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Report for tata-bss.com


  • screenshot of tata-bss.com
  • Score:


    Generated on Thursday, August 11th 2016 12:42 am

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Traffic Rank

282,640 most visited website in the World Trend: down (+106,621)
23,703 most visited website in IN India
Traffic Rank is provided by Alexa

Visitors Localization

Low map legend High
CountryPercentDomain (ccTLD)Status
IN India97.6%tata-bss.inNot available.
Registering country code top level domains (ccTLD) can prevent potential competitors from taking advantage of your primary domain reputation. It is also one of the ways to improve country specific SEO and performance. (http://www.searchenginejournal.com/seo-without-boarders-a-guide-to-international-seo-nick-paterman/60092/)


We have located images with missing ALT attribute.
Number of images: 45
Missing alt tag: 42

List of images with missing ALT attributes:

  • https://www.tata-bss.com/in/images/tata_bss.png
  • https://www.tata-bss.com/in/images/searchHeader.png
  • https://www.tata-bss.com/in/675433322-slider-img/1451031399home_1.jpg
  • https://www.tata-bss.com/in/675433322-slider-img/1451464784home_2.jpg
  • https://www.tata-bss.com/in/675433322-slider-img/1451031789home_3.jpg
  • https://www.tata-bss.com/in/images/icon01.png
  • https://www.tata-bss.com/in/images/icon02.png
  • https://www.tata-bss.com/in/images/icon03.png
  • https://www.tata-bss.com/in/images/hmIcon02.png
  • https://www.tata-bss.com/in/images/hmIcon03.png
  • https://www.tata-bss.com/in/images/hmIcon04.png
  • https://www.tata-bss.com/in/images/hmIcon05.png
  • https://www.tata-bss.com/in/images/hmIcon06.png
  • https://www.tata-bss.com/in/images/hmIcon07.png
  • https://www.tata-bss.com/in/images/hmIcon08.png
  • https://www.tata-bss.com/in/images/hmIcon09.png
  • https://www.tata-bss.com/in/images/hmIcon10.png
  • https://www.tata-bss.com/in/images/hmIcon11.png
  • https://www.tata-bss.com/in/images/hmIcon12.png
  • https://www.tata-bss.com/in/images/hmIcon13.png
  • https://www.tata-bss.com/in/images/video01.jpg
  • https://www.tata-bss.com/in/images/iconPlay.png
  • https://www.tata-bss.com/in/images/tes.png (9 locations)
  • https://www.tata-bss.com/in/snippetThumb/1451980766Attritionanalysisfornon-m...png
  • https://www.tata-bss.com/in/snippetThumb/1465561891Icon_casestudy_BoostingSa...png
  • https://www.tata-bss.com/in/snippetThumb/1451980934ScaleyourSalesOperationsf...png
  • https://www.tata-bss.com/in/snippetThumb/1451910554Improvingefficiencyinserv...png
  • https://www.tata-bss.com/in/snippetThumb/1452157112trophyy.png
  • https://www.tata-bss.com/in/snippetThumb/14521563583222.png
  • https://www.tata-bss.com/in/snippetThumb/1452691853IndoUSBPOSummit-final.png
  • https://www.tata-bss.com/in/images/Footer-tata-logo.png
  • https://www.tata-bss.com/in/images/footer-contact-adress.png
  • https://www.tata-bss.com/in/images/footer-contact-phone.png
  • https://www.tata-bss.com/in/images/footer-contact-email.png
The "alt" attribute provides a text equivalent for the image. If the browser cannot display an image the alt description will be given in its place. Furthermore, some visitors cannot see images as they might be blind in which the alt tag provides a valuable image description. Finally, search engines utilize the alt attribute for image search indexing. (www.w3.org/QA/Tips/altAttribute)


We have found following title:

"Premium Business Process Outsourcing (BPO) Services Company – Tata BSS"

Length: 70 characters
The <TITLE> element provides a short piece of text describing the document. The title is very important as it shows in the window title bars, bookmarks and search results. Title should be between 60 to 80 characters long. (www.w3.org/QA/Tips/good-titles)

Description Metatag

We have found following description:

"Tata BSS strategic BPO services help you to improve service levels, cost reduction & drive business growth. We are an award winning company. Call Us Now!"

Length: 153 characters
The description attribute should provide a concise explanation of a Web page's content. Also, the description is often displayed on search engine results and can indirectly affect page ranking. (en.wikipedia.org/wiki/Meta_element#The_description_attribute)

Keywords Metatag

We have found 5 keywords:
  • bpo services
  • business process outsourcing companies
  • bpo company
  • business process outsourcing services
  • business process outsourcing company
Length: 142 characters
The keywords attribute was utilized by search engines to provide more accurate search results. Due to the over usage and spamming the keywords attribute has been phased out and is no longer relevant. Google doesn't use the "keywords" meta tag in web search ranking.

Text to HTML Ratio

The Text to HTML ratio is 26.16%
Original content is by far the single most important element to search engines. Low Text to HTML ratio indicates little content for search engines to index. We consider it to be good practice to have a Text to HTML ratio of at least 10% and ideal above 20%

Keyword Density & Consistency

Consistent Keywords % Density # Count T Title D Desc. H <H> A ALT B <b>
read more1.68%19-----
tata bss1.42%16118--
business process0.35%41----
tata group0.35%4--1--
business excellence0.35%4--1--
business insights services0.27%3--1--
telecom service provider0.27%3-----
premium customer experience0.18%2--1--
first indo-us bpo0.18%2--1--
indo-us bpo summit0.18%2--1--
Keywords density and consistency are notable factors for optimal page SEO. Preferred keywords should have higher keywords density indicating their importance. Optimally, preferred keywords should also be consistently utilized in multiple essential areas of the page such as title, description meta tag, h1 through h6 headings, alt image attributes, backlinks and internal links anchor text. Keyword density of above 5% is a good indication that the word or phrase appears too many time in the content.


No frames detected.
It is not recommended to use frames or iframes because they can cause problems for search engines. It is best to avoid frames and inline frames whenever possible (searchenginewatch.com/article/2064573/Search-Engines-and-Frames). If frames must be utilized consider <noframes> tag. (www.w3schools.com/tags/tag_noframes.asp).


No flash detected.
Flash and other reach-media technologies should primarily be utilized for decorative purposes. This makes your site more search engine friendly and improves accessibility (support.google.com/webmasters/bin/answer.py?hl=en&answer=72746#1).


  • 6 <H1>
    • About Us
    • Services We Offer
    • Industries We Serve
    • Resources
    • Connect With Us
    • Employee Self Service
  • 6 <H2>
    • Build bonds
    • With you
    • We delight
    • One happy experience
    • Our Value Proposition
    • We, at Tata Business Support Services (Tata BSS), exist to simplify.
  • 21 <H3>
    • for a lifetime
    • each step of the way
    • across industries
    • creates several more
    • Industries we serve
    • Services we offer
    • DeliveryCapabilities
    • Business Insights Services
    • Digital Transformation
    • Omni-Channel Services
    • Outcome-Focused
    • Auto Insurance TPA
    • F&A Services
    • HR Shared Services
    • IT Services
    • Telecom & Media
    • Retail & E-commerce
    • Manufacturing
    • BFSI
    • The Tata Group
    • Video
  • 17 <H4>
    • About Tata BSS
    • You have been a great support to us. You have always responded to our requirements in time. Also, what was delivered to sales was delivered with precision. This is what really matters. I personally thank each one of you, who always stretch themselves. Your efficiency means a lot to our organization. + IMAGE [https://www.tata-bss.com/in/im...png]
    • Wonderful to see the Tata BSS EQ audit team take steps towards going beyond the metrics and giving back to business…the learning imparted to all the intended participants will add to our process. + IMAGE [https://www.tata-bss.com/in/im...png]
    • Quite pleased to see this analytical bend, embellishing the quality reports…my congratulations to the team. + IMAGE [https://www.tata-bss.com/in/im...png]
    • That’s called hitting the bull’s eye! Excellent performance! This result is only a depiction of the team’s attitude towards work – always there, always ready to go the extra mile, always proactive. In short, you all are super heroes! + IMAGE [https://www.tata-bss.com/in/im...png]
    • Warmest thanks for all your hard work and outstanding contributions for handling our customer support function. I know how much time and energy this demanded, and I deeply appreciate all of your efforts to make it a success. The calibre of this team is exceptional, and will have a major impact in shaping our path in the year ahead. As always, it’s great to know that we can count on you to go the extra mile. Thank you again for all you do for customer support services. + IMAGE [https://www.tata-bss.com/in/im...png]
    • The team is doing a fantastic job; the work completed exceeds all expectations. I am so pleased not just for the amount of emails but the quality as well. Well done, team! + IMAGE [https://www.tata-bss.com/in/im...png]
    • I have been very impressed with the array of offers and products. Also, the way you have ensured that consumers are regularly updated about ongoing offers is really commendable. I would also like to take this opportunity to appreciate your customer support and service which I feel has been absolutely top notch all this while. I would go as far to say that this has created a benchmark among loyalty programs that others could learn from. Keep up the good job and flood us with outstanding offers and products! + IMAGE [https://www.tata-bss.com/in/im...png]
    • Their proactive approach in coming out with suggestions & inputs on how we can think of carrying out value-added services will benefit the organization in a big way. Having expertise in call centre domain and interacting with customers day in and day out, Tata BSS is in a better position to gauge customer requirements & provide their valuable suggestions to us. + IMAGE [https://www.tata-bss.com/in/im...png]
    • Tata BSS has been a very trustworthy & self-driven partner. They are very quick to adopt innovative ideas with very minimal intervention required from us. The journey with Tata BSS has been very rewarding & we have broken new grounds along with Tata BSS. + IMAGE [https://www.tata-bss.com/in/im...png]
    • Attrition analysis for non-metros
    • Boosting sales, improving customer satisfaction & efficiency
    • Scale your Sales Operations for a $35B global automotive giant.
    • Improving efficiency in serving citizens
    • Tata Business Excellence Model
    • Offering a Premium Customer Experience
    • Tata BSS To Participate In The First Indo-US BPO Summit
  • 7 <H5>
    • Case-Studies
    • Case-Studies
    • Case-Studies
    • Case-Studies
    • Whitepapers
    • Whitepapers
    • Events
  • 0 <H6>
The <h1> to <h6> tags are used to define HTML headings. The <h1> tag should hold the title describing the content of a specific page therefore only one h1 tag is needed per page. There can be any number of h2 - h6 tags but they should be added in order of importance (www.w3schools.com/tags/tag_hn.asp).


The <!DOCTYPE> declaration tells the web browser about what version of HTML the page is written in. It is good practice to always add the <!DOCTYPE> declaration to the HTML documents, so that the browser knows what type of document to expect. (www.w3schools.com/tags/tag_DOCTYPE.asp)

Character Encoding

UTF-8 (Unicode)
Covers: Worldwide
To display an HTML page correctly, the browser must know what character-set to use (en.wikipedia.org/wiki/Character_encodings_in_HTML).


Declared Language: en (English)
Language Attribute: en (English)
The HTML "lang" attributes and language metatag define the base language to be used for displaying text and characters on a Website.

W3C Markup Validation

Data could not be obtained.
It is good practice to use valid HTML/XHTML markup as it ensures that the search engines can read the website correctly as well as it improves cross browser compatibility (W3C Markup Validation Service).

Deprecated HTML elements

Good, no deprecated elements found.
A deprecated element is one that has been outdated by newer constructs. Deprecated elements may become obsolete in future versions of HTML so it is recommended not to use them. (webdesign.about.com/od/htmltags/a/bltags_deprctag.htm)

Nested HTML Tables

Great, no nested tables detected.
In general it is not recommended to use nested tables or to utilize tables for page layout. Nested tables are known to cause performance issues due to increased HTML size and rendering time. It is better to use CSS layout instead.

Web Analytics

Yes, we have detected following web analytics tools:
  • Google analytics icon Google™ Analytics
Web Analytics Tools collect and measure information about visitor activity on a website. Well interpreted web traffic data is invaluable in determining a successfully web strategy and assessing the effectiveness of a website. At a minimum, we recommend to utilize at least one web analytics tool.


A robots.txt file restricts access to search engine robots that crawl the web. (www.robotstxt.org/robotstxt.html)

XML Sitemap

Found following XML sitemap(s):
Sitemaps inform search engines about pages available for crawling. In its simplest form, a Sitemap is an XML file that lists URLs for a site along with additional metadata about each URL. XML sitemap should help search engines to crawl the site more intelligently. (http://www.sitemaps.org/protocol.html)

Mobile Rendering

Mobile internet usage has been exceeding PC's since 2014 and growing so it is critical for pages to render correctly on mobile devices.

Mobile Optimization

Mobile PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is incorporating website speed in search ranking (http://www.mattcutts.com/blog/site-speed)

Mobile Experience

Mobile users have now become a critical part of online visits. Making the website mobile friendly is no longer an option but rather necessity. (https://developers.google.com/webmasters/smartphone-sites/)


file: http://tata-bss.com/favicon.ico
size: 16px  by  16px
type: image/x-icon
The Favicon is a small icon associated with a website. The Favicon is important because it is displayed next to the website's URL in the address bar of the browser as well as in bookmarks and shortcuts. (en.wikipedia.org/wiki/Favicon)

Custom 404 Error Page

No custom 404 error page detected.

Warning: Soft 404 error detected redirecting to https://www.tata-bss.com/in/.

A 404 is a standard http response code for a resource that cannot be located on the server. Webservers usually return a "404 Not Found" error page for non-existing pages. Unfortunately, these default error pages are very generic and a not very user friendly, therefore, using a custom 404 error page is highly recommended.

Process of returning http status code "200 OK" for a non-existent page or redirecting users to another url is called soft 404. Soft 404 errors are problematic for search engines and are not advisable. (https://support.google.com/webmasters/answer/181708)


Great, you are using print-friendly CSS:
Print-friendly pages are designed to fit on an 8.5"x11" or A4 sheet and usually include only the content of the page, along with source information. (webdesign.about.com/od/printerfriendly/a/aa041403a.htm)

W3C CSS Validation

Data could not be obtained.
It is recommended to use valid CSS to ensure that the website displays correctly. (W3C CSS Validation Service).

Domain Age

Your domain was registerd for the first time: 8 years, 5 months, 16 days ago.
Age of the domain is one of the many signals that search engines utilize for ranking. Brand new domains generally have more difficult time to rank high for the first few months. (http://www.coconutheadphones.com/does-domain-agematter)

Domain Expiration

Your domain expires in: 3 years, 6 months, 14 days.
Domain expiration far in to the future is considered a good practice as it promotes confidence in your website, decreases chances of losing domain and in certain cases might help with search engine ranking. (https://www.hover.com/blog/three-reasons-to-renew-your-domain-names-for-five-years/)

IP Canonicalization

No, your site's IP does not redirect to tata-bss.com.
Some web spiders index websites using IP as well as domain name which can cause duplicate content if there is no IP Canonicalization. (www.mattcutts.com/blog/seo-advice-url-canonicalization)

URL Canonicalization

Yes, both the www.tata-bss.com and tata-bss.com resolve to the same URL.
Domain name with WWW and without can be considered as different pages causing duplicate content for search engines. (www.mattcutts.com/blog/seo-advice-url-canonicalization)

Page Speed

Google Page Speed score: 73% (Average)
Rq. Requests Hst. Hosts LT Load time Html Img Images JS JavaScript CSS F Flash O Other PS Page Size
9974.76s58.7 KB675.12 KB534.68 KB289.14 KB0 B95.08 KB1.61 MB

Avoid landing page redirects
Enable compression
Leverage browser caching
Reduce server response time
Minify CSS
Minify HTML
Minify JavaScript
Eliminate render-blocking JavaScript and CSS in above-the-fold content
Optimize images
Prioritize visible content

Subscribe for more details
PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is now incorporating website speed in search ranking (http://www.mattcutts.com/blog/site-speed)

Server Information


Amazon Technologies
Server IP:
Server Location:

Name Server 1:
ns1.softcell.co.in (
Name Server 2:
ns1.sttl.com (
Name Server 3:
ns2.softcell.co.in (
Name Server 4:
ns2.sttl.com (
Your server's IP address and location have minor impact on the country specific SEO. It is recommend to host the website in the country where the number of vistors is desired to be the highest. Search engines take the geolocation of a server into account. (http://www.youtube.com/watch?v=hXt23AXlJJU)


Issued To:
Common Name (CN):
Common Name (CN):
DigiCert SHA2 High Assurance Server CA
Oranization (O):
DigiCert Inc
Oranizational Unit (OU):
Period of Validity
Begins On:
Expires On:
Google™ is now treating HTTPS as a ranking signal. HTTPS is a secure web protocol that allows for encrypted communication between website and the client. HTTPS protocol requires your website to have an SSL certificate, which can be purchased from a Certificate Authority (CA) or SSL vendor. (http://googleonlinesecurity.blogspot.in/2014/08/https-as-ranking-signal_6.html).

Safe Browsing

Safe Browsing is a service provided by Google that enables applications to check URLs against Google's constantly updated lists of suspected phishing and malware pages. If your site is marked as unsafe see our guide on how to fix websites blocked by google safe browsing

Spam Blacklist

Good, your IP is not blacklisted.
Spammer directories provide lists of IPs from which spam distribution is reported. Emails sent from the blocked IPs are subject to closer scrutiny and are much less likely to be delivered. For email campaigns it is recommended to utilize professional email services to ensure that your website IP is not blocked. (www.stopforumspam.com)

Email Address Obfuscation

There is 1 email in plain text on the webpage:
It is recommended to obfuscate email addresses posted in public. This prevents email addresses from being automatically harvested by spam bots which helps to decrease number of unsolicited emails. See our email obfuscation techniques guide for more details.

Directory Browsing

Great, your server has directory browsing disabled.
Protect Webserver directories from unwanted browsing. To enhance security, directory browsing should be disabled unless you have a specific reason to enable it. If you enable directory browsing, make sure that you only enable it on the particular directory or directories that you want to share. (http://technet.microsoft.com/en-us/library/cc731109)

Whois Privacy

No contact information available.
Whois Privacy is a service that prevents domain owner contact information from being displayed in the publicly available Whois records. This can help to cut down on unwanted spam but utilizing Whois privacy should be evaluated against business model and branding strategy.

Server Signature

Good, your server does not provide version information.
Attackers can utilize server signature versioning information to their advantage therefore it is recommended to disable it when possible. (Disable server signature for Apache or IIS).