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Report for thepaper.cn

iwebchk

Top Priorities

list
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Traffic Rank

visitors
5,408 most visited website in the World Trend: down (+659)
419 most visited website in CN China
Traffic Rank is provided by Alexa

Visitors Localization

visitors
Low map legend High
CountryPercentDomain (ccTLD)Status
CN China94.1%thepaper.cn-
JP Japan2.6%thepaper.jpNot available.
US United States1.2%thepaper.usNot available.
Registering country code top level domains (ccTLD) can prevent potential competitors from taking advantage of your primary domain reputation. It is also one of the ways to improve country specific SEO and performance. (www.searchenginejournal.com/seo-without-boarders-a-guide-to-international-seo-nick-paterman/60092/)

Images

accessibilitySEO-content
We have located images with missing ALT attribute.
Number of images: 54
Missing alt tag: 16

List of images with missing ALT attributes:

  • //imgad.thepaper.cn/dolphinfile/dolphin/elle_ADtag.png
  • //file.thepaper.cn/www/v3/img/logo116.png
  • //file.thepaper.cn/www/v3/img/prompt_top.png (7 locations)
  • //file.thepaper.cn/www/v3/img/jubao_www_new.jpg
  • //file.thepaper.cn/www/v3/img/fzp.jpg
  • //file.thepaper.cn/www/v3/img/fzp3.jpg?1=22
  • //file.thepaper.cn/www/v3/img/fzp4.jpg?1=22
  • //file.thepaper.cn/www/v3/img/lantianxia24.jpg
  • //file.thepaper.cn/www/v3/img/ppzp.jpg?t=20160926
  • //file.thepaper.cn/www/v3/img/ghs.png
The "alt" attribute provides a text equivalent for the image. If the browser cannot display an image the alt description will be given in its place. Furthermore, some visitors cannot see images as they might be blind in which the alt tag provides a valuable image description. Finally, search engines utilize the alt attribute for image search indexing. (www.w3.org/QA/Tips/altAttribute)

Title

SEO-content
We have found following title:

"澎湃新闻-专注时政与思想-ThePaper.cn"

Length: 24 characters
The <TITLE> element provides a short piece of text describing the document. The title is very important as it shows in the window title bars, bookmarks and search results. Title should be between 60 to 80 characters long. (www.w3.org/QA/Tips/good-titles)

Description Metatag

SEO-content
We have found following description:

"澎湃是植根于中国上海的时政思想类互联网平台,以最活跃的原创新闻与最冷静的思想分析为两翼,是互联网技术创新与新闻价值传承的结合体,致力于问答式新闻与新闻追踪功能的实践,澎湃,澎湃新闻,澎湃新闻网,新闻与思想"

Length: 102 characters
The description attribute should provide a concise explanation of a Web page's content. Also, the description is often displayed on search engine results and can indirectly affect page ranking.

Keywords Metatag

SEO-content
We have found 1 keywords:
  • 澎湃,Paper,The Paper,热问答,新闻跟踪,政治,时政,政经,澎湃新闻,新闻,思想,原创新闻,突发新闻,独家报道,上海报业,东方早报,东方报业,上海东方报业
Length: 84 characters
The keywords attribute was utilized by search engines to provide more accurate search results. Due to the over usage and spamming the keywords attribute has been phased out and is no longer relevant. Google doesn't use the "keywords" meta tag in web search ranking.

Text to HTML Ratio

SEO-content
The Text to HTML ratio is 19.25%
Original content is by far the single most important element to search engines. Low Text to HTML ratio indicates little content for search engines to index. We consider it to be good practice to have a Text to HTML ratio of at least 10% and ideal above 20%

Keyword Density & Consistency

SEO-content
Consistent Keywords % Density # Count T Title D Desc. H <H> A ALT B <b>
1小时前2.19%12-----
中国政库1.46%8-----
问我吧!1.46%8-----
问我吧1.46%8-----
推荐1.46%8-----
安徽男子闹市醉驾致6死,最高法未核准死刑发回重审改判无期0.91%5--22-
关于空乘和旅客间的爱恨情仇0.91%5-----
@所有人0.91%5-----
能见度0.91%5-----
10%公司0.91%5-----
环境空气质量(aqi)优良率力争达到 80%左右,基本消除重污染天数,pm20.37%2-----
看上海 最都会0.18%1-----
new world0.18%1-----
world order0.18%1-----
你的发现很敏锐,我们之前讨论网络文学的媒介性的时候研究过这个问题。如果从物质形态入手,而不是把文学当成玄之又玄不可知的东西的话,我们会发现,文学的演变其实是与技术发展密切相关的。从甲骨到青铜器,到竹简,再到纸张,到今天的网络(数字代码),技术发展,文字的载体发生变化,我们称为文学的那个东西,其物质形态一直也在变化。载体成本高,言语必须简洁明了。这倒不是情怀党所说的 古人格外有诗意0.18%1-----
new world order0.18%1-----
你的发现很敏锐,我们之前讨论网络文学的媒介性的时候研究过这个问题。如果从物质形态入手,而不是把文学当成玄之又玄不可知的东西的话,我们会发现,文学的演变其实是与技术发展密切相关的。从甲骨到青铜器,到竹简,再到纸张,到今天的网络(数字代码),技术发展,文字的载体发生变化,我们称为文学的那个东西,其物质形态一直也在变化。载体成本高,言语必须简洁明了。这倒不是情怀党所说的 古人格外有诗意 ,所以选择了短的有诗意的形式,而是他们在短的形式限度内创造了那个时代的诗意表达。毕竟几千年的历史,也是很容易被理想化的。但就像您所意识到的,文字变得越来越0.18%1-----
古人格外有诗意 ,所以选择了短的有诗意的形式,而是他们在短的形式限度内创造了那个时代的诗意表达。毕竟几千年的历史,也是很容易被理想化的。但就像您所意识到的,文字变得越来越 不经济了0.18%1-----
,所以选择了短的有诗意的形式,而是他们在短的形式限度内创造了那个时代的诗意表达。毕竟几千年的历史,也是很容易被理想化的。但就像您所意识到的,文字变得越来越 不经济了 ,这是技术变化所带来的,同时,也让文学越来越草根化了。更多的下里巴人参与文学之中,读的看的,和以前都有所不同。另一方面,小说篇幅的扩大,除了长篇连载的商业制度在鼓励越写越长之外,还有一个内在的原因,就是小说世界本身的拓展,过去的小说可能也有丰富宏大的世界观(圈内用语,区别于三观中的世界观,而是指一种世界设定),但是需要费尽心思地以俭省有效的笔法来处理,把所有的故事融合在几十万字之中。网络小说的受众相对更加草根化,过去那些俭省笔法甚至可能带来阅读障碍,那么就要以不那么俭省的方法来完整地直接地呈现世界观。以往只处理江湖庙堂,现在动辄在江湖庙堂之上处理人间与仙界。还要细细写,体量肯定会膨胀。0.18%1-----
Keywords density and consistency are notable factors for optimal page SEO. Preferred keywords should have higher keywords density indicating their importance. Optimally, preferred keywords should also be consistently utilized in multiple essential areas of the page such as title, description meta tag, h1 through h6 headings, alt image attributes, backlinks and internal links anchor text. Keyword density of above 6% can indicate that the word or a phrase appears too many time in the content.

Frames

accessibilitySEO-content
No frames detected.
It is not recommended to use frames or iframes because they can cause problems for search engines. It is best to avoid frames and inline frames whenever possible (searchenginewatch.com/article/2064573/Search-Engines-and-Frames). If frames must be utilized consider <noframes> tag. (www.w3schools.com/tags/tag_noframes.asp).

Flash

accessibilitytechnologySEO-content
No flash detected.
Flash and other reach-media technologies should primarily be utilized for decorative purposes. This makes your site more search engine friendly and improves accessibility (support.google.com/webmasters/bin/answer.py?hl=en&answer=72746#1).

Headings

SEO-content
  • 0 <H1>
  • 37 <H2>
    • 王泽山、侯云德获国家最高科学技术奖,习近平出席大会并颁奖
    • 安徽男子闹市醉驾致6死,最高法未核准死刑发回重审改判无期
    • 上海试点贸易便利化创新的背后:四大变化解决企业痛点和难点
    • 匹多莫德被指系儿科“神药”,专家:没有大型研究证实效果
    • 云南镇雄发生一起多人伤亡命案:3死4伤,涉5名儿童
    • 发改委:预测今年春运全国旅客发送量达29.8亿人次
    • 证监会主席助理:把好企业留在国内,让投资者得到更多回报
    • 工信部:严禁备案和新建扩大产能的水泥熟料、平板玻璃项目
    • 上海第七轮环保三年计划:2020年基本消除重污染天
    • 2018年春运2月1日开始,官方公布高速公路十大拥堵路段
    • 浙江兰溪聚众扰乱社会秩序案7人被刑拘,警方促涉案人员自首
    • 民航局拟出新规:不得以默认选择方式为旅客选择购买付费服务
    • 黄大年逝世一周年:振兴中华乃我辈之责
    • 城事|80岁“猪坚强”腿伤加重卧地不起,死后或被制成标本
    • 众多APP“疯狂”索取用户信息目的何在?
    • 上昆台北演出“晒家底”:如今是昆曲最好的时代
    • 无锡长沙宣布GDP超1万亿,中国万亿GDP城市达14个
    • 大雪断路,教师背百斤试卷徒步上山
    • 官方部署中央预算内投资项目日常监管:隐匿问题将追责
    • 安徽男子闹市醉驾致6死,最高法未核准死刑发回重审改判无期
    • 上海试点贸易便利化创新的背后:四大变化解决企业痛点和难点
    • 匹多莫德被指系儿科“神药”,专家:没有大型研究证实效果
    • 云南镇雄发生一起多人伤亡命案:3死4伤,涉5名儿童
    • 发改委:预测今年春运全国旅客发送量达29.8亿人次
    • 证监会主席助理:把好企业留在国内,让投资者得到更多回报
    • 工信部:严禁备案和新建扩大产能的水泥熟料、平板玻璃项目
    • 上海第七轮环保三年计划:2020年基本消除重污染天
    • 2018年春运2月1日开始,官方公布高速公路十大拥堵路段
    • 浙江兰溪聚众扰乱社会秩序案7人被刑拘,警方促涉案人员自首
    • 民航局拟出新规:不得以默认选择方式为旅客选择购买付费服务
    • 黄大年逝世一周年:振兴中华乃我辈之责
    • 城事|80岁“猪坚强”腿伤加重卧地不起,死后或被制成标本
    • 众多APP“疯狂”索取用户信息目的何在?
    • 上昆台北演出“晒家底”:如今是昆曲最好的时代
    • 无锡长沙宣布GDP超1万亿,中国万亿GDP城市达14个
    • 大雪断路,教师背百斤试卷徒步上山
    • 官方部署中央预算内投资项目日常监管:隐匿问题将追责
  • 4 <H3>
    • 热新闻
    • 热话题
    • 热评论
    • 热回答
  • 0 <H4>
  • 0 <H5>
  • 0 <H6>
The <h1> to <h6> tags are used to define HTML headings. The <h1> tag should hold the title describing the content of a specific page therefore only one h1 tag is needed per page. There can be any number of h2 - h6 tags but they should be added in order of importance (www.w3schools.com/tags/tag_hn.asp).

Doctype

technologyvalidity
XHTML 1.0 TRANSITIONAL
The <!DOCTYPE> declaration tells the web browser about what version of HTML the page is written in. It is good practice to always add the <!DOCTYPE> declaration to the HTML documents, so that the browser knows what type of document to expect. (www.w3schools.com/tags/tag_DOCTYPE.asp)

Character Encoding

technologyvalidity
UTF-8 (Unicode)
Covers: Worldwide
To display an HTML page correctly, the browser must know what character-set to use.

Language

usability
Declared Language: None
Language Attribute: None
The HTML "lang" attributes and language metatag define the base language to be used for displaying text and characters on a Website.

W3C Markup Validation

validity
Status: FAILED [7 errors, 0 warning(s)]
It is good practice to use valid HTML/XHTML markup as it ensures that the search engines can read the website correctly as well as it improves cross browser compatibility (W3C Markup Validation Service).

Deprecated HTML elements

technologyvalidity
Good, no deprecated elements found.
A deprecated element is one that has been outdated by newer constructs. Deprecated elements may become obsolete in future versions of HTML so it is recommended not to use them.

Nested HTML Tables

accessibilitytechnology
Great, no nested tables detected.
In general it is not recommended to use nested tables or to utilize tables for page layout. Nested tables are known to cause performance issues due to increased HTML size and rendering time. It is better to use CSS layout instead.

Web Analytics

technology
Yes, we have detected following web analytics tools:
  • NewRelic analytics icon New Relic
Web Analytics Tools collect and measure information about visitor activity on a website. Well interpreted web traffic data is invaluable in determining a successfully web strategy and assessing the effectiveness of a website. At a minimum, we recommend to utilize at least one web analytics tool.

robots.txt

SEO
Yes, http://www.thepaper.cn/robots.txt

Your robots.txt file is blocking search engines access to parts of the website.

User-agent: *
  • Disallow: /ask_user_home.jsp*
  • Disallow: /searchResult.jsp*
  • Disallow: /*sort=1
See all 460 disallow directives
A robots.txt file restricts access to search engine robots that crawl the web. (www.robotstxt.org/robotstxt.html)

XML Sitemap

SEO
Found following XML sitemap(s):
Sitemaps inform search engines about pages available for crawling. In its simplest form, a Sitemap is an XML file that lists URLs for a site along with additional metadata about each URL. XML sitemap should help search engines to crawl the site more intelligently. (www.sitemaps.org/protocol.html)

Accessibility Check

accessibility
WCAG 2.0 (AA) Conformance Test: FAILED [37 error(s)]
  1. Document language not identified.
    [Line 2, Col 1] <html xmlns="http://www.w3.org/1999/xhtml"> <head> <meta http-equiv="X-UA-Compatible" content="IE=ed ...
    For HTML documents add the lang attribute and a valid ISO-639-1 two letter language code to the opening HTML element. For XHTML documents add both the lang and xmllang attributes with a valid ISO-639-1 two letter language code to the opening HTML element.
  2. Document has invalid language code.
    [Line 2, Col 1] <html xmlns="http://www.w3.org/1999/xhtml"> <head> <meta http-equiv="X-UA-Compatible" content="IE=ed ...
    Add a valid 2 letter or 3 letter language code as defined in the ISO 639 specification to the HTML 'lang' attribute. For XHTML, both 'lang' and 'xml:lang' must be set.
Subscribe to review all 37 errors
Following Web accessibility standards while developing a website can help users with specific needs, such as visually impaired, motor/mobility, auditory, seizures, as well as cognitively and intellectually impaired disabilities. Some of these fixes include general seo applications like Alt tags, Form labels, fixing empty links and adding alternative text. To read more about accessibility guidelines follow this link Web Content Accessibility Guidelines (WCAG) Overview.

Mobile Rendering

mobile
Mobile internet usage has been exceeding PC's since 2014 and growing so it is critical for pages to render correctly on mobile devices.

Mobile Optimization

mobileperformanceSEO
Mobile PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is incorporating website speed in search ranking (www.mattcutts.com/blog/site-speed)

Mobile Experience

mobileusability
Mobile users have now become a critical part of online visits. Making the website mobile friendly is no longer an option but rather necessity. (https://developers.google.com/webmasters/smartphone-sites/)

Favicon

usability
favicon
file: http://thepaper.cn//file.thepaper.cn/www/v3/img/thepaper.ico
size: 32px  by  32px
type: image/x-icon
The Favicon is a small icon associated with a website. The Favicon is important because it is displayed next to the website's URL in the address bar of the browser as well as in bookmarks and shortcuts.

Custom 404 Error Page

usability
No custom 404 error page detected.

Warning: Soft 404 error detected redirecting to http://www.thepaper.cn/html/error/error.html.

A 404 is a standard http response code for a resource that cannot be located on the server. Web servers usually return a "404 Not Found" error page for non-existing pages. Unfortunately, these default error pages are very generic and a not very user friendly, therefore, using a custom 404 error page is highly recommended.

Process of returning http status code "200 OK" for a non-existent page or redirecting users to another url is called soft 404. Soft 404 errors are problematic for search engines and are not advisable. (https://support.google.com/webmasters/answer/181708)

Printability

usability
Could not locate print-friendly CSS.
Print-friendly pages are designed to fit on an 8.5"x11" or A4 sheet and usually include only the content of the page, along with source information.

W3C CSS Validation

validity
Status: FAILED [27 error(s)]
It is recommended to use valid CSS to ensure that the website displays correctly. (W3C CSS Validation Service).

Domain Age

SEO-Authority
Data could not be obtained.
Age of the domain is one of the many signals that search engines utilize for ranking. Brand new domains generally have more difficult time to rank high for the first few months.

Domain Expiration

SEO-Authority
Data could not be obtained.
Domain expiration far in to the future is considered a good practice as it promotes confidence in your website, decreases chances of losing domain and in certain cases might help with search engine ranking. (https://www.hover.com/blog/three-reasons-to-renew-your-domain-names-for-five-years/)

IP Canonicalization

SEO
No, your site's IP 139.196.3.150 does not redirect to thepaper.cn.
Some web spiders index websites using IP as well as domain name which can cause duplicate content if there is no IP Canonicalization.

URL Canonicalization

SEO
Yes, both the www.thepaper.cn and thepaper.cn resolve to the same URL.
Domain name with WWW and without can be considered as different pages causing duplicate content for search engines. (www.mattcutts.com/blog/seo-advice-url-canonicalization)

Page Speed

performanceSEO
Google Page Speed score: 63% (Average)
Rq. Requests Hst. Hosts LT Load time Html Img Images JS JavaScript CSS F Flash O Other PS Page Size
92203.70s127.72 KB1014.67 KB703.64 KB132.75 KB0 B19.4 KB1.95 MB

RecommendationImpact
Avoid landing page redirects
None
Enable compression
Low
Leverage browser caching
Medium
Reduce server response time
None
Minify CSS
Low
Minify HTML
None
Minify JavaScript
Low
Eliminate render-blocking JavaScript and CSS in above-the-fold content
Medium
Optimize images
High
Prioritize visible content
None

Subscribe for more details
PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is now incorporating website speed in search ranking (www.mattcutts.com/blog/site-speed)

Server Information

security

ISP:
China Great Wall Internet Server Provider
Server IP:
139.196.3.150
Server Location:
CN ZHEJIANG, Hangzhou

Name Server 1:
dns17.hichina.com (106.11.211.57)
Name Server 2:
dns18.hichina.com (106.11.211.68)
Your server's IP address and location have minor impact on the country specific SEO. It is recommend to host the website in the country where the number of vistors is desired to be the highest. Search engines take the geolocation of a server into account. (www.youtube.com/watch?v=hXt23AXlJJU)

HTTPS (SSL)

security
Issued To:
Common Name (CN):
*.thepaper.cn
Issuer:
Common Name (CN):
GeoTrust SSL CA - G3
Oranization (O):
GeoTrust Inc.
Period of Validity
Begins On:
12/06/2016
Expires On:
12/06/2019
Google™ is now treating HTTPS as a ranking signal. HTTPS is a secure web protocol that allows for encrypted communication between website and the client. HTTPS protocol requires your website to have an SSL certificate, which can be purchased from a Certificate Authority (CA) or SSL vendor. (security.googleblog.com/2014/08/https-as-ranking-signal_6.html).

Safe Browsing

security
Yes
Safe Browsing is a service provided by Google that enables applications to check URLs against Google's constantly updated lists of suspected phishing and malware pages. If your site is marked as unsafe see our guide on how to fix websites blocked by google safe browsing

Spam Blacklist

security
Good, your IP 139.196.3.150 is not blacklisted.
Spammer directories provide lists of IPs from which spam distribution is reported. Emails sent from the blocked IPs are subject to closer scrutiny and are much less likely to be delivered. For email campaigns it is recommended to utilize professional email services to ensure that your website IP is not blocked. (www.stopforumspam.com)

Email Address Obfuscation

security
Great, this webpage does not contain email addresses displayed in plain text.
It is recommended to obfuscate email addresses posted in public. This prevents email addresses from being automatically harvested by spam bots which helps to decrease number of unsolicited emails. See our email obfuscation techniques guide for more details.

Directory Browsing

security
Great, your server has directory browsing disabled.
Protect Webserver directories from unwanted browsing. To enhance security, directory browsing should be disabled unless you have a specific reason to enable it. If you enable directory browsing, make sure that you only enable it on the particular directory or directories that you want to share. (https://technet.microsoft.com/en-us/library/cc731109)

Whois Privacy

security
No contact information available.
Whois Privacy is a service that prevents domain owner contact information from being displayed in the publicly available Whois records. This can help to cut down on unwanted spam but utilizing Whois privacy should be evaluated against business model and branding strategy.

Server Signature

security
On, ASERVER/1.8.0-3
Attackers can utilize server signature versioning information to their advantage therefore it is recommended to disable it when possible.