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Report for theguardian.com


  • screenshot of theguardian.com
  • Score:


    Generated on Wednesday, May 4th 2016 9:22 pm

Top Priorities

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Traffic Rank

170 most visited website in the World Trend: up (-16)
112 most visited website in US United States
Traffic Rank is provided by Alexa

Visitors Localization

Low map legend High
CountryPercentDomain (ccTLD)Status
US United States32.0%theguardian.usNot available.
UK United Kingdom20.9%theguardian.co.ukNot available.
IN India6.1%theguardian.inNot available.
AU Australia3.7%theguardian.auNot available.
CA Canada3.0%theguardian.caNot available.
Registering country code top level domains (ccTLD) can prevent potential competitors from taking advantage of your primary domain reputation. It is also one of the ways to improve country specific SEO and performance. (http://www.searchenginejournal.com/seo-without-boarders-a-guide-to-international-seo-nick-paterman/60092/)


We have located images with missing ALT attribute.
Number of images: 22
Missing alt tag: 22

List of images with missing ALT attributes:

  • https://i.guim.co.uk/img/media/5356edc29d4368d9391a6b3466c11bd1dc2c87f1/0_0_...b53
  • https://i.guim.co.uk/img/media/fbbc1eedec12491dfe5323c530862a431948ca28/0_12...0a1
  • https://i.guim.co.uk/img/media/78fdc83fc4f8d05538c37496a685eb82fe4f878e/0_0_...45b
  • https://i.guim.co.uk/img/media/cae6abb7d07bf87ad6b89b24bd9455cff2280916/0_95...a8e
  • https://interactive.guim.co.uk/thrashers/us_election_minute/hashed/arrow.df6...svg (2 locations)
  • https://interactive.guim.co.uk/thrashers/us_election_minute/hashed/empty.fcd...gif
  • https://i.guim.co.uk/img/media/eaaf33f0d7acda1e9ed7819a531ed97cb2830fc6/0_0_...6fc
  • https://i.guim.co.uk/img/media/eaaf33f0d7acda1e9ed7819a531ed97cb2830fc6/0_0_...ad9
  • https://i.guim.co.uk/img/media/740d71c87459b01f95b24f6aabca95d92383cdb5/0_0_...074
  • https://i.guim.co.uk/img/media/740d71c87459b01f95b24f6aabca95d92383cdb5/60_0...265
  • https://i.guim.co.uk/img/media/aeb10b55827baad43a9d24bd0ea72fcb63df4929/0_60...7ef
  • https://i.guim.co.uk/img/media/aeb10b55827baad43a9d24bd0ea72fcb63df4929/176_...97d
  • https://i.guim.co.uk/img/media/ef7386e29b158dbeb354124f30e65d8ad15cb92d/60_0...320
  • https://i.guim.co.uk/img/media/ef7386e29b158dbeb354124f30e65d8ad15cb92d/60_0...de3
  • https://i.guim.co.uk/img/media/e3402d2fc9056506f70f24921af08a9b7562934a/72_0...25a
  • https://i.guim.co.uk/img/media/e3402d2fc9056506f70f24921af08a9b7562934a/90_0...465
  • http://interactive.guim.co.uk/thrashers/the-counted-2016/hashed/empty.5ef2ef64.gif
  • https://hits-secure.theguardian.com/b/ss/guardiangu-network/1/H.25.3/?c3=&c4...25=
  • //beacon.guim.co.uk/count/pva.gif
  • //googleads.g.doubleclick.net/pagead/viewthroughconversion/971225648/?value=...t=0
  • //beacon.guim.co.uk/count/pv.gif
The "alt" attribute provides a text equivalent for the image. If the browser cannot display an image the alt description will be given in its place. Furthermore, some visitors cannot see images as they might be blind in which the alt tag provides a valuable image description. Finally, search engines utilize the alt attribute for image search indexing. (www.w3.org/QA/Tips/altAttribute)


We have found following title:

"News, sport and opinion from the Guardian's US edition | The Guardian"

Length: 69 characters
The <TITLE> element provides a short piece of text describing the document. The title is very important as it shows in the window title bars, bookmarks and search results. Title should be between 60 to 80 characters long. (www.w3.org/QA/Tips/good-titles)

Description Metatag

We have found following description:

"Latest US news, world news, sports, business, opinion, analysis and reviews from the Guardian, the world's leading liberal voice"

Length: 133 characters
The description attribute should provide a concise explanation of a Web page's content. Also, the description is often displayed on search engine results and can indirectly affect page ranking. (en.wikipedia.org/wiki/Meta_element#The_description_attribute)

Keywords Metatag

No Keywords Found.
The keywords attribute was utilized by search engines to provide more accurate search results. Due to the over usage and spamming the keywords attribute has been phased out and is no longer relevant. Google doesn't use the "keywords" meta tag in web search ranking.(googlewebmastercentral.blogspot.se/2009/09/google-does-not-use-keywords-meta-tag.html)

Text to HTML Ratio

The Text to HTML ratio is 2.79%
Original content is by far the single most important element to search engines. Low Text to HTML ratio indicates little content for search engines to index. We consider it to be good practice to have a Text to HTML ratio of at least 10% and ideal above 20%

Keyword Density & Consistency

Consistent Keywords % Density # Count T Title D Desc. H <H> A ALT B <b>
donald trump0.40%9--4--
try again0.31%7-----
modern browser0.31%7-----
adobe flash0.31%7-----
please install0.31%7-----
did social media0.13%3--2--
former bush president0.13%3--2--
endorse donald trump0.13%3--2--
ted cruz's campaign0.13%3--2--
social media ruin0.13%3--2--
Keywords density and consistency are notable factors for optimal page SEO. Preferred keywords should have higher keywords density indicating their importance. Optimally, preferred keywords should also be consistently utilized in multiple essential areas of the page such as title, description meta tag, h1 through h6 headings, alt image attributes, backlinks and internal links anchor text. Keyword density of above 5% is a good indication that the word or phrase appears too many time in the content. (more information)


Yes, 1 inline frame(s) detected.
It is not recommended to use frames or iframes because they can cause problems for search engines. It is best to avoid frames and inline frames whenever possible (searchenginewatch.com/article/2064573/Search-Engines-and-Frames). If frames must be utilized consider <noframes> tag. (www.w3schools.com/tags/tag_noframes.asp).


No flash detected.
Flash and other reach-media technologies should primarily be utilized for decorative purposes. This makes your site more search engine friendly and improves accessibility (support.google.com/webmasters/bin/answer.py?hl=en&answer=72746#1).


  • 9 <H1>
    • Neither former Bush president will endorse Donald Trump
    • introducing
    • Introducing the minute
    • The Muslim vote Balancing faith and politics in a divisive election
    • Miners search for gold nuggets and YouTube fame in California
    • Trump hotel workers in Las Vegas ask billionaire for fair pay
    • 6x9 A virtual reality experience of solitary
    • An explainer What are superdelegates?
    • The Counted
  • 79 <H2>
    • North Carolina Justice department says anti-LGBT law violates Civil Rights Act
    • Exclusive Video shows Navy Seal's death was result of intense combat with Isis
    • Alaska Plane struck bald eagle before crash in first ever fatal collision
    • California Muslim women kicked out of restaurant sue for discrimination
    • Man allegedly lured Navajo girl in to van to sexually assault her but left her to die
    • Fort McMurray wildfire State of emergency in Alberta as blaze forces evacuation
    • Arizona School poster describing girls as 'meat' and boys as 'wolves' is removed
    • Cannabis California recreational marijuana initiative will be on November ballot
    • Technology Hacker collects 272m email addresses and passwords, some from Gmail
    • Blame it on the Zodiac killer Did social media ruin Ted Cruz's campaign?
    • Apple Music is being overhauled? Good - here's what it needs to do
    • Glastonbury 2016 Festival to pay tribute to David Bowie and Prince
    • Are you swiping behind my back? How couples spy with anti-cheating apps
    • Analysis Why Trump v Clinton will be an unpopularity contest
    • Stage A war photographer's image of hell – recreated in a play he can't bear to see
    • How Jane Jacobs changed the way we look at cities
    • 'May the Fourth' be with you A look at Rian Johnson's Star Wars: Episode VIII
    • Champions League Manchester City suffer as Fernando own goal hands semi-final to Real Madrid
    • NBA Playoffs finally heat up after Waiters' shove and Lowry's miracle heave
    • Golf Tour pros love Donald Trump but loathe Hillary Clinton, poll reveals
    • NFL Why haven't more European soccer stars become kickers?
    • Kentucky Derby Undefeated Nyquist draws No13 post
    • Boxing Canelo plays fight game to be proud not loud in Las Vegas
    • Abby Wambach World Cup winner joins ESPN in wide-ranging broadcast role
    • Why must the Trump alternative be self-satisfied, complacent Democrats?
    • Betrayed by their party, Republicans voted Trump. But will he betray them too?
    • America's Trump nightmare has arrived
    • The Flint water crisis is a shadow on Obama's legacy
    • What Frozen needs is a lesbian Elsa
    • Bernie Sanders isn't winning minority votes – and it's his own fault
    • Everything you need to know from the campaign trail today – fast, and fun
    • Everything you need to know from the campaign trail today – fast, and fun
    • Obama in Flint Water crisis is a 'tragedy that never should have happened'
    • US elections 2016 John Kasich quits Republican race, leaving Trump last man standing
    • Prince Team sought addiction doctor's help over painkillers day before he died
    • California California governor signs bill raising smoking age to 21
    • Takata Expanded recall for deadly airbags to impact one in four US cars
    • Connecticut Chimp attack victim who received face transplant sees rejection five years later
    • Wildlife US ceases efforts to end global trade of polar bear parts
    • Florida Coral reefs rapidly 'wasting away' under stress of climate change
    • Dilma Rousseff Brazil's president could face criminal charge
    • Long wait for justice 27m court cases in India trapped in legal logjam
    • Argentina 'Dirty war' suspect Omar Graffigna goes on trial aged 90
    • Sweden Woman who defied 300 neo-Nazis at rally speaks of anger
    • Russia Spain issues arrest warrants for Russian officials close to Putin
    • videos
    • Science Scientists break record for keeping lab-grown human embryos alive
    • Keeping up with the Kommunists The Kardashians head for Cuba
    • Captain Cook Has his ship Endeavour been found in Rhode Island?
    • Star Wars Book to resolve Princess Leia's accent, father and 'slave' bikini issues
    • The blame game begins How we got to Trump
    • Talking while female An expert guide to the things you definitely should not say
    • US election delegate tracker Who's winning the nomination?
    • Story of cities Arcosanti – the unfinished answer to suburban sprawl
    • Sixteen ways Hamilton transformed theater –and the world
    • Edward Snowden Governments can reduce our dignity to that of tagged animals
    • Advanced Style A look at senior street style
    • London, reimagined Alternative tube maps
    • Iraq firefight in which US navy seal died reveals intensity of battle
    • Instagram snapshots Bhishma Choudhary in India
    • Siberia Nenets reindeer herders
    • King for a Day Elvis impersonators channel their idol
    • A month in the wild Readers' April wildlife pictures
    • Lee Daniels Producer apologizes to Sean Penn for allegations he abused Madonna
    • Little Richard denies claims of poor health
    • June Diane Raphael So many women are kicking ass as they get older
    • Michael Fassbender Actor to play Austrian serial killer
    • Video shows Navy Seal's death was result of intense combat with Isis
    • Woman who defied 300 neo-Nazis at Swedish rally speaks of anger
    • Are you swiping behind my back?: how couples spy with anti-cheating apps
    • Blame it on the Zodiac killer: did social media ruin Ted Cruz's campaign?
    • Neither former Bush president will endorse Donald Trump
    • Muslim women kicked out of California restaurant sue for discrimination
    • Real Madrid 1-0 Manchester City (agg 1-0): Champions League semi-final – as it happened
    • Windows 10 updates are now ruining pro-gaming streams
    • Live Donald Trump: 'we can think about' Ted Cruz as running mate – politics live
    • Ten-year-old receives $10,000 reward for finding Instagram bug
    • Photo highlights of the day Chanel in Cuba and London mayoral race
    • Topics
  • 12 <H3>
    • from the guardian:
    • change edition:
    • Campaign live Trump: 'we can think about' Cruz as running mate
    • Rolling Stones Band asks Trump to stop using their songs at events
    • Trump on his sacrifice 'I gave up two seasons of Celebrity Apprentice'
    • Campaign live Trump: 'we can think about' Cruz as running mate
    • Rolling Stones Band asks Trump to stop using their songs at events
    • Trump on his sacrifice 'I gave up two seasons of Celebrity Apprentice'
    • Madrid given another derby day as Real match Atlético in Champions League
    • Madrid given another derby day as Real match Atlético in Champions League
    • Tony awards Hamilton makes history with 16 nominations
    • Tony awards Hamilton makes history with 16 nominations
  • 0 <H4>
  • 0 <H5>
  • 0 <H6>
The <h1> to <h6> tags are used to define HTML headings. The <h1> tag should hold the title describing the content of a specific page therefore only one h1 tag is needed per page. There can be any number of h2 - h6 tags but they should be added in order of importance (www.w3schools.com/tags/tag_hn.asp).


The <!DOCTYPE> declaration tells the web browser about what version of HTML the page is written in. It is good practice to always add the <!DOCTYPE> declaration to the HTML documents, so that the browser knows what type of document to expect. (www.w3schools.com/tags/tag_DOCTYPE.asp)

Character Encoding

UTF-8 (Unicode)
Covers: Worldwide
To display an HTML page correctly, the browser must know what character-set to use (en.wikipedia.org/wiki/Character_encodings_in_HTML).


Declared Language: None
Language Attribute: None
The HTML "lang" attributes and language metatag define the base language to be used for displaying text and characters on a Website. www.mcanerin.com/en/articles/meta-language.asp

W3C Markup Validation

Status: FAILED [83 errors, 4 warning(s)]
It is good practice to use valid HTML/XHTML markup as it ensures that the search engines can read the website correctly as well as it improves cross browser compatibility (W3C Markup Validation Service).

Deprecated HTML elements

Good, no deprecated elements found.
A deprecated element is one that has been outdated by newer constructs. Deprecated elements may become obsolete in future versions of HTML so it is recommended not to use them. (webdesign.about.com/od/htmltags/a/bltags_deprctag.htm)

Nested HTML Tables

Great, no nested tables detected.
In general it is not recommended to use nested tables or to utilize tables for page layout. Nested tables are known to cause performance issues due to increased HTML size and rendering time. It is better to use CSS layout instead.

Web Analytics

Yes, we have detected following web anlytics tools:
  • Google analytics icon Google™ Analytics
  • ForeSee analytics icon ForeSee
Web Analytics Tools collect and measure information about visitor activity on a website. Well interpreted web traffic data is invaluable in determining a successfully web strategy and assessing the effectiveness of a website. At a minimum, we recommend to utilize at least one web analytics tool.


A robots.txt file restricts access to search engine robots that crawl the web. (www.robotstxt.org/robotstxt.html)

XML Sitemap

Sitemaps inform search engines about pages available for crawling. In its simplest form, a Sitemap is an XML file that lists URLs for a site along with additional metadata about each URL. XML sitemap should help search engines to crawl the site more intelligently. (http://www.sitemaps.org/protocol.html)

Mobile Rendering

Mobile internet usage has been exceeding PC's since 2014 and growing so it is critical for pages to render correctly on mobile devices.

Mobile Optimization

Mobile PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is incorporating website speed in search ranking (http://www.mattcutts.com/blog/site-speed)

Mobile Experience

Mobile users have now become a critical part of online visits. Making the website mobile friendly is no longer an option but rather necessity. (https://developers.google.com/webmasters/smartphone-sites/)


The Favicon is a small icon associated with a website. The Favicon is important because it is displayed next to the website's URL in the address bar of the browser as well as in bookmarks and shortcuts. (en.wikipedia.org/wiki/Favicon)

Custom 404 Error Page

Yes, custom 404 error page detected.
A 404 is a standard http response code for a resource that cannot be located on the server. Webservers usually return a "404 Not Found" error page for non-existing pages. Unfortunately, these default error pages are very generic and a not very user friendly, therefore, using a custom 404 error page is highly recommended.

Process of returning http status code "200 OK" for a non-existent page or redirecting users to another url is called soft 404. Soft 404 errors are problematic for search engines and are not advisable. (https://support.google.com/webmasters/answer/181708)


Print-friendly pages are designed to fit on an 8.5"x11" or A4 sheet and usually include only the content of the page, along with source information. (webdesign.about.com/od/printerfriendly/a/aa041403a.htm)

W3C CSS Validation

Status: FAILED [620 error(s)]
It is recommended to use valid CSS to ensure that the website displays correctly. (W3C CSS Validation Service).

Page Rank

PR: 0 out of 10 (Very Poor)
PageRank is Google's measure of the importance of a page. It is based on complex algorithmes evaluating page content, authority, keyword density, back links, traffic, demand and more. (en.wikipedia.org/wiki/PageRank)

Indexed Pages

Estimated number of pages indexed by Bing™: about 10
The higher number of indexed pages the more content search engines can index, which increases overall value of the website. (en.wikipedia.org/wiki/Search_engine_indexing)

Domain Age

Your domain was registerd for the first time: 21 years, 9 months, 28 days ago.
Age of the domain is one of the many signals that search engines utilize for ranking. Brand new domains generally have more difficult time to rank high for the first few months. (http://www.coconutheadphones.com/does-domain-agematter)

Domain Expiration

Your domain expires in: 8 years, 2 months, 2 hours.
Domain expiration far in to the future is considered a good practice as it promotes confidence in your website, decreases chances of losing domain and in certain cases might help with search engine ranking. (http://www.hover.com/blog/three-reasons-to-renew-your-domain-names-for-five-years)

IP Canonicalization

No, your site's IP does not redirect to theguardian.com.
Some web spiders index websites using IP as well as domain name which can cause duplicate content if there is no IP Canonicalization. (www.mattcutts.com/blog/seo-advice-url-canonicalization)

URL Canonicalization

Yes, both the www.theguardian.com and theguardian.com resolve to the same URL.
Domain name with WWW and without can be considered as different pages causing duplicate content for search engines. (www.mattcutts.com/blog/seo-advice-url-canonicalization)

Page Speed

Google Page Speed score: 65% (Average)
Rq. Requests Hst. Hosts LT Load time Html Img Images JS JavaScript CSS F Flash O Other PS Page Size
224465.94s869.63 KB2.44 MB2.37 MB287.91 KB0 B15.73 KB5.95 MB

Avoid landing page redirects
Enable compression
Leverage browser caching
Reduce server response time
Minify CSS
Minify HTML
Minify JavaScript
Eliminate render-blocking JavaScript and CSS in above-the-fold content
Optimize images
Prioritize visible content

Subscribe for more details
PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is now incorporating website speed in search ranking (http://www.mattcutts.com/blog/site-speed)

Server Information

Server IP:
Server Location:
US -, -

Name Server 1:
ns1.p05.dynect.net (
Name Server 2:
ns2.p05.dynect.net (
Name Server 3:
ns3.p05.dynect.net (
Name Server 4:
ns4.p05.dynect.net (
Your server's IP address and location have minor impact on the country specific SEO. It is recommend to host the website in the country where the number of vistors is desired to be the highest. Search engines take the geolocation of a server into account. (http://www.youtube.com/watch?v=hXt23AXlJJU)


Issued To:
Common Name (CN):
Common Name (CN):
GlobalSign Organization Validation CA - SHA256 - G2
Oranization (O):
GlobalSign nv-sa
Period of Validity
Begins On:
Expires On:
Google™ is now treating HTTPS as a ranking signal. HTTPS is a secure web protocol that allows for encrypted communication between website and the client. HTTPS protocol requires your website to have an SSL certificate, which can be purchased from a Certificate Authority (CA) or SSL vendor. (http://googleonlinesecurity.blogspot.in/2014/08/https-as-ranking-signal_6.html).

Safe Browsing

Safe Browsing is a service provided by Google that enables applications to check URLs against Google's constantly updated lists of suspected phishing and malware pages. (http://www.google.com/safebrowsing/diagnostic?site=theguardian.com)

Spam Blacklist

Good, your IP is not blacklisted.
Spammer directories provide lists of IPs from which spam distribution is reported. Emails sent from the blocked IPs are subject to closer scrutiny and are much less likely to be delivered. For email campaigns it is recommended to utilize professional email services to ensure that your website IP is not blocked. (www.stopforumspam.com)

Email Address Obfuscation

There is 1 email in plain text on the webpage:
  • [email protected]
It is recommended to obfuscate email addresses posted in public. This prevents email addresses from being automatically harvested by spam bots which helps to decrease number of unsolicited emails.

Directory Browsing

Great, your server has directory browsing disabled.
Protect Webserver directories from unwanted browsing. To enhance security, directory browsing should be disabled unless you have a specific reason to enable it. If you enable directory browsing, make sure that you only enable it on the particular directory or directories that you want to share. (http://technet.microsoft.com/en-us/library/cc731109)

Whois Privacy

Technology Administrator
Guardian News & Media Limited
90 York Way, London, N1 9GU, UK
[email protected]
Administrative Contact:
Technology Administrator
Guardian News & Media Limited
90 York Way, London, N1 9GU, UK
[email protected]
Technical Contact:
Technology Administrator
Guardian News & Media Limited
90 York Way, London, N1 9GU, UK
[email protected]
Whois Privacy is a service that prevents domain owner contact information from being displayed in the publicly available Whois records. This can help to cut down on unwanted spam but utilizing Whois privacy should be evaluated against business model and branding strategy.

Server Signature

Good, your server does not provide version information.
Attackers can utilize server signature versioning information to their advantage therefore it is recommended to disable it when possible. (Disable server signature for Apache or IIS).