warningThe most recent report for stephensons.com is a little outdated. Please generate new report.
comprehensive website review & analysis logo

comprehensive website review & analysis

successHigh score
mediumMedium score
lowLow score
infoInfo only

Report for stephensons.com


  • screenshot of stephensons.com
  • Score:


    Generated on Wednesday, June 29th 2016 2:40 am

Top Priorities

Please SUBSCRIBE to see the full list of personalized tasks.
Show more Show less

Traffic Rank

517,341 most visited website in the World Trend: down (+116,383)
29,699 most visited website in UK United Kingdom
Traffic Rank is provided by Alexa

Visitors Localization

Low map legend High
CountryPercentDomain (ccTLD)Status
UK United Kingdom66.4%stephensons.co.ukNot available.
US United States12.5%stephensons.usNot available.
Registering country code top level domains (ccTLD) can prevent potential competitors from taking advantage of your primary domain reputation. It is also one of the ways to improve country specific SEO and performance. (http://www.searchenginejournal.com/seo-without-boarders-a-guide-to-international-seo-nick-paterman/60092/)


We have located images with missing ALT attribute.
Number of images: 32
Missing alt tag: 11

List of images with missing ALT attributes:

  • /modules/slideric/en0.jpg
  • /modules/slideric/en1.jpg
  • /modules/slideric/en2.jpg
  • /modules/slideric/en3.jpg
  • /modules/slideric/en4.jpg
  • https://www.stephensons.com/modules/ddlx_xtreme_footer/img/inspector.png
  • https://www.stephensons.com/modules/ddlx_xtreme_footer/img/ok.png
  • https://www.stephensons.com/modules/ddlx_xtreme_footer/img/comment.png
  • https://www.stephensons.com/modules/ddlx_xtreme_footer/img/nw-logo.jpg
  • https://www.stephensons.com/modules/ddlx_xtreme_footer/img/ha-logo.jpg
  • https://www.stephensons.com/modules/ddlx_xtreme_footer/img/Paypal.jpg
The "alt" attribute provides a text equivalent for the image. If the browser cannot display an image the alt description will be given in its place. Furthermore, some visitors cannot see images as they might be blind in which the alt tag provides a valuable image description. Finally, search engines utilize the alt attribute for image search indexing. (www.w3.org/QA/Tips/altAttribute)


We have found following title:

"Catering Equipment - Catering Supplies - Stephensons"

Length: 52 characters
The <TITLE> element provides a short piece of text describing the document. The title is very important as it shows in the window title bars, bookmarks and search results. Title should be between 60 to 80 characters long. (www.w3.org/QA/Tips/good-titles)

Description Metatag

We have found following description:

"Stephensons is your one stop shop for all Catering Equipment Supplies. We have been in the business since 1868 and have rich experience in supplying bar and kitchen equipment to the hospitality industry."

Length: 203 characters

Warning: The description is 203 characters long. The optimal description should not exceed 160 characters (http://www.seomoz.org/learn-seo/meta-description).

The description attribute should provide a concise explanation of a Web page's content. Also, the description is often displayed on search engine results and can indirectly affect page ranking. (en.wikipedia.org/wiki/Meta_element#The_description_attribute)

Keywords Metatag

We have found 5 keywords:
  • catering equipment
  • supplier
  • stephensons
  • north west
  • stockport
Length: 64 characters
The keywords attribute was utilized by search engines to provide more accurate search results. Due to the over usage and spamming the keywords attribute has been phased out and is no longer relevant. Google doesn't use the "keywords" meta tag in web search ranking.(googlewebmastercentral.blogspot.se/2009/09/google-does-not-use-keywords-meta-tag.html)

Text to HTML Ratio

The Text to HTML ratio is 34.18%
Original content is by far the single most important element to search engines. Low Text to HTML ratio indicates little content for search engines to index. We consider it to be good practice to have a Text to HTML ratio of at least 10% and ideal above 20%

Keyword Density & Consistency

Consistent Keywords % Density # Count T Title D Desc. H <H> A ALT B <b>
catering equipment1.08%41118--
stephensons catering0.47%18--2--
equipment suppliers0.45%17--2--
cocktail glasses0.42%16--2--
bar equipment0.26%10--4--
stephensons catering equipment0.47%18--2--
catering equipment suppliers0.45%17--2--
equipment suppliers offer0.11%4--1--
kitchen catering equipment0.11%4-----
fine bone china0.11%4-----
Keywords density and consistency are notable factors for optimal page SEO. Preferred keywords should have higher keywords density indicating their importance. Optimally, preferred keywords should also be consistently utilized in multiple essential areas of the page such as title, description meta tag, h1 through h6 headings, alt image attributes, backlinks and internal links anchor text. Keyword density of above 5% is a good indication that the word or phrase appears too many time in the content. (more information)


No frames detected.
It is not recommended to use frames or iframes because they can cause problems for search engines. It is best to avoid frames and inline frames whenever possible (searchenginewatch.com/article/2064573/Search-Engines-and-Frames). If frames must be utilized consider <noframes> tag. (www.w3schools.com/tags/tag_noframes.asp).


No flash detected.
Flash and other reach-media technologies should primarily be utilized for decorative purposes. This makes your site more search engine friendly and improves accessibility (support.google.com/webmasters/bin/answer.py?hl=en&answer=72746#1).


  • 1 <H1>
    • Catering Equipment Supplier - Stephensons
  • 1 <H2>
    • Largest Catering Equipment Cash & Carry in The North
  • 19 <H3>
    • IMAGE of Catering Equipment Offers [blogimages/special-offer.jpg]
    • IMAGE of Catering Equipment Showroom [blogimages/catering-equipment-...jpg]
    • Stephensons are an independent, family run catering equipment supplier with over 145 years experience supplying the catering and hospitality industry.
    • The Kitchen Suite at Stephensons
    • Opening Times
    • Telephone
    • Are you Beer Garden ready? Our top tips for Outdoor Dining
    • Disposables
    • Our range of catering equipment expands into catering disposables. Stephensons extensive catering disposables range includes napkins, table covers, disposable cups, takeaway containers and our very own Caterbar Blue Roll.
    • Crockery
    • Crockery is a key consideration for all catering and hospitality establishments. Stephensons catering equipment suppliers offer a wide variety of plates, bowls, jugs, cups, cookware and more which is all specifically designed to meet the rigorous demands of commercial venues.
    • Front of House
    • Presentation has never been so important! Customers are demanding a complete dining experience and food outlets have to push the boundaries of presentation to continually impress.
    • Glassware
    • Stephensons catering equipment suppliers have over 145 years experience in the catering and hospitality industry and have become experts is sourcing the best glassware for any business. Our comprehensive glassware selection includes drinking glasses, beer glasses, glass tumblers, wine glasses, champagne glasses, cocktail glasses, flutes and many more styles of glassware. With an option to suit every setting and budget, Stephensons are sure to have a glass for every bar, pub, restaurant, hotel and other catering and hospitality businesses.
    • Bar Equipment
    • With over 145 years expertise and knowledge in providing bar equipment, you can rely on us for high quality, reliable and cost effective bar supplies. Here you'll find all of the bar equipment your business needs from spirit measures, bottle openers, cocktail equipment and ice buckets to cellar equipment, bar furniture, bar games and bar signage. Ensure the smooth running of your busy pub or bar with our fantastic choice of pub and bar equipment.
    • Kitchen
    • Behind every major menu, dish and fine dining experience is high quality kitchen catering equipment. Quality kitchen equipment is the key to excellent results when cooking. Chef’s knives, food preparation products and storage containers are 3 subcategories of this catering equipment range.
  • 0 <H4>
  • 172 <H5>
    • Cheap Catering Crockery
    • Value Porcelain Catering Crockery
    • Standard Range
    • Fine China Crockery
    • Oven to Tableware
    • Falcon Enamelware
    • Rustic Stoneware
    • Glass Plates & Bowls
    • Plastic Tableware
    • Crockery Storage
    • Clearance Crockery
    • Budget 18/0 Cutlery
    • Traditional 18/0 Cutlery
    • Contemporary 18/0 Cutlery
    • Premium 18/10 Cutlery
    • Cheese Knives
    • Childrens Cutlery
    • Seafood Cutlery
    • Special Needs Cutlery
    • Steak Knives & Forks
    • Specialist Cutlery
    • Service Cutlery
    • Disposable Cutlery
    • Cutlery Holders
    • Cutlery Storage & Care
    • Food Presentation
    • Baskets
    • Buffet & Food Display
    • The Copper Trend
    • Cruets, Condiments & Dips
    • Cake
    • Cheese
    • Candles & Holders
    • Children's Dining
    • Menus
    • Furniture
    • Signage & Display
    • International / World Cuisine
    • Order Pads & Accessories
    • Tablecloths, Napkins & Mats
    • Tea & Coffee Service
    • Trays
    • Trolleys
    • Summer Special Offers
    • Christmas Catering Equipment
    • Beer Glasses
    • Tumblers
    • Wine Glasses
    • Coffee Glasses
    • Champagne Flutes & Saucers
    • Cocktail Glasses
    • Shot Glasses
    • Sherry, Port & Liqueur Glasses
    • Brandy Glasses
    • Coloured Glassware
    • Extra Large Glassware
    • Sundaes & Desserts
    • Jugs, Carafes, Bottles & Decanters
    • Plastic Glassware
    • Storage & Care
    • Clearance
    • Bar Disposables
    • Bar Caddies
    • Bar Trays
    • Bar Mats & Drip Trays
    • Back Bar Accessories
    • Bar Games
    • Bar Signage & Display
    • Bar Blenders & Mixers
    • Bar Heavy Equipment
    • Cocktail Equipment
    • Cocktail Mixers
    • Ashtrays
    • Beer Buckets & Champagne Coolers
    • Bottle Skips
    • Cellar Equipment
    • Floor Matting
    • Furniture
    • Glass Care & Storage
    • Ice Buckets, Tongs & Scoops
    • Lemon / Lime / Garnish Preparation
    • Measures & Pourers
    • Openers & Resealers
    • Tubtrugs - Perfect For Bottle Collection
    • Wine Coolers & Wine Buckets
    • Wine / Champagne Buckets & Stands
    • Food Labels
    • Catering Hand Hygiene
    • Energy Saving and Recycling Signs
    • First Aid
    • Fly Control
    • Health & Safety Signage
    • Protective Clothing
    • Queue Management
    • Smoking
    • Food Temperature Control
    • Catering Aprons
    • Chef Jackets
    • Chef Trousers
    • Catering Shirts & Blouses
    • Hospitality Trousers
    • Polo Shirts
    • T-Shirts
    • Waistcoats & Ties
    • Hats, Caps & Hair Nets
    • High Visibility
    • Lockers
    • Neckties
    • Shoes & Clogs
    • Tabards
    • Waiters Gloves & Serving Cloths
    • Clearance
    • Cookware
    • Chefs' Knives & Accessories
    • Food Preparation
    • Pastry & Bakeware
    • Kitchen Disposables
    • Pizza Equipment
    • Kitchen Order
    • Storage & Containers
    • Utensils
    • Clearance
    • Brushes & Squeegees
    • Cleaning Chemicals
    • Cloths & Scourers
    • Colour Coded Cleaning
    • Electrical Cleaning Equipment
    • Gloves & Workwear
    • Griddle Cleaning
    • Hand Hygiene
    • Hotel Room Toiletries
    • Janitorial Accessories
    • Mops & Buckets
    • Waste Management
    • Bar Disposables
    • Candles
    • Disposable Cutlery
    • Hot Cups & Holders
    • Plastic Glasses
    • Disposable Plates, Bowls & Platters
    • Disposable Takeaway Containers
    • Smoothie Cups
    • Kitchen Disposables
    • Napkins & Table Covers
    • Order Pads & Accessories
    • Toilet Rolls
    • Till Rolls
    • Cooking
    • Food Preparation
    • Heated Display
    • Beverage
    • Refrigeration
    • Glasswashers & Dishwashers
    • Shelving & Racking
    • Kitchen Sinks & Benches
    • Catering Trolleys
    • Janitorial & Pest Control
    • CaterBar Blue Centrefeed Barrel Roll 2ply...
    • Churchill Stonecast Berry Red Coupe Plate...
    • Mini Mini Oak Picnic Bench Display Stand...
    • Grey Ceramic Stump Teapot With Stainless...
    • Zena Star Speed Peeler
    • Copper Plated Hammered Cocktail Shaker...
    • Small White Polycotton Waist Apron 15x28"
    • Plastico Disposable Plastic Pint Glass...
    • Large Heavy Duty Black Bin Bags...
    • Vintage Tinned Metal Please Leave Quietly...
    • NEW Tork Black Cocktail Napkin 2 Ply 24cm
    • Stainless Steel 1/1 Gastronorm Chafing Dish
    • Wrapmaster 3000 Cling Film Refill Roll...
    • Disposable Plastic Jagerbomb Shot Glass...
    • Ceramic Dimple Beer Mug 12oz / 34cl
  • 0 <H6>
The <h1> to <h6> tags are used to define HTML headings. The <h1> tag should hold the title describing the content of a specific page therefore only one h1 tag is needed per page. There can be any number of h2 - h6 tags but they should be added in order of importance (www.w3schools.com/tags/tag_hn.asp).


The <!DOCTYPE> declaration tells the web browser about what version of HTML the page is written in. It is good practice to always add the <!DOCTYPE> declaration to the HTML documents, so that the browser knows what type of document to expect. (www.w3schools.com/tags/tag_DOCTYPE.asp)

Character Encoding

UTF-8 (Unicode)
Covers: Worldwide
To display an HTML page correctly, the browser must know what character-set to use (en.wikipedia.org/wiki/Character_encodings_in_HTML).


Declared Language: None
Language Attribute: en (English)
The HTML "lang" attributes and language metatag define the base language to be used for displaying text and characters on a Website. www.mcanerin.com/en/articles/meta-language.asp

W3C Markup Validation

Status: FAILED [85 errors, 27 warning(s)]
It is good practice to use valid HTML/XHTML markup as it ensures that the search engines can read the website correctly as well as it improves cross browser compatibility (W3C Markup Validation Service).

Deprecated HTML elements

Good, no deprecated elements found.
A deprecated element is one that has been outdated by newer constructs. Deprecated elements may become obsolete in future versions of HTML so it is recommended not to use them. (webdesign.about.com/od/htmltags/a/bltags_deprctag.htm)

Nested HTML Tables

Great, no nested tables detected.
In general it is not recommended to use nested tables or to utilize tables for page layout. Nested tables are known to cause performance issues due to increased HTML size and rendering time. It is better to use CSS layout instead.

Web Analytics

No web anlytics tools found.
Web Analytics Tools collect and measure information about visitor activity on a website. Well interpreted web traffic data is invaluable in determining a successfully web strategy and assessing the effectiveness of a website. At a minimum, we recommend to utilize at least one web analytics tool.


A robots.txt file restricts access to your site by search engine robots that crawl the web. (www.robotstxt.org/robotstxt.html)

XML Sitemap

Found following XML sitemap(s):
Sitemaps inform search engines about pages available for crawling. In its simplest form, a Sitemap is an XML file that lists URLs for a site along with additional metadata about each URL. XML sitemap should help search engines to crawl the site more intelligently. (http://www.sitemaps.org/protocol.html)

Mobile Rendering

Mobile internet usage has been exceeding PC's since 2014 and growing so it is critical for pages to render correctly on mobile devices.

Mobile Optimization

Mobile PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is incorporating website speed in search ranking (http://www.mattcutts.com/blog/site-speed)

Mobile Experience

Mobile users have now become a critical part of online visits. Making the website mobile friendly is no longer an option but rather necessity. (https://developers.google.com/webmasters/smartphone-sites/)


The Favicon is a small icon associated with a website. The Favicon is important because it is displayed next to the website's URL in the address bar of the browser as well as in bookmarks and shortcuts. (en.wikipedia.org/wiki/Favicon)

Custom 404 Error Page

Yes, custom 404 error page detected.
A 404 is a standard http response code for a resource that cannot be located on the server. Webservers usually return a "404 Not Found" error page for non-existing pages. Unfortunately, these default error pages are very generic and a not very user friendly, therefore, using a custom 404 error page is highly recommended.

Process of returning http status code "200 OK" for a non-existent page or redirecting users to another url is called soft 404. Soft 404 errors are problematic for search engines and are not advisable. (https://support.google.com/webmasters/answer/181708)


Print-friendly pages are designed to fit on an 8.5"x11" or A4 sheet and usually include only the content of the page, along with source information. (webdesign.about.com/od/printerfriendly/a/aa041403a.htm)

W3C CSS Validation

Status: FAILED [11 error(s)]
It is recommended to use valid CSS to ensure that the website displays correctly. (W3C CSS Validation Service).

Domain Age

Your domain was registerd for the first time: 19 years, 10 months, 11 days ago.
Age of the domain is one of the many signals that search engines utilize for ranking. Brand new domains generally have more difficult time to rank high for the first few months. (http://www.coconutheadphones.com/does-domain-agematter)

Domain Expiration

Your domain expires in: 1 year, 1 month, 18 days.
Domain expiration far in to the future is considered a good practice as it promotes confidence in your website, decreases chances of losing domain and in certain cases might help with search engine ranking. (http://www.hover.com/blog/three-reasons-to-renew-your-domain-names-for-five-years)

IP Canonicalization

Yes, your site's IP redirects to www.stephensons.com.
Some web spiders index websites using IP as well as domain name which can cause duplicate content if there is no IP Canonicalization. (www.mattcutts.com/blog/seo-advice-url-canonicalization)

URL Canonicalization

Yes, both the www.stephensons.com and stephensons.com resolve to the same URL.
Domain name with WWW and without can be considered as different pages causing duplicate content for search engines. (www.mattcutts.com/blog/seo-advice-url-canonicalization)

Page Speed

Google Page Speed score: 73% (Average)
Rq. Requests Hst. Hosts LT Load time Html Img Images JS JavaScript CSS F Flash O Other PS Page Size
6124.97s193.89 KB1013.07 KB146.17 KB67.76 KB0 B759 B1.39 MB

Avoid landing page redirects
Enable compression
Leverage browser caching
Reduce server response time
Minify CSS
Minify HTML
Minify JavaScript
Eliminate render-blocking JavaScript and CSS in above-the-fold content
Optimize images
Prioritize visible content

Subscribe for more details
PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is now incorporating website speed in search ranking (http://www.mattcutts.com/blog/site-speed)

Server Information

Server IP:
Server Location:
GB -, -

Name Server 1:
ns55.worldnic.com (
Name Server 2:
ns56.worldnic.com (
Your server's IP address and location have minor impact on the country specific SEO. It is recommend to host the website in the country where the number of vistors is desired to be the highest. Search engines take the geolocation of a server into account. (http://www.youtube.com/watch?v=hXt23AXlJJU)


Issued To:
Common Name (CN):
Common Name (CN):
RapidSSL SHA256 CA - G3
Oranization (O):
GeoTrust Inc.
Period of Validity
Begins On:
Expires On:
Google™ is now treating HTTPS as a ranking signal. HTTPS is a secure web protocol that allows for encrypted communication between website and the client. HTTPS protocol requires your website to have an SSL certificate, which can be purchased from a Certificate Authority (CA) or SSL vendor. (http://googleonlinesecurity.blogspot.in/2014/08/https-as-ranking-signal_6.html).

Safe Browsing

Safe Browsing is a service provided by Google that enables applications to check URLs against Google's constantly updated lists of suspected phishing and malware pages. (http://www.google.com/safebrowsing/diagnostic?site=stephensons.com)

Spam Blacklist

Good, your IP is not blacklisted.
Spammer directories provide lists of IPs from which spam distribution is reported. Emails sent from the blocked IPs are subject to closer scrutiny and are much less likely to be delivered. For email campaigns it is recommended to utilize professional email services to ensure that your website IP is not blocked. (www.stopforumspam.com)

Email Address Obfuscation

There are 2 emails in plain text on the webpage:
  • [email protected]
  • [email protected]
It is recommended to obfuscate email addresses posted in public. This prevents email addresses from being automatically harvested by spam bots which helps to decrease number of unsolicited emails.

Directory Browsing

Great, your server has directory browsing disabled.
Protect Webserver directories from unwanted browsing. To enhance security, directory browsing should be disabled unless you have a specific reason to enable it. If you enable directory browsing, make sure that you only enable it on the particular directory or directories that you want to share. (http://technet.microsoft.com/en-us/library/cc731109)

Whois Privacy

H.G. Stephenson Ltd
H.G. Stephenson Ltd
161 Buxton Road, Stockport, SK2 6EQ, UK
[email protected]
Administrative Contact:
Lewis-Booth, Julian
H.G. Stephenson Ltd
161 Buxton Road, Stockport, SK2 6EQ, UK
[email protected]
Technical Contact:
Lewis-Booth, Julian
H.G. Stephenson Ltd
161 Buxton Road, Stockport, SK2 6EQ, UK
[email protected]
Whois Privacy is a service that prevents domain owner contact information from being displayed in the publicly available Whois records. This can help to cut down on unwanted spam but utilizing Whois privacy should be evaluated against business model and branding strategy.

Server Signature

On, Apache/2.2.22 (Ubuntu) PHP/5.3.10-1ubuntu3.22
Attackers can utilize server signature versioning information to their advantage therefore it is recommended to disable it when possible. (Disable server signature for Apache or IIS).

Professionals that can help with your website:

Your NameCompany NameCity, United States+1 5555555555
More Info