website SEO analysis & review tools logo

website SEO analysis & review tools

successHigh score
mediumMedium score
lowLow score
infoInfo only

Report for


Top Priorities

Please SUBSCRIBE to see the full list of personalized tasks.
Show more Show less

Traffic Rank

35,756 most visited website in the World Trend: up (-5,862)
650 most visited website in SE Sweden
Traffic Rank is provided by Alexa

Visitors Localization

Low map legend High
CountryPercentDomain (ccTLD)Status
US United States17.7%thelocal.usNot available.
FR France6.6%thelocal.frNot available.
UK United available.
CA Canada2.8%thelocal.caNot available.
Registering country code top level domains (ccTLD) can prevent potential competitors from taking advantage of your primary domain reputation. It is also one of the ways to improve country specific SEO and performance. (


Good, most images have ALT attribute.
Number of images: 104
Missing alt tag: 1

List of images with missing ALT attributes:

  • &noscript=1
The "alt" attribute provides a text equivalent for the image. If the browser cannot display an image the alt description will be given in its place. Furthermore, some visitors cannot see images as they might be blind in which the alt tag provides a valuable image description. Finally, search engines utilize the alt attribute for image search indexing. (


We have found following title:

"The Local - Sweden's News in English"

Length: 36 characters
The <TITLE> element provides a short piece of text describing the document. The title is very important as it shows in the window title bars, bookmarks and search results. Title should be between 60 to 80 characters long. (

Description Metatag

No Description Found.
The description attribute should provide a concise explanation of a Web page's content. Also, the description is often displayed on search engine results and can indirectly affect page ranking.

Keywords Metatag

No Keywords Found.
The keywords attribute was utilized by search engines to provide more accurate search results. Due to the over usage and spamming the keywords attribute has been phased out and is no longer relevant. Google doesn't use the "keywords" meta tag in web search ranking.

Text to HTML Ratio

The Text to HTML ratio is 9.77%
Original content is by far the single most important element to search engines. Low Text to HTML ratio indicates little content for search engines to index. We consider it to be good practice to have a Text to HTML ratio of at least 10% and ideal above 20%

Keyword Density & Consistency

Consistent Keywords % Density # Count T Title D Desc. H <H> A ALT B <b>
malmö university0.36%6--3--
new year0.36%6--2--
personal number0.24%4--2--
swedish school0.24%4--2--
swedish tech0.18%3--2--
romantic swedish towns0.18%3--1--
celebrate new year0.12%2--1--
austria over muslim0.12%2--1--
scrap compulsory uniform0.12%2--1--
swedish school told0.12%2--1--
Keywords density and consistency are notable factors for optimal page SEO. Preferred keywords should have higher keywords density indicating their importance. Optimally, preferred keywords should also be consistently utilized in multiple essential areas of the page such as title, description meta tag, h1 through h6 headings, alt image attributes, backlinks and internal links anchor text. Keyword density of above 6% can indicate that the word or a phrase appears too many time in the content.


No frames detected.
It is not recommended to use frames or iframes because they can cause problems for search engines. It is best to avoid frames and inline frames whenever possible ( If frames must be utilized consider <noframes> tag. (


No flash detected.
Flash and other reach-media technologies should primarily be utilized for decorative purposes. This makes your site more search engine friendly and improves accessibility (


  • 27 <H1>
    • Presented by Invest Stockholm
    • Just for Members
    • Pets and travel
    • More news
    • Volunteering with a difference
    • Swedish tech newsIn partnership with
    • Winter fun in Malmö
    • Study at Malmö University
    • Family life
    • Hidden Helsingborg
    • Education
    • The Local investigates: Swedish ID
    • International Migrants Day
    • Careers
    • Swedish language learning
    • Learning Swedish
    • Expat healthcare by Cigna Global
    • Sweden in Focus
    • Swedish leadership
    • Swedish food
    • Swedish election 2018
    • Business
    • Culture
    • Skiing in Sweden
    • Europe
    • Analysis and opinion
    • Travel
  • 80 <H2>
    • Snowstorm set to hit Sweden's popular ski resorts
    • Gothenburg measles outbreak grows to 15 confirmed cases
    • SAS headscarves policy 'not discriminatory': ombudsman
    • Wildlife road collisions hit record high in Sweden
    • Top 10 Stockholm tech startup stories of 2017
    • How I embraced Sweden's second-hand culture (and why you should, too)
    • How to make the most of Sweden's public holidays in 2018
    • Sweden's new laws to watch out for in 2018
    • Why is it so hard to make friends with the Swedes?
    • Why I will always love Christmas in Sweden
    • How Sweden's housing crisis is fuelling homelessness
    • VIDEO: What do expats do with their pets when they travel?
    • Fittja rape case verdict to be appealed
    • Malmö university closed on Monday after e-mailed threat
    • How to cook reindeer from frozen: recipe
    • Spotify hits 70 million paying subscribers amid stock listing reports
    • David Bowie's luxury Volvo sells for record price
    • Öresund crossing sets new traffic record
    • Unique volunteer opportunity lets you discover yourself while helping others
    • Chinese Geely buys stakes in Swedish truck maker Volvo
    • Spotify files to go public: reports
    • Swedish tech trendspotting: predictions for 2018
    • Stockholm gets Scandinavia's first driverless buses on public road
    • WATCH: Crazy Aussie takes bone-chilling dip in Malmö
    • Make Malmö University your New Year’s resolution
    • Dads in Sweden are taking more parental leave than ever
    • Why America's gun culture made us raise our children in Sweden
    • Sweden's best winter weekend getaway
    • Swedish schools under pressure to recruit 77,000 teachers
    • Not so gender-equal? Swedish teens still plan careers according to gender, study shows
    • Swedish school told to scrap compulsory uniform
    • Swedish school under fire for racist slur in homework task
    • Swedish newspaper victim of fake news story about 'Somali rapist'
    • 'Sweden is being discriminatory towards other EU citizens': Swedish MEP on personal number problems
    • 'Sweden in breach of EU law for refusal to issue a personnummer to EU citizens'
    • How this researcher's newborn ended up in Swedish personal number limbo
    • How many Stockholmers are actually immigrants?
    • 'Being a Taxi Santa in Sweden is the happiest job out there'
    • What Sweden's new retirement age means for you
    • 'If you move to Sweden, have a clear plan'
    • These are the most future-proof jobs in Sweden
    • The app that teaches you Swedish while you watch TV
    • The words and phrases you need to know to survive a Swedish Christmas
    • The Swedish Teacher: When to use the mysterious 's'
    • More studying at English language schools in Sweden
    • Sweden reveals its 38 new words of the year
    • A beginner's guide to healthcare in Sweden
    • Five things to consider before you retire abroad
    • Latte pappa or crime? Sweden's international reputation
    • Working on the front line in Stockholm's vulnerable suburbs
    • How Sweden's getting ready for the election-year information war
    • What lessons can Sweden learn from its Yugoslavian refugees?
    • The power of cooperation: the secret to Swedish success?
    • What’s so special about Swedish leadership?
    • Recipe: Celebrate New Year like a Swede with this lobster cocktail
    • How to make saffron and white chocolate truffles for Christmas
    • These are Sweden's most (and least) popular ministers
    • Anti-immigration Sweden Democrats the biggest losers in new pre-election poll
    • Fourth consecutive year of record sales for Volvo
    • 'It's important to prepare for the risk of hard Brexit': Swedish Finance Minister
    • How to register as a freelancer in Sweden
    • Spotify sued for $1.6 billion in copyright row
    • 10 romantic Swedish towns to visit in 2018
    • Westeros in Sweden? Swedish city makes Game of Thrones video for New Year
    • Opinion: Why English theatre can boost integration in Sweden
    • 'Never been better': The Bridge season four reviews are in
    • The secret to booking the ultimate Swedish ski vacation
    • Sick French baby's life in danger after hospital abduction
    • Racism row online in Austria over Muslim New Year's baby
    • Too fat to fight: Spanish Legion soldiers put on diet
    • Elderly lady detained for carrying loaded gun at Berlin airport
    • Abandoned baby's ethnicity 'difficult to ascertain': police
    • Swiss alpine skiing events to go ahead despite mudslide
    • Environmentalists lose lawsuit over Norway's Arctic oil licenses
    • Opinion: 'Give half of research grants to women, then we'll have more women Nobel Prize winners'
    • 'Why Sweden's #MeToo wave is not despite but because of its gender equality'
    • Ten of the best Instagram snaps of Swedish winter
    • The Local's Swedish word of the week – part 10
    • 11 ways to fake being a true Swede in winter
    • Mini bookstore for mice opens in Malmö
  • 21 <H3>
    • News categories
    • Membership
    • Community
    • Features
    • Jobs in Sweden
    • Site sponsors
    • About The Local
    • EMPTY
    • France
    • EMPTY
    • Austria
    • EMPTY
    • Spain
    • EMPTY
    • Germany
    • EMPTY
    • Denmark
    • EMPTY
    • Switzerland
    • EMPTY
    • Norway
  • 0 <H4>
  • 0 <H5>
  • 0 <H6>
The <h1> to <h6> tags are used to define HTML headings. The <h1> tag should hold the title describing the content of a specific page therefore only one h1 tag is needed per page. There can be any number of h2 - h6 tags but they should be added in order of importance (


The <!DOCTYPE> declaration tells the web browser about what version of HTML the page is written in. It is good practice to always add the <!DOCTYPE> declaration to the HTML documents, so that the browser knows what type of document to expect. (

Character Encoding

UTF-8 (Unicode)
Covers: Worldwide
To display an HTML page correctly, the browser must know what character-set to use.


Declared Language: en (English)
Language Attribute: en (English)
The HTML "lang" attributes and language metatag define the base language to be used for displaying text and characters on a Website.

W3C Markup Validation

Status: FAILED [10 errors, 0 warning(s)]
It is good practice to use valid HTML/XHTML markup as it ensures that the search engines can read the website correctly as well as it improves cross browser compatibility (W3C Markup Validation Service).

Deprecated HTML elements

Good, no deprecated elements found.
A deprecated element is one that has been outdated by newer constructs. Deprecated elements may become obsolete in future versions of HTML so it is recommended not to use them. (

Nested HTML Tables

Great, no nested tables detected.
In general it is not recommended to use nested tables or to utilize tables for page layout. Nested tables are known to cause performance issues due to increased HTML size and rendering time. It is better to use CSS layout instead.

Web Analytics

Yes, we have detected following web analytics tools:
  • Google analytics icon Google™ Analytics
  • Facebook Pixel icon Facebook Pixel
Web Analytics Tools collect and measure information about visitor activity on a website. Well interpreted web traffic data is invaluable in determining a successfully web strategy and assessing the effectiveness of a website. At a minimum, we recommend to utilize at least one web analytics tool.



Your robots.txt file is blocking search engines access to parts of the website.

User-agent: *
  • Disallow: /discuss/xtra/
  • Disallow: /highlight/
User-agent: Googlebot-News
  • Disallow: /galleries/
See all 8 disallow directives
A robots.txt file restricts access to search engine robots that crawl the web. (

XML Sitemap

Sitemaps inform search engines about pages available for crawling. In its simplest form, a Sitemap is an XML file that lists URLs for a site along with additional metadata about each URL. XML sitemap should help search engines to crawl the site more intelligently. (

Accessibility Check

WCAG 2.0 (AA) Conformance Test: FAILED [5 error(s)]
  1. img element missing alt attribute.
    [Line 74, Col 2] <img height="1" width="1" src=" &noscript ...
    Add an alt attribute to your img element.
  2. input element, type of "text", missing an associated label.
    [Line 265, Col 8] <input type="text" id="q" name="q" placeholder="Search words" class="searchbox_text" />
    Add a label element that surrounds the control's label. Set the for attribute on the label element to the same value as the id attribute of the control. And/or add a title attribute to the input element. And/or create a label element that contains the input element.
Subscribe to review all 5 errors
Following Web accessibility standards while developing a website can help users with specific needs, such as visually impaired, motor/mobility, auditory, seizures, as well as cognitively and intellectually impaired disabilities. Some of these fixes include general seo applications like Alt tags, Form labels, fixing empty links and adding alternative text. To read more about accessibility guidelines follow this link Web Content Accessibility Guidelines (WCAG) Overview.

Mobile Rendering

Mobile internet usage has been exceeding PC's since 2014 and growing so it is critical for pages to render correctly on mobile devices.

Mobile Optimization

Mobile PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is incorporating website speed in search ranking (

Mobile Experience

Mobile users have now become a critical part of online visits. Making the website mobile friendly is no longer an option but rather necessity. (


size: 100px  by  100px
type: image/x-icon

Warning: favicon dimensions are incorrect. Recommended sizes are 16x16, 32x32, 48x48 and 64x64 px

The Favicon is a small icon associated with a website. The Favicon is important because it is displayed next to the website's URL in the address bar of the browser as well as in bookmarks and shortcuts.

Custom 404 Error Page

No valid custom 404 error page detected.
A 404 is a standard http response code for a resource that cannot be located on the server. Web servers usually return a "404 Not Found" error page for non-existing pages. Unfortunately, these default error pages are very generic and a not very user friendly, therefore, using a custom 404 error page is highly recommended.

Process of returning http status code "200 OK" for a non-existent page or redirecting users to another url is called soft 404. Soft 404 errors are problematic for search engines and are not advisable. (


Could not locate print-friendly CSS.
Print-friendly pages are designed to fit on an 8.5"x11" or A4 sheet and usually include only the content of the page, along with source information. (

W3C CSS Validation

Status: FAILED [1 error(s)]
It is recommended to use valid CSS to ensure that the website displays correctly. (W3C CSS Validation Service).

Domain Age

Your domain was registerd for the first time: 13 years, 9 months, 29 days ago.
Age of the domain is one of the many signals that search engines utilize for ranking. Brand new domains generally have more difficult time to rank high for the first few months. (

Domain Expiration

Your domain expires in: 2 months, 1 day, 18 hours.
Domain expiration far in to the future is considered a good practice as it promotes confidence in your website, decreases chances of losing domain and in certain cases might help with search engine ranking. (

IP Canonicalization

No, your site's IP does not redirect to
Some web spiders index websites using IP as well as domain name which can cause duplicate content if there is no IP Canonicalization. (

URL Canonicalization

Yes, both the and resolve to the same URL.
Domain name with WWW and without can be considered as different pages causing duplicate content for search engines. (

Page Speed

Google Page Speed score: 0% (Low)
Rq. Requests Hst. Hosts LT Load time Html Img Images JS JavaScript CSS F Flash O Other PS Page Size
204328.01s183.19 KB12.36 MB1.88 MB12.81 KB0 B69.82 KB14.5 MB

Avoid landing page redirects
Enable compression
Leverage browser caching
Reduce server response time
Minify CSS
Minify HTML
Minify JavaScript
Eliminate render-blocking JavaScript and CSS in above-the-fold content
Optimize images
Prioritize visible content

Subscribe for more details
PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is now incorporating website speed in search ranking (

Server Information


Google Cloud
Server IP:
Server Location:
US CALIFORNIA, Mountain View

Name Server 1: (
Name Server 2: (
Your server's IP address and location have minor impact on the country specific SEO. It is recommend to host the website in the country where the number of vistors is desired to be the highest. Search engines take the geolocation of a server into account. (


Issued To:
Common Name (CN):
Common Name (CN):
Let's Encrypt Authority X3
Oranization (O):
Let's Encrypt
Period of Validity
Begins On:
Expires On:
Google™ is now treating HTTPS as a ranking signal. HTTPS is a secure web protocol that allows for encrypted communication between website and the client. HTTPS protocol requires your website to have an SSL certificate, which can be purchased from a Certificate Authority (CA) or SSL vendor. (

Safe Browsing

Safe Browsing is a service provided by Google that enables applications to check URLs against Google's constantly updated lists of suspected phishing and malware pages. If your site is marked as unsafe see our guide on how to fix websites blocked by google safe browsing

Spam Blacklist

Good, your IP is not blacklisted.
Spammer directories provide lists of IPs from which spam distribution is reported. Emails sent from the blocked IPs are subject to closer scrutiny and are much less likely to be delivered. For email campaigns it is recommended to utilize professional email services to ensure that your website IP is not blocked. (

Email Address Obfuscation

Great, this webpage does not contain email addresses displayed in plain text.
It is recommended to obfuscate email addresses posted in public. This prevents email addresses from being automatically harvested by spam bots which helps to decrease number of unsolicited emails. See our email obfuscation techniques guide for more details.

Directory Browsing

Great, your server has directory browsing disabled.
Protect Webserver directories from unwanted browsing. To enhance security, directory browsing should be disabled unless you have a specific reason to enable it. If you enable directory browsing, make sure that you only enable it on the particular directory or directories that you want to share. (

Whois Privacy

Whois Privacy is a service that prevents domain owner contact information from being displayed in the publicly available Whois records. This can help to cut down on unwanted spam but utilizing Whois privacy should be evaluated against business model and branding strategy.

Server Signature

Good, your server does not provide version information.
Attackers can utilize server signature versioning information to their advantage therefore it is recommended to disable it when possible. (Disable server signature for Apache or IIS).