website SEO analysis & review tools logo

website SEO analysis & review tools

successHigh score
mediumMedium score
lowLow score
infoInfo only

Report for


  • screenshot of
  • Score:


    Generated on Thursday, September 21st 2017 3:11 pm

Top Priorities

Please SUBSCRIBE to see the full list of personalized tasks.
Show more Show less

Traffic Rank

136 most visited website in the World Trend: down (+2)
104 most visited website in US United States
Traffic Rank is provided by Alexa

Visitors Localization

Low map legend High
CountryPercentDomain (ccTLD)Status
US United States28.4%theguardian.usNot available.
UK United available.
JP Japan4.4%theguardian.jpNot available.
AU Australia3.9%theguardian.auNot available.
CA Canada3.5%theguardian.caNot available.
Registering country code top level domains (ccTLD) can prevent potential competitors from taking advantage of your primary domain reputation. It is also one of the ways to improve country specific SEO and performance. (


We have located images with missing ALT attribute.
Number of images: 12
Missing alt tag: 11

List of images with missing ALT attributes:

  • //
  • //
  • //
The "alt" attribute provides a text equivalent for the image. If the browser cannot display an image the alt description will be given in its place. Furthermore, some visitors cannot see images as they might be blind in which the alt tag provides a valuable image description. Finally, search engines utilize the alt attribute for image search indexing. (


We have found following title:

"News, sport and opinion from the Guardian's US edition | The Guardian"

Length: 69 characters
The <TITLE> element provides a short piece of text describing the document. The title is very important as it shows in the window title bars, bookmarks and search results. Title should be between 60 to 80 characters long. (

Description Metatag

We have found following description:

"Latest US news, world news, sports, business, opinion, analysis and reviews from the Guardian, the world's leading liberal voice"

Length: 133 characters
The description attribute should provide a concise explanation of a Web page's content. Also, the description is often displayed on search engine results and can indirectly affect page ranking. (

Keywords Metatag

No Keywords Found.
The keywords attribute was utilized by search engines to provide more accurate search results. Due to the over usage and spamming the keywords attribute has been phased out and is no longer relevant. Google doesn't use the "keywords" meta tag in web search ranking.

Text to HTML Ratio

The Text to HTML ratio is 3.33%
Original content is by far the single most important element to search engines. Low Text to HTML ratio indicates little content for search engines to index. We consider it to be good practice to have a Text to HTML ratio of at least 10% and ideal above 20%

Keyword Density & Consistency

Consistent Keywords % Density # Count T Title D Desc. H <H> A ALT B <b>
hurricane maria0.52%11--9--
puerto rico0.43%9--7--
new york0.24%5--2--
north korea0.24%5--2--
play video0.24%5-----
lehman brothers profits0.19%4--2--
bankrupt lehman brothers0.19%4--2--
hurricane maria heading0.14%3--3--
drone footage shows0.14%3--3--
footage shows flooding0.14%3--3--
Keywords density and consistency are notable factors for optimal page SEO. Preferred keywords should have higher keywords density indicating their importance. Optimally, preferred keywords should also be consistently utilized in multiple essential areas of the page such as title, description meta tag, h1 through h6 headings, alt image attributes, backlinks and internal links anchor text. Keyword density of above 5% is a good indication that the word or phrase appears too many time in the content.


No frames detected. We found 5 inline frame(s).
It is not recommended to use frames or iframes because they can cause problems for search engines. It is best to avoid frames and inline frames whenever possible ( If frames must be utilized consider <noframes> tag. (


No flash detected.
Flash and other reach-media technologies should primarily be utilized for decorative purposes. This makes your site more search engine friendly and improves accessibility (


  • 6 <H1>
    • Mexico Entire towns flattened as scale of earthquake damage emerges
    • Personal investments: big names making an everyday impact
    • Hurricane Maria Drone footage shows flooding in Puerto Rico after storm
    • Mexico earthquake Rescuers search for girl in wreckage of school
    • Hurricane Maria Storm pummels Puerto Rico
    • 'We are the outcasts' My day on the Juggalo march
  • 73 <H2>
    • Live Military criticized over search and rescue missions
    • 'Devastation – it's everywhere' Puerto Rico battered by Hurricane Maria
    • Breaking news Trump issues new sanctions on North Korea and claims China is following
    • Instagram uses 'I will rape you' post as Facebook ad in latest algorithm mishap
    • 'It's hugely problematic' SEC under fire from Congress over data hack
    • UK Banks to check 70m bank accounts in search for illegal immigrants
    • France World's richest woman Liliane Bettencourt dies aged 94
    • All the president's men Trump is assembling the most male-dominated government in decades
    • Sean Spicer Former press secretary says he didn't 'knowingly' lie to the public
    • Business Bankrupt Lehman Brothers profits from Formula One sale
    • Brigham Young Mormon school ends 60-year ban on sale of caffeinated drinks on campus
    • Trump's big test Will his swing voters stay loyal?
    • Silicon Valley Tech's push to teach coding isn't about kids' success – it's about cutting wages
    • Fracking Far away from any witnesses, my small town is being poisoned by waste
    • Nascar Danica Patrick drove the lonely road to a feminist legacy
    • Lift up your hearts for Hillsong, the church that’s made a believer out of Bieber
    • Late-night TV 'Republicans have 10 days to overhaul healthcare – or everybody lives!'
    • The future is radio Why fan favorite Futurama moved to audio-only
    • Marilyn Manson On the perils of being the lord of darkness
    • Boxing Andre Ward, pound-for-pound world No1, announces shock retirement
    • Soccer Chelsea confirm agreement to sell Diego Costa to Atlético Madrid for £57m
    • Business Amazon and Facebook keen on Premier League rights, say Manchester United
    • Formula One Bankrupt Lehman Brothers profits from $4.6bn sale
    • Jake LaMotta Not a great champion but one of the toughest, a boxing beast
    • NFL Why it's time for the New York Giants to move on from Eli Manning
    • I live a healthier life now I’m free of the trappings of modernity
    • Streets in St Louis –and everywhere –belong to us. Not brutal cops
    • From sex to alcohol, American teenagers are in no rush to grow up
    • It’s hard enough as a foster child without being demonised
    • Pat Benatar: the rock star who's raising her voice to empower women
    • Warrick Dunn: the football great who’s assisting single-parent families
    • Tess Gerritsen: the best-selling novelist helping to find a cure for Alzheimer’s
    • Rick Bayless: the celebrity chef who's supporting local, sustainable farms
    • Oklahoma Police who shot man dead 'did not hear' witnesses yelling he was deaf
    • Whiskey, steroids and softball Prosecutor says 'Kentuckiana' lore is just theft
    • Robert Mueller Russia team reportedly seeks White House records on Trump actions
    • Facebook Sheryl Sandberg says company will tighten ad targeting after antisemitic 'fail'
    • The great unwinding Federal Reserve begins slow demise of its post-crash stimulus
    • Philippines Duterte says his son will be killed if he is involved in drugs
    • ‘Sound of a dog barking’ North Korea ridicules Donald Trump threat
    • India Political reporter beaten to death
    • Tony Abbott Former Australian PM assaulted on street in Hobart
    • Ian Brady Moors murderer died of natural causes, coroner rules
    • Parsons Green bombing Police make sixth arrest in south London raid
    • Spain crisis 'Stop this disobedience,' PM tells Catalan leaders
    • British Virgin Islands 'Maria destroyed most of what was left'
    • videos
    • It’s lit! How film finally learned how to light black skin
    • No, a standing desk isn't as unhealthy as smoking
    • No business, no boozing, no casual sex When Togo turned off the internet
    • Why I’m glad no one wants to call their baby Nigel any more
    • Religion We're at the end of white Christian America. What will that mean?
    • Larry David to Lisa Simpson Life lessons from TV's top role models
    • Do yoga, work harder How productivity co-opted relaxation
    • Discrimination Anti-black hiring hasn't improved in 25 years. What can we do?
    • Die Partei How satirical German party is gaining ground on social media
    • Best photographs of the day A flying fox and the London Design festival
    • Going downtown The New York subway
    • Here We Are British photographers document ways of life
    • Goop on loop Gwyneth Paltrow has her sights on a ‘radical wellness’ TV show
    • Judy Collins on Stephen Stills ‘I said, it's such a beautiful song, but it's not winning me back’
    • Zadie Smith Novelist says using social media would threaten her writing
    • Avril Lavigne Singer most 'dangerous' celebrity to search for online
    • I live a healthier life now I’m free of the trappings of modernity
    • 'Columbine destroyed my entire career': Marilyn Manson on the perils of being the lord of darkness
    • Live Mexico earthquake: military criticized over search and rescue missions – live
    • World's richest woman Liliane Bettencourt dies aged 94
    • Where is Hurricane Maria heading? Mapping the storm's path
    • Acclaimed French chef asks to be stripped of three Michelin stars
    • Tech's push to teach coding isn't about kids' success – it's about cutting wages
    • Entire towns in Mexico flattened as scale of earthquake damage emerges
    • Hurricane Maria: Dominica 'in daze' after storm leaves island cut off from world
    • Trump's big test: will his swing voters stay loyal?
  • 14 <H3>
    • Mexico earthquakes Tectonic plate rupture is probable cause
    • Video Rescuers search for girl in school wreckage
    • Analysis Are the two earthquakes linked – and are more on the way?
    • Mexico earthquakes Tectonic plate rupture is probable cause
    • Video Rescuers search for girl in school wreckage
    • Analysis Are the two earthquakes linked – and are more on the way?
    • Collapsed school Volunteers and soldiers search in silence for children in Mexico City
    • Collapsed school Volunteers and soldiers search in silence for children in Mexico City
    • Puerto Rico Have you been affected by Hurricane Maria?
    • Mapping the storm's path Where is Hurricane Maria heading?
    • Video Drone footage shows flooding in Puerto Rico
    • Puerto Rico Have you been affected by Hurricane Maria?
    • Mapping the storm's path Where is Hurricane Maria heading?
    • Video Drone footage shows flooding in Puerto Rico
  • 0 <H4>
  • 0 <H5>
  • 0 <H6>
The <h1> to <h6> tags are used to define HTML headings. The <h1> tag should hold the title describing the content of a specific page therefore only one h1 tag is needed per page. There can be any number of h2 - h6 tags but they should be added in order of importance (


The <!DOCTYPE> declaration tells the web browser about what version of HTML the page is written in. It is good practice to always add the <!DOCTYPE> declaration to the HTML documents, so that the browser knows what type of document to expect. (

Character Encoding

UTF-8 (Unicode)
Covers: Worldwide
To display an HTML page correctly, the browser must know what character-set to use (


Declared Language: en (English)
Language Attribute: en (English)
The HTML "lang" attributes and language metatag define the base language to be used for displaying text and characters on a Website.

W3C Markup Validation

Status: FAILED [204 errors, 14 warning(s)]
It is good practice to use valid HTML/XHTML markup as it ensures that the search engines can read the website correctly as well as it improves cross browser compatibility (W3C Markup Validation Service).

Deprecated HTML elements

Good, no deprecated elements found.
A deprecated element is one that has been outdated by newer constructs. Deprecated elements may become obsolete in future versions of HTML so it is recommended not to use them. (

Nested HTML Tables

Great, no nested tables detected.
In general it is not recommended to use nested tables or to utilize tables for page layout. Nested tables are known to cause performance issues due to increased HTML size and rendering time. It is better to use CSS layout instead.

Web Analytics

Yes, we have detected following web analytics tools:
  • Google analytics icon Google™ Analytics
  • comScore analytics icon comScore Didital Analytix®
  • Facebook Pixel icon Facebook Pixel
Web Analytics Tools collect and measure information about visitor activity on a website. Well interpreted web traffic data is invaluable in determining a successfully web strategy and assessing the effectiveness of a website. At a minimum, we recommend to utilize at least one web analytics tool.



Your robots.txt file is blocking search engines access to parts of the website.

User-agent: *
  • Disallow: /sendarticle/
  • Disallow: /Users/
  • Disallow: /users/
See all 46 disallow directives
A robots.txt file restricts access to search engine robots that crawl the web. (

XML Sitemap

Sitemaps inform search engines about pages available for crawling. In its simplest form, a Sitemap is an XML file that lists URLs for a site along with additional metadata about each URL. XML sitemap should help search engines to crawl the site more intelligently. (

Accessibility Check

Data could not be obtained.
Following Web accessibility standards while developing a website can help users with specific needs, such as visually impaired, motor/mobility, auditory, seizures, as well as cognitively and intellectually impaired disabilities. Some of these fixes include general seo applications like Alt tags, Form labels, fixing empty links and adding alternative text. To read more about accessibility guidelines follow this link Web Content Accessibility Guidelines (WCAG) Overview.

Mobile Rendering

Mobile internet usage has been exceeding PC's since 2014 and growing so it is critical for pages to render correctly on mobile devices.

Mobile Optimization

Mobile PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is incorporating website speed in search ranking (

Mobile Experience

Mobile users have now become a critical part of online visits. Making the website mobile friendly is no longer an option but rather necessity. (


The Favicon is a small icon associated with a website. The Favicon is important because it is displayed next to the website's URL in the address bar of the browser as well as in bookmarks and shortcuts. (

Custom 404 Error Page

Yes, custom 404 error page detected.
A 404 is a standard http response code for a resource that cannot be located on the server. Web servers usually return a "404 Not Found" error page for non-existing pages. Unfortunately, these default error pages are very generic and a not very user friendly, therefore, using a custom 404 error page is highly recommended.

Process of returning http status code "200 OK" for a non-existent page or redirecting users to another url is called soft 404. Soft 404 errors are problematic for search engines and are not advisable. (


Print-friendly pages are designed to fit on an 8.5"x11" or A4 sheet and usually include only the content of the page, along with source information. (

W3C CSS Validation

Status: FAILED [393 error(s)]
It is recommended to use valid CSS to ensure that the website displays correctly. (W3C CSS Validation Service).

Domain Age

Your domain was registerd for the first time: 23 years, 2 months, 15 days ago.
Age of the domain is one of the many signals that search engines utilize for ranking. Brand new domains generally have more difficult time to rank high for the first few months. (

Domain Expiration

Your domain expires in: 6 years, 9 months, 13 days.
Domain expiration far in to the future is considered a good practice as it promotes confidence in your website, decreases chances of losing domain and in certain cases might help with search engine ranking. (

IP Canonicalization

No, your site's IP does not redirect to
Some web spiders index websites using IP as well as domain name which can cause duplicate content if there is no IP Canonicalization. (

URL Canonicalization

Yes, both the and resolve to the same URL.
Domain name with WWW and without can be considered as different pages causing duplicate content for search engines. (

Page Speed

Google Page Speed score: 79% (Average)
Rq. Requests Hst. Hosts LT Load time Html Img Images JS JavaScript CSS F Flash O Other PS Page Size
1975113.21s843.51 KB1.09 MB3.34 MB509.29 KB0 B40.62 KB5.79 MB

Avoid landing page redirects
Enable compression
Leverage browser caching
Reduce server response time
Minify CSS
Minify HTML
Minify JavaScript
Eliminate render-blocking JavaScript and CSS in above-the-fold content
Optimize images
Prioritize visible content

Subscribe for more details
PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is now incorporating website speed in search ranking (

Server Information


Server IP:
Server Location:
US CALIFORNIA, San Francisco

Name Server 1: (
Name Server 2: (
Name Server 3: (
Name Server 4: (
Name Server 5: (
Name Server 6: (
Name Server 7: (
Name Server 8: (
Your server's IP address and location have minor impact on the country specific SEO. It is recommend to host the website in the country where the number of vistors is desired to be the highest. Search engines take the geolocation of a server into account. (


Issued To:
Common Name (CN):
Common Name (CN):
GlobalSign CloudSSL CA - SHA256 - G3
Oranization (O):
GlobalSign nv-sa
Period of Validity
Begins On:
Expires On:
Google™ is now treating HTTPS as a ranking signal. HTTPS is a secure web protocol that allows for encrypted communication between website and the client. HTTPS protocol requires your website to have an SSL certificate, which can be purchased from a Certificate Authority (CA) or SSL vendor. (

Safe Browsing

Safe Browsing is a service provided by Google that enables applications to check URLs against Google's constantly updated lists of suspected phishing and malware pages. If your site is marked as unsafe see our guide on how to fix websites blocked by google safe browsing

Spam Blacklist

Good, your IP is not blacklisted.
Spammer directories provide lists of IPs from which spam distribution is reported. Emails sent from the blocked IPs are subject to closer scrutiny and are much less likely to be delivered. For email campaigns it is recommended to utilize professional email services to ensure that your website IP is not blocked. (

Email Address Obfuscation

Great, this webpage does not contain email addresses displayed in plain text.
It is recommended to obfuscate email addresses posted in public. This prevents email addresses from being automatically harvested by spam bots which helps to decrease number of unsolicited emails. See our email obfuscation techniques guide for more details.

Directory Browsing

Great, your server has directory browsing disabled.
Protect Webserver directories from unwanted browsing. To enhance security, directory browsing should be disabled unless you have a specific reason to enable it. If you enable directory browsing, make sure that you only enable it on the particular directory or directories that you want to share. (

Whois Privacy

Technology Administrator
Guardian News & Media Limited
Whois Privacy is a service that prevents domain owner contact information from being displayed in the publicly available Whois records. This can help to cut down on unwanted spam but utilizing Whois privacy should be evaluated against business model and branding strategy.

Server Signature

Good, your server does not provide version information.
Attackers can utilize server signature versioning information to their advantage therefore it is recommended to disable it when possible. (Disable server signature for Apache or IIS).