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Traffic Rank

34,533 most visited website in the World Trend: up (-9,319)
4,326 most visited website in DE Germany
Traffic Rank is provided by Alexa

Visitors Localization

Low map legend High
CountryPercentDomain (ccTLD)Status
US United States19.3%thelocal.usNot available.
UK United available.
NL Netherlands3.2%thelocal.nlNot available.
CA Canada3.1%thelocal.caNot available.
Registering country code top level domains (ccTLD) can prevent potential competitors from taking advantage of your primary domain reputation. It is also one of the ways to improve country specific SEO and performance. (


Good, most images have ALT attribute.
Number of images: 80
Missing alt tag: 1

List of images with missing ALT attributes:

  • &noscript=1
The "alt" attribute provides a text equivalent for the image. If the browser cannot display an image the alt description will be given in its place. Furthermore, some visitors cannot see images as they might be blind in which the alt tag provides a valuable image description. Finally, search engines utilize the alt attribute for image search indexing. (


We have found following title:

"The Local - Germany's News in English"

Length: 37 characters
The <TITLE> element provides a short piece of text describing the document. The title is very important as it shows in the window title bars, bookmarks and search results. Title should be between 60 to 80 characters long. (

Description Metatag

No Description Found.
The description attribute should provide a concise explanation of a Web page's content. Also, the description is often displayed on search engine results and can indirectly affect page ranking.

Keywords Metatag

No Keywords Found.
The keywords attribute was utilized by search engines to provide more accurate search results. Due to the over usage and spamming the keywords attribute has been phased out and is no longer relevant. Google doesn't use the "keywords" meta tag in web search ranking.

Text to HTML Ratio

The Text to HTML ratio is 9.16%
Original content is by far the single most important element to search engines. Low Text to HTML ratio indicates little content for search engines to index. We consider it to be good practice to have a Text to HTML ratio of at least 10% and ideal above 20%


No frames detected.
It is not recommended to use frames or iframes because they can cause problems for search engines. It is best to avoid frames and inline frames whenever possible ( If frames must be utilized consider <noframes> tag. (

Keyword Density & Consistency

Consistent Keywords % Density # Count T Title D Desc. H <H> A ALT B <b>
social media0.35%5--2--
german workplace0.28%4--2--
german christmas0.28%4--2--
learning german0.21%3--2--
dortmund football0.21%3--1--
blue card holders0.14%2--1--
their co-workers earn0.14%2--1--
german christmas markets0.14%2--1--
best spots without0.14%2--1--
spots without paying0.14%2--1--
Keywords density and consistency are notable factors for optimal page SEO. Preferred keywords should have higher keywords density indicating their importance. Optimally, preferred keywords should also be consistently utilized in multiple essential areas of the page such as title, description meta tag, h1 through h6 headings, alt image attributes, backlinks and internal links anchor text. Keyword density of above 6% can indicate that the word or a phrase appears too many time in the content.


No flash detected.
Flash and other reach-media technologies should primarily be utilized for decorative purposes. This makes your site more search engine friendly and improves accessibility (


  • 17 <H1>
    • Pets and travel
    • More news
    • Volunteering with a difference
    • Highlights
    • International Migrants Day
    • National
    • Expat Healthcare by Cigna Global
    • Politics
    • Society
    • Business
    • Europe
    • Living in Germany
    • Learning German
    • Visiting Germany
    • Moving to Germany
    • Working in Germany
    • Studying in Germany
  • 66 <H2>
    • One quarter of EU Blue Card holders in Germany from India: report
    • HIV-positive man goes on trial for brutal rape of pensioner during burglary
    • Small hole, big impact: landings temporarily halted at Cologne Airport
    • Over 160 suspects arrested in German-Italian anti-mafia sweep
    • VIDEO: What do expats do with their pets when they travel?
    • Number of train passengers travelling between Berlin and Munich doubles
    • What to know about the different types of higher education in Germany
    • German army recruits more minors than ever before: report
    • Here's how to make this winter in Munich really special
    • Far-right AfD warns MP over racial slur on Boris Becker's son
    • Justice Minister falls victim to own social media 'censorship' law
    • Unique volunteer opportunity lets you discover yourself while helping others
    • The 10 heartiest German dishes to get you through winter
    • ‘Multilingualism is an enrichment, not a deficit’: raising bilingual kids in Germany
    • Here’s how to make the most of the public holidays in 2018
    • Will the German love affair with cash ever end?
    • Here is what 2018 has in store for Germany
    • How many Stockholmers are actually immigrants?
    • Man accused of bombing Dortmund football team bus admits to crime
    • 10 epic German movies you have to watch before you die
    • Is a new German law encouraging social media giants to censor opinions?
    • 'Debt clock' in Berlin runs backwards for first time in 22 years
    • Wrap on the knuckles: the curious way Stuttgarters are deterring selfish parking
    • Five things to consider before you retire abroad
    • Which international health plan best suits you?
    • Merkel in new bid to end political impasse
    • German doctors criticize age tests for refugee minors
    • Prevention improvement is solution to refugee crime, study finds
    • Merkel resumes talks with SPD in hopes of ending political stalemate
    • New law allows employees to know how much their co-workers earn
    • 'I'm actually satisfied with my life': Berliners wish for the simple things in 2018
    • #MeToo debate could ‘totally sterilize’ German workplace, ex-families minister warns
    • The weirdest German New Year's Eve habit you've never heard of
    • Lufthansa to hire 8,000 new workers in 2018
    • Last year's German car sales highest since 2010
    • Metalworkers start strikes for pay rise and 28-hour work week
    • VW and Silicon Valley firm aim to build driverless cars by 2021
    • Spelacchio gets a second chance: Rome’s ‘mangy’ Christmas tree to be recycled
    • Tax cut plans scrapped by Danish government
    • Is it really true you can't get a decent curry in France?
    • Stockholm subway station explosion was a hand grenade, police confirm
    • Racism row online in Austria over Muslim New Year's baby
    • Essential phrases and customs to survive German winter
    • Feeling blue? Here are some tips for dealing with the dark months ahead
    • ‘Ben’ and ‘Emma’ most popular baby names in 2017
    • Christkind vs Santa: how Germans and Americans celebrate Christmas differently
    • From cheering to sneezing: a chronology of 'Gesundheit' in the US
    • 10 ways learning German completely ruins your English
    • 10 ways of speaking German you'll only ever pick up on the street
    • These things about the German language still make no sense to me
    • Germany's 10 most Instagram-able places
    • 11 essential shopping spots in Berlin
    • These 10 German Christmas markets cannot be missed
    • How to walk round Hamburg's best spots without paying for a guide
    • Over a dozen engineers urgently needed for bike network in Berlin
    • What's drawing so many young Brits to Berlin and what are the issues they face?
    • The five most common challenges Indians face in Germany
    • Why there is one thing about German Christmas that sends a chill down my spine
    • What does the #MeToo campaign reveal about work culture in Germany?
    • What you should know about gift-giving in the German workplace
    • How to convince German bosses to employ you... even without the language
    • 'German startup founders in general are much more extroverted'
    • Apprenticeship prospects bleaker for foreigners in Germany: study
    • How unis pick medical students is partly unconstitutional, judges rule
    • These 10 German universities are best at landing you a job
    • Could Frankfurt’s compact 'cube' housing be the student digs of the future?
  • 16 <H3>
    • News categories
    • Community
    • Features
    • Jobs in Germany
    • Site sponsors
    • About The Local
    • EMPTY
    • Italy
    • EMPTY
    • Denmark
    • EMPTY
    • France
    • EMPTY
    • Sweden
    • EMPTY
    • Austria
  • 0 <H4>
  • 0 <H5>
  • 0 <H6>
The <h1> to <h6> tags are used to define HTML headings. The <h1> tag should hold the title describing the content of a specific page therefore only one h1 tag is needed per page. There can be any number of h2 - h6 tags but they should be added in order of importance (


The <!DOCTYPE> declaration tells the web browser about what version of HTML the page is written in. It is good practice to always add the <!DOCTYPE> declaration to the HTML documents, so that the browser knows what type of document to expect. (

Character Encoding

UTF-8 (Unicode)
Covers: Worldwide
To display an HTML page correctly, the browser must know what character-set to use.


Declared Language: en (English)
Language Attribute: en (English)
The HTML "lang" attributes and language metatag define the base language to be used for displaying text and characters on a Website.

W3C Markup Validation

Status: FAILED [8 errors, 0 warning(s)]
It is good practice to use valid HTML/XHTML markup as it ensures that the search engines can read the website correctly as well as it improves cross browser compatibility (W3C Markup Validation Service).

Deprecated HTML elements

Good, no deprecated elements found.
A deprecated element is one that has been outdated by newer constructs. Deprecated elements may become obsolete in future versions of HTML so it is recommended not to use them.

Nested HTML Tables

Great, no nested tables detected.
In general it is not recommended to use nested tables or to utilize tables for page layout. Nested tables are known to cause performance issues due to increased HTML size and rendering time. It is better to use CSS layout instead.

Web Analytics

Yes, we have detected following web analytics tools:
  • Google analytics icon Google™ Analytics
  • Facebook Pixel icon Facebook Pixel
Web Analytics Tools collect and measure information about visitor activity on a website. Well interpreted web traffic data is invaluable in determining a successfully web strategy and assessing the effectiveness of a website. At a minimum, we recommend to utilize at least one web analytics tool.



Your robots.txt file is blocking search engines access to parts of the website.

User-agent: *
  • Disallow: /highlight/
User-agent: Googlebot-News
  • Disallow: /galleries/
  • Disallow: /jobs/
See all 7 disallow directives
A robots.txt file restricts access to search engine robots that crawl the web. (

XML Sitemap

Sitemaps inform search engines about pages available for crawling. In its simplest form, a Sitemap is an XML file that lists URLs for a site along with additional metadata about each URL. XML sitemap should help search engines to crawl the site more intelligently. (

Accessibility Check

WCAG 2.0 (AA) Conformance Test: FAILED [5 error(s)]
  1. img element missing alt attribute.
    [Line 74, Col 2] <img height="1" width="1" src=" &noscript ...
    Add an alt attribute to your img element.
  2. input element, type of "text", missing an associated label.
    [Line 211, Col 8] <input type="text" id="q" name="q" placeholder="Search words" class="searchbox_text" />
    Add a label element that surrounds the control's label. Set the for attribute on the label element to the same value as the id attribute of the control. And/or add a title attribute to the input element. And/or create a label element that contains the input element.
Subscribe to review all 5 errors
Following Web accessibility standards while developing a website can help users with specific needs, such as visually impaired, motor/mobility, auditory, seizures, as well as cognitively and intellectually impaired disabilities. Some of these fixes include general seo applications like Alt tags, Form labels, fixing empty links and adding alternative text. To read more about accessibility guidelines follow this link Web Content Accessibility Guidelines (WCAG) Overview.

Mobile Rendering

Mobile internet usage has been exceeding PC's since 2014 and growing so it is critical for pages to render correctly on mobile devices.

Mobile Experience

Mobile users have now become a critical part of online visits. Making the website mobile friendly is no longer an option but rather necessity. (

Mobile Optimization

Mobile PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is incorporating website speed in search ranking (


size: 100px  by  100px
type: image/x-icon

Warning: favicon dimensions are incorrect. Recommended sizes are 16x16, 32x32, 48x48 and 64x64 px

The Favicon is a small icon associated with a website. The Favicon is important because it is displayed next to the website's URL in the address bar of the browser as well as in bookmarks and shortcuts.

Custom 404 Error Page

No valid custom 404 error page detected.
A 404 is a standard http response code for a resource that cannot be located on the server. Web servers usually return a "404 Not Found" error page for non-existing pages. Unfortunately, these default error pages are very generic and a not very user friendly, therefore, using a custom 404 error page is highly recommended.

Process of returning http status code "200 OK" for a non-existent page or redirecting users to another url is called soft 404. Soft 404 errors are problematic for search engines and are not advisable. (


Could not locate print-friendly CSS.
Print-friendly pages are designed to fit on an 8.5"x11" or A4 sheet and usually include only the content of the page, along with source information.

W3C CSS Validation

Status: FAILED [1 error(s)]
It is recommended to use valid CSS to ensure that the website displays correctly. (W3C CSS Validation Service).

Domain Age

Data could not be obtained.
Age of the domain is one of the many signals that search engines utilize for ranking. Brand new domains generally have more difficult time to rank high for the first few months.

Domain Expiration

Data could not be obtained.
Domain expiration far in to the future is considered a good practice as it promotes confidence in your website, decreases chances of losing domain and in certain cases might help with search engine ranking. (

IP Canonicalization

No, your site's IP does not redirect to
Some web spiders index websites using IP as well as domain name which can cause duplicate content if there is no IP Canonicalization.

URL Canonicalization

Yes, both the and resolve to the same URL.
Domain name with WWW and without can be considered as different pages causing duplicate content for search engines. (

Page Speed

Google Page Speed score: 0% (Low)
Rq. Requests Hst. Hosts LT Load time Html Img Images JS JavaScript CSS F Flash O Other PS Page Size
141305.07s113.15 KB9.72 MB1.89 MB12.81 KB0 B65.53 KB11.8 MB

Avoid landing page redirects
Enable compression
Leverage browser caching
Reduce server response time
Minify CSS
Minify HTML
Minify JavaScript
Eliminate render-blocking JavaScript and CSS in above-the-fold content
Optimize images
Prioritize visible content

Subscribe for more details
PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is now incorporating website speed in search ranking (

Server Information


Google Cloud
Server IP:
Server Location:
US CALIFORNIA, Mountain View

Name Server 1: (
Name Server 2: (
Your server's IP address and location have minor impact on the country specific SEO. It is recommend to host the website in the country where the number of vistors is desired to be the highest. Search engines take the geolocation of a server into account. (


Issued To:
Common Name (CN):
Common Name (CN):
Let's Encrypt Authority X3
Oranization (O):
Let's Encrypt
Period of Validity
Begins On:
Expires On:
Google™ is now treating HTTPS as a ranking signal. HTTPS is a secure web protocol that allows for encrypted communication between website and the client. HTTPS protocol requires your website to have an SSL certificate, which can be purchased from a Certificate Authority (CA) or SSL vendor. (

Safe Browsing

Safe Browsing is a service provided by Google that enables applications to check URLs against Google's constantly updated lists of suspected phishing and malware pages. If your site is marked as unsafe see our guide on how to fix websites blocked by google safe browsing

Spam Blacklist

Good, your IP is not blacklisted.
Spammer directories provide lists of IPs from which spam distribution is reported. Emails sent from the blocked IPs are subject to closer scrutiny and are much less likely to be delivered. For email campaigns it is recommended to utilize professional email services to ensure that your website IP is not blocked. (

Directory Browsing

Great, your server has directory browsing disabled.
Protect Webserver directories from unwanted browsing. To enhance security, directory browsing should be disabled unless you have a specific reason to enable it. If you enable directory browsing, make sure that you only enable it on the particular directory or directories that you want to share. (

Email Address Obfuscation

There are 2 emails in plain text on the webpage:
It is recommended to obfuscate email addresses posted in public. This prevents email addresses from being automatically harvested by spam bots which helps to decrease number of unsolicited emails. See our email obfuscation techniques guide for more details.

Whois Privacy

Technical Contact:
IT Service
2 rue Leon Laval, L-3372, Leudelange, LU
+352 26372525
+352 26372537
Zone Administrator:
Manager Domain
The Local Europe AB
Gjorwellsgatan 28, 11260, Stockholm, SE
Whois Privacy is a service that prevents domain owner contact information from being displayed in the publicly available Whois records. This can help to cut down on unwanted spam but utilizing Whois privacy should be evaluated against business model and branding strategy.

Server Signature

Good, your server does not provide version information.
Attackers can utilize server signature versioning information to their advantage therefore it is recommended to disable it when possible.