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Traffic Rank

3,178,080 most visited website in the World Trend: up (-2,326,134)
21,599 most visited website in AE United Arab Emirates
Traffic Rank is provided by Alexa

Visitors Localization

Low map legend High
CountryPercentDomain (ccTLD)Status
AE United Arab
Registering country code top level domains (ccTLD) can prevent potential competitors from taking advantage of your primary domain reputation. It is also one of the ways to improve country specific SEO and performance. (


We have located images with missing ALT attribute.
Number of images: 460
Missing alt tag: 335

List of images with missing ALT attributes:

  • (3 locations)
  • (3 locations)
  • (2 locations)
  • (2 locations)
  • (260 locations)
  • (50 locations)
The "alt" attribute provides a text equivalent for the image. If the browser cannot display an image the alt description will be given in its place. Furthermore, some visitors cannot see images as they might be blind in which the alt tag provides a valuable image description. Finally, search engines utilize the alt attribute for image search indexing. (


We have found following title:

"TOG | Binoculars, Telescope, Sunglasses, Night Vision Goggles, Led Flashlight, Hunting, Outdoor Gear"

Length: 100 characters

Warning: The title is 100 characters long. The title should not exceed 80 characters.

The <TITLE> element provides a short piece of text describing the document. The title is very important as it shows in the window title bars, bookmarks and search results. Title should be between 60 to 80 characters long. (

Description Metatag

We have found following description:

"Shop from the finest selection of Outdoor, Tactical and Sports Optics, Gear and much more from the world's best-selling brands."

Length: 127 characters
The description attribute should provide a concise explanation of a Web page's content. Also, the description is often displayed on search engine results and can indirectly affect page ranking.

Keywords Metatag

We have found 5 keywords:
  • Binoculars
  • Telescopes
  • Sunglasses
  • Outdoor Gears
  • Night Vision
Length: 63 characters
The keywords attribute was utilized by search engines to provide more accurate search results. Due to the over usage and spamming the keywords attribute has been phased out and is no longer relevant. Google doesn't use the "keywords" meta tag in web search ranking.

Text to HTML Ratio

The Text to HTML ratio is 11.05%
Original content is by far the single most important element to search engines. Low Text to HTML ratio indicates little content for search engines to index. We consider it to be good practice to have a Text to HTML ratio of at least 10% and ideal above 20%

Keyword Density & Consistency

Consistent Keywords % Density # Count T Title D Desc. H <H> A ALT B <b>
wish list2.45%63--1--
create new2.41%62-----
night vision0.55%141-1--
computerized telescope0.47%12--3--
lens sunglass0.39%10--5--
night vision goggles0.16%41----
ray-ban avaitor classic0.16%4--2--
camping gear accessories0.16%4-----
thermal imaging binocular0.12%3-----
thermal imaging monoculars0.12%3-----
Keywords density and consistency are notable factors for optimal page SEO. Preferred keywords should have higher keywords density indicating their importance. Optimally, preferred keywords should also be consistently utilized in multiple essential areas of the page such as title, description meta tag, h1 through h6 headings, alt image attributes, backlinks and internal links anchor text. Keyword density of above 6% can indicate that the word or a phrase appears too many time in the content.


No frames detected.
It is not recommended to use frames or iframes because they can cause problems for search engines. It is best to avoid frames and inline frames whenever possible ( If frames must be utilized consider <noframes> tag. (


No flash detected.
Flash and other reach-media technologies should primarily be utilized for decorative purposes. This makes your site more search engine friendly and improves accessibility (


The <!DOCTYPE> declaration tells the web browser about what version of HTML the page is written in. It is good practice to always add the <!DOCTYPE> declaration to the HTML documents, so that the browser knows what type of document to expect. (


  • 10 <H1>
    • Sign Into Your Account
    • Register
    • Forgot Your Password?
    • Optics
    • Outdoor Gears
    • Eyewear
    • Hunting
    • Tactical
    • Sport & Hobbies
    • Science
  • 3 <H2>
    • Create a New Wish List
    • New Products
    • Best Sellers
  • 76 <H3>
    • Pulsar Edge GS 1x20 NV Goggles
    • Yukon Spotting Scope 6-100x100
    • Pulsar Quantum Thermal XQ50 Scope
    • Celestron CPC 1100 GPS (XLT) Computerized Telescope
    • Steiner Wildlife XP 10x44 Binocular
    • Celestron Nexstar 8 SE Computerized Telescope
    • Yukon Futurus 7x50 Binocular
    • Steiner Commander 7x50 Compass Binocular
    • How-to Guides
    • NItecore TM26 4000 Lumens flashlight
    • Reactor Poseidon Stainless LE Black/Blue, Dual Bands Watch
    • Leatherman Surge 21 Tools Premium Sheath Box
    • UST StrikeForce® Fire Starter, Orange
    • Granite Gear Blaze AC 60 Tiger/Java Backpack
    • UST Trekker™ Stormproof Lighter
    • Victorinox Swiss Champ Red Translucent
    • Keen Koven Men Shoe Black Olive/Amber Green
    • How-to Guides
    • Ray-Ban Avaitor Classic Gold/Crystal Brown Lens
    • Ray-Ban Avaitor Classic Black/Green ClassicLens
    • Wiley-X Moxy Polarized Olive Stripe/Green Platinum Lens Sunglass
    • Wiley-X Arrow Polarized Matte White/Silver Flash Lens Sunglass
    • Wiley-X Rebel Polarized Matte Layered Tortoise/Bronze Lens Sunglasses
    • Wiley-X P-17 Polarized Gloss Black/Smoke Green Lens Sunglass
    • Wiley-X Gravity Polarized Black Crystal/Blue Mirror Lens Sunglass
    • Wiley-X Knife Polarized Bronze/Brown Crystal Lens Sunglass
    • How-to Guides
    • Gerber GDC Tech Skin Pocket Knife (Clam)
    • UST Folder 3.5 (Glo)
    • Armasight Orion 5X Gen 1+ Night Vision Rifle Scope
    • Yukon Sentinel NV 3x60 Riflescope
    • Nitecore HC90 900 Lumens Headlight
    • Pelican 9430 Remote Area Lighting (Black)
    • UST BASE Tube Tarp 1.0 - Multi-Use, All-Weather Tarp
    • Yukon Photon XT 6.5x50 S Riflescope
    • How-to Guides
    • Leatherman Surge 21 Tools Black Molle Box - Black
    • Garmin GPS MAP64 Outdoor GPS
    • Gerber Bear Grylls Compact Black, FE (Clam)
    • Nitecore TM06 Tiny Monster 3800 Lumens Flashlight
    • Pulsar Digisight N970 Digital NV Riflescope
    • Steiner Wildlife XP 10x44 Binocular
    • Hazard4 Switchback Sling Pack (Black)
    • Hazard4 Evac PhotoRecon Sling Pack (Coyote)
    • How-to Guides
    • LedLenser XEO 19R 2000 Lumens (Green)
    • Momentum D6 Chrono, Rose-Gold/Black, Rubber Watch
    • Oakley Crankshaft Shadow Camo/Fire Iridium Lens
    • Suunto Core Glacier Gray
    • Garmin EDGE 200 Bicycle Computer Black
    • Dakota Zip Clip Silver Watch
    • Granite Gear Brimson Black/Blood Orange/Chromium Backpack
    • Steiner Safari UltraSharp 8x22 Binocular
    • How-to Guides
    • Celestron Microscope LCD Deluxe Digital
    • Garmin Approach G10 - Black
    • Garmin Index Fitness - Smart Scale Black
    • Suunto Smart Sensor
    • Garmin EDGE 20 Bicycle Computer
    • Garmin Vivofit 3 - Style Collection (Bundle)
    • Celestron Microscope Digital LCD
    • Celestron Nexstar 4 SE Computerized Telescope
    • How-to Guides
    • Shop from the finest selection of outdoor, tactical and sports optics, gear and much more from the world’s best-selling brands
    • Steiner Marine 8x30 Binocular
    • Steiner Nighthunter 8x30 LRF Binocular
    • EMPTY
    • Steiner Marine 8x30 Binocular
    • Steiner Nighthunter 8x30 LRF Binocular
    • Steiner Wildlife XP 8x44 Binocular
    • Customer Service
    • International
    • Company Info
    • Contact Info
    • Operation Hours
  • 7 <H4>
    • My Account
    • +971 56 1703919
    • +971 4 220 8314
  • 1 <H5>
    • Hello Log In!
  • 0 <H6>
The <h1> to <h6> tags are used to define HTML headings. The <h1> tag should hold the title describing the content of a specific page therefore only one h1 tag is needed per page. There can be any number of h2 - h6 tags but they should be added in order of importance (

Character Encoding

UTF-8 (Unicode)
Covers: Worldwide
To display an HTML page correctly, the browser must know what character-set to use.


Declared Language: en (English)
Language Attribute: en (English)
The HTML "lang" attributes and language metatag define the base language to be used for displaying text and characters on a Website.

W3C Markup Validation

Status: FAILED [72 errors, 1 warning(s)]
It is good practice to use valid HTML/XHTML markup as it ensures that the search engines can read the website correctly as well as it improves cross browser compatibility (W3C Markup Validation Service).

Deprecated HTML elements

Good, no deprecated elements found.
A deprecated element is one that has been outdated by newer constructs. Deprecated elements may become obsolete in future versions of HTML so it is recommended not to use them.

Nested HTML Tables

Great, no nested tables detected.
In general it is not recommended to use nested tables or to utilize tables for page layout. Nested tables are known to cause performance issues due to increased HTML size and rendering time. It is better to use CSS layout instead.

Web Analytics

Yes, we have detected following web analytics tools:
  • Google analytics icon Google™ Analytics
  • Alexa Certified Site Metrics icon Alexa Certified Site Metrics
Web Analytics Tools collect and measure information about visitor activity on a website. Well interpreted web traffic data is invaluable in determining a successfully web strategy and assessing the effectiveness of a website. At a minimum, we recommend to utilize at least one web analytics tool.



Your robots.txt file is blocking search engines access to parts of the website.

A robots.txt file restricts access to search engine robots that crawl the web. (

XML Sitemap

Found following XML sitemap(s):
Sitemaps inform search engines about pages available for crawling. In its simplest form, a Sitemap is an XML file that lists URLs for a site along with additional metadata about each URL. XML sitemap should help search engines to crawl the site more intelligently. (

Accessibility Check

Data could not be obtained.
Following Web accessibility standards while developing a website can help users with specific needs, such as visually impaired, motor/mobility, auditory, seizures, as well as cognitively and intellectually impaired disabilities. Some of these fixes include general seo applications like Alt tags, Form labels, fixing empty links and adding alternative text. To read more about accessibility guidelines follow this link Web Content Accessibility Guidelines (WCAG) Overview.

Mobile Rendering

Mobile internet usage has been exceeding PC's since 2014 and growing so it is critical for pages to render correctly on mobile devices.

Mobile Optimization

Mobile PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is incorporating website speed in search ranking (

Mobile Experience

Data could not be obtained.
Mobile users have now become a critical part of online visits. Making the website mobile friendly is no longer an option but rather necessity. (


size: 16px  by  16px
type: image/x-icon
The Favicon is a small icon associated with a website. The Favicon is important because it is displayed next to the website's URL in the address bar of the browser as well as in bookmarks and shortcuts.

Custom 404 Error Page

No custom 404 error page detected.

Warning: Soft 404 error detected redirecting to

A 404 is a standard http response code for a resource that cannot be located on the server. Web servers usually return a "404 Not Found" error page for non-existing pages. Unfortunately, these default error pages are very generic and a not very user friendly, therefore, using a custom 404 error page is highly recommended.

Process of returning http status code "200 OK" for a non-existent page or redirecting users to another url is called soft 404. Soft 404 errors are problematic for search engines and are not advisable. (


Could not locate print-friendly CSS.
Print-friendly pages are designed to fit on an 8.5"x11" or A4 sheet and usually include only the content of the page, along with source information.

W3C CSS Validation

Status: FAILED [138 error(s)]
It is recommended to use valid CSS to ensure that the website displays correctly. (W3C CSS Validation Service).

Domain Age

Data could not be obtained.
Age of the domain is one of the many signals that search engines utilize for ranking. Brand new domains generally have more difficult time to rank high for the first few months.

Domain Expiration

Data could not be obtained.
Domain expiration far in to the future is considered a good practice as it promotes confidence in your website, decreases chances of losing domain and in certain cases might help with search engine ranking. (

IP Canonicalization

No, your site's IP redirects to instead of
Some web spiders index websites using IP as well as domain name which can cause duplicate content if there is no IP Canonicalization.

URL Canonicalization

Yes, both the and resolve to the same URL.
Domain name with WWW and without can be considered as different pages causing duplicate content for search engines. (

Page Speed

Data could not be obtained.
PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is now incorporating website speed in search ranking (

Server Information


Server IP:
Server Location:

Name Server 1: ((DOES NOT EXIST))
Name Server 2: ((DOES NOT EXIST))
Your server's IP address and location have minor impact on the country specific SEO. It is recommend to host the website in the country where the number of vistors is desired to be the highest. Search engines take the geolocation of a server into account. (


Issued To:
Common Name (CN):
Common Name (CN):
COMODO RSA Domain Validation Secure Server CA
Oranization (O):
Period of Validity
Begins On:
Expires On:
Google™ is now treating HTTPS as a ranking signal. HTTPS is a secure web protocol that allows for encrypted communication between website and the client. HTTPS protocol requires your website to have an SSL certificate, which can be purchased from a Certificate Authority (CA) or SSL vendor. (

Safe Browsing

Safe Browsing is a service provided by Google that enables applications to check URLs against Google's constantly updated lists of suspected phishing and malware pages. If your site is marked as unsafe see our guide on how to fix websites blocked by google safe browsing

Spam Blacklist

Good, your IP is not blacklisted.
Spammer directories provide lists of IPs from which spam distribution is reported. Emails sent from the blocked IPs are subject to closer scrutiny and are much less likely to be delivered. For email campaigns it is recommended to utilize professional email services to ensure that your website IP is not blocked. (

Email Address Obfuscation

There is 1 email in plain text on the webpage:
It is recommended to obfuscate email addresses posted in public. This prevents email addresses from being automatically harvested by spam bots which helps to decrease number of unsolicited emails. See our email obfuscation techniques guide for more details.

Directory Browsing

Great, your server has directory browsing disabled.
Protect Webserver directories from unwanted browsing. To enhance security, directory browsing should be disabled unless you have a specific reason to enable it. If you enable directory browsing, make sure that you only enable it on the particular directory or directories that you want to share. (

Whois Privacy

Shameer Ahmed
Technical Contact:
Lentino Tony
Whois Privacy is a service that prevents domain owner contact information from being displayed in the publicly available Whois records. This can help to cut down on unwanted spam but utilizing Whois privacy should be evaluated against business model and branding strategy.

Server Signature

Good, your server does not provide version information.
Attackers can utilize server signature versioning information to their advantage therefore it is recommended to disable it when possible.