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Report for thewormlady.ca

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Traffic Rank

visitors
2,899,917 most visited website in the World Trend: down (+184,367)
Traffic Rank is provided by Alexa

Visitors Localization

visitors
No data available.
Registering country code top level domains (ccTLD) can prevent potential competitors from taking advantage of your primary domain reputation. It is also one of the ways to improve country specific SEO and performance. (http://www.searchenginejournal.com/seo-without-boarders-a-guide-to-international-seo-nick-paterman/60092/)

Images

accessibilitySEO-content
We have located images with missing ALT attribute.
Number of images: 58
Missing alt tag: 5

List of images with missing ALT attributes:

  • http://www.beardeddragon.org/advertising/ads/2052_728_90.gif
  • resources/Canadian-Logo-2-1.jpg
  • resources/can150_V_RGB_Reverse_1456774316695_eng.jpg
  • https://scontent-yyz1-1.xx.fbcdn.net/hphotos-xap1/v/t1.0-9/1926740_101527465...4C4
  • //pixel.quantserve.com/pixel/p-b8x17GqsQ_656.gif
The "alt" attribute provides a text equivalent for the image. If the browser cannot display an image the alt description will be given in its place. Furthermore, some visitors cannot see images as they might be blind in which the alt tag provides a valuable image description. Finally, search engines utilize the alt attribute for image search indexing. (www.w3.org/QA/Tips/altAttribute)

Title

SEO-content
We have found following title:

"Live Feeders from The Worm Lady | Crickets and more"

Length: 51 characters
The <TITLE> element provides a short piece of text describing the document. The title is very important as it shows in the window title bars, bookmarks and search results. Title should be between 60 to 80 characters long. (www.w3.org/QA/Tips/good-titles)

Description Metatag

SEO-content
We have found following description:

"Live Feeder Insects.The Worm Lady breeds and raises Number 1 Guaranteed Best Quality live feeders, we carry the TOP 8 LIVE FEEDER INSECTS for your Exotic Pets"

Length: 158 characters
The description attribute should provide a concise explanation of a Web page's content. Also, the description is often displayed on search engine results and can indirectly affect page ranking. (en.wikipedia.org/wiki/Meta_element#The_description_attribute)

Keywords Metatag

SEO-content
We have found 14 keywords:
  • live feeder insects
  • live feeders
  • what do reptiles eat
  • Phoenix Worms
  • ReptiWorms
  • BSFL
  • silkworms
  • hornworms
  • waxworms
  • Super Worms
  • butterworms
  • Crickets
  • Meal Worms
  • mice and rats
    Length: 170 characters
    The keywords attribute was utilized by search engines to provide more accurate search results. Due to the over usage and spamming the keywords attribute has been phased out and is no longer relevant. Google doesn't use the "keywords" meta tag in web search ranking.

    Text to HTML Ratio

    SEO-content
    The Text to HTML ratio is 15.38%
    Original content is by far the single most important element to search engines. Low Text to HTML ratio indicates little content for search engines to index. We consider it to be good practice to have a Text to HTML ratio of at least 10% and ideal above 20%

    Keyword Density & Consistency

    SEO-content
    Consistent Keywords % Density # Count T Title D Desc. H <H> A ALT B <b>
    live2.09%1501312739
    cents2.02%145--116-116
    feeders1.35%97117-11
    worm1.07%771110625
    worms1.04%75--13316
    feeder0.86%62-28717
    calcium0.78%56--2-11
    size0.76%55--30-83
    order0.76%55--6-6
    assorted0.75%54--30-83
    live feeders0.88%63114--
    assorted size0.74%53--30--
    worm lady0.63%45117--
    live feeder0.61%44-26--
    soldier fly0.38%27--3--
    black soldier fly0.36%26--3--
    soldier fly larvae0.25%18--3--
    live feeder insects0.18%13-23--
    live feeders price0.17%12-----
    feeders price list0.17%12-----
    Keywords density and consistency are notable factors for optimal page SEO. Preferred keywords should have higher keywords density indicating their importance. Optimally, preferred keywords should also be consistently utilized in multiple essential areas of the page such as title, description meta tag, h1 through h6 headings, alt image attributes, backlinks and internal links anchor text. Keyword density of above 6% can indicate that the word or a phrase appears too many time in the content.

    Frames

    accessibilitySEO-content
    No frames detected. We found 4 inline frame(s).
    It is not recommended to use frames or iframes because they can cause problems for search engines. It is best to avoid frames and inline frames whenever possible (searchenginewatch.com/article/2064573/Search-Engines-and-Frames). If frames must be utilized consider <noframes> tag. (www.w3schools.com/tags/tag_noframes.asp).

    Flash

    accessibilitytechnologySEO-content
    No flash detected.
    Flash and other reach-media technologies should primarily be utilized for decorative purposes. This makes your site more search engine friendly and improves accessibility (support.google.com/webmasters/bin/answer.py?hl=en&answer=72746#1).

    Headings

    SEO-content
    • 1 <H1>
      • Live Feeder Insects / The Worm Lady 226-787-8288
    • 7 <H2>
      • The Worm Lady® Live Feeder Insects
      • ONLYTHE BSFL CAN SHIP ALL YEAR ROUND - IN HIGH TEMPS - ANDLOW TEMPS TOO- SINCE THEY ARE HARDYENOUGH TO TOLERATE WIDE TEMPERATURE SWINGSWax worms, Butter worms, Meal worms, can still ship in below 8 C temps (46 F) in insulated box + Heat Pack at $3.75 EXTRAAll cricket orders and other worm orders may...
      • Variety In Diet! - What Do Reptiles Eat?
      • In the wild, common pets such as reptiles, amphibians, frogs, turtles and other exotics have access to worms, moths, crickets, beetles, grubs and so much more.
      • One of the most important things you can do to help ensure your exotics have a long and healthy life is to provide a good VARIETY of healthy live feeders, for a BALANCED DIET. Variety provides a good mix of nutrients, minerals and vitamins, which is so very important for all living things. It doesn&...
      • What do reptiles eat ?
      • The Top Seven Live Worm Feeder Insects
    • 25 <H3>
      • AtThe Worm Lady®,our specialty is Live feeder WORMS...
      • One of the most important things you can do to help ensure your reptile pet has a long and healthy life is to provide a good VARIETY of healthy insects, live feeders, in order to create a good, balanced diet, similar to what your reptile pet would naturally eat in its natural habitat, environment.At...
      • EMPTY
      • «We ship anywhere in Canada ... Weather Permitting!»
      • IF YOU GET DEAD GRUBS ON ARRIVAL (on rare occasions)Replacements of DOA feeders are allowed ONLY if you contact us within 8 hours of receiving your product order.Items must be photographed for proof of death and sent by e-mail to:[email protected] will issue replacement productwith your next...
      • EMPTY
      • Canada's
      • 150th Anniversary
      • SPECIAL
      • EMPTY
      • >>>ORDER HERE<<<
      • NOVEMBER 2017SPECIALSSpecial #1 -BSFLBlack Soldier Fly Larvae125 Assorted Size for $ 8.40( only 6.7 cents ea.)250Assorted Size for$ 16.00( only 6.4 cents ea.)500Assorted Size for$ 30.00( only 6.0 cents ea.)750Assorted Size for$ 40.50( only 5.4 cents ea.)1000Assorted Size for$ 50.00( only 5.0 cents e...
      • Calcium in your lizard's diet ...
      • >>>ORDER HERE<<<
      • NOVEMBER 2017SPECIALS
      • Special #1 -BSFLBlack Soldier Fly Larvae125 Assorted Size for $ 8.40( only 6.7 cents ea.)250Assorted Size for$ 16.00( only 6.4 cents ea.)500Assorted Size for$ 30.00( only 6.0 cents ea.)750Assorted Size for$ 40.50( only 5.4 cents ea.)1000Assorted Size for$ 50.00( only 5.0 cents ea.)1250Assorted Size ...
      • «We ship anywhere in Canada ... Weather Permitting!»
      • The Worm Lady: About Us
      • Our Services
      • Our Qualifications
      • Re: Silkworms: What are the pros and cons?
      • Customer Testimonials
      • Re: Feeders in Ontario
      • Re: Feeders in Ontario
      • Sent:Fri Jul 05, 2013 3:43 pm From:sweetiepie9 To:beastiesmommyHi Annie, I'll go through the list again, thanks for sending it to me, your super worms special sure looks great! Even your regular prices are cheaper than I can get at any place around here. Deb
    • 11 <H4>
      • Easy Home Surveillance
      • Our Specialty is WORMS
      • Black Soldier Fly Larvae, the number one top live-feeder for reptiles, birds and amphibians
      • Silkworms, the many benefits
      • Live Feeders Nutritional Values Comparison
      • Hornworms,super nutritious
      • Butter worms** high in calcium
      • Wax worms** a tasty treat for dragons and geckos
      • Superworms, give variety to your reptile's diet
      • Crickets, good bulk feeder insect for hungry juveniles
      • The Worm Lady Live Feeder Insects Home Page
    • 0 <H5>
    • 0 <H6>
    The <h1> to <h6> tags are used to define HTML headings. The <h1> tag should hold the title describing the content of a specific page therefore only one h1 tag is needed per page. There can be any number of h2 - h6 tags but they should be added in order of importance (www.w3schools.com/tags/tag_hn.asp).

    Doctype

    technologyvalidity
    XHTML 1.0 TRANSITIONAL
    The <!DOCTYPE> declaration tells the web browser about what version of HTML the page is written in. It is good practice to always add the <!DOCTYPE> declaration to the HTML documents, so that the browser knows what type of document to expect. (www.w3schools.com/tags/tag_DOCTYPE.asp)

    Character Encoding

    technologyvalidity
    UTF-8 (Unicode)
    Covers: Worldwide
    To display an HTML page correctly, the browser must know what character-set to use (en.wikipedia.org/wiki/Character_encodings_in_HTML).

    Language

    usability
    Declared Language: None
    Language Attribute: None
    The HTML "lang" attributes and language metatag define the base language to be used for displaying text and characters on a Website.

    W3C Markup Validation

    validity
    Status: FAILED [961 errors, 40 warning(s)]
    It is good practice to use valid HTML/XHTML markup as it ensures that the search engines can read the website correctly as well as it improves cross browser compatibility (W3C Markup Validation Service).

    Deprecated HTML elements

    technologyvalidity
    ElementCountDescription
    <center>3The center element has been deprecated in favor of using CSS to center elements.
    <font>936The font element has been deprecated in favor of the font and color style properties.
    <marquee>1The marquee tag should be avoided because it has been deprecated. The CSS marquee style should be used instead.
    A deprecated element is one that has been outdated by newer constructs. Deprecated elements may become obsolete in future versions of HTML so it is recommended not to use them. (webdesign.about.com/od/htmltags/a/bltags_deprctag.htm)

    Nested HTML Tables

    accessibilitytechnology
    Yes, nested tables detected.
    In general it is not recommended to use nested tables or to utilize tables for page layout. Nested tables are known to cause performance issues due to increased HTML size and rendering time. It is better to use CSS layout instead.

    Web Analytics

    technology
    Yes, we have detected following web analytics tools:
    • Google analytics icon Google™ Analytics
    • Quantcast analytics icon Quantcast™ Measure
    Web Analytics Tools collect and measure information about visitor activity on a website. Well interpreted web traffic data is invaluable in determining a successfully web strategy and assessing the effectiveness of a website. At a minimum, we recommend to utilize at least one web analytics tool.

    robots.txt

    SEO
    Yes, http://thewormlady.ca/robots.txt

    Your robots.txt file is blocking search engines access to parts of the website.

    User-agent: *
    • Disallow: /definitions/
    A robots.txt file restricts access to search engine robots that crawl the web. (www.robotstxt.org/robotstxt.html)

    XML Sitemap

    SEO
    Found following XML sitemap(s):
    Sitemaps inform search engines about pages available for crawling. In its simplest form, a Sitemap is an XML file that lists URLs for a site along with additional metadata about each URL. XML sitemap should help search engines to crawl the site more intelligently. (http://www.sitemaps.org/protocol.html)

    Accessibility Check

    accessibility
    Data could not be obtained.
    Following Web accessibility standards while developing a website can help users with specific needs, such as visually impaired, motor/mobility, auditory, seizures, as well as cognitively and intellectually impaired disabilities. Some of these fixes include general seo applications like Alt tags, Form labels, fixing empty links and adding alternative text. To read more about accessibility guidelines follow this link Web Content Accessibility Guidelines (WCAG) Overview.

    Mobile Rendering

    mobile
    Mobile internet usage has been exceeding PC's since 2014 and growing so it is critical for pages to render correctly on mobile devices.

    Mobile Optimization

    mobileperformanceSEO
    Mobile PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is incorporating website speed in search ranking (http://www.mattcutts.com/blog/site-speed)

    Mobile Experience

    mobileusability
    Mobile users have now become a critical part of online visits. Making the website mobile friendly is no longer an option but rather necessity. (https://developers.google.com/webmasters/smartphone-sites/)

    Favicon

    usability
    favicon
    file: http://thewormlady.ca/resources/favicon.jpg
    size: 500px  by  333px
    type: image/jpeg

    Warning: favicon dimensions are incorrect. Recommended sizes are 16x16, 32x32, 48x48 and 64x64 px

    The Favicon is a small icon associated with a website. The Favicon is important because it is displayed next to the website's URL in the address bar of the browser as well as in bookmarks and shortcuts. (en.wikipedia.org/wiki/Favicon)

    Custom 404 Error Page

    usability
    Yes, custom 404 error page detected.
    A 404 is a standard http response code for a resource that cannot be located on the server. Web servers usually return a "404 Not Found" error page for non-existing pages. Unfortunately, these default error pages are very generic and a not very user friendly, therefore, using a custom 404 error page is highly recommended.

    Process of returning http status code "200 OK" for a non-existent page or redirecting users to another url is called soft 404. Soft 404 errors are problematic for search engines and are not advisable. (https://support.google.com/webmasters/answer/181708)

    Printability

    usability
    Could not locate print-friendly CSS.
    Print-friendly pages are designed to fit on an 8.5"x11" or A4 sheet and usually include only the content of the page, along with source information. (webdesign.about.com/od/printerfriendly/a/aa041403a.htm)

    W3C CSS Validation

    validity
    Status: FAILED [494 error(s)]
    It is recommended to use valid CSS to ensure that the website displays correctly. (W3C CSS Validation Service).

    Domain Age

    SEO-Authority
    Your domain was registerd for the first time: 4 years, 5 months, 1 day ago.
    Age of the domain is one of the many signals that search engines utilize for ranking. Brand new domains generally have more difficult time to rank high for the first few months. (http://www.coconutheadphones.com/does-domain-agematter)

    Domain Expiration

    SEO-Authority
    Your domain expires in: 2 years, 6 months, 29 days.
    Domain expiration far in to the future is considered a good practice as it promotes confidence in your website, decreases chances of losing domain and in certain cases might help with search engine ranking. (https://www.hover.com/blog/three-reasons-to-renew-your-domain-names-for-five-years/)

    IP Canonicalization

    SEO
    No, your site's IP 184.72.229.176 does not redirect to thewormlady.ca.
    Some web spiders index websites using IP as well as domain name which can cause duplicate content if there is no IP Canonicalization. (www.mattcutts.com/blog/seo-advice-url-canonicalization)

    URL Canonicalization

    SEO
    Yes, both the www.thewormlady.ca and thewormlady.ca resolve to the same URL.
    Domain name with WWW and without can be considered as different pages causing duplicate content for search engines. (www.mattcutts.com/blog/seo-advice-url-canonicalization)

    Page Speed

    performanceSEO
    Google Page Speed score: 69% (Average)
    Rq. Requests Hst. Hosts LT Load time Html Img Images JS JavaScript CSS F Flash O Other PS Page Size
    123297.76s702.11 KB730.79 KB2.77 MB269.96 KB0 B60.68 KB4.5 MB

    RecommendationImpact
    Avoid landing page redirects
    None
    Enable compression
    Low
    Leverage browser caching
    High
    Reduce server response time
    None
    Minify CSS
    None
    Minify HTML
    None
    Minify JavaScript
    None
    Eliminate render-blocking JavaScript and CSS in above-the-fold content
    Medium
    Optimize images
    High
    Prioritize visible content
    None

    Subscribe for more details
    PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is now incorporating website speed in search ranking (http://www.mattcutts.com/blog/site-speed)

    Server Information

    security

    ISP:
    Amazon.com
    Server IP:
    184.72.229.176
    Server Location:
    US VIRGINIA, Ashburn

    Name Server 1:
    ns51.domaincontrol.com (216.69.185.26)
    Name Server 2:
    ns52.domaincontrol.com (208.109.255.26)
    Your server's IP address and location have minor impact on the country specific SEO. It is recommend to host the website in the country where the number of vistors is desired to be the highest. Search engines take the geolocation of a server into account. (http://www.youtube.com/watch?v=hXt23AXlJJU)

    HTTPS (SSL)

    security
    Issued To:
    Common Name (CN):
    *.yolasite.com
    Issuer:
    Common Name (CN):
    RapidSSL SHA256 CA
    Oranization (O):
    GeoTrust Inc.
    Period of Validity
    Begins On:
    10/11/2017
    Expires On:
    01/11/2019

    Warning: The SSL certificate is invalid for thewormlady.ca domain.
    Google™ is now treating HTTPS as a ranking signal. HTTPS is a secure web protocol that allows for encrypted communication between website and the client. HTTPS protocol requires your website to have an SSL certificate, which can be purchased from a Certificate Authority (CA) or SSL vendor. (http://googleonlinesecurity.blogspot.in/2014/08/https-as-ranking-signal_6.html).

    Safe Browsing

    security
    Yes
    Safe Browsing is a service provided by Google that enables applications to check URLs against Google's constantly updated lists of suspected phishing and malware pages. If your site is marked as unsafe see our guide on how to fix websites blocked by google safe browsing

    Spam Blacklist

    security
    Good, your IP 184.72.229.176 is not blacklisted.
    Spammer directories provide lists of IPs from which spam distribution is reported. Emails sent from the blocked IPs are subject to closer scrutiny and are much less likely to be delivered. For email campaigns it is recommended to utilize professional email services to ensure that your website IP is not blocked. (www.stopforumspam.com)

    Email Address Obfuscation

    security
    There are 3 emails in plain text on the webpage:
    It is recommended to obfuscate email addresses posted in public. This prevents email addresses from being automatically harvested by spam bots which helps to decrease number of unsolicited emails. See our email obfuscation techniques guide for more details.

    Directory Browsing

    security
    Great, your server has directory browsing disabled.
    Protect Webserver directories from unwanted browsing. To enhance security, directory browsing should be disabled unless you have a specific reason to enable it. If you enable directory browsing, make sure that you only enable it on the particular directory or directories that you want to share. (http://technet.microsoft.com/en-us/library/cc731109)

    Whois Privacy

    security
    No contact information available.
    Whois Privacy is a service that prevents domain owner contact information from being displayed in the publicly available Whois records. This can help to cut down on unwanted spam but utilizing Whois privacy should be evaluated against business model and branding strategy.

    Server Signature

    security
    Good, your server does not provide version information.
    Attackers can utilize server signature versioning information to their advantage therefore it is recommended to disable it when possible. (Disable server signature for Apache or IIS).