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Traffic Rank

590,574 most visited website in the World Trend: down (+99,169)
91,938 most visited website in UK United Kingdom
Traffic Rank is provided by Alexa

Visitors Localization

Low map legend High
CountryPercentDomain (ccTLD)Status
UK United available.
US United States10.9%theportlandhospital.usNot available.
Registering country code top level domains (ccTLD) can prevent potential competitors from taking advantage of your primary domain reputation. It is also one of the ways to improve country specific SEO and performance. (


We have located images with missing ALT attribute.
Number of images: 50
Missing alt tag: 11

List of images with missing ALT attributes:

  • /assets/images/twitter.png (2 locations)
  • /assets/images/facebook.png (2 locations)
  • /assets/images/youtube.png (2 locations)
  • /assets/images/pinterest.png (2 locations)
  • /assets/images/google-plus.png (2 locations)
  • /assets/images/born/home/badge.jpg
The "alt" attribute provides a text equivalent for the image. If the browser cannot display an image the alt description will be given in its place. Furthermore, some visitors cannot see images as they might be blind in which the alt tag provides a valuable image description. Finally, search engines utilize the alt attribute for image search indexing. (


We have found following title:

"Private hospital, Central London: The Portland Hospital, children's hospital, women's hospital"

Length: 94 characters

Warning: The title is 94 characters long. The title should not exceed 80 characters.

The <TITLE> element provides a short piece of text describing the document. The title is very important as it shows in the window title bars, bookmarks and search results. Title should be between 60 to 80 characters long. (

Description Metatag

We have found a Description Meta Tag but with no content.
The description attribute should provide a concise explanation of a Web page's content. Also, the description is often displayed on search engine results and can indirectly affect page ranking.

Keywords Metatag

No Keywords Found.
The keywords attribute was utilized by search engines to provide more accurate search results. Due to the over usage and spamming the keywords attribute has been phased out and is no longer relevant. Google doesn't use the "keywords" meta tag in web search ranking.

Text to HTML Ratio

The Text to HTML ratio is 19.56%
Original content is by far the single most important element to search engines. Low Text to HTML ratio indicates little content for search engines to index. We consider it to be good practice to have a Text to HTML ratio of at least 10% and ideal above 20%

Keyword Density & Consistency

Consistent Keywords % Density # Count T Title D Desc. H <H> A ALT B <b>
nurture magazine2.18%72--1--
women's health1.12%37-----
portland hospital0.82%271-18--
during pregnancy0.48%16--16--
october 20130.36%12-----
pregnancy open day0.12%4--4--
selective dorsal rhizotomy0.09%3--2--
specialist children’s hospital0.06%2--2--
portland hospital blog0.06%2--2--
portland hospital welcomes0.06%2--2--

Warning: Keywords density of above 5% might have negative impact on search engine listing

Keywords density and consistency are notable factors for optimal page SEO. Preferred keywords should have higher keywords density indicating their importance. Optimally, preferred keywords should also be consistently utilized in multiple essential areas of the page such as title, description meta tag, h1 through h6 headings, alt image attributes, backlinks and internal links anchor text. Keyword density of above 6% can indicate that the word or a phrase appears too many time in the content.


Yes, 1 inline frame(s) detected.
It is not recommended to use frames or iframes because they can cause problems for search engines. It is best to avoid frames and inline frames whenever possible ( If frames must be utilized consider <noframes> tag. (


No flash detected.
Flash and other reach-media technologies should primarily be utilized for decorative purposes. This makes your site more search engine friendly and improves accessibility (


  • 6 <H1>
    • The UK’s largest private children’s hospital with a dedicated paediatric intensive care unit
    • The only fully private maternity hospital in the UK, delivering over 1,600 babies a year
    • Five Star Babies: Inside The Portland Hospital
    • A holistic approach to the treatment of all gynaecological conditions
    • Find out about our children's outpatient centre at The Shard
    • Get back to being you
  • 2 <H2>
    • Now available on BBC iPlayer
    • HCA have a comprehensive list of Fixed Price treatments available for self-pay customers
  • 11 <H3>
    • Maternity
    • Children’s Health
    • Gynaecology
    • Find a Consultant
    • Follow us
    • Providing expert care
    • Meet and Greet
    • The best start there is. World-class, well loved and within reach. Born@ThePortland
    • Jude’s Story
    • Fixed Price Treatment
    • Contact Us
  • 246 <H4>
    • The Portland Hospital Welcomes Visitors to its Pregnancy Open Day on Sunday 12th June 2016
    • The Portland Hospital Opens Paediatric Outpatient Centre at The Shard
    • The Zika Virus
    • The Portland Hospital – the first private hospital in the UK to perform the Selective Dorsal Rhizotomy procedure
    • The Portland Hospital to double the size of its specialist Children’s Hospital
    • Important Information: Ebola outbreak in West Africa
    • HCA to fight Competition Commission Hospital Sale Ruling
    • Common childhood allergy misconceptions
    • What is Scarlet fever?
    • Treating malformations of the ear with EarBuddies™
    • Down’s Syndrome Awareness Week
    • National Endometriosis Awareness Week
    • Prenatal Infection Prevention Month
    • Early Pregnancy Service
    • Contraception after birth
    • Cervical Cancer Prevention Week
    • What to Expect when you’re Expecting – The Portland Hospital’s Pregnancy Open Day
    • The meningitis B vaccine
    • What is postnatal depression?
    • Managing stress during pregnancy
    • How to Take the Scariness Out of Antenatal Care This Halloween
    • Wall Art Ideas for Your Toddler
    • Is hypnobirthing an option for you?
    • Hair Today, Gone Tomorrow - Why Some Babies are Born with Big Hair
    • Planning your birth at The Portland Hospital
    • The importance of including your partner
    • 5 Ways to Get Through a Summer Pregnancy
    • 5 Ways to Prevent Complications during Pregnancy
    • What's causing your child's headache?
    • Becoming a Dad - A Dad's Guide to Pregnancy
    • Solving teenagers period problems
    • Stem Cells to grow your own Organs
    • Vaccinating your child against Meningitis W
    • New discovery distinguished by The Portland Hospital’s doctor’s team ‘reduces risk’ of peanut allergy by 80%
    • The Portland Hospital welcomes expectant parents to its Pregnancy Open Day
    • The Portland Hospital to double the size of its specialist Children’s Hospital
    • Respiratory Health Explained
    • Day in the Life of a Portland Modern Matron
    • Miracle Baby defies the odds to survive
    • Do you know what Prenatal test is best for you?
    • Midwife Led Maternity Care at The Portland Hospital
    • The Portland Hospital reduces the cost of smear tests during Cervical Cancer Prevention Week
    • Must have vaccinations for your children
    • Testicular Truths: Explaining the undescended testicle
    • What is Selective Dorsal Rhizotomy?
    • Do you know how to manage your breathing during labour?
    • Amabile suffered from crippling stomach pains but found relief at the Portland
    • Do you know: How to handle paediatric hay fever?
    • Your child’s digestive health: When to see a specialist
    • Documenting your child's progress
    • Small Talk - how to help your child get chatting
    • City Breaks - Top city destinations for kids
    • A Day in the Life of a Paediatric ENT Surgeon
    • Pregnancy Massage
    • Splash Out!
    • Mealtime Meltdowns
    • Sarah's story about having her baby at the Portland
    • Ava's amazing journey to hear
    • Exercising During Pregnancy
    • Your child’s first test: The APGAR
    • Walk this Way
    • Better breathing
    • What to do when you first find out that you are pregnant…
    • Children's Day Care Procedures
    • Guest blog: 6 ways to boost your confidence as a new mum
    • 3 Truths about Tongue Tie
    • What Should First Time Fathers Expect in the Delivery Room?
    • 6 signs your child might have an eye problem
    • Guest Blog: 10 Top Tips for an Easier Bath Time
    • A day in the life of ... A Consultant Paediatric Surgeon
    • Guest Blog: Returning to work after having a baby
    • When should my child get their eyes tested?
    • My favourite baby things- Marina Fogle
    • 8 Top tips for potty training
    • Useful tips to help you decide on a name for your baby
    • Portland Hospital expert involved in on-going stem cell research
    • A New Baby in 2014?
    • Packing for a Family Holiday with Children
    • Tips for losing baby weight
    • What should I pack in my hospital bag?
    • How to prevent accidents
    • What is happening at 30 weeks pregnancy? (around 7 and a half months)
    • 50th allergy challenge completed at The Portland Hospital
    • Growing Pains
    • Ear Buddies
    • High Tech Pregnancies
    • Fighting Flu
    • Preparing your child for Hospital
    • Getting Ready for School
    • Hypnobirthing Explained
    • Me & My Pregnancy
    • Home or Away?
    • A day in the life of...A sister of the day case unit
    • The Portland Hospital’s water babies
    • Are birthmarks harmful to babies?
    • Parent talk- Nurture Magazine
    • What is normal for a newborn baby?
    • My child is complaining of abdominal pain, when should I seek help?
    • How can music help my baby?
    • How pregnancy affects your body
    • All you need to know about jaundice
    • What is happening at 8 weeks pregnancy?
    • How to cope with Morning Sickness
    • Worried About Nut Allergies? Would You Know What To Do In An Emergency?
    • Breech Birth Basics
    • Pain Relief Options During Labour
    • Childcare options for mothers returning to work after maternity leave
    • What are the signs that my child needs a hearing test?
    • 30th Anniversary- a mother and her baby return to The Portland Hospital 25 years on
    • My toddler has suddenly started refusing to eat meat. Should I be worried about his nutrition? What can I do?
    • My toddler has peeling nails. What could this mean?
    • Like Mother Like Daughter - two Portland births 30 years apart
    • How simple teamwork can help improve expectant parents’ confidence and give them a better pregnancy experience
    • I'm experiencing wild pregnancy mood swings. Is this normal?
    • Vital Vitamins
    • Easing Earache
    • What to expect at your first ultrasound appointment
    • Pregnancy Brain... real or just a myth?
    • How to have an eczema free summer
    • How common is pelvic girdle pain during pregnancy and how can I relieve the symptoms?
    • Your Guide to Breastfeeding
    • How important are antenatal classes when preparing for my birth?
    • My baby bruises easily – should I be worried?
    • Coping With Summer Heat Whilst Pregnant
    • Super Supplements
    • iBabyScan Allows Portland Parents-To-Be To Share Their Scans Online
    • Enjoying Your Summer Pregnancy
    • What Factors During Pregnancy And Labour Might Lead To Caesarean Section Delivery?
    • Getting To Know The Portland Hospital’s Real Parents: Dr Mike Thomson, Specialist In Paediatric Gastroenterology
    • What Caused The Birthmark On My Child's Face?
    • How safe is it to continue exercising and working during pregnancy?
    • The Portland Hospital’s Consultant Diaries – Lorin Lakasing, Consultant Obstetrician
    • Sarah Wheatland Joins The Portland Hospital
    • Does my baby need the BCG vaccine against Tuberculosis?
    • Are You Worried About Gestational Diabetes?
    • Marcus Setchell, Founder of The Portland Hospital
    • Shortness Of Breath During Pregnancy
    • Childhood Infections At School
    • The Portland Hospital’s Consultant Diaries – Miss Kate Cross, Consultant Paediatric and Neonatal Surgeon
    • When should my children have an eye test and by whom?
    • 7 Things You Should Know About Allergies
    • The case for the MMR vaccine: Do London babies need to have any extra vaccinations?
    • Sense My Baby allows you to see what your baby will look like!
    • Should I worry about caffeine during pregnancy?
    • Headaches During Pregnancy
    • Can babies become overweight?
    • Skin Changes During Pregnancy
    • Preventing Plagiocephaly (Flat Head Syndrome)
    • Predicting Your Baby’s Gender - 5 Myths Busted!
    • Soothing Baby Massage Strokes - The Portland Hospital Blog
    • What Is The Ideal Diet In Pregnancy?
    • Guest Post: Natalie's Birth Story
    • Top Allergy Consultant Dr George Du Toit Answers Your Top 7 Questions
    • Do Childhood Vaccinations Increase The Risk Of Asthma?
    • Heartburn During Pregnancy
    • My baby gets hiccups all the time
    • Teenager walks tall after surgery on her curved spine
    • High blood pressure in pregnancy
    • How to Manage Back to School Bugs
    • My child refuses to eat vegetables
    • Kids hungry to learn how to cook
    • Sally Phillips: My favourite baby things
    • Surviving the Terrible Twos
    • Essential First Aid
    • Parent Talk - Nurture Article
    • Sleeping on your back during pregnancy
    • Travelling During Pregnancy
    • Coping with ear infections
    • Guide To Weaning
    • Common Teething Problems
    • Heels vs Flats in Pregnancy
    • Skiing During Pregnancy
    • A day in the life of a… consultant obstetrician
    • How To Decode A Cough
    • Becoming a Dad
    • Flu Or Just A Bad Cold?
    • Persistent Diarrhoea In Toddlers
    • Medical Treatments For Uterine Fibroids
    • Signs Of Reflux
    • Is It A Good Idea To Expose My Child To Chicken Pox?
    • Why Are Headaches Common In Children?
    • Flu Jabs During Pregnancy
    • To Vaccinate or Not? Whooping Cough Vaccinations in Pregnancy
    • Coping With Morning Sickness
    • What To Eat When Breastfeeding
    • Postnatal depression
    • Tackling bedwetting
    • Pelvic Floor Exercises
    • IBS In Children
    • Taking Precautions Against Food Allergies
    • How To Prevent Mastitis
    • Weight Gain In Pregnancy
    • Giving Children Their Smiles Back With Cleft Surgery
    • What causes Nappy Rash?
    • Tongue Tie
    • Concerns About Vaginal Delivery
    • Dr Massoud Speaks At UCL Graduation Ceremony For Medical School
    • Vaccinating Against Chicken Pox
    • Preventing Cystitis After Childbirth
    • Portland Donated Theatre Equipment And Education Courses For Burkina Faso Health Care Providers
    • Weight Management In Pregnancy
    • How Children’s Doc Around the Clock saved baby Aiden
    • Parent Talk - The Portland Hospital Blog
    • Feathering the nest
    • A Day In the Life of a... Play Specialist
    • What are the benefits of Baby Massage?
    • New Mums' Guide to Wellbeing
    • Ahh-Choo... does your child have a cold, cough or fever? Should you give Paracetamol, Ibuprofen or both?
    • My Favourite Baby Things
    • Solving Holiday Problems
    • Preparing for Childbirth
    • How to prevent or improve childhood constipation
    • How to Help Your Baby Sleep
    • Taking Your Baby Home - How to cope when you leave hospital
    • Perfectly Normal - Babies Common Flaws
    • When should a child’s puberty or growth be a concern?
    • 4 Common Health Issues in Women
    • Vaccinating your child
    • Parent Friends
    • Me and my pregnancy
    • Eating out with kids
    • Do 3D Scans Put Parents In The Picture?
    • Living with Allergies
    • Asthma Or Not Asthma?
    • Midwife Led Care for parents planning another baby
    • Interstitial Cystitis Is Often Not Diagnosed
    • A day in the life of an Obstetrician
    • Pubic Pain Is A Common Problem During Pregnancy
    • An 89-year-old lady can hear again after successful cochlear implant surgery
    • Is it possible to have a pain-free labour?
    • Permanent Birth Control May Be The Right Option For Women Whose Families Are Complete
    • A Day in the Life of a Portland Pharmacist
    • A Day in the Life of a Portland Midwife
    • Useful tips a mum-to-be needs to know about Breastfeeding
    • Common myths about predicting the sex of the baby… is it a boy or a girl?
    • I Have A Prolapsed Womb… Do I Need A Hysterectomy?
    • Pregnancy Open Day attracts Record Number of Pregnant Mums-to-be!
    • Children Tummy Trouble
    • Hip Keyhole Surgery for Young Adult Women and Adolescents
    • Identifying Children ENT Problems in a Child-Friendly Environment
    • The ‘New’ Portland Hospital
    • Dr Rina Agrawal presented with the Jewel of India Award
    • Bulkamid Used In The Treatment Of Female Urinary Stress Incontinence
    • Breathe-Implant Surgery Helped Me Breathe Again
    • Ava's Story
  • 1 <H5>
    • Make an Appointment
  • 0 <H6>
The <h1> to <h6> tags are used to define HTML headings. The <h1> tag should hold the title describing the content of a specific page therefore only one h1 tag is needed per page. There can be any number of h2 - h6 tags but they should be added in order of importance (


The <!DOCTYPE> declaration tells the web browser about what version of HTML the page is written in. It is good practice to always add the <!DOCTYPE> declaration to the HTML documents, so that the browser knows what type of document to expect. (

Character Encoding

UTF-8 (Unicode)
Covers: Worldwide
To display an HTML page correctly, the browser must know what character-set to use.


Declared Language: None
Language Attribute: None
The HTML "lang" attributes and language metatag define the base language to be used for displaying text and characters on a Website.

W3C Markup Validation

Status: FAILED [4 errors, 0 warning(s)]
It is good practice to use valid HTML/XHTML markup as it ensures that the search engines can read the website correctly as well as it improves cross browser compatibility (W3C Markup Validation Service).

Deprecated HTML elements

Good, no deprecated elements found.
A deprecated element is one that has been outdated by newer constructs. Deprecated elements may become obsolete in future versions of HTML so it is recommended not to use them.

Nested HTML Tables

Great, no nested tables detected.
In general it is not recommended to use nested tables or to utilize tables for page layout. Nested tables are known to cause performance issues due to increased HTML size and rendering time. It is better to use CSS layout instead.

Web Analytics

Yes, we have detected following web analytics tools:
  • Google analytics icon Google™ Analytics
Web Analytics Tools collect and measure information about visitor activity on a website. Well interpreted web traffic data is invaluable in determining a successfully web strategy and assessing the effectiveness of a website. At a minimum, we recommend to utilize at least one web analytics tool.


A robots.txt file restricts access to search engine robots that crawl the web. (

XML Sitemap

Found following XML sitemap(s):
Sitemaps inform search engines about pages available for crawling. In its simplest form, a Sitemap is an XML file that lists URLs for a site along with additional metadata about each URL. XML sitemap should help search engines to crawl the site more intelligently. (

Mobile Rendering

Mobile internet usage has been exceeding PC's since 2014 and growing so it is critical for pages to render correctly on mobile devices.

Mobile Optimization

Mobile PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is incorporating website speed in search ranking (

Mobile Experience

Mobile users have now become a critical part of online visits. Making the website mobile friendly is no longer an option but rather necessity. (


The Favicon is a small icon associated with a website. The Favicon is important because it is displayed next to the website's URL in the address bar of the browser as well as in bookmarks and shortcuts.

Custom 404 Error Page

Yes, custom 404 error page detected.
A 404 is a standard http response code for a resource that cannot be located on the server. Web servers usually return a "404 Not Found" error page for non-existing pages. Unfortunately, these default error pages are very generic and a not very user friendly, therefore, using a custom 404 error page is highly recommended.

Process of returning http status code "200 OK" for a non-existent page or redirecting users to another url is called soft 404. Soft 404 errors are problematic for search engines and are not advisable. (


Print-friendly pages are designed to fit on an 8.5"x11" or A4 sheet and usually include only the content of the page, along with source information.

W3C CSS Validation

Status: FAILED [53 error(s)]
It is recommended to use valid CSS to ensure that the website displays correctly. (W3C CSS Validation Service).

Page Rank

PR: 0 out of 10 (Very Poor)
PageRank is Google's measure of the importance of a page. It is based on complex algorithmes evaluating page content, authority, keyword density, back links, traffic, demand and more.

Indexed Pages

Estimated number of pages indexed by Bing™: about 10
The higher number of indexed pages the more content search engines can index, which increases overall value of the website.

Domain Age

Your domain was registerd for the first time: 15 years, 11 months, 23 days ago.
Age of the domain is one of the many signals that search engines utilize for ranking. Brand new domains generally have more difficult time to rank high for the first few months.

Domain Expiration

Your domain expires in: 2 years, 7 days, 17 hours.
Domain expiration far in to the future is considered a good practice as it promotes confidence in your website, decreases chances of losing domain and in certain cases might help with search engine ranking. (

IP Canonicalization

No, your site's IP does not redirect to
Some web spiders index websites using IP as well as domain name which can cause duplicate content if there is no IP Canonicalization.

URL Canonicalization

Yes, both the and resolve to the same URL.
Domain name with WWW and without can be considered as different pages causing duplicate content for search engines. (

Page Speed

Google Page Speed score: 49% (Low)
Rq. Requests Hst. Hosts LT Load time Html Img Images JS JavaScript CSS F Flash O Other PS Page Size
120254.05s253.6 KB3.08 MB1.26 MB213.53 KB0 B212.88 KB5 MB

Avoid landing page redirects
Enable compression
Leverage browser caching
Reduce server response time
Minify CSS
Minify HTML
Minify JavaScript
Eliminate render-blocking JavaScript and CSS in above-the-fold content
Optimize images
Prioritize visible content

Subscribe for more details
PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is now incorporating website speed in search ranking (

Server Information

Server IP:
Server Location:
GB -, -

Name Server 1: (
Name Server 2: (
Your server's IP address and location have minor impact on the country specific SEO. It is recommend to host the website in the country where the number of vistors is desired to be the highest. Search engines take the geolocation of a server into account. (


Issued To:
Common Name (CN):
Common Name (CN):
Go Daddy Secure Certificate Authority - G2
Oranization (O):, Inc.
Oranizational Unit (OU):
Period of Validity
Begins On:
Expires On:
Google™ is now treating HTTPS as a ranking signal. HTTPS is a secure web protocol that allows for encrypted communication between website and the client. HTTPS protocol requires your website to have an SSL certificate, which can be purchased from a Certificate Authority (CA) or SSL vendor. (

Safe Browsing

Safe Browsing is a service provided by Google that enables applications to check URLs against Google's constantly updated lists of suspected phishing and malware pages. If your site is marked as unsafe see our guide on how to fix websites blocked by google safe browsing

Spam Blacklist

Good, your IP is not blacklisted.
Spammer directories provide lists of IPs from which spam distribution is reported. Emails sent from the blocked IPs are subject to closer scrutiny and are much less likely to be delivered. For email campaigns it is recommended to utilize professional email services to ensure that your website IP is not blocked. (

Email Address Obfuscation

There is 1 email in plain text on the webpage:
It is recommended to obfuscate email addresses posted in public. This prevents email addresses from being automatically harvested by spam bots which helps to decrease number of unsolicited emails. See our email obfuscation techniques guide for more details.

Directory Browsing

Great, your server has directory browsing disabled.
Protect Webserver directories from unwanted browsing. To enhance security, directory browsing should be disabled unless you have a specific reason to enable it. If you enable directory browsing, make sure that you only enable it on the particular directory or directories that you want to share. (

Whois Privacy

No contact information available.
Whois Privacy is a service that prevents domain owner contact information from being displayed in the publicly available Whois records. This can help to cut down on unwanted spam but utilizing Whois privacy should be evaluated against business model and branding strategy.

Server Signature

On, Microsoft-IIS/7.5 ASP.NET 4.0.30319
Attackers can utilize server signature versioning information to their advantage therefore it is recommended to disable it when possible.