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performancePerformance
SEO-AuthoritySEO-Authority
securitySecurity

Report for thestate.com

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Top Priorities

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Traffic Rank

visitors
36,334 most visited website in the World Trend: up (-1,118)
8,190 most visited website in US United States
Traffic Rank is provided by Alexa

Visitors Localization

visitors
Low map legend High
CountryPercentDomain (ccTLD)Status
US United States94.1%thestate.usNot available.
CA Canada0.8%thestate.caNot available.
Registering country code top level domains (ccTLD) can prevent potential competitors from taking advantage of your primary domain reputation. It is also one of the ways to improve country specific SEO and performance. (http://www.searchenginejournal.com/seo-without-boarders-a-guide-to-international-seo-nick-paterman/60092/)

Images

accessibilitySEO-content
We have located images with missing ALT attribute.
Number of images: 42
Missing alt tag: 17

List of images with missing ALT attributes:

  • http://www.thestate.com/static/img/placeholder/LANDSCAPE.gif (13 locations)
  • http://s3.amazonaws.com/product-images.imshopping.com/nimblebuy/2199-for-blu...jpg
  • http://www.thestate.com/static/img/placeholder/SQUARE.gif (2 locations)
  • //googleads.g.doubleclick.net/pagead/viewthroughconversion/968074018/?value=...t=0
The "alt" attribute provides a text equivalent for the image. If the browser cannot display an image the alt description will be given in its place. Furthermore, some visitors cannot see images as they might be blind in which the alt tag provides a valuable image description. Finally, search engines utilize the alt attribute for image search indexing. (www.w3.org/QA/Tips/altAttribute)

Title

SEO-content
We have found following title:

"Columbia SC Breaking News, Sports & Crime | The State"

Length: 53 characters
The <TITLE> element provides a short piece of text describing the document. The title is very important as it shows in the window title bars, bookmarks and search results. Title should be between 60 to 80 characters long. (www.w3.org/QA/Tips/good-titles)

Description Metatag

SEO-content
We have found following description:

"Follow The State newspaper for the latest headlines on Columbia SC news. Find daily local breaking news, opinion columns, videos and community events."

Length: 150 characters
The description attribute should provide a concise explanation of a Web page's content. Also, the description is often displayed on search engine results and can indirectly affect page ranking. (en.wikipedia.org/wiki/Meta_element#The_description_attribute)

Keywords Metatag

SEO-content
We have found 15 keywords:
  • News
  • headline
  • stories
  • articles
  • opinion
  • Columbia
  • Richland
  • Lexington
  • Kershaw
  • SC
  • South Carolina
  • The State in Columbia SC
  • TheState.com
  • newspaper
  • news paper
Length: 165 characters
The keywords attribute was utilized by search engines to provide more accurate search results. Due to the over usage and spamming the keywords attribute has been phased out and is no longer relevant. Google doesn't use the "keywords" meta tag in web search ranking.

Text to HTML Ratio

SEO-content
The Text to HTML ratio is 8.43%
Original content is by far the single most important element to search engines. Low Text to HTML ratio indicates little content for search engines to index. We consider it to be good practice to have a Text to HTML ratio of at least 10% and ideal above 20%

Keyword Density & Consistency

SEO-content
Consistent Keywords % Density # Count T Title D Desc. H <H> A ALT B <b>
columbia1.58%2111135-
carolina1.43%19--115-
south1.43%19--89-
owl0.98%13--58-
service0.90%12--5--
snowy0.83%11--56-
local0.75%10-12--
state0.68%91133-
new0.68%9--63-
sports0.60%81-2--
south carolina0.90%12--6--
snowy owl0.83%11--5--
connor shaw0.45%6--4--
carolina water0.38%5--4--
water service0.38%5--4--
carolina water service0.38%5--4--
run troubled carolina0.30%4--4--
troubled carolina water0.30%4--4--
frank martin following0.30%4--2--
defend anybody today0.30%4--2--
Keywords density and consistency are notable factors for optimal page SEO. Preferred keywords should have higher keywords density indicating their importance. Optimally, preferred keywords should also be consistently utilized in multiple essential areas of the page such as title, description meta tag, h1 through h6 headings, alt image attributes, backlinks and internal links anchor text. Keyword density of above 6% can indicate that the word or a phrase appears too many time in the content.

Frames

accessibilitySEO-content
No frames detected.
It is not recommended to use frames or iframes because they can cause problems for search engines. It is best to avoid frames and inline frames whenever possible (searchenginewatch.com/article/2064573/Search-Engines-and-Frames). If frames must be utilized consider <noframes> tag. (www.w3schools.com/tags/tag_noframes.asp).

Flash

accessibilitytechnologySEO-content
No flash detected.
Flash and other reach-media technologies should primarily be utilized for decorative purposes. This makes your site more search engine friendly and improves accessibility (support.google.com/webmasters/bin/answer.py?hl=en&answer=72746#1).

Headings

SEO-content
  • 2 <H1>
    • Columbia SC Breaking News, Sports & Crime | The State
    • This week's circulars
  • 38 <H2>
    • Latest News
    • Local
    • Local
    • Sports
    • Politics
    • Opinion
    • In Depth
    • Blogs & Columns
    • Cindi Ross Scoppe
    • Cindi Ross Scoppe
    • Josh Kendall
    • Videos
    • Highlights: Cardinal Newman defeats Heathwood Hall, 61-51
    • Top Photos
    • Go Columbia
    • Go Columbia
    • Go Columbia
    • Go Columbia
    • Trending Stories
    • Connor Shaw has landed a new job. This one is in college coaching
    • ‘Halloween’ filming this week in the Lowcountry. Here’s how you can be in the movie
    • South Carolina, national champion? Here’s what Vegas thinks for next season
    • Gamecocks finish just outside final AP Top-25, projected to start there by ESPN
    • Trump aides worry ‘ambitious as Lucifer’ Nikki Haley could replace him, book claims
    • Contests
    • Contests
    • Go Columbia
    • Go Columbia
    • Go Columbia
    • Subscriptions
    • Site Information
    • Social, Mobile & More
    • Advertising
    • Subscriptions
    • Site Information
    • Social, Mobile & More
    • Advertising
    • More
  • 4 <H3>
    • $21.99 for Bluestone Men's 3D Rotary Rechargeable Cordless Shaver
    • More Videos
    • Win 4 Tickets to See Cabaret!
    • Win 4 Tickets to See Cabaret!
  • 68 <H4>
    • Ex-DHEC chief to run troubled Carolina Water Service
    • SC House overrides Gov. McMaster, moves to replace fire-prone school buses
    • Snowy owl sighting at Lake Murray a ‘phenomenal’ event for SC
    • Connor Shaw has landed a new job. This one is in college coaching
    • Owner of Columbia’s Obama gas station arrested on tax evasion charges
    • Here’s what the GOP’s Templeton has raised in bid to unseat SC Gov. Henry McMaster
    • Dead puppy was discovered frozen solid, now owner facing more severe charges
    • Nuclear debacle energizes push for solar power expansion
    • In a sign of the times, Dolly Parton changes name of popular tourist attraction
    • This Columbia broadcasting legend was honored for decades of service
    • Ex-DHEC chief to run troubled Carolina Water Service
    • SC woman’s domestic partner threatened to burn house, hours later she allegedly did
    • Ex-DHEC chief to run troubled Carolina Water Service
    • SC House overrides Gov. McMaster, moves to replace fire-prone school buses
    • Snowy owl sighting at Lake Murray a ‘phenomenal’ event for SC
    • Connor Shaw has landed a new job. This one is in college coaching
    • Owner of Columbia’s Obama gas station arrested on tax evasion charges
    • Here’s what the GOP’s Templeton has raised in bid to unseat SC Gov. Henry McMaster
    • Dead puppy was discovered frozen solid, now owner facing more severe charges
    • Ex-DHEC chief to run troubled Carolina Water Service
    • Snowy owl sighting at Lake Murray a ‘phenomenal’ event for SC
    • What happened to plans for new Lexington movie theater, shopping center?
    • SC Gov. McMaster wants pay raises for some state workers, tax cuts for all
    • South Carolina drowns against Crimson Tide
    • This Gamecock great selected to play in NFL Pro Bowl after all
    • South Carolina early enrollees start moving in on campus
    • Will Muschamp rated one of the top coaches in bowl season
    • Nuclear debacle energizes push for solar power expansion
    • SC House overrides Gov. McMaster, moves to replace fire-prone school buses
    • SC lawmakers revive special nuclear committees to weigh Dominion-SCANA deal
    • Santee Cooper tries to block SCE&G from giving up crucial licenses for nuke project
    • McClatchy editorial cartoons for the week of Jan. 8, 2018
    • Corruption probe created questions about SC ethics law. Here’s how to answer them
    • What legislators need to do to make sure poor SC kids get a decent education
    • Ariail on the president's latest stand-off
    • Corruption probe created questions about SC ethics law. Here’s how to answer them
    • What legislators need to do to make sure poor SC kids get a decent education
    • Connor Shaw has landed a new job. This one is in college coaching
    • Watch: Spartanburg Day's Lee Sartor discusses Zion Williamson's return
    • Frank Martin following loss at Alabama: ‘We didn’t defend anybody today.’
    • A wild snowy owl appeared in South Carolina. Here's why it's a 'phenomenal' sight
    • Piggly Wiggly break in
    • Dan Werner 'the best fit' for Gamecocks coaching staff
    • Tax cuts for all and millions to replace school buses in SC Gov's budget proposal
    • How NC alligators behave when their swamp is frozen over
    • Alabama beats Georgia 26-23 to win the national championship
    • The best photos of South Carolina's 2017 football season
    • South Carolina's updated bowl outlook
    • EMPTY
    • Highlights: Cardinal Newman defeats Heathwood Hall, 61-51
    • Frank Martin following loss at Alabama: ‘We didn’t defend anybody today.’
    • A wild snowy owl appeared in South Carolina. Here's why it's a 'phenomenal' sight
    • Sights and Sounds from the first day of 2018 General Assembly
    • McClatchy editorial cartoons for the week of Jan. 8, 2018
    • Ariail on the president's latest stand-off
    • Ariail on the SCE&G/Dominion Energy deal
    • Gallery: New Orleans Saints 31, Carolina Panthers 26
    • Photos: South Carolina vs. Vanderbilt
    • Photos: Power of One Meditation event at SC State House
    • Photos: Gray Collegiate vs. Keenan
    • On Donald Trump's Fire & Fury
    • McClatchy editorial cartoons for the week of Jan. 3, 2018
    • A bluegrass series is coming to Newberry. How much do you know about the genre?
    • Bluegrass band to play in Newberry has multiple platinum records – in Norway
    • If you like metalcore, you might like this Charlotte band playing in West Columbia
    • A bluegrass series is coming to Newberry. How much do you know about the genre?
    • Bluegrass band to play in Newberry has multiple platinum records – in Norway
    • If you like metalcore, you might like this Charlotte band playing in West Columbia
  • 0 <H5>
  • 0 <H6>
The <h1> to <h6> tags are used to define HTML headings. The <h1> tag should hold the title describing the content of a specific page therefore only one h1 tag is needed per page. There can be any number of h2 - h6 tags but they should be added in order of importance (www.w3schools.com/tags/tag_hn.asp).

Doctype

technologyvalidity
HTML 5
The <!DOCTYPE> declaration tells the web browser about what version of HTML the page is written in. It is good practice to always add the <!DOCTYPE> declaration to the HTML documents, so that the browser knows what type of document to expect. (www.w3schools.com/tags/tag_DOCTYPE.asp)

Character Encoding

technologyvalidity
UTF-8 (Unicode)
Covers: Worldwide
To display an HTML page correctly, the browser must know what character-set to use (en.wikipedia.org/wiki/Character_encodings_in_HTML).

Language

usability
Declared Language: en (English)
Language Attribute: en (English)
The HTML "lang" attributes and language metatag define the base language to be used for displaying text and characters on a Website.

W3C Markup Validation

validity
Status: FAILED [310 errors, 20 warning(s)]
It is good practice to use valid HTML/XHTML markup as it ensures that the search engines can read the website correctly as well as it improves cross browser compatibility (W3C Markup Validation Service).

Deprecated HTML elements

technologyvalidity
Good, no deprecated elements found.
A deprecated element is one that has been outdated by newer constructs. Deprecated elements may become obsolete in future versions of HTML so it is recommended not to use them. (webdesign.about.com/od/htmltags/a/bltags_deprctag.htm)

Nested HTML Tables

accessibilitytechnology
Great, no nested tables detected.
In general it is not recommended to use nested tables or to utilize tables for page layout. Nested tables are known to cause performance issues due to increased HTML size and rendering time. It is better to use CSS layout instead.

Web Analytics

technology
Yes, we have detected following web analytics tools:
  • Google analytics icon Google™ Analytics
Web Analytics Tools collect and measure information about visitor activity on a website. Well interpreted web traffic data is invaluable in determining a successfully web strategy and assessing the effectiveness of a website. At a minimum, we recommend to utilize at least one web analytics tool.

robots.txt

SEO
Yes, http://www.thestate.com/robots.txt

Your robots.txt file is blocking search engines access to parts of the website.

User-agent: Yandex
  • Crawl-delay: 3
User-agent: Baiduspider
  • Crawl-delay: 3
User-agent: bingbot
  • Crawl-delay: 2
See all 14 disallow directives
A robots.txt file restricts access to search engine robots that crawl the web. (www.robotstxt.org/robotstxt.html)

XML Sitemap

SEO
Sitemaps inform search engines about pages available for crawling. In its simplest form, a Sitemap is an XML file that lists URLs for a site along with additional metadata about each URL. XML sitemap should help search engines to crawl the site more intelligently. (http://www.sitemaps.org/protocol.html)

Accessibility Check

accessibility
WCAG 2.0 (AA) Conformance Test: FAILED [75 error(s)]
  1. id attribute is not unique.
    [Line 312, Col 1] <body> <!-- Powered by Escenic Content Engine and Widget Framework. http://escenic.com --> <section ...(site-search)
    Modify the id attribute value so it is unique.
  2. Header nesting - header following h1 is incorrect.
    [Line 275, Col 1] <h1>Columbia SC Breaking News, Sports &amp; Crime | The State</h1>
    Modify the header levels so only an h1 or h2 follows h1.
Subscribe to review all 75 errors
Following Web accessibility standards while developing a website can help users with specific needs, such as visually impaired, motor/mobility, auditory, seizures, as well as cognitively and intellectually impaired disabilities. Some of these fixes include general seo applications like Alt tags, Form labels, fixing empty links and adding alternative text. To read more about accessibility guidelines follow this link Web Content Accessibility Guidelines (WCAG) Overview.

Mobile Rendering

mobile
Mobile internet usage has been exceeding PC's since 2014 and growing so it is critical for pages to render correctly on mobile devices.

Mobile Optimization

mobileperformanceSEO
Mobile PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is incorporating website speed in search ranking (http://www.mattcutts.com/blog/site-speed)

Mobile Experience

mobileusability
Mobile users have now become a critical part of online visits. Making the website mobile friendly is no longer an option but rather necessity. (https://developers.google.com/webmasters/smartphone-sites/)

Favicon

usability
favicon
file: http://www.thestate.com/static/theme/thestate/base/ico/favicon.png
size: 16px  by  16px
type: image/png
The Favicon is a small icon associated with a website. The Favicon is important because it is displayed next to the website's URL in the address bar of the browser as well as in bookmarks and shortcuts. (en.wikipedia.org/wiki/Favicon)

Custom 404 Error Page

usability
No valid custom 404 error page detected.
A 404 is a standard http response code for a resource that cannot be located on the server. Web servers usually return a "404 Not Found" error page for non-existing pages. Unfortunately, these default error pages are very generic and a not very user friendly, therefore, using a custom 404 error page is highly recommended.

Process of returning http status code "200 OK" for a non-existent page or redirecting users to another url is called soft 404. Soft 404 errors are problematic for search engines and are not advisable. (https://support.google.com/webmasters/answer/181708)

Printability

usability
Print-friendly pages are designed to fit on an 8.5"x11" or A4 sheet and usually include only the content of the page, along with source information. (webdesign.about.com/od/printerfriendly/a/aa041403a.htm)

W3C CSS Validation

validity
Status: FAILED [42 error(s)]
It is recommended to use valid CSS to ensure that the website displays correctly. (W3C CSS Validation Service).

Domain Age

SEO-Authority
Your domain was registerd for the first time: 22 years, 10 months, 2 days ago.
Age of the domain is one of the many signals that search engines utilize for ranking. Brand new domains generally have more difficult time to rank high for the first few months. (http://www.coconutheadphones.com/does-domain-agematter)

Domain Expiration

SEO-Authority
Your domain expires in: 1 month, 26 days, 19 hours.
Domain expiration far in to the future is considered a good practice as it promotes confidence in your website, decreases chances of losing domain and in certain cases might help with search engine ranking. (https://www.hover.com/blog/three-reasons-to-renew-your-domain-names-for-five-years/)

IP Canonicalization

SEO
No, your site's IP 166.108.32.245 does not redirect to thestate.com.
Some web spiders index websites using IP as well as domain name which can cause duplicate content if there is no IP Canonicalization. (www.mattcutts.com/blog/seo-advice-url-canonicalization)

URL Canonicalization

SEO
Yes, both the www.thestate.com and thestate.com resolve to the same URL.
Domain name with WWW and without can be considered as different pages causing duplicate content for search engines. (www.mattcutts.com/blog/seo-advice-url-canonicalization)

Page Speed

performanceSEO
Google Page Speed score: 47% (Low)
Rq. Requests Hst. Hosts LT Load time Html Img Images JS JavaScript CSS F Flash O Other PS Page Size
2367013.59s186.14 KB1.68 MB6.2 MB590.14 KB0 B137.89 KB8.77 MB

RecommendationImpact
Avoid landing page redirects
None
Enable compression
Low
Leverage browser caching
High
Reduce server response time
None
Minify CSS
None
Minify HTML
Low
Minify JavaScript
Low
Eliminate render-blocking JavaScript and CSS in above-the-fold content
High
Optimize images
High
Prioritize visible content
None

Subscribe for more details
PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is now incorporating website speed in search ranking (http://www.mattcutts.com/blog/site-speed)

Server Information

security

ISP:
Mcclatchy Management Services
Server IP:
166.108.32.245
Server Location:
US CALIFORNIA, Sacramento

Name Server 1:
ns1.kr123.com (166.108.32.254)
Name Server 2:
ns2.kr123.com (166.108.36.254)
Name Server 3:
ns3.kr123.com (54.218.21.176)
Name Server 4:
ns4.kr123.com (52.4.58.210)
Your server's IP address and location have minor impact on the country specific SEO. It is recommend to host the website in the country where the number of vistors is desired to be the highest. Search engines take the geolocation of a server into account. (http://www.youtube.com/watch?v=hXt23AXlJJU)

HTTPS (SSL)

security
Issued To:
Common Name (CN):
www.mcclatchydc.com
Issuer:
Common Name (CN):
Symantec Class 3 ECC 256 bit SSL CA - G2
Oranization (O):
Symantec Corporation
Oranizational Unit (OU):
Symantec Trust Network
Period of Validity
Begins On:
11/28/2017
Expires On:
01/02/2019
Google™ is now treating HTTPS as a ranking signal. HTTPS is a secure web protocol that allows for encrypted communication between website and the client. HTTPS protocol requires your website to have an SSL certificate, which can be purchased from a Certificate Authority (CA) or SSL vendor. (http://googleonlinesecurity.blogspot.in/2014/08/https-as-ranking-signal_6.html).

Safe Browsing

security
Yes
Safe Browsing is a service provided by Google that enables applications to check URLs against Google's constantly updated lists of suspected phishing and malware pages. If your site is marked as unsafe see our guide on how to fix websites blocked by google safe browsing

Spam Blacklist

security
Good, your IP 166.108.32.245 is not blacklisted.
Spammer directories provide lists of IPs from which spam distribution is reported. Emails sent from the blocked IPs are subject to closer scrutiny and are much less likely to be delivered. For email campaigns it is recommended to utilize professional email services to ensure that your website IP is not blocked. (www.stopforumspam.com)

Email Address Obfuscation

security
It is recommended to obfuscate email addresses posted in public. This prevents email addresses from being automatically harvested by spam bots which helps to decrease number of unsolicited emails. See our email obfuscation techniques guide for more details.

Directory Browsing

security
Great, your server has directory browsing disabled.
Protect Webserver directories from unwanted browsing. To enhance security, directory browsing should be disabled unless you have a specific reason to enable it. If you enable directory browsing, make sure that you only enable it on the particular directory or directories that you want to share. (http://technet.microsoft.com/en-us/library/cc731109)

Whois Privacy

security
Registrant:
Name:
McClatchy Management Services, INC
Organization:
McClatchy Management Services, INC
Address:
2100 Q street, Sacramento, 95816, US
Phone:
3057408484
Administrative Contact:
Name:
McFarlin, Bob
Address:
McClatchy, Miami, 33172, US
Phone:
3057408484
Fax:
3057404284
Technical Contact:
Name:
McClatchy Interactive
Organization:
McClatchy Interactive
Address:
3511 NW 91st Ave, Miami, 33172, US
Phone:
+1.9198611200
Whois Privacy is a service that prevents domain owner contact information from being displayed in the publicly available Whois records. This can help to cut down on unwanted spam but utilizing Whois privacy should be evaluated against business model and branding strategy.

Server Signature

security
On, Apache/2.2.34 (CentOS)
Attackers can utilize server signature versioning information to their advantage therefore it is recommended to disable it when possible. (Disable server signature for Apache or IIS).