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mediumMedium score
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socialSocial
backlinksBacklinks
visitorsVisitors
accessibilityAccessibility
SEO-contentSEO-content
technologyTechnology
validityValidity
usabilityUsability
SEOSEO
mobileMobile
performancePerformance
SEO-AuthoritySEO-Authority
securitySecurity

Report for towneford.com

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Traffic Rank

visitors
No Data available. (very low)
395,239 most visited website in US United States
Traffic Rank is provided by Alexa

Visitors Localization

visitors
Low map legend High
CountryPercentDomain (ccTLD)Status
US United States100.0%towneford.usNot available.
Registering country code top level domains (ccTLD) can prevent potential competitors from taking advantage of your primary domain reputation. It is also one of the ways to improve country specific SEO and performance. (http://www.searchenginejournal.com/seo-without-boarders-a-guide-to-international-seo-nick-paterman/60092/)

Images

accessibilitySEO-content
We have located images with missing ALT attribute.
Number of images: 6
Missing alt tag: 4

List of images with missing ALT attributes:

  • /media/default/global/mobilephonewhite.png
  • /media/default/global/mobiledirectionswhite.png
  • /media/default/global/mobileletterwhite.png
  • /Media/Default/global/oem-logo.png
The "alt" attribute provides a text equivalent for the image. If the browser cannot display an image the alt description will be given in its place. Furthermore, some visitors cannot see images as they might be blind in which the alt tag provides a valuable image description. Finally, search engines utilize the alt attribute for image search indexing. (www.w3.org/QA/Tips/altAttribute)

Title

SEO-content
We have found following title:

"Redwood City Ford Dealership, New & Used Car Dealer San Francisco, Palo Alto, Daly City, San Bruno, San Mateo, CA - Towne Ford"

Length: 126 characters

Warning: The title is 126 characters long. The title should not exceed 80 characters.

The <TITLE> element provides a short piece of text describing the document. The title is very important as it shows in the window title bars, bookmarks and search results. Title should be between 60 to 80 characters long. (www.w3.org/QA/Tips/good-titles)

Description Metatag

SEO-content
We have found following description:

"Ford Dealership, Redwood City, CA. New Ford cars, trucks for sale, Ford Mustang, F-150, Flex, Explorer, Fusion, Taurus, Fiesta. Used cars, auto sales, financing, factory incentives, service, repair and parts near Palo Alto, Daly City, San Bruno, San Mateo in the San Francisco Bay area. "

Length: 287 characters

Warning: The description is 287 characters long. The optimal description should not exceed 160 characters (http://www.seomoz.org/learn-seo/meta-description).

The description attribute should provide a concise explanation of a Web page's content. Also, the description is often displayed on search engine results and can indirectly affect page ranking. (en.wikipedia.org/wiki/Meta_element#The_description_attribute)

Keywords Metatag

SEO-content
No Keywords Found.
The keywords attribute was utilized by search engines to provide more accurate search results. Due to the over usage and spamming the keywords attribute has been phased out and is no longer relevant. Google doesn't use the "keywords" meta tag in web search ranking.

Text to HTML Ratio

SEO-content
The Text to HTML ratio is 9.08%
Original content is by far the single most important element to search engines. Low Text to HTML ratio indicates little content for search engines to index. We consider it to be good practice to have a Text to HTML ratio of at least 10% and ideal above 20%

Frames

accessibilitySEO-content
Yes, 1 inline frame(s) detected.
It is not recommended to use frames or iframes because they can cause problems for search engines. It is best to avoid frames and inline frames whenever possible (searchenginewatch.com/article/2064573/Search-Engines-and-Frames). If frames must be utilized consider <noframes> tag. (www.w3schools.com/tags/tag_noframes.asp).

Keyword Density & Consistency

SEO-content
Consistent Keywords % Density # Count T Title D Desc. H <H> A ALT B <b>
inventory4.98%41-----
ford4.74%392361-
see4.01%33-----
new2.55%21112--
used2.43%20112--
service2.19%18-11-1
san1.70%14333--
parts1.58%13-11-1
city1.34%11221--
towne1.22%101-112
see inventory3.89%32-----
new ford1.34%11-1---
redwood city0.97%8111--
towne ford0.97%81-1--
san francisco0.85%7113--
francisco bay area0.49%4-12--
san francisco bay0.49%4-12--
new ford cars0.36%3-1---
near palo alto0.24%2-1---
used ford cars0.24%2--1--
Keywords density and consistency are notable factors for optimal page SEO. Preferred keywords should have higher keywords density indicating their importance. Optimally, preferred keywords should also be consistently utilized in multiple essential areas of the page such as title, description meta tag, h1 through h6 headings, alt image attributes, backlinks and internal links anchor text. Keyword density of above 6% can indicate that the word or a phrase appears too many time in the content.

Doctype

technologyvalidity
HTML 5
The <!DOCTYPE> declaration tells the web browser about what version of HTML the page is written in. It is good practice to always add the <!DOCTYPE> declaration to the HTML documents, so that the browser knows what type of document to expect. (www.w3schools.com/tags/tag_DOCTYPE.asp)

Flash

accessibilitytechnologySEO-content
No flash detected.
Flash and other reach-media technologies should primarily be utilized for decorative purposes. This makes your site more search engine friendly and improves accessibility (support.google.com/webmasters/bin/answer.py?hl=en&answer=72746#1).

Headings

SEO-content
  • 6 <H1>
    • Home Page
    • Welcome to Towne Ford!
    • We Would Love to Hear from You!
    • We Proudly Serve the San Francisco Bay Area
    • Stay Connected
    • Ford Dealership San Francisco Bay Area
  • 6 <H2>
    • Browse New Models
    • Redwood City Used Car Dealers
    • Ford Financing, Lease & Specials
    • Ford Service Center, Parts & Repair
    • Ford Dealer Serving San Francisco & Beyond
    • New & Used Ford Cars, SUVs, Vans & Trucks
  • 0 <H3>
  • 0 <H4>
  • 0 <H5>
  • 0 <H6>
The <h1> to <h6> tags are used to define HTML headings. The <h1> tag should hold the title describing the content of a specific page therefore only one h1 tag is needed per page. There can be any number of h2 - h6 tags but they should be added in order of importance (www.w3schools.com/tags/tag_hn.asp).

Character Encoding

technologyvalidity
UTF-8 (Unicode)
Covers: Worldwide
To display an HTML page correctly, the browser must know what character-set to use (en.wikipedia.org/wiki/Character_encodings_in_HTML).

Language

usability
Declared Language: en (English)
Language Attribute: en (English)
The HTML "lang" attributes and language metatag define the base language to be used for displaying text and characters on a Website.

Deprecated HTML elements

technologyvalidity
ElementCountDescription
<center>2The center element has been deprecated in favor of using CSS to center elements.
A deprecated element is one that has been outdated by newer constructs. Deprecated elements may become obsolete in future versions of HTML so it is recommended not to use them. (webdesign.about.com/od/htmltags/a/bltags_deprctag.htm)

W3C Markup Validation

validity
Data could not be obtained.
It is good practice to use valid HTML/XHTML markup as it ensures that the search engines can read the website correctly as well as it improves cross browser compatibility (W3C Markup Validation Service).

Web Analytics

technology
No web anlytics tools found.
Web Analytics Tools collect and measure information about visitor activity on a website. Well interpreted web traffic data is invaluable in determining a successfully web strategy and assessing the effectiveness of a website. At a minimum, we recommend to utilize at least one web analytics tool.

Nested HTML Tables

accessibilitytechnology
Great, no nested tables detected.
In general it is not recommended to use nested tables or to utilize tables for page layout. Nested tables are known to cause performance issues due to increased HTML size and rendering time. It is better to use CSS layout instead.

robots.txt

SEO
A robots.txt file restricts access to search engine robots that crawl the web. (www.robotstxt.org/robotstxt.html)

Mobile Rendering

mobile
screenshot of towneford.com
Mobile internet usage has been exceeding PC's since 2014 and growing so it is critical for pages to render correctly on mobile devices.

XML Sitemap

SEO
Found following XML sitemap(s):
Sitemaps inform search engines about pages available for crawling. In its simplest form, a Sitemap is an XML file that lists URLs for a site along with additional metadata about each URL. XML sitemap should help search engines to crawl the site more intelligently. (http://www.sitemaps.org/protocol.html)

Mobile Experience

mobileusability
Mobile User Expiriance: 83% (High)
Avoid plugins - Your page does not appear to use plugins, which would prevent content from being usable on many platforms.
Configure the viewport - Your page specifies a viewport matching the device's size, which allows it to render properly on all devices.
Size content to viewport - The page content is too wide for the viewport, forcing the user to scroll horizontally. Size the page content to the viewport to provide a better user experience.The page content is 321 CSS pixels wide, but the viewport is only 320 CSS pixels wide. The following elements fall outside the viewport: show more
  • The element <h1>Welcome to Towne Ford!</h1> falls outside the viewport.
  • The element <p>Located in Red…et Department.</p> falls outside the viewport.
  • The element <img src="/Media/Default…homeSelfie.jpg"> falls outside the viewport.
Size tap targets appropriately - Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. Consider making these tap targets larger to provide a better user experience.The following tap targets are close to other nearby tap targets and may need additional spacing around them. show more
  • The tap target <div class="homeswiper-arrow-left-upper"> is close to 2 other tap targets.
  • The tap target <div class="homeswiper-arrow-right-upper"> is close to 2 other tap targets.
  • The tap target <div class="homeswiper-arrow-left-lower"> is close to 1 other tap targets.
  • The tap target <a href="/dealer-sanfrancisco-bay-area">San Francisco</a> and 18 others are close to other tap targets.
  • The tap target <a href="/ford-vehicles">Find a Vehicle</a> is close to 1 other tap targets.
  • The tap target <a href="/inventory/new-vehicles">New Inventory</a> and 16 others are close to other tap targets.
Use legible font sizes - The text on your page is legible.
Mobile Page Speed - Your page speed is average on mobile devices.
Mobile users have now become a critical part of online visits. Making the website mobile friendly is no longer an option but rather necessity. (https://developers.google.com/webmasters/smartphone-sites/)

Mobile Optimization

mobileperformanceSEO
Google Mobile Page Speed score: 67% (Average)
Rq. Requests Hst. Hosts LT Load time Html Img Images JS JavaScript CSS F Flash O Other PS Page Size
55132.33s88.48 KB815.69 KB470.61 KB238.6 KB0 B233.88 KB1.8 MB

RecommendationImpactDetails
Avoid landing page redirects
None
Your page has no redirects.
    Enable compression
    Medium
    Compressing resources with gzip or deflate can reduce the number of bytes sent over the network.
      Enable compression for the following resources to reduce their transfer size by 39.9KiB (86% reduction).
      Leverage browser caching
      Medium
      Setting an expiry date or a maximum age in the HTTP headers for static resources instructs the browser to load previously downloaded resources from local disk rather than over the network.
        Leverage browser caching for the following cacheable resources:
        Reduce server response time
        Low
        In our test, your server responded in 0.20 seconds. There are many factors that can slow down your server response time. Please read our recommendations to learn how you can monitor and measure where your server is spending the most time.
          Minify CSS
          None
          Your CSS is minified.
            Minify HTML
            Low
            Compacting HTML code, including any inline JavaScript and CSS contained in it, can save many bytes of data and speed up download and parse times.
              Minify HTML for the following resources to reduce their size by 3.1KiB (18% reduction).
              Minify JavaScript
              Low
              Compacting JavaScript code can save many bytes of data and speed up downloading, parsing, and execution time.
                Minify JavaScript for the following resources to reduce their size by 1.8KiB (27% reduction).
                Eliminate render-blocking JavaScript and CSS in above-the-fold content
                High
                Your page has 7 blocking CSS resources. This causes a delay in rendering your page.
                  None of the above-the-fold content on your page could be rendered without waiting for the following resources to load. Try to defer or asynchronously load blocking resources, or inline the critical portions of those resources directly in the HTML.
                    Optimize CSS Delivery of the following:
                    Optimize images
                    Low
                    Properly formatting and compressing images can save many bytes of data.
                      Optimize the following images to reduce their size by 2.6KiB (1% reduction).
                      Prioritize visible content
                      None
                      You have the above-the-fold content properly prioritized.

                        Mobile PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is incorporating website speed in search ranking (http://www.mattcutts.com/blog/site-speed)

                        Favicon

                        usability
                        favicon
                        The Favicon is a small icon associated with a website. The Favicon is important because it is displayed next to the website's URL in the address bar of the browser as well as in bookmarks and shortcuts. (en.wikipedia.org/wiki/Favicon)

                        Custom 404 Error Page

                        usability
                        No custom 404 error page detected.

                        Warning: Soft 404 error detected redirecting to http://www.towneford.com/404.

                        A 404 is a standard http response code for a resource that cannot be located on the server. Web servers usually return a "404 Not Found" error page for non-existing pages. Unfortunately, these default error pages are very generic and a not very user friendly, therefore, using a custom 404 error page is highly recommended.

                        Process of returning http status code "200 OK" for a non-existent page or redirecting users to another url is called soft 404. Soft 404 errors are problematic for search engines and are not advisable. (https://support.google.com/webmasters/answer/181708)

                        Printability

                        usability
                        Could not locate print-friendly CSS.
                        Print-friendly pages are designed to fit on an 8.5"x11" or A4 sheet and usually include only the content of the page, along with source information. (webdesign.about.com/od/printerfriendly/a/aa041403a.htm)

                        W3C CSS Validation

                        validity
                        Status: FAILED [54 error(s)]
                        It is recommended to use valid CSS to ensure that the website displays correctly. (W3C CSS Validation Service).

                        Page Rank

                        SEO-Authority
                        PR: 3 out of 10 (Average)
                        PageRank is Google's measure of the importance of a page. It is based on complex algorithmes evaluating page content, authority, keyword density, back links, traffic, demand and more. (en.wikipedia.org/wiki/PageRank)

                        Indexed Pages

                        SEO-Authority
                        Estimated number of pages indexed by Google™: 1,210
                        Estimated number of pages indexed by Bing™: 0
                        The higher number of indexed pages the more content search engines can index, which increases overall value of the website. (en.wikipedia.org/wiki/Search_engine_indexing)

                        Domain Age

                        SEO-Authority
                        Your domain was registerd for the first time: 15 years, 7 months, 27 days ago.
                        Age of the domain is one of the many signals that search engines utilize for ranking. Brand new domains generally have more difficult time to rank high for the first few months. (http://www.coconutheadphones.com/does-domain-agematter)

                        Domain Expiration

                        SEO-Authority
                        Your domain expires in: 5 years, 4 months, 2 days.
                        Domain expiration far in to the future is considered a good practice as it promotes confidence in your website, decreases chances of losing domain and in certain cases might help with search engine ranking. (https://www.hover.com/blog/three-reasons-to-renew-your-domain-names-for-five-years/)

                        IP Canonicalization

                        SEO
                        No, your site's IP 206.82.202.57 does not redirect to towneford.com.
                        Some web spiders index websites using IP as well as domain name which can cause duplicate content if there is no IP Canonicalization. (www.mattcutts.com/blog/seo-advice-url-canonicalization)

                        URL Canonicalization

                        SEO
                        Yes, both the www.towneford.com and towneford.com resolve to the same URL.
                        Domain name with WWW and without can be considered as different pages causing duplicate content for search engines. (www.mattcutts.com/blog/seo-advice-url-canonicalization)

                        Page Speed

                        performanceSEO
                        Google Page Speed score: 84% (High)
                        Rq. Requests Hst. Hosts LT Load time Html Img Images JS JavaScript CSS F Flash O Other PS Page Size
                        55132.83s88.48 KB1.57 MB470.61 KB238.52 KB0 B303.78 KB2.65 MB

                        RecommendationImpactDetails
                        Avoid landing page redirects
                        None
                        Your page has no redirects.
                          Enable compression
                          Medium
                          Compressing resources with gzip or deflate can reduce the number of bytes sent over the network.
                            Enable compression for the following resources to reduce their transfer size by 39.9KiB (86% reduction).
                            Leverage browser caching
                            Low
                            Setting an expiry date or a maximum age in the HTTP headers for static resources instructs the browser to load previously downloaded resources from local disk rather than over the network.
                              Leverage browser caching for the following cacheable resources:
                              Reduce server response time
                              None
                              Your server responded quickly.
                                Minify CSS
                                None
                                Your CSS is minified.
                                  Minify HTML
                                  Low
                                  Compacting HTML code, including any inline JavaScript and CSS contained in it, can save many bytes of data and speed up download and parse times.
                                    Minify HTML for the following resources to reduce their size by 3.1KiB (18% reduction).
                                    Minify JavaScript
                                    Low
                                    Compacting JavaScript code can save many bytes of data and speed up downloading, parsing, and execution time.
                                      Minify JavaScript for the following resources to reduce their size by 1.8KiB (27% reduction).
                                      Eliminate render-blocking JavaScript and CSS in above-the-fold content
                                      High
                                      Optimize images
                                      Low
                                      Properly formatting and compressing images can save many bytes of data.
                                        Optimize the following images to reduce their size by 2.7KiB (1% reduction).
                                        Prioritize visible content
                                        None
                                        You have the above-the-fold content properly prioritized.

                                          PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is now incorporating website speed in search ranking (http://www.mattcutts.com/blog/site-speed)

                                          Server Information

                                          security
                                          Server IP:
                                          206.82.202.57
                                          Server Location:
                                          US CALIFORNIA, Walnut

                                          Name Server 1:
                                          dns1.earthlink.net (64.29.149.110)
                                          Name Server 2:
                                          dns2.earthlink.net (64.29.153.110)
                                          Name Server 3:
                                          dns3.earthlink.net (216.251.37.110)
                                          Your server's IP address and location have minor impact on the country specific SEO. It is recommend to host the website in the country where the number of vistors is desired to be the highest. Search engines take the geolocation of a server into account. (http://www.youtube.com/watch?v=hXt23AXlJJU)

                                          HTTPS (SSL)

                                          security
                                          No HTTPS (SSL) found.
                                          Google™ is now treating HTTPS as a ranking signal. HTTPS is a secure web protocol that allows for encrypted communication between website and the client. HTTPS protocol requires your website to have an SSL certificate, which can be purchased from a Certificate Authority (CA) or SSL vendor. (http://googleonlinesecurity.blogspot.in/2014/08/https-as-ranking-signal_6.html).

                                          Safe Browsing

                                          security
                                          Yes - This site is not currently listed as suspicious.
                                          Safe Browsing is a service provided by Google that enables applications to check URLs against Google's constantly updated lists of suspected phishing and malware pages. If your site is marked as unsafe see our guide on how to fix websites blocked by google safe browsing

                                          Spam Blacklist

                                          security
                                          Good, your IP is not blacklisted.
                                          Spammer directories provide lists of IPs from which spam distribution is reported. Emails sent from the blocked IPs are subject to closer scrutiny and are much less likely to be delivered. For email campaigns it is recommended to utilize professional email services to ensure that your website IP is not blocked. (www.stopforumspam.com)

                                          Directory Browsing

                                          security
                                          Great, your server has directory browsing disabled.
                                          Protect Webserver directories from unwanted browsing. To enhance security, directory browsing should be disabled unless you have a specific reason to enable it. If you enable directory browsing, make sure that you only enable it on the particular directory or directories that you want to share. (http://technet.microsoft.com/en-us/library/cc731109)

                                          Email Address Obfuscation

                                          security
                                          Great, this webpage does not contain email addresses displayed in plain text.
                                          It is recommended to obfuscate email addresses posted in public. This prevents email addresses from being automatically harvested by spam bots which helps to decrease number of unsolicited emails. See our email obfuscation techniques guide for more details.

                                          Whois Privacy

                                          security
                                          Registrant:
                                          Name:
                                          Towne Ford Sales
                                          Organization:
                                          Towne Ford Sales
                                          Address:
                                          1601 El Camino Real, Redwood City, 94063, US
                                          Phone:
                                          +1.6503665744
                                          Fax:
                                          +1.9999999999
                                          Administrative Contact:
                                          Name:
                                          Kopf, Ben
                                          Organization:
                                          Towne Ford Sales
                                          Address:
                                          1601 EL CAMINO REAL, REDWOOD CITY, 94063-2107, US
                                          Phone:
                                          (650) 366-5744
                                          Fax:
                                          (650) 364-4223
                                          Technical Contact:
                                          Name:
                                          EarthLink
                                          Organization:
                                          EarthLink
                                          Address:
                                          1170 Peachtree Street, Suite 900, Atlanta, 30309, US
                                          Phone:
                                          +1.8009550186
                                          Fax:
                                          +1.4047951034
                                          Whois Privacy is a service that prevents domain owner contact information from being displayed in the publicly available Whois records. This can help to cut down on unwanted spam but utilizing Whois privacy should be evaluated against business model and branding strategy.

                                          Server Signature

                                          security
                                          On, Apache/2.2.3 (CentOS)
                                          Attackers can utilize server signature versioning information to their advantage therefore it is recommended to disable it when possible. (Disable server signature for Apache or IIS).