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Traffic Rank

38,853 most visited website in the World Trend: up (-10,060)
7,789 most visited website in US United States
Traffic Rank is provided by Alexa

Visitors Localization

Low map legend High
CountryPercentDomain (ccTLD)Status
US United States88.3%thenewstribune.usNot available.
IN India2.8%thenewstribune.inNot available.
CA Canada1.9%thenewstribune.caNot available.
DE Germany0.5%thenewstribune.deNot available.
Registering country code top level domains (ccTLD) can prevent potential competitors from taking advantage of your primary domain reputation. It is also one of the ways to improve country specific SEO and performance. (


We have located images with missing ALT attribute.
Number of images: 32
Missing alt tag: 29

List of images with missing ALT attributes:

  • (28 locations)
The "alt" attribute provides a text equivalent for the image. If the browser cannot display an image the alt description will be given in its place. Furthermore, some visitors cannot see images as they might be blind in which the alt tag provides a valuable image description. Finally, search engines utilize the alt attribute for image search indexing. (


We have found following title:

"Breaking News, Sports, Weather & More | & The News Tribune"

Length: 77 characters
The <TITLE> element provides a short piece of text describing the document. The title is very important as it shows in the window title bars, bookmarks and search results. Title should be between 60 to 80 characters long. (

Description Metatag

We have found following description:

"The News Tribune newspaper in Tacoma, WA is proud to offer local news coverage online. Serving Pierce County and the South Sound in Washington, has local, breaking, weather, traffic, crime, sports and national news stories, articles and columns."

Length: 264 characters

Warning: The description is 264 characters long. The optimal description should not exceed 160 characters (

The description attribute should provide a concise explanation of a Web page's content. Also, the description is often displayed on search engine results and can indirectly affect page ranking.

Keywords Metatag

We have found 33 keywords:
  • news
  • local
  • breaking
  • Tacoma
  • Puyallup
  • Lakewood
  • Gig Harbor
  • University Place
  • Federal Way
  • South Hill
  • Spanaway
  • Parkland
  • Lacey
  • Fife
  • Bonney Lake
  • Sumner
  • Fircrest
  • Graham
  • Orting
  • Roy
  • JBLM
  • Edgewood
  • Milton
  • Auburn
  • Kent
  • Yelm
  • WA
  • Washington
  • The News Tribune
  • newspaper
  • news paper
  • news
Length: 316 characters
The keywords attribute was utilized by search engines to provide more accurate search results. Due to the over usage and spamming the keywords attribute has been phased out and is no longer relevant. Google doesn't use the "keywords" meta tag in web search ranking.

Text to HTML Ratio

The Text to HTML ratio is 9.20%
Original content is by far the single most important element to search engines. Low Text to HTML ratio indicates little content for search engines to index. We consider it to be good practice to have a Text to HTML ratio of at least 10% and ideal above 20%

Keyword Density & Consistency

Consistent Keywords % Density # Count T Title D Desc. H <H> A ALT B <b>
community solar0.61%6--4--
matt driscoll0.61%6--3--
pierce county0.51%5-13--
tnt diner0.51%5-----
john mcgrath0.41%4--2--
tacoma power providers0.31%3--3--
providers shine light0.31%3--3--
power providers shine0.31%3--3--
after deadly blaze0.20%2--2--
local agencies prepared0.20%2--2--
Keywords density and consistency are notable factors for optimal page SEO. Preferred keywords should have higher keywords density indicating their importance. Optimally, preferred keywords should also be consistently utilized in multiple essential areas of the page such as title, description meta tag, h1 through h6 headings, alt image attributes, backlinks and internal links anchor text. Keyword density of above 6% can indicate that the word or a phrase appears too many time in the content.


Yes, 1 inline frame(s) detected.
It is not recommended to use frames or iframes because they can cause problems for search engines. It is best to avoid frames and inline frames whenever possible ( If frames must be utilized consider <noframes> tag. (


No flash detected.
Flash and other reach-media technologies should primarily be utilized for decorative purposes. This makes your site more search engine friendly and improves accessibility (


  • 14 <H1>
    • Latest News
    • Local
    • Local
    • Sports
    • Business
    • Opinion
    • This week's circulars
    • In Depth
    • Pierce County mental health court aims to stop warehousing in jail
    • Blogs & Columns
    • Videos
    • Top Photos
    • Entertainment
    • Stay Connected
  • 15 <H2>
    • VIDEO: Sounders coach Sigi Schmid talks MLS
    • VIDEO: Huskies coach Lorenzo Romar talks China trip, foul calls
    • VIDEO: Seahawks WR Kevin Smith discusses joining the team
    • VIDEO: Community solar projects take off in Washington
    • VIDEO: Mother of slain Tacoma teen speaks after suspect's arraignment
    • Follow Us
    • Subscriptions
    • Site Information
    • Social, Mobile & More
    • Advertising
    • Subscriptions
    • Site Information
    • Social, Mobile & More
    • Advertising
    • More
  • 1 <H3>
    • $12 for a 2 Pack of Accelebrite Nouva Anti Aging Cream ($24 Value)
  • 45 <H4>
    • Gig Harbor, Tacoma power providers shine light on community solar
    • Firefighter heads home 3 months after deadly blaze
    • Man charged in Elijah Crawford’s death held on $1 million bail
    • Boy, 17, accused of pointing gun outside Foss High School
    • Matt Driscoll: Despite fear mongering, local agencies prepared to welcome Syrian refugees
    • Some Senate Republicans want 'pause' of Syrian resettlement
    • Gov. Inslee declares state of emergency after storms
    • Pierce County health board votes to restrict use of e-cigarettes
    • Gig Harbor, Tacoma power providers shine light on community solar
    • Firefighter heads home 3 months after deadly blaze
    • Man charged in Elijah Crawford’s death held on $1 million bail
    • Lakewood students imagine and create in after-school science program
    • Gig Harbor, Tacoma power providers shine light on community solar
    • 4 displaced in Lakewood house fire
    • JBLM’s second Fisher House offers a place for families to heal
    • Ricardo Lockette’s “euphoric” return to CenturyLink Field in a neck brace
    • Chris Matthews, from almost Super Bowl MVP to waived
    • John McGrath: Buying low is a novel concept for the Mariners, but not for Dipoto
    • At 4-6, Huskies need wins in final two games to reach bowl eligibility
    • Tacoma’s renovated McMenamins Elks Temple to open in summer 2017, company announces
    • Tacoma, Seattle food co-ops explore merger
    • Albertsons/Safeway mix wins 12 Washington Haggen stores
    • OECD countries to limit overseas financing for coal plants
    • Let’s not obsess about low-risk refugees
    • Smoking ban makes sense in public housing
    • Islamic State now threatens American homeland
    • Fear and loathing in America
    • Matt Driscoll: Despite fear mongering, local agencies prepared to welcome Syrian refugees
    • John McGrath: Buying low is a novel concept for the Mariners, but not for Dipoto
    • Matt Driscoll: Pierce County’s recreational pot ban may be near end, maneuvering shows
    • McClatchy editorial cartoons for the week of Nov. 15, 2015
    • PHOTOS: Cardinals rally to beat Seahawks, 39-32
    • Photos: The world grieves for Paris
    • Terror attacks shatter night in Paris
    • PHOTOS: NASA plane to track weather on Olympic Peninsula
    • Gallery: Tears and cheers on Veterans Day
    • McClatchy editorial cartoons for the week of Nov. 8, 2015
    • PHOTOS: Turnovers, penalties hurt Huskies in 34-23 loss to No. 13 Utah
    • PHOTOS: Capital Cougars Quarterback Cody Jenkins
    • Bruno’s European Restaurant moves to Lakewood
    • Now open: Italian bakery and gelateria Dolce Si on the edge of Tacoma
    • 10 years on, and comic Dan McKown still ‘standing’
    • Bruno’s European Restaurant moves to Lakewood
    • Now open: Italian bakery and gelateria Dolce Si on the edge of Tacoma
    • 10 years on, and comic Dan McKown still ‘standing’
  • 0 <H5>
  • 0 <H6>
The <h1> to <h6> tags are used to define HTML headings. The <h1> tag should hold the title describing the content of a specific page therefore only one h1 tag is needed per page. There can be any number of h2 - h6 tags but they should be added in order of importance (


The <!DOCTYPE> declaration tells the web browser about what version of HTML the page is written in. It is good practice to always add the <!DOCTYPE> declaration to the HTML documents, so that the browser knows what type of document to expect. (

Character Encoding

UTF-8 (Unicode)
Covers: Worldwide
To display an HTML page correctly, the browser must know what character-set to use.


Declared Language: en (English)
Language Attribute: en (English)
The HTML "lang" attributes and language metatag define the base language to be used for displaying text and characters on a Website.

W3C Markup Validation

Status: FAILED [160 errors, 21 warning(s)]
It is good practice to use valid HTML/XHTML markup as it ensures that the search engines can read the website correctly as well as it improves cross browser compatibility (W3C Markup Validation Service).

Deprecated HTML elements

Good, no deprecated elements found.
A deprecated element is one that has been outdated by newer constructs. Deprecated elements may become obsolete in future versions of HTML so it is recommended not to use them.

Nested HTML Tables

Great, no nested tables detected.
In general it is not recommended to use nested tables or to utilize tables for page layout. Nested tables are known to cause performance issues due to increased HTML size and rendering time. It is better to use CSS layout instead.

Web Analytics

Yes, we have detected following web anlytics tools:
  • Google analytics icon Google™ Analytics
Web Analytics Tools collect and measure information about visitor activity on a website. Well interpreted web traffic data is invaluable in determining a successfully web strategy and assessing the effectiveness of a website. At a minimum, we recommend to utilize at least one web analytics tool.


A robots.txt file restricts access to search engine robots that crawl the web. (

XML Sitemap

Sitemaps inform search engines about pages available for crawling. In its simplest form, a Sitemap is an XML file that lists URLs for a site along with additional metadata about each URL. XML sitemap should help search engines to crawl the site more intelligently. (


The Favicon is a small icon associated with a website. The Favicon is important because it is displayed next to the website's URL in the address bar of the browser as well as in bookmarks and shortcuts.

Custom 404 Error Page

No custom 404 error page detected.

Warning: Soft 404 error detected redirecting to

A 404 is a standard http response code for a resource that cannot be located on the server. Web servers usually return a "404 Not Found" error page for non-existing pages. Unfortunately, these default error pages are very generic and a not very user friendly, therefore, using a custom 404 error page is highly recommended.

Process of returning http status code "200 OK" for a non-existent page or redirecting users to another url is called soft 404. Soft 404 errors are problematic for search engines and are not advisable. (


Could not locate print-friendly CSS.
Print-friendly pages are designed to fit on an 8.5"x11" or A4 sheet and usually include only the content of the page, along with source information.

W3C CSS Validation

Status: FAILED [72 error(s)]
It is recommended to use valid CSS to ensure that the website displays correctly. (W3C CSS Validation Service).

Page Rank

PR: 6 out of 10 (Very Good)
PageRank is Google's measure of the importance of a page. It is based on complex algorithmes evaluating page content, authority, keyword density, back links, traffic, demand and more.

Indexed Pages

Estimated number of pages indexed by Google™: more than 100K
Estimated number of pages indexed by Bing™: less than 100K
The higher number of indexed pages the more content search engines can index, which increases overall value of the website.

Domain Age

Your domain was registerd for the first time: 17 years, 7 months, 5 days ago.
Age of the domain is one of the many signals that search engines utilize for ranking. Brand new domains generally have more difficult time to rank high for the first few months.

Domain Expiration

Your domain expires in: 4 months, 24 days, 2 hours.
Domain expiration far in to the future is considered a good practice as it promotes confidence in your website, decreases chances of losing domain and in certain cases might help with search engine ranking. (

IP Canonicalization

No, your site's IP does not redirect to
Some web spiders index websites using IP as well as domain name which can cause duplicate content if there is no IP Canonicalization.

URL Canonicalization

Yes, both the and resolve to the same URL.
Domain name with WWW and without can be considered as different pages causing duplicate content for search engines. (

Page Speed

Google Page Speed score: 70% (Average)
Rq. Requests Hst. Hosts LT Load time Html Img Images JS JavaScript CSS F Flash O Other PS Page Size
135504.12s109.17 KB420.6 KB2.81 MB410.89 KB0 B31.63 KB3.76 MB

Avoid landing page redirects
Your page has no redirects.
    Enable compression
    Compressing resources with gzip or deflate can reduce the number of bytes sent over the network.
      Enable compression for the following resources to reduce their transfer size by 74.8KiB (71% reduction).
      Leverage browser caching
      Setting an expiry date or a maximum age in the HTTP headers for static resources instructs the browser to load previously downloaded resources from local disk rather than over the network.
        Leverage browser caching for the following cacheable resources:
        Reduce server response time
        Your server responded quickly.
          Minify CSS
          Compacting CSS code can save many bytes of data and speed up download and parse times.
            Minify CSS for the following resources to reduce their size by 1.7KiB (20% reduction).
            Minify HTML
            Your HTML is minified.
              Minify JavaScript
              Compacting JavaScript code can save many bytes of data and speed up downloading, parsing, and execution time.
                Minify JavaScript for the following resources to reduce their size by 37.5KiB (7% reduction).
                Eliminate render-blocking JavaScript and CSS in above-the-fold content
                Your page has 8 blocking script resources and 1 blocking CSS resources. This causes a delay in rendering your page.
                  None of the above-the-fold content on your page could be rendered without waiting for the following resources to load. Try to defer or asynchronously load blocking resources, or inline the critical portions of those resources directly in the HTML.
                    Remove render-blocking JavaScript:Optimize CSS Delivery of the following:
                    Optimize images
                    Properly formatting and compressing images can save many bytes of data.
                      Optimize the following images to reduce their size by 66.2KiB (70% reduction).
                      Prioritize visible content
                      You have the above-the-fold content properly prioritized.

                        PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is now incorporating website speed in search ranking (

                        Server Information

                        Server IP:
                        Server Location:
                        US CALIFORNIA, Sacramento

                        Name Server 1:
                        Name Server 2:
                        Name Server 3:
                        Name Server 4:
                        Your server's IP address and location have minor impact on the country specific SEO. It is recommend to host the website in the country where the number of vistors is desired to be the highest. Search engines take the geolocation of a server into account. (

                        HTTPS (SSL)

                        No HTTPS (SSL) found.
                        Google™ is now treating HTTPS as a ranking signal. HTTPS is a secure web protocol that allows for encrypted communication between website and the client. HTTPS protocol requires your website to have an SSL certificate, which can be purchased from a Certificate Authority (CA) or SSL vendor. (

                        Safe Browsing

                        Safe Browsing is a service provided by Google that enables applications to check URLs against Google's constantly updated lists of suspected phishing and malware pages. If your site is marked as unsafe see our guide on how to fix websites blocked by google safe browsing

                        Spam Blacklist

                        Good, your IP is not blacklisted.
                        Spammer directories provide lists of IPs from which spam distribution is reported. Emails sent from the blocked IPs are subject to closer scrutiny and are much less likely to be delivered. For email campaigns it is recommended to utilize professional email services to ensure that your website IP is not blocked. (

                        Email Address Obfuscation

                        There is 1 email in plain text on the webpage:
                        It is recommended to obfuscate email addresses posted in public. This prevents email addresses from being automatically harvested by spam bots which helps to decrease number of unsolicited emails. See our email obfuscation techniques guide for more details.

                        Directory Browsing

                        Great, your server has directory browsing disabled.
                        Protect Webserver directories from unwanted browsing. To enhance security, directory browsing should be disabled unless you have a specific reason to enable it. If you enable directory browsing, make sure that you only enable it on the particular directory or directories that you want to share. (

                        Whois Privacy

                        McClatchy Management Services, INC
                        McClatchy Management Services, INC
                        2100 Q street, Sacramento, 95816, US
                        Administrative Contact:
                        Brown, Jenny
                        McClatchy Interactive, Raleigh, 27601, US
                        Technical Contact:
                        McClatchy Interactive
                        McClatchy Interactive
                        111 W. Hargett St, Raleigh, 27601, US
                        Whois Privacy is a service that prevents domain owner contact information from being displayed in the publicly available Whois records. This can help to cut down on unwanted spam but utilizing Whois privacy should be evaluated against business model and branding strategy.

                        Server Signature

                        On, Apache/2.2.29 (CentOS)
                        Attackers can utilize server signature versioning information to their advantage therefore it is recommended to disable it when possible.