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SEOSEO
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performancePerformance
SEO-AuthoritySEO-Authority
securitySecurity

Report for thewrap.com

iwebchk

Top Priorities

list
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Traffic Rank

visitors
8,197 most visited website in the World Trend: down (+1,778)
2,297 most visited website in US United States
Traffic Rank is provided by Alexa

Visitors Localization

visitors
Low map legend High
CountryPercentDomain (ccTLD)Status
US United States68.0%thewrap.usNot available.
CA Canada5.0%thewrap.caNot available.
UK United Kingdom4.9%thewrap.co.ukNot available.
JP Japan2.0%thewrap.jpNot available.
AU Australia1.5%thewrap.auNot available.
Registering country code top level domains (ccTLD) can prevent potential competitors from taking advantage of your primary domain reputation. It is also one of the ways to improve country specific SEO and performance. (www.searchenginejournal.com/seo-without-boarders-a-guide-to-international-seo-nick-paterman/60092/)

Images

accessibilitySEO-content
We have located images with missing ALT attribute.
Number of images: 80
Missing alt tag: 18

List of images with missing ALT attributes:

  • https://www.thewrap.com/wp-content/uploads/2018/01/handmaids-Get-out-Shape-6...jpg
  • https://www.thewrap.com/wp-content/uploads/2017/11/Screen-Shot-2017-11-18-at...png (3 locations)
  • https://www.thewrap.com/wp-content/uploads/2018/01/MV5BMTY1NzMxNzI2Ml5BMl5Ba...jpg (3 locations)
  • https://www.thewrap.com/wp-content/uploads/2018/01/Justin-Timberlake-160x105.png (3 locations)
  • https://www.thewrap.com/wp-content/uploads/2013/10/Waxword.jpg
  • https://www.thewrap.com/wp-content/uploads/2013/10/StevePond.jpg
  • https://www.thewrap.com/wp-content/uploads/2013/10/AlonsoDuralde.jpg
  • https://www.thewrap.com/wp-content/uploads/2014/03/TIM-MOLLOY-100-BLACK-WHITE.jpg
  • https://www.thewrap.com/wp-content/uploads/2017/08/black-mirror-s4-crocodile...png
  • https://www.thewrap.com/wp-content/uploads/2018/01/COVER_delToro_010318-1.jpg
  • https://www.thewrap.com/wp-content/uploads/2018/01/handmaids-Get-out-Shape-1...jpg
  • https://sb.scorecardresearch.com/p?c1=2&c2=8498827&cv=2.0&cj=1
The "alt" attribute provides a text equivalent for the image. If the browser cannot display an image the alt description will be given in its place. Furthermore, some visitors cannot see images as they might be blind in which the alt tag provides a valuable image description. Finally, search engines utilize the alt attribute for image search indexing. (www.w3.org/QA/Tips/altAttribute)

Title

SEO-content
We have found following title:

"Entertainment news - The Wrap"

Length: 29 characters
The <TITLE> element provides a short piece of text describing the document. The title is very important as it shows in the window title bars, bookmarks and search results. Title should be between 60 to 80 characters long. (www.w3.org/QA/Tips/good-titles)

Description Metatag

SEO-content
We have found following description:

"The Essential Voice in Entertainment News. The Wrap News Inc. is the leading digital news organization covering the business of entertainment and media."

Length: 152 characters
The description attribute should provide a concise explanation of a Web page's content. Also, the description is often displayed on search engine results and can indirectly affect page ranking.

Keywords Metatag

SEO-content
No Keywords Found.
The keywords attribute was utilized by search engines to provide more accurate search results. Due to the over usage and spamming the keywords attribute has been phased out and is no longer relevant. Google doesn't use the "keywords" meta tag in web search ranking.

Text to HTML Ratio

SEO-content
The Text to HTML ratio is 9.96%
Original content is by far the single most important element to search engines. Low Text to HTML ratio indicates little content for search engines to index. We consider it to be good practice to have a Text to HTML ratio of at least 10% and ideal above 20%

Keyword Density & Consistency

SEO-content
Consistent Keywords % Density # Count T Title D Desc. H <H> A ALT B <b>
january3.62%52-----
video1.46%21--21--
movies1.32%19-----
globes0.90%13--102-
golden0.90%13--102-
slide0.90%13-----
media0.84%12-1---
steve0.84%12--42-
photos0.70%10--9--
new0.63%9--72-
golden globes0.90%13--10--
ashley boucher0.63%9-----
steve pond0.49%7--1--
box office0.42%6--5--
travis kalanick0.42%6--3--
terrorizes thursday box0.21%3--3--
gretchen carlson promises0.21%3--3--
thursday box office0.21%3--3--
single splits internet0.21%3--3--
new single splits0.21%3--3--
Keywords density and consistency are notable factors for optimal page SEO. Preferred keywords should have higher keywords density indicating their importance. Optimally, preferred keywords should also be consistently utilized in multiple essential areas of the page such as title, description meta tag, h1 through h6 headings, alt image attributes, backlinks and internal links anchor text. Keyword density of above 6% can indicate that the word or a phrase appears too many time in the content.

Frames

accessibilitySEO-content
No frames detected. We found 3 inline frame(s).
It is not recommended to use frames or iframes because they can cause problems for search engines. It is best to avoid frames and inline frames whenever possible (searchenginewatch.com/article/2064573/Search-Engines-and-Frames). If frames must be utilized consider <noframes> tag. (www.w3schools.com/tags/tag_noframes.asp).

Flash

accessibilitytechnologySEO-content
No flash detected.
Flash and other reach-media technologies should primarily be utilized for decorative purposes. This makes your site more search engine friendly and improves accessibility (support.google.com/webmasters/bin/answer.py?hl=en&answer=72746#1).

Headings

SEO-content
  • 0 <H1>
  • 65 <H2>
    • Golden Globes Predictions: Who’s Going to Win and Why?
    • ‘Game of Thrones’ Will Return to HBO in 2019
    • Stars at Palm Springs Film Festival Discuss the #MeToo Movement ‘Wave’ (Video)
    • Hollywood Men Recognize ‘Time’s Up': ‘We Have to Unite’ (Video)
    • ‘New Girl’ Final Season Mystery: Does Furguson the Cat Die?
    • ‘New Girl’ Final Season Mystery: Does Furguson the Cat Die?
    • Trump Disses ‘Sloppy Steve’ Bannon and for Once, America Unites in Agreement With Him
    • Why ‘Star Wars: The Last Jedi’ May Flop in China Despite $1 Billion Global Box Office
    • Ben Vereen Apologizes for ‘Inappropriate Conduct’ With Actresses on 2015 Stage Production
    • Gretchen Carlson Promises ‘Tsunami’ of Change for Miss America Pageant (Video)
    • Former Uber CEO Travis Kalanick Sells Stake in Company for $1.4 Billion
    • Golden Globes 2018: Roseanne Barr, John Goodman to Present (Exclusive)
    • Justin Timberlake’s ‘Filthy’ New Single Splits Internet: ‘Garbage’ or ‘Way Ahead of Its Time’
    • ‘Insidious: The Last Key’ Terrorizes Thursday Box Office With $2 Million
    • NY Times Trolls Hollywood With Golden Globes Ad About Sexual Misconduct Reporting (Video)
    • Columns
    • Waxword
    • Steve Pond
    • Alonso Duralde
    • Tim Molloy
    • ‘Slender Man’ Movie ‘Extremely Distasteful,’ Says Father of Girl Who Stabbed Classmate
    • ‘Black Mirror’ Trolls Eagle-Eyed Reddit Users With Insane Season 4 Easter Egg
    • Robert Rodriguez Denies ‘Mind Games’ With Rose McGowan – Here’s His Full Statement
    • Jason Priestley Says He Punched Harvey Weinstein at a Golden Globes Party in the ’90s
    • ‘Black Mirror': You May Have Missed These Two Big Celebrity Cameos in ‘USS Callister’
    • Dailies
    • Watch the Teaser for Bill Simmons’ ‘Andre The Giant’ Doc: WWE Legend ‘Was a God’ (Video)
    • Jimmy Kimmel Accepts Roy Moore Challenge to Go to Alabama (Video)
    • Seth Meyers Dubs Matt Lauer the Real ‘Dildo at Work’ in a ‘Closer Look’ (Video)
    • ‘Melania Trump’ Is Back on Colbert to Bash Ivana, Defend White House Christmas Decor (Video)
    • Watch That Full ‘Kimmel’ Alabama Rally Clip That’s Got Roy Moore All Fired Up (Video)
    • Ed Westwick Replaced in BBC’s ‘Ordeal By Innocence’ After Sexual Misconduct Accusations
    • Michael Wolff Doubles Down on Trump White House Chaos: ‘He’s Like a Pinball’ (Video)
    • Trump Disses ‘Sloppy Steve’ Bannon and for Once, America Unites in Agreement With Him
    • Hollywood Men Recognize ‘Time’s Up': ‘We Have to Unite’ (Video)
    • Why ‘Star Wars: The Last Jedi’ May Flop in China Despite $1 Billion Global Box Office
    • ‘New Girl’ Final Season: Will There Be One Last Game of True American?
    • Golden Globes Film Predictions: From ‘Get Out’ to ‘Lady Bird’ (Photos)
    • Golden Globes TV Predictions: From ‘The Handmaid’s Tale’ to ‘Ozark’ (Photos)
    • Golden Globes Predictions: Who’s Going to Win and Why?
    • Gretchen Carlson Promises ‘Tsunami’ of Change for Miss America Pageant (Video)
    • Former Uber CEO Travis Kalanick Sells Stake in Company for $1.4 Billion
    • Golden Globes 2018: Roseanne Barr, John Goodman to Present (Exclusive)
    • Justin Timberlake’s ‘Filthy’ New Single Splits Internet: ‘Garbage’ or ‘Way Ahead of Its Time’
    • ‘Insidious: The Last Key’ Terrorizes Thursday Box Office With $2 Million
    • ABC Cancels ‘The Mayor,’ Pulls Comedy From Schedule
    • Josh Oshinsky Elevated to EP, Time Inc. Sports Video and VP Programming, Sports Illustrated TV
    • Stars at Palm Springs Film Festival Discuss the #MeToo Movement ‘Wave’ (Video)
    • Roger Stone: Steve Bannon Comments a ‘Stunning Act of Betrayal and Self-Immolation’
    • ‘Get Out’ Star Lakeith Stanfield Joins Sony’s ‘The Girl in the Spider’s Web’
    • Ridley Scott in Talks to Direct Disney Adaption ‘Merlin Saga’
    • Weinstein Company Bidders Down to Six, Sale Price Dips Below $500 Million
    • ‘Jeopardy!’ Host Alex Trebek on Medical Leave After Suffering Subdural Hematoma (Video)
    • Donald Trump Has ‘Close to Zero’ Chance of Legally Blocking Michael Wolff’s ‘Fire and Fury’
    • ‘Captain Marvel:’ DeWanda Wise Lands Role in Superhero Movie
    • New Fox Entertainment President on Why He Still Wants Multi-Camera Comedies
    • Mark Tenser, President and CEO of B-Movie Studio Crown International Pictures, Dies
    • Why Christian Bale Won’t Do a Rom-Com: ‘I Find ‘American Psycho’ Funny’
    • ‘Alias Grace’ Actor Albert Schultz Resigns From Soulpepper Theatre Company After Sexual Assault Lawsuits
    • More Stories
    • Gretchen Carlson Promises ‘Tsunami’ of Change for Miss America Pageant (Video)
    • Former Uber CEO Travis Kalanick Sells Stake in Company for $1.4 Billion
    • Golden Globes 2018: Roseanne Barr, John Goodman to Present (Exclusive)
    • Justin Timberlake’s ‘Filthy’ New Single Splits Internet: ‘Garbage’ or ‘Way Ahead of Its Time’
    • ‘Insidious: The Last Key’ Terrorizes Thursday Box Office With $2 Million
  • 30 <H3>
    • Sharon Waxman
    • Letitia James, Shelley Zalis, Sarah Ann Masse Join BE Conference 2018 as Speakers, Mentors
    • Golden Globes Predictions: Who’s Going to Win and Why?
    • ‘Insidious: The Last Key’ Movie Review: Lin Shaye’s Ghostbuster Battles Some Personal Demons
    • What ‘It’ Gets Right About Being a Kid in 1989
    • Most Popular
    • Video
    • Sean Hannity Touts Hotline for Haters to Yell at Him, Mailbox Already Full (Video)
    • 16 Embarrassing Game Show Fails From ‘Family Feud’ to ‘Wheel of Fortune’ (Videos)
    • Paul Sorvino on Harvey Weinstein: ‘I Will Kill the Motherf—er’ (Video)
    • ‘Slender Man’ Movie Gets Creepy First Trailer (Video)
    • ‘Truth or Dare’ Trailer: Watch Lucy Hale and Tyler Posey Play Deadly Game (Video)
    • Most Shared
    • Photos
    • 11 Famous People Who Died on Their Birthdays, From Shakespeare to Ingrid Bergman (Photos)
    • Oscars: 18 Best Original Song Contenders Speak, From Nick Jonas to Questlove (Exclusive Photos)
    • 16 Embarrassing Game Show Fails From ‘Family Feud’ to ‘Wheel of Fortune’ (Videos)
    • ‘Black Mirror': All 9 of the Black Museum’s Callbacks to Previous Episodes (Photos)
    • Oscar 2018 Contenders, From Angelina Jolie to Allison Janney (Exclusive Photos)
    • Hollyblogs
    • Why Celebrate ‘Terrible’ PT Barnum at All in ‘The Greatest Showman’? (Guest Blog)
    • 11 Best Theater Productions of 2017, From Oscar Isaac to ‘A Doll’s House Part 2’ (Photos)
    • 10 Worst Theater Productions of 2017: From Michael Moore to ‘Amelie’ (Photos)
    • ‘Farinelli and the King’ Broadway Review: Handel Upstages Mark Rylance
    • ‘The Children’ Broadway Review: How to Cope After a Nuclear Meltdown
    • The Latest
    • Most Commented
    • Information
    • Featured Blogs
    • Connect
  • 0 <H4>
  • 0 <H5>
  • 0 <H6>
The <h1> to <h6> tags are used to define HTML headings. The <h1> tag should hold the title describing the content of a specific page therefore only one h1 tag is needed per page. There can be any number of h2 - h6 tags but they should be added in order of importance (www.w3schools.com/tags/tag_hn.asp).

Doctype

technologyvalidity
HTML 5
The <!DOCTYPE> declaration tells the web browser about what version of HTML the page is written in. It is good practice to always add the <!DOCTYPE> declaration to the HTML documents, so that the browser knows what type of document to expect. (www.w3schools.com/tags/tag_DOCTYPE.asp)

Character Encoding

technologyvalidity
UTF-8 (Unicode)
Covers: Worldwide
To display an HTML page correctly, the browser must know what character-set to use.

Language

usability
Declared Language: en-US (English)
Language Attribute: en-US (English)
The HTML "lang" attributes and language metatag define the base language to be used for displaying text and characters on a Website.

W3C Markup Validation

validity
Status: FAILED [12 errors, 2 warning(s)]
It is good practice to use valid HTML/XHTML markup as it ensures that the search engines can read the website correctly as well as it improves cross browser compatibility (W3C Markup Validation Service).

Deprecated HTML elements

technologyvalidity
Good, no deprecated elements found.
A deprecated element is one that has been outdated by newer constructs. Deprecated elements may become obsolete in future versions of HTML so it is recommended not to use them.

Nested HTML Tables

accessibilitytechnology
Great, no nested tables detected.
In general it is not recommended to use nested tables or to utilize tables for page layout. Nested tables are known to cause performance issues due to increased HTML size and rendering time. It is better to use CSS layout instead.

Web Analytics

technology
Yes, we have detected following web analytics tools:
  • Google analytics icon Google™ Analytics
  • Quantcast analytics icon Quantcast™ Measure
  • Chartbeat analytics icon Chartbeat™ Real Time Analytics
  • comScore analytics icon comScore Didital Analytix®
Web Analytics Tools collect and measure information about visitor activity on a website. Well interpreted web traffic data is invaluable in determining a successfully web strategy and assessing the effectiveness of a website. At a minimum, we recommend to utilize at least one web analytics tool.

robots.txt

SEO
Yes, https://www.thewrap.com/robots.txt

Your robots.txt file is blocking search engines access to parts of the website.

User-agent: *
  • Disallow: /wp-admin/
  • Allow: /wp-admin/admin-ajax.php
User-agent: *
  • Disallow: ?s=
See all 6 disallow directives
A robots.txt file restricts access to search engine robots that crawl the web. (www.robotstxt.org/robotstxt.html)

XML Sitemap

SEO
Found following XML sitemap(s):
Sitemaps inform search engines about pages available for crawling. In its simplest form, a Sitemap is an XML file that lists URLs for a site along with additional metadata about each URL. XML sitemap should help search engines to crawl the site more intelligently. (www.sitemaps.org/protocol.html)

Accessibility Check

accessibility
WCAG 2.0 (AA) Conformance Test: FAILED [87 error(s)]
  1. id attribute is not unique.
    [Line 539, Col 1] <body class="home page-template page-template-template-homepage page-template-template-homepage-php ...(searchform)
    Modify the id attribute value so it is unique.
  2. input element has more than one associated label.
    [Line 545, Col 1] <body class="home page-template page-template-template-homepage page-template-template-homepage-php ...()
    Remove or modify the label elements so there is only one associated label for each form control.
Subscribe to review all 87 errors
Following Web accessibility standards while developing a website can help users with specific needs, such as visually impaired, motor/mobility, auditory, seizures, as well as cognitively and intellectually impaired disabilities. Some of these fixes include general seo applications like Alt tags, Form labels, fixing empty links and adding alternative text. To read more about accessibility guidelines follow this link Web Content Accessibility Guidelines (WCAG) Overview.

Mobile Rendering

mobile
Mobile internet usage has been exceeding PC's since 2014 and growing so it is critical for pages to render correctly on mobile devices.

Mobile Optimization

mobileperformanceSEO
Mobile PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is incorporating website speed in search ranking (www.mattcutts.com/blog/site-speed)

Mobile Experience

mobileusability
Mobile users have now become a critical part of online visits. Making the website mobile friendly is no longer an option but rather necessity. (https://developers.google.com/webmasters/smartphone-sites/)

Favicon

usability
favicon
file: http://thewrap.com/favicon.ico
size: 64px  by  64px
type: image/x-icon
The Favicon is a small icon associated with a website. The Favicon is important because it is displayed next to the website's URL in the address bar of the browser as well as in bookmarks and shortcuts.

Custom 404 Error Page

usability
Yes, custom 404 error page detected.
A 404 is a standard http response code for a resource that cannot be located on the server. Web servers usually return a "404 Not Found" error page for non-existing pages. Unfortunately, these default error pages are very generic and a not very user friendly, therefore, using a custom 404 error page is highly recommended.

Process of returning http status code "200 OK" for a non-existent page or redirecting users to another url is called soft 404. Soft 404 errors are problematic for search engines and are not advisable. (https://support.google.com/webmasters/answer/181708)

Printability

usability
Print-friendly pages are designed to fit on an 8.5"x11" or A4 sheet and usually include only the content of the page, along with source information.

W3C CSS Validation

validity
Status: FAILED [22 error(s)]
It is recommended to use valid CSS to ensure that the website displays correctly. (W3C CSS Validation Service).

Domain Age

SEO-Authority
Your domain was registerd for the first time: 18 years, 4 months, 1 day ago.
Age of the domain is one of the many signals that search engines utilize for ranking. Brand new domains generally have more difficult time to rank high for the first few months.

Domain Expiration

SEO-Authority
Your domain expires in: 1 year, 7 months, 29 days.
Domain expiration far in to the future is considered a good practice as it promotes confidence in your website, decreases chances of losing domain and in certain cases might help with search engine ranking. (https://www.hover.com/blog/three-reasons-to-renew-your-domain-names-for-five-years/)

IP Canonicalization

SEO
No, your site's IP 199.83.128.197 does not redirect to thewrap.com.
Some web spiders index websites using IP as well as domain name which can cause duplicate content if there is no IP Canonicalization.

URL Canonicalization

SEO
Yes, both the www.thewrap.com and thewrap.com resolve to the same URL.
Domain name with WWW and without can be considered as different pages causing duplicate content for search engines. (www.mattcutts.com/blog/seo-advice-url-canonicalization)

Page Speed

performanceSEO
Google Page Speed score: 62% (Average)
Rq. Requests Hst. Hosts LT Load time Html Img Images JS JavaScript CSS F Flash O Other PS Page Size
244447.43s314.73 KB1.93 MB5.56 MB417.68 KB0 B95.39 KB8.3 MB

RecommendationImpact
Avoid landing page redirects
High
Enable compression
None
Leverage browser caching
Medium
Reduce server response time
Low
Minify CSS
Low
Minify HTML
None
Minify JavaScript
Low
Eliminate render-blocking JavaScript and CSS in above-the-fold content
High
Optimize images
High
Prioritize visible content
None

Subscribe for more details
PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is now incorporating website speed in search ranking (www.mattcutts.com/blog/site-speed)

Server Information

security

ISP:
Incapsula
Server IP:
199.83.132.197
Server Location:
US VIRGINIA, Ashburn

Name Server 1:
ns10.dnsmadeeasy.com (208.94.148.4)
Name Server 2:
ns11.dnsmadeeasy.com (208.80.124.4)
Name Server 3:
ns12.dnsmadeeasy.com (208.80.126.4)
Name Server 4:
ns13.dnsmadeeasy.com (208.80.125.4)
Name Server 5:
ns14.dnsmadeeasy.com (208.80.127.4)
Name Server 6:
ns15.dnsmadeeasy.com (208.94.149.4)
Your server's IP address and location have minor impact on the country specific SEO. It is recommend to host the website in the country where the number of vistors is desired to be the highest. Search engines take the geolocation of a server into account. (www.youtube.com/watch?v=hXt23AXlJJU)

HTTPS (SSL)

security
Issued To:
Common Name (CN):
incapsula.com
Issuer:
Common Name (CN):
GlobalSign CloudSSL CA - SHA256 - G3
Oranization (O):
GlobalSign nv-sa
Period of Validity
Begins On:
11/25/2017
Expires On:
11/26/2018
Google™ is now treating HTTPS as a ranking signal. HTTPS is a secure web protocol that allows for encrypted communication between website and the client. HTTPS protocol requires your website to have an SSL certificate, which can be purchased from a Certificate Authority (CA) or SSL vendor. (security.googleblog.com/2014/08/https-as-ranking-signal_6.html).

Safe Browsing

security
Yes
Safe Browsing is a service provided by Google that enables applications to check URLs against Google's constantly updated lists of suspected phishing and malware pages. If your site is marked as unsafe see our guide on how to fix websites blocked by google safe browsing

Spam Blacklist

security
Good, your IP 199.83.132.197 is not blacklisted.
Spammer directories provide lists of IPs from which spam distribution is reported. Emails sent from the blocked IPs are subject to closer scrutiny and are much less likely to be delivered. For email campaigns it is recommended to utilize professional email services to ensure that your website IP is not blocked. (www.stopforumspam.com)

Email Address Obfuscation

security
Great, this webpage does not contain email addresses displayed in plain text.
It is recommended to obfuscate email addresses posted in public. This prevents email addresses from being automatically harvested by spam bots which helps to decrease number of unsolicited emails. See our email obfuscation techniques guide for more details.

Directory Browsing

security
Great, your server has directory browsing disabled.
Protect Webserver directories from unwanted browsing. To enhance security, directory browsing should be disabled unless you have a specific reason to enable it. If you enable directory browsing, make sure that you only enable it on the particular directory or directories that you want to share. (https://technet.microsoft.com/en-us/library/cc731109)

Whois Privacy

security
Registrant:
Name:
Sharon Waxman
Organization:
TheWrap News Inc.
Whois Privacy is a service that prevents domain owner contact information from being displayed in the publicly available Whois records. This can help to cut down on unwanted spam but utilizing Whois privacy should be evaluated against business model and branding strategy.

Server Signature

security
Good, your server does not provide version information.
Attackers can utilize server signature versioning information to their advantage therefore it is recommended to disable it when possible.