measure information about visitor activity on a website. Well interpreted web traffic data is invaluable in determining a successfully web strategy and assessing the effectiveness of a website. At a minimum, we recommend to utilize at least one web analytics tool.


A robots.txt file restricts access to search engine robots that crawl the web. (www.robotstxt.org/robotstxt.html)

XML Sitemap

Found following XML sitemap(s):
Sitemaps inform search engines about pages available for crawling. In its simplest form, a Sitemap is an XML file that lists URLs for a site along with additional metadata about each URL. XML sitemap should help search engines to crawl the site more intelligently. (http://www.sitemaps.org/protocol.html)

Mobile Rendering

Mobile internet usage has been exceeding PC's since 2014 and growing so it is critical for pages to render correctly on mobile devices.

Mobile Optimization

Mobile PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is incorporating website speed in search ranking (http://www.mattcutts.com/blog/site-speed)

Mobile Experience

Mobile users have now become a critical part of online visits. Making the website mobile friendly is no longer an option but rather necessity. (https://developers.google.com/webmasters/smartphone-sites/)


The Favicon is a small icon associated with a website. The Favicon is important because it is displayed next to the website's URL in the address bar of the browser as well as in bookmarks and shortcuts. (en.wikipedia.org/wiki/Favicon)

Custom 404 Error Page

No custom 404 error page detected.
A 404 is a standard http response code for a resource that cannot be located on the server. Web servers usually return a "404 Not Found" error page for non-existing pages. Unfortunately, these default error pages are very generic and a not very user friendly, therefore, using a custom 404 error page is highly recommended.

Process of returning http status code "200 OK" for a non-existent page or redirecting users to another url is called soft 404. Soft 404 errors are problematic for search engines and are not advisable. (https://support.google.com/webmasters/answer/181708)


Print-friendly pages are designed to fit on an 8.5"x11" or A4 sheet and usually include only the content of the page, along with source information. (webdesign.about.com/od/printerfriendly/a/aa041403a.htm)

W3C CSS Validation

Status: FAILED [183 error(s)]
It is recommended to use valid CSS to ensure that the website displays correctly. (W3C CSS Validation Service).

Page Rank

PR: 0 out of 10 (Very Poor)
PageRank is Google's measure of the importance of a page. It is based on complex algorithmes evaluating page content, authority, keyword density, back links, traffic, demand and more. (en.wikipedia.org/wiki/PageRank)

Indexed Pages

Estimated number of pages indexed by Bing™: about 10
The higher number of indexed pages the more content search engines can index, which increases overall value of the website. (en.wikipedia.org/wiki/Search_engine_indexing)

Domain Age

Your domain was registerd for the first time: 9 years, 7 months, 16 days ago.
Age of the domain is one of the many signals that search engines utilize for ranking. Brand new domains generally have more difficult time to rank high for the first few months. (http://www.coconutheadphones.com/does-domain-agematter)

Domain Expiration

Your domain expires in: 4 months, 12 days, 19 hours.
Domain expiration far in to the future is considered a good practice as it promotes confidence in your website, decreases chances of losing domain and in certain cases might help with search engine ranking. (https://www.hover.com/blog/three-reasons-to-renew-your-domain-names-for-five-years/)

IP Canonicalization

No, your site's IP does not redirect to stephensmith.biz.
Some web spiders index websites using IP as well as domain name which can cause duplicate content if there is no IP Canonicalization. (www.mattcutts.com/blog/seo-advice-url-canonicalization)

URL Canonicalization

Yes, both the www.stephensmith.biz and stephensmith.biz resolve to the same URL.
Domain name with WWW and without can be considered as different pages causing duplicate content for search engines. (www.mattcutts.com/blog/seo-advice-url-canonicalization)

Page Speed

Google Page Speed score: 71% (Average)
Rq. Requests Hst. Hosts LT Load time Html Img Images JS JavaScript CSS F Flash O Other PS Page Size
89112.67s166.19 KB1.84 MB966.14 KB353.06 KB0 B202.79 KB3.48 MB

Avoid landing page redirects
Enable compression
Leverage browser caching
Reduce server response time
Minify CSS
Minify HTML
Minify JavaScript
Eliminate render-blocking JavaScript and CSS in above-the-fold content
Optimize images
Prioritize visible content

Subscribe for more details
PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is now incorporating website speed in search ranking (http://www.mattcutts.com/blog/site-speed)

Server Information

Server IP:
Server Location:
US DELAWARE, Wilmington

Name Server 1:
ns1.wizbit.net (
Name Server 2:
ns2.wizbit.net (
Your server's IP address and location have minor impact on the country specific SEO. It is recommend to host the website in the country where the number of vistors is desired to be the highest. Search engines take the geolocation of a server into account. (http://www.youtube.com/watch?v=hXt23AXlJJU)


Issued To:
Common Name (CN):
Parallels Panel
Common Name (CN):
Parallels Panel
Oranization (O):
Oranizational Unit (OU):
Parallels Panel
Period of Validity
Begins On:
Expires On:
Google™ is now treating HTTPS as a ranking signal. HTTPS is a secure web protocol that allows for encrypted communication between website and the client. HTTPS protocol requires your website to have an SSL certificate, which can be purchased from a Certificate Authority (CA) or SSL vendor. (http://googleonlinesecurity.blogspot.in/2014/08/https-as-ranking-signal_6.html).

Safe Browsing

Safe Browsing is a service provided by Google that enables applications to check URLs against Google's constantly updated lists of suspected phishing and malware pages. If your site is marked as unsafe see our guide on how to fix websites blocked by google safe browsing

Spam Blacklist

Good, your IP is not blacklisted.
Spammer directories provide lists of IPs from which spam distribution is reported. Emails sent from the blocked IPs are subject to closer scrutiny and are much less likely to be delivered. For email campaigns it is recommended to utilize professional email services to ensure that your website IP is not blocked. (www.stopforumspam.com)

Email Address Obfuscation

There is 1 email in plain text on the webpage:
It is recommended to obfuscate email addresses posted in public. This prevents email addresses from being automatically harvested by spam bots which helps to decrease number of unsolicited emails. See our email obfuscation techniques guide for more details.

Directory Browsing

Great, your server has directory browsing disabled.
Protect Webserver directories from unwanted browsing. To enhance security, directory browsing should be disabled unless you have a specific reason to enable it. If you enable directory browsing, make sure that you only enable it on the particular directory or directories that you want to share. (http://technet.microsoft.com/en-us/library/cc731109)

Whois Privacy

Stephen Smith
Kudos Public Relations Limited
C/O Ward Goodman Chartered Accountants, 4 Cedar Park Cobham Road Ferndown Industrial Estate, Wimborne, Dorset, BH21 7SF, UNITED KINGDOM
Administrative Contact:
Stephen Smith
Kudos Public Relations Limited
C/O Ward Goodman Chartered Accountants, 4 Cedar Park Cobham Road Ferndown Industrial Estate, Wimborne, Dorset, BH21 7SF, UNITED KINGDOM
Billing Contact:
Stephen Smith
Kudos Public Relations Limited
C/O Ward Goodman Chartered Accountants, 4 Cedar Park Cobham Road Ferndown Industrial Estate, Wimborne, Dorset, BH21 7SF, UNITED KINGDOM
Technical Contact:
Stephen Smith
Kudos Public Relations Limited
C/O Ward Goodman Chartered Accountants, 4 Cedar Park Cobham Road Ferndown Industrial Estate, Wimborne, Dorset, BH21 7SF, UNITED KINGDOM
Whois Privacy is a service that prevents domain owner contact information from being displayed in the publicly available Whois records. This can help to cut down on unwanted spam but utilizing Whois privacy should be evaluated against business model and branding strategy.

Server Signature

Good, your server does not provide version information.
Attackers can utilize server signature versioning information to their advantage therefore it is recommended to disable it when possible. (Disable server signature for Apache or IIS).