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visitorsVisitors
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technologyTechnology
validityValidity
usabilityUsability
SEOSEO
SEO-AuthoritySEO-Authority
performancePerformance
securitySecurity

Report for theonion.com

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Traffic Rank

visitors
2,218th most visited website in the World Trend: down (+135)
630th most visited website in US United States
Traffic Rank is provided by Alexa

Visitors Localization

visitors
Low map legend High
CountryPercentDomain (ccTLD)Status
US United States75.8%theonion.usAvailable. Register it now!
CA Canada3.9%theonion.caNot available.
UK United Kingdom3.3%theonion.co.ukNot available.
IN India2.1%theonion.inNot available.
MX Mexico1.1%theonion.mxNot available.
Registering country code top level domains (ccTLD) can prevent potential competitors from taking advantage of your primary domain reputation. It is also one of the ways to improve country specific SEO and performance. (http://www.searchenginejournal.com/seo-without-boarders-a-guide-to-international-seo-nick-paterman/60092/)

Images

accessibilitySEO-content
We have located images with missing ALT attribute.
Number of images: 46
Missing alt tag: 33

List of images with missing ALT attributes:

  • data:image/gif;base64,R0lGODlhEAAJAIAAAP///wAAACH5BAEAAAAALAAAAAAQAAkAAAIKhI...QA7 (28 locations)
  • https://ad.doubleclick.net/ad/N5249.3804.ONIONINC/B8204048.110926254;sz=1x1;...%%?
  • https://tag.researchnow.com/t/beacon?pr=4161&ca=jdth&pl=100055&c...a=1
  • http://bs.serving-sys.com/BurstingPipe/adServer.bs?cn=tf&c=19&mc=imp...=-1
  • data:image/gif;base64,R0lGODlhAwAEAIAAAP///wAAACH5BAEAAAAALAAAAAADAAQAAAIDhI9WADs=
  • http://i.onionstatic.com/avclub/5216/21/16x9/565.jpg
The "alt" attribute provides a text equivalent for the image. If the browser cannot display an image the alt description will be given in its place. Furthermore, some visitors cannot see images as they might be blind in which the alt tag provides a valuable image description. Finally, search engines utilize the alt attribute for image search indexing. (www.w3.org/QA/Tips/altAttribute)

Title

SEO-content
We have found following title:

"The Onion - America's Finest News Source"

Length: 40 characters
The <TITLE> element provides a short piece of text describing the document. The title is very important as it shows in the window title bars, bookmarks and search results. Title should be between 60 to 80 characters long. (www.w3.org/QA/Tips/good-titles)

Description Metatag

SEO-content
We have found following description:

"The Onion, America's Finest News Source, is an award-winning publication covering world, national, and local issues. It is updated daily online and distributed weekly in select American cities."

Length: 193 characters

Warning: The description is 193 characters long. The optimal description should not exceed 160 characters (http://www.seomoz.org/learn-seo/meta-description).

The description attribute should provide a concise explanation of a Web page's content. Also, the description is often displayed on search engine results and can indirectly affect page ranking. (en.wikipedia.org/wiki/Meta_element#The_description_attribute)

Keywords Metatag

SEO-content
No Keywords Found.
The keywords attribute was utilized by search engines to provide more accurate search results. Due to the over usage and spamming the keywords attribute has been phased out and is no longer relevant. Google doesn't use the "keywords" meta tag in web search ranking.

Text to HTML Ratio

SEO-content
The Text to HTML ratio is 9.48%
Original content is by far the single most important element to search engines. Low Text to HTML ratio indicates little content for search engines to index. We consider it to be good practice to have a Text to HTML ratio of at least 10% and ideal above 20%

Keyword Density & Consistency

SEO-content
Consistent Keywords % Density # Count T Title D Desc. H <H> A ALT B <b>
onion1.18%10115--
new1.06%9--5--
ray0.82%7--4--
rice0.71%6--4--
get0.71%6--3--
nfl0.59%5--4--
20140.59%5--4--
domestic0.59%5--3--
local0.47%4-11--
week0.47%4--4--
ray rice0.71%6--4--
roster just0.35%3--2--
domestic abusers0.35%3--2--
rice suspension0.35%3--2--
standing far0.35%3--1--
ray rice suspension0.35%3--2--
too busy dismissing0.24%2--2--
goodell assures fans0.24%2--2--
$50 underdraft fee0.24%2--2--
america introduces new0.24%2--2--
Keywords density and consistency are notable factors for optimal page SEO. Preferred keywords should have higher keywords density indicating their importance. Optimally, preferred keywords should also be consistently utilized in multiple essential areas of the page such as title, description meta tag, h1 through h6 headings, alt image attributes, backlinks and internal links anchor text. Keyword density of above 6% can indicate that the word or a phrase appears too many time in the content.

Flash

accessibilitytechnologySEO-content
No flash detected.
Flash and other reach-media technologies should primarily be utilized for decorative purposes. This makes your site more search engine friendly and improves accessibility (support.google.com/webmasters/bin/answer.py?hl=en&answer=72746#1).

Frames

accessibilitySEO-content
Yes, 2 inline frame(s) detected.
It is not recommended to use frames or iframes because they can cause problems for search engines. It is best to avoid frames and inline frames whenever possible (searchenginewatch.com/article/2064573/Search-Engines-and-Frames). If frames must be utilized consider <noframes> tag. (www.w3schools.com/tags/tag_noframes.asp).

Doctype

technologyvalidity
HTML 5
The <!DOCTYPE> declaration tells the web browser about what version of HTML the page is written in. It is good practice to always add the <!DOCTYPE> declaration to the HTML documents, so that the browser knows what type of document to expect. (www.w3schools.com/tags/tag_DOCTYPE.asp)

Character Encoding

technologyvalidity
UTF-8 (Unicode)
Covers: Worldwide
To display an HTML page correctly, the browser must know what character-set to use (en.wikipedia.org/wiki/Character_encodings_in_HTML).

Headings

SEO-content
  • 34 <H1>
    • EMPTY
    • Person Standing Far Away From Burial Must Have Deep, Dark Secret About Deceased
    • Goodell Assures Fans He Was Too Busy Dismissing Other Players’ Assaults To Watch Ray Rice Tape
    • Poll: 80% Of Americans Would Get In Vehicle With Stranger For Chance At New Life
    • Casino Reporting Steady Profits From Slot Machine That Promises Players They Will Lose
    • Obama Vows To Split ISIS Into Dozens Of Extremist Splinter Groups
    • Nation’s Huggers Announce Plans For You To Get Over Here
    • The Aftermath Of September 11
    • NFL Announces New Zero-Tolerance Policy On Videotaped Domestic Violence
    • America Cannot Continue To Function As The World’s Stripper Police
    • McDonald’s Testing Customizable Burgers To Compete With Chipotle
    • The Pros And Cons Of Military Intervention Against ISIS
    • Current Baby Product Recalls
    • The Pros And Cons Of A Long-Distance Relationship
    • Are You Planning To Buy The iPhone 6?
    • NFL Week One Winners And Losers
    • The Week In Pictures – Week Of September, 8, 2014
    • Onion Sports’ 2014 NFL Preview: NFC South
    • Onion Sports’ 2014 NFL Preview: AFC South
    • England: A Look Inside The Forbidden Kingdom
    • Least Successful Bible Movie Adaptations
    • Owner's Box: Don’t Panic And Drop All Domestic Abusers From Your Roster Just Because Of Ray Rice Suspension
    • Bank Of America Introduces New $50 Underdraft Fee
    • Goodell Assures Fans He Was Too Busy Dismissing Other Players’ Assaults To Watch Ray Rice Tape
    • Obama Vows To Split ISIS Into Dozens Of Extremist Splinter Groups
    • Uneasy Détente Forms Between Man Sitting On Patio, Bee
    • Concert Security Drastically Overestimating Fans’ Desire To Get Close To Cheap Trick
    • Bank Of America Introduces New $50 Underdraft Fee
    • New Nike Running App Tells You What You’re Really Running From
    • Jerry Jones Claims Dallas Cowboys Are The Team To Beat Up On This Season
    • Your Horoscopes — Week Of September 9, 2014
    • EMPTY
    • EMPTY
    • EMPTY
  • 9 <H2>
    • TV Club: Babylon 5: "Sleeping In Light"
    • Big Issues: Howtoons: (Re)ignition #2 is all-ages DIY edutainment at its finest
    • Great Job, Internet!: Star Wars' throne room scene is very different without its iconic score
    • Flask: Chocoholic for Booze
    • WTF Stamp
    • Crazy Cat Lady Action Figure
    • Adjusting Several Sliders On Recording Studio's Mixing Console Pays Off Big Time
    • Child Development Experts Say Boys Not Fully Mature Until Avenging Father's Murder
    • Owner's Box: Don't Drop All Domestic Abusers From Your Roster Just Because Of Ray Rice Suspension
  • 10 <H3>
    • Infographic
    • Statshot
    • Infographic
    • Onion Poll
    • Sportsgraphic
    • Slideshow
    • Slideshow
    • Slideshow
    • Sunday Magazine
    • Statshot
  • 18 <H4>
    • Recent News
    • Special Coverage
    • News Highlights
    • Commentary
    • Editorial Cartoon
    • American Voices
    • Video
    • In The News
    • Onion Sports News
    • Politics
    • Local
    • Entertainment
    • Business
    • Video: Tech Trends
    • Photo Finish
    • Horoscope
    • Follow The Onion
    • Receive The Newsletter
  • 0 <H5>
  • 0 <H6>
The <h1> to <h6> tags are used to define HTML headings. The <h1> tag should hold the title describing the content of a specific page therefore only one h1 tag is needed per page. There can be any number of h2 - h6 tags but they should be added in order of importance (www.w3schools.com/tags/tag_hn.asp).

Language

usability
Declared Language: None
Language Attribute: None
The HTML "lang" attributes and language metatag define the base language to be used for displaying text and characters on a Website.

W3C Markup Validation

validity
Status: FAILED [31 errors, 50 warning(s)]
It is good practice to use valid HTML/XHTML markup as it ensures that the search engines can read the website correctly as well as it improves cross browser compatibility (W3C Markup Validation Service).

Deprecated HTML elements

technologyvalidity
Good, no deprecated elements found.
A deprecated element is one that has been outdated by newer constructs. Deprecated elements may become obsolete in future versions of HTML so it is recommended not to use them. (webdesign.about.com/od/htmltags/a/bltags_deprctag.htm)

Nested HTML Tables

accessibilitytechnology
Great, no nested tables detected.
In general it is not recommended to use nested tables or to utilize tables for page layout. Nested tables are known to cause performance issues due to increased HTML size and rendering time. It is better to use CSS layout instead.

Web Analytics

technology
Yes, we have detected following web anlytics tools:
  • Google analytics icon Google™ Analytics
  • Chartbeat analytics icon Chartbeat™ Real Time Analytics
  • Nilsen analytics icon Nilsen Online SiteCensus™
  • comScore analytics icon comScore Didital Analytix®
Web Analytics Tools collect and measure information about visitor activity on a website. Well interpreted web traffic data is invaluable in determining a successfully web strategy and assessing the effectiveness of a website. At a minimum, we recommend to utilize at least one web analytics tool.

robots.txt

SEO
A robots.txt file restricts access to search engine robots that crawl the web. (www.robotstxt.org/robotstxt.html)

Favicon

usability
Missing - The link to the favicon is either invalid or the icon file is missing.
The Favicon is a small icon associated with a website. The Favicon is important because it is displayed next to the website's URL in the address bar of the browser as well as in bookmarks and shortcuts. (en.wikipedia.org/wiki/Favicon)

XML Sitemap

SEO
Sitemaps inform search engines about pages available for crawling. In its simplest form, a Sitemap is an XML file that lists URLs for a site along with additional metadata about each URL. XML sitemap should help search engines to crawl the site more intelligently. (http://www.sitemaps.org/protocol.html)

Custom 404 Error Page

usability
Yes, custom 404 error page detected.
A 404 is a standard http response code for a resource that cannot be located on the server. Web servers usually return a "404 Not Found" error page for non-existing pages. Unfortunately, these default error pages are very generic and a not very user friendly, therefore, using a custom 404 error page is highly recommended.

Process of returning http status code "200 OK" for a non-existent page or redirecting users to another url is called soft 404. Soft 404 errors are problematic for search engines and are not advisable. (https://support.google.com/webmasters/answer/181708)

Printability

usability
Could not locate print-friendly CSS.
Print-friendly pages are designed to fit on an 8.5"x11" or A4 sheet and usually include only the content of the page, along with source information. (webdesign.about.com/od/printerfriendly/a/aa041403a.htm)

W3C CSS Validation

validity
Status: FAILED [69 error(s)]
It is recommended to use valid CSS to ensure that the website displays correctly. (W3C CSS Validation Service).

Page Rank

SEO-Authority
PR: 7 out of 10 (Outstanding)
PageRank is Google's measure of the importance of a page. It is based on complex algorithmes evaluating page content, authority, keyword density, back links, traffic, demand and more. (en.wikipedia.org/wiki/PageRank)

Indexed Pages

SEO-Authority
Estimated number of pages indexed by Google™: 0
Estimated number of pages indexed by Bing™: 0
The higher number of indexed pages the more content search engines can index, which increases overall value of the website. (en.wikipedia.org/wiki/Search_engine_indexing)

Domain Age

SEO-Authority
Your domain was registerd for the first time: 19 years, 5 months, 22 days ago.
Age of the domain is one of the many signals that search engines utilize for ranking. Brand new domains generally have more difficult time to rank high for the first few months. (http://www.coconutheadphones.com/does-domain-agematter)

Domain Expiration

SEO-Authority
Your domain expires in: 4 years, 6 months, 9 days.
Domain expiration far in to the future is considered a good practice as it promotes confidence in your website, decreases chances of losing domain and in certain cases might help with search engine ranking. (https://www.hover.com/blog/three-reasons-to-renew-your-domain-names-for-five-years/)

IP Canonicalization

SEO
No, your site's IP 97.107.137.164 does not redirect to theonion.com.
Some web spiders index websites using IP as well as domain name which can cause duplicate content if there is no IP Canonicalization. (www.mattcutts.com/blog/seo-advice-url-canonicalization)

URL Canonicalization

SEO
Yes, both the www.theonion.com and theonion.com resolve to the same URL.
Domain name with WWW and without can be considered as different pages causing duplicate content for search engines. (www.mattcutts.com/blog/seo-advice-url-canonicalization)

Page Speed

performanceSEO
Google Page Speed score: 53% (Low)
Rq. Requests Hst. Hosts LT Load time Html Img Images JS JavaScript CSS F Flash O Other PS Page Size
142483.68s104.73 KB1.19 MB1.63 MB174.97 KB0 B7.21 KB3.1 MB

RecommendationImpactDetails
Avoid landing page redirects
None
Your page has no redirects.
    Enable compression
    High
    Compressing resources with gzip or deflate can reduce the number of bytes sent over the network.
      Enable compression for the following resources to reduce their transfer size by 176.1KiB (66% reduction).
      Leverage browser caching
      Medium
      Reduce server response time
      None
      Your server responded quickly.
        Minify CSS
        Low
        Compacting CSS code can save many bytes of data and speed up download and parse times.
          Minify CSS for the following resources to reduce their size by 1.1KiB (12% reduction).
          Minify HTML
          Low
          Compacting HTML code, including any inline JavaScript and CSS contained in it, can save many bytes of data and speed up download and parse times.
            Minify HTML for the following resources to reduce their size by 678B (5% reduction).
            Minify JavaScript
            None
            Your JavaScript content is minified.
              Eliminate render-blocking JavaScript and CSS in above-the-fold content
              High
              Your page has 7 blocking script resources and 2 blocking CSS resources. This causes a delay in rendering your page.
                None of the above-the-fold content on your page could be rendered without waiting for the following resources to load. Try to defer or asynchronously load blocking resources, or inline the critical portions of those resources directly in the HTML.
                  Remove render-blocking JavaScript:Use asynchronous versions of the following scripts:Optimize CSS Delivery of the following:
                  Optimize images
                  High
                  Properly formatting and compressing images can save many bytes of data.
                    Optimize the following images to reduce their size by 508.5KiB (48% reduction).
                    Prioritize visible content
                    Low
                    Your page requires additional network round trips to render the above-the-fold content. For best performance, reduce the amount of HTML needed to render above-the-fold content.
                      The entire HTML response was not sufficient to render the above-the-fold content. This usually indicates that additional resources, loaded after HTML parsing, were required to render above-the-fold content. Prioritize visible content that is needed for rendering above-the-fold by including it directly in the HTML response.
                      • Only about 20% of the final above-the-fold content could be rendered with the full HTML response snapshot:10.

                      PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is now incorporating website speed in search ranking (http://www.mattcutts.com/blog/site-speed)

                      Safe Browsing

                      security
                      Yes - This site is not currently listed as suspicious.
                      Safe Browsing is a service provided by Google that enables applications to check URLs against Google's constantly updated lists of suspected phishing and malware pages. If your site is marked as unsafe see our guide on how to fix websites blocked by google safe browsing

                      Server Information

                      security
                      Server IP:
                      97.107.137.164
                      Server Location:
                      US NEW JERSEY, Newark

                      Name Server 1:
                      ns1.linode.com (69.93.127.10)
                      Name Server 2:
                      ns2.linode.com (65.19.178.10)
                      Name Server 3:
                      ns3.linode.com (75.127.96.10)
                      Name Server 4:
                      ns4.linode.com (207.192.70.10)
                      Name Server 5:
                      ns5.linode.com (109.74.194.10)
                      Your server's IP address and location have minor impact on the country specific SEO. It is recommend to host the website in the country where the number of vistors is desired to be the highest. Search engines take the geolocation of a server into account. (http://www.youtube.com/watch?v=hXt23AXlJJU)

                      Email Address Obfuscation

                      security
                      Great, this webpage does not contain email addresses displayed in plain text.
                      It is recommended to obfuscate email addresses posted in public. This prevents email addresses from being automatically harvested by spam bots which helps to decrease number of unsolicited emails. See our email obfuscation techniques guide for more details.

                      Spam Blacklist

                      security
                      Good, your IP is not blacklisted.
                      Spammer directories provide lists of IPs from which spam distribution is reported. Emails sent from the blocked IPs are subject to closer scrutiny and are much less likely to be delivered. For email campaigns it is recommended to utilize professional email services to ensure that your website IP is not blocked. (www.stopforumspam.com)

                      Directory Browsing

                      security
                      Great, your server has directory browsing disabled.
                      Protect Webserver directories from unwanted browsing. To enhance security, directory browsing should be disabled unless you have a specific reason to enable it. If you enable directory browsing, make sure that you only enable it on the particular directory or directories that you want to share. (http://technet.microsoft.com/en-us/library/cc731109)

                      Whois Privacy

                      security
                      Registrant:
                      Name:
                      The Onion Inc.
                      Organization:
                      The Onion Inc.
                      Address:
                      544 E OGDEN AVE, MILWAUKEE, 53202-2698, US
                      Phone:
                      +1.4142721372
                      Fax:
                      +1.231231234
                      Administrative Contact:
                      Name:
                      Klaas, Allison
                      Organization:
                      null
                      Address:
                      The Onion, Inc., Milwaukee, 53202, US
                      Phone:
                      +1.6082561372
                      Fax:
                      +1.9999999999
                      Technical Contact:
                      Name:
                      IntraNet, Inc.
                      Organization:
                      TDS Telecom
                      Address:
                      525 Junction Road, MADISON, 53717, US
                      Phone:
                      +1.8003583648
                      Fax:
                      +1.6082319606
                      Whois Privacy is a service that prevents domain owner contact information from being displayed in the publicly available Whois records. This can help to cut down on unwanted spam but utilizing Whois privacy should be evaluated against business model and branding strategy.

                      Server Signature

                      security
                      On, nginx/1.2.1
                      Attackers can utilize server signature versioning information to their advantage therefore it is recommended to disable it when possible. (Disable server signature for Apache or IIS).