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Report for trackssafaris.co.uk

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Traffic Rank

visitors
7,651,130 most visited website in the World Trend: down (+4,891,307)
Traffic Rank is provided by Alexa

Visitors Localization

visitors
No data available.
Registering country code top level domains (ccTLD) can prevent potential competitors from taking advantage of your primary domain reputation. It is also one of the ways to improve country specific SEO and performance. (www.searchenginejournal.com/seo-without-boarders-a-guide-to-international-seo-nick-paterman/60092/)

Images

accessibilitySEO-content
We have located images with missing ALT attribute.
Number of images: 91
Missing alt tag: 58

List of images with missing ALT attributes:

  • /userfiles/images/linyanti.jpg
  • /userfiles/images/rhinos.jpg
  • /userfiles/images/ballooning.jpg
  • /img/pages_view_main/assets/userfiles/trackssafaris.co.uk/pages/n_133-1.jpg
  • /img/pages_view_main/assets/userfiles/trackssafaris.co.uk/pages/n_122-1.jpg
  • /img/pages_view_main/assets/userfiles/trackssafaris.co.uk/pages/n_105-1.jpg
  • /img/pages_view_main/assets/userfiles/trackssafaris.co.uk/pages/n_211-1.jpg
  • /img/pages_view_main/assets/userfiles/trackssafaris.co.uk/pages/n_106-1.jpg
  • /img/pages_view_main/assets/userfiles/trackssafaris.co.uk/pages/n_137-1.jpg
  • /img/pages_view_main/assets/userfiles/trackssafaris.co.uk/pages/n_117-1.jpg
  • /img/pages_view_main/assets/userfiles/trackssafaris.co.uk/pages/n_138-1.jpg
  • /img/pages_view_main/assets/userfiles/trackssafaris.co.uk/pages/n_142-1.jpg
  • /img/pages_view_main/assets/userfiles/trackssafaris.co.uk/pages/n_143-1.jpg
  • /img/pages_view_main/assets/userfiles/trackssafaris.co.uk/pages/n_114-1.jpg
  • /img/pages_view_main/assets/userfiles/trackssafaris.co.uk/pages/n_156-1.jpg
  • /img/pages_view_main/assets/userfiles/trackssafaris.co.uk/pages/n_124-1.jpg
  • /img/pages_view_main/assets/userfiles/trackssafaris.co.uk/pages/n_129-1.jpg
  • /img/pages_view_main/assets/userfiles/trackssafaris.co.uk/pages/n_111-1.jpg
  • /img/pages_view_main/assets/userfiles/trackssafaris.co.uk/pages/n_126-1.jpg
  • /img/pages_view_main/assets/userfiles/trackssafaris.co.uk/pages/n_118-1.jpg
  • /img/pages_view_main/assets/userfiles/trackssafaris.co.uk/pages/n_147-1.jpg
  • /img/pages_view_main/assets/userfiles/trackssafaris.co.uk/pages/n_151-1.jpg
  • /img/pages_view_main/assets/userfiles/trackssafaris.co.uk/pages/n_157-1.jpg
  • /img/pages_view_main/assets/userfiles/trackssafaris.co.uk/pages/n_159-1.jpg
  • /img/pages_view_main/assets/userfiles/trackssafaris.co.uk/pages/n_161-1.jpg
  • /img/pages_view_main/assets/userfiles/trackssafaris.co.uk/pages/n_163-1.jpg
  • /img/pages_view_main/assets/userfiles/trackssafaris.co.uk/pages/n_166-1.jpg
  • /img/pages_view_main/assets/userfiles/trackssafaris.co.uk/pages/n_172-1.jpg
  • /img/pages_view_main/assets/userfiles/trackssafaris.co.uk/pages/n_165-1.jpg
  • /img/pages_view_main/assets/userfiles/trackssafaris.co.uk/pages/n_212-1.jpg
  • /img/pages_view_main/assets/userfiles/trackssafaris.co.uk/pages/n_215-1.jpg
  • /img/pages_view_main/assets/userfiles/trackssafaris.co.uk/pages/n_217-1.jpg
  • /img/pages_view_main/assets/userfiles/trackssafaris.co.uk/pages/n_39-1.jpg
  • /img/pages_view_main/assets/userfiles/trackssafaris.co.uk/pages/n_40-1.jpg
  • /img/pages_view_main/assets/userfiles/trackssafaris.co.uk/pages/n_41-1.jpg
  • /img/pages_view_main/assets/userfiles/trackssafaris.co.uk/pages/n_210-1.jpg
  • /img/pages_view_main/assets/userfiles/trackssafaris.co.uk/pages/n_42-1.jpg
  • /img/pages_view_main/assets/userfiles/trackssafaris.co.uk/pages/n_43-1.jpg
  • /img/pages_view_main/assets/userfiles/trackssafaris.co.uk/pages/n_44-1.jpg
  • /img/pages_view_main/assets/userfiles/trackssafaris.co.uk/pages/n_51-1.jpg
  • /img/pages_view_main/assets/userfiles/trackssafaris.co.uk/pages/n_52-1.jpg
  • /img/pages_view_main/assets/userfiles/trackssafaris.co.uk/pages/n_53-1.jpg
  • /img/pages_view_main/assets/userfiles/trackssafaris.co.uk/pages/n_55-1.jpg
  • /img/pages_view_main/assets/userfiles/trackssafaris.co.uk/pages/n_56-1.jpg
  • /img/pages_view_main/assets/userfiles/trackssafaris.co.uk/pages/n_57-1.jpg
  • /img/pages_view_main/assets/userfiles/trackssafaris.co.uk/pages/n_58-1.jpg
  • /img/pages_view_main/assets/userfiles/trackssafaris.co.uk/pages/n_63-1.jpg
  • /img/pages_view_main/assets/userfiles/trackssafaris.co.uk/pages/n_64-1.jpg
  • /img/pages_view_main/assets/userfiles/trackssafaris.co.uk/pages/n_65-1.jpg
  • /img/pages_view_main/assets/userfiles/trackssafaris.co.uk/pages/n_66-1.jpg
  • /img/pages_view_main/assets/userfiles/trackssafaris.co.uk/pages/n_67-1.jpg
  • /img/pages_view_main/assets/userfiles/trackssafaris.co.uk/pages/n_68-1.jpg
  • /img/pages_view_main/assets/userfiles/trackssafaris.co.uk/pages/n_88-1.jpg
  • /img/pages_view_main/assets/userfiles/trackssafaris.co.uk/pages/n_89-1.jpg
  • /img/pages_view_main/assets/userfiles/trackssafaris.co.uk/pages/n_90-1.jpg
  • /img/pages_view_main/assets/userfiles/trackssafaris.co.uk/pages/n_100-1.jpg
  • /img/pages_view_main/assets/userfiles/trackssafaris.co.uk/pages/n_102-1.jpg
  • /bundles/clienttrackssafariscouk/images/footer-logo.png
The "alt" attribute provides a text equivalent for the image. If the browser cannot display an image the alt description will be given in its place. Furthermore, some visitors cannot see images as they might be blind in which the alt tag provides a valuable image description. Finally, search engines utilize the alt attribute for image search indexing. (www.w3.org/QA/Tips/altAttribute)

Title

SEO-content
We have found following title:

"Africa Safari - Passionate about Africa - Tracks Safaris"

Length: 56 characters
The <TITLE> element provides a short piece of text describing the document. The title is very important as it shows in the window title bars, bookmarks and search results. Title should be between 60 to 80 characters long. (www.w3.org/QA/Tips/good-titles)

Description Metatag

SEO-content
We have found following description:

"Tracks Safaris"

Length: 14 characters
The description attribute should provide a concise explanation of a Web page's content. Also, the description is often displayed on search engine results and can indirectly affect page ranking.

Keywords Metatag

SEO-content
We have found 446 keywords:
  • Tracks Safaris
  • safari
  • african safari
  • kenya safari
  • tanzania safari
  • Uganda safari
  • Rwanda safari
  • Zanzibar
  • Zanzibar diving
  • kilimanjaro safari
  • south african safari
  • botswana safari
  • zambia safari
  • namibia safari
  • mozambique
  • zambia safari
  • malawi safari
  • lion safari
  • elephant safari
  • cheetah safari
  • dik dik safari
  • heritage safari
  • flying safari
  • elephant safari
  • bird safari
  • walking safari
  • canoe safari
  • mokoro safari
  • family safari
  • horse back safari
  • elephant back safari
  • wilderness safari
  • small group safari
  • luxury safari
  • tailor made safari
  • tented safari
  • safari consultants
  • expert safari
  • tracks safaris
  • animal tracks
  • responsible safaris
  • eco safaris
  • river safaris
  • open air safaris
  • leopard safari
  • zebra safari
  • giraffe safari
  • nairobi safari
  • water safari
  • hippo safari
  • conservation safari
  • volunteer safari
  • paperbark lodge
  • photographic safaris
  • on track safari
  • single track safari
  • safari tracks
  • leopard tracks safaris
  • camel tracks
  • rhino tracks
  • camel safaris
  • rhino desert camp
  • sefofane
  • children in the wilderness
  • wilderness wildlife trust
  • mombo concession
  • okavango delta
  • kwedi concession
  • Jao concession
  • xigera concession
  • abu concession
  • chitabe concession
  • the linyanti
  • linyanti concession
  • selinda concession
  • the central kalahari
  • central kalahari game reserve
  • kalahari desert
  • mombo camp
  • little mombo camp
  • duba plains
  • vumbura plains
  • little vumbura camp
  • jao camp
  • jacana camp
  • kwetsani camp
  • tubu tree camp
  • abu camp
  • villa okavango
  • seba camp
  • xigera camp
  • chitabe camp
  • chitabe camp
  • dumatau camp
  • savuti camp
  • kings pool
  • selinda camp
  • zarafa camp
  • kalahari plains camp
  • namibia
  • sossusvlei
  • kulala wildnerness reserve
  • kunene
  • doro nawas conservancy
  • torra conservancy
  • palmwag concession
  • skeleton coast national park
  • marienfluss conservancy
  • etosha
  • etosha pan
  • ongava game reserve
  • caprivi
  • modumu nations park
  • little kulala
  • sossusvlei wildnerness camp
  • kulala wilderness camp
  • kulala desert lodge
  • doro nawas camp
  • damraland camp
  • desert rhino camp
  • palmwag lodge
  • skeleton coast camp
  • serra cafema camp
  • andersson's camp
  • anderssons camp
  • little ongava
  • ongava lodge
  • ongave tented camp
  • premier camps
  • classic camps
  • liwonde national park
  • lake malawi national park
  • alke malawi central shore
  • nyika national park
  • mvuu wilderness lodge
  • mvuu camp
  • mumbo camp
  • chintheche inn
  • chelinda lodge
  • chelinda camp
  • seychelles
  • north island
  • south africa
  • kruger national park
  • isimangaliso wetland park
  • rocktail bay
  • pafuri camp
  • parfuri walking trail
  • safari and adventure co
  • safari &amp; adventure
  • rocktail beach camp
  • zambia
  • kafue national park
  • south luangwa national park
  • victoria falls
  • livingstone
  • busanga bush camp
  • shumba camp
  • kapinga camp
  • lufupa river camp
  • lufupa tented camp
  • the river club
  • toka leya camp
  • mosi-oa-tunya national park
  • kalamu bush camp
  • kalamu lagoon camp
  • zimbabwe
  • hwange national park
  • mana pools national park
  • makalolo plains camp
  • little makalolo camp
  • makalolo concession
  • linkwasha concession
  • davidson's camp
  • davidsons camp
  • rockomechi camp
  • ruckomechi concession
  • discoverer explorations
  • adventure explorations
  • wing safaris
  • trails explorations
  • the great wilderness journey
  • the wild kalahari
  • migration routes
  • migration safari
  • green desert expedition
  • deception valley lodge
  • deception valley
  • selinda canoe trail
  • safari for all seasons
  • selinda spillway
  • the great malawi journey
  • the great namibia journey
  • spirit of the namib
  • desert rhino expedition
  • namibian mountain bike safari
  • mountain bike safari
  • best of namibia circuit
  • kafues rivers and plains
  • mana conoe trail
  • wild dog safaris
  • pollmans safaris
  • ranger safaris
  • arp safaris
  • serengieti fly in safari
  • game watching
  • grumeti reserves
  • elewana safaris
  • elewana sky safari
  • under canvas
  • canvas safaris
  • asilia
  • african cultural safaris
  • simba safari
  • tented safari
  • big game safaris
  • big five safaris
  • big 5
  • mount kilimanjaro
  • chimpanzee safaris
  • pemba
  • mafia
  • jozani forest
  • stone town
  • dhow cruise
  • spice island
  • masai mara fly in safari
  • masai mara
  • amboseli safari
  • amboseli fly in express
  • governors fly in safari
  • fly drive safari
  • through the rift valley
  • kenya classic safari
  • sarova safari
  • mt kenya
  • safaris from mombassa
  • sarova taita
  • gorilla safari
  • gorillas in the mist
  • uganda gorilla safari
  • rwanda gorilla safari
  • tanzania chimpanzees
  • rwanda gorillas
  • billa kempinski lodge
  • serengeti serena lodge
  • kirawira camp
  • faru faru river lodge
  • sabora plains camp
  • arusha
  • arusha coffee lodge
  • targire treetops
  • the namor at ngonongoro
  • serengeti migration camp
  • lake manyara
  • tarangire national park
  • karatu
  • ngorongoro crater
  • sundowner safaris
  • sundowners
  • bush safaris
  • asilia lodges
  • olakira camp
  • plantation lodge
  • olivers camp
  • lake duluti
  • lake manyara national park
  • ngorongoro conservation area
  • serena mountain village
  • lake manyara serena lodge
  • ngorongoro serena lodge
  • kirawira camp
  • lake victoria
  • lukuba isalnd lodge
  • mbuzi mawe camp
  • serengeti sopa lodge
  • kuoni
  • kuoni safaris
  • somak
  • somak safaris
  • ngorongoro sopa lodge
  • tarangire sopa lodge
  • rangers tented camp
  • ngorongoro farmhouse
  • kirurumu tented lodge
  • selous game reserve
  • beho beho
  • miyumo river lodge
  • selous safari camp
  • selous wildlife lodge
  • selous retreats
  • selous impala camp
  • rufiji river camp
  • selous reverside camp
  • saadani national park
  • retreat selous
  • detreat dar es salaam
  • saadani safari lodge
  • southern sun
  • mobile camping
  • mikumi national park
  • gombe stream
  • mahale national park
  • kigoma
  • kigoma hilltop hotel
  • gombe forest lodge
  • kungwe beach lodge
  • chada camp
  • greystoke camp
  • katuma bush lodge
  • kungwe beach lodge
  • moshi
  • achame route
  • maranu route
  • rongai route
  • machame route
  • shira route
  • lemoshi route
  • karanga valley
  • zanzibar serena inn
  • zanzibar palace hotel
  • beyt al chai
  • 236 hurumzi
  • tembo house hotel
  • dhow palace
  • al johari
  • the swalhili house
  • zanzibar coffee house
  • chavda hotel
  • zanzibar dolphin view paradise resort
  • kizimkazi
  • kikadini villas
  • paje by night hotel
  • echo beach hotel
  • baraza
  • breezes beach club and spa
  • the palms
  • karfuu beach club and spa
  • karfuu hotel beach resort
  • kichanga lodge
  • zanzibar safari club
  • pongwe beach hotel
  • bluebay beach resort and spa
  • sultan sands
  • zamani kempinski hotel
  • zamani villas
  • dream of zanzibar
  • mapenzi beach club
  • ocean paradise resort
  • neptune pwani beach resort and spa
  • ananzi beach hotel
  • matemwe zanzibar
  • matemwe beach village
  • matemwe retreat
  • mnemba island
  • the z hotel
  • ras nungwi beach resort
  • langilangi beach hotel
  • numwi village beach resort
  • la gemma dell est diamond club
  • la gemma dell 'est
  • royal zanzibar beach resort
  • tumbatu island
  • serena mangapwani beach club
  • chapwani private island
  • changu private island paradise
  • bawe private island
  • mtoni marine
  • zanzibar beach resort
  • chumbe island
  • fumba beach lodge
  • pole pole resort
  • masai mara national reserve
  • keekorok lodge
  • fairmonts mara safari club
  • 11 moran camp
  • olonana tented camp
  • mara bushtops
  • governors'camp
  • mara safari club
  • kitcheche mara camp
  • kensington mara river camp
  • mara intrepids camp
  • mara serena safari lodge
  • sekenani camp
  • sarova mara game camp
  • siana springs camp
  • mara simba lodge
  • fig tree camp
  • flat dogs camp
  • david livingstone safari resort
  • mara sentrim camp
  • amboseli porini camp
  • tortillis camp
  • samburu
  • meru
  • mt kenya
  • tsavo national park
  • lake naivasha national park
  • loldia house
  • ll moran camp
  • little governors' camp
  • mafangano island
  • sarova stanley hotel
  • amboseli porini camp
  • porini rhino camp
  • porini lion camp
  • lake nakuru national park
  • safari park hotel
  • lake nakuru lodge
  • ol tukai lodge
  • amboseli sopa lodge
  • mara sopa lodge
  • sarova stanley hotel
  • sarova shaba game lodge
  • sarova lion hill lodge
  • sarova mara camp
  • nairobi serena hotel
  • mara serena lodge
  • serena mountain lodge
  • amboseli serena lodge
  • treetops
  • the ark
  • samburu sopa lodge
  • taita hills game sanctuary
  • tsavo east national park
  • aruba lodge
  • sarova saltlick game lodge
  • voi safari lodge
  • sarova taita hills game lodge
  • kenya coast
  • diving
  • swahili
  • volcanoes national park
  • kigali
  • sabyinyo silverback lodge
  • kigali serena hotel
  • virunga lodge
  • laico umubano kigali
  • entebbe
  • bwindi impenetrable forest
  • windsor lake victoria hotel
  • gorila forest camp
  • the boma guesthouse
  • gorilla resort bwindi camp
    Length: 8266 characters
    The keywords attribute was utilized by search engines to provide more accurate search results. Due to the over usage and spamming the keywords attribute has been phased out and is no longer relevant. Google doesn't use the "keywords" meta tag in web search ranking.

    Text to HTML Ratio

    SEO-content
    The Text to HTML ratio is 12.97%
    Original content is by far the single most important element to search engines. Low Text to HTML ratio indicates little content for search engines to index. We consider it to be good practice to have a Text to HTML ratio of at least 10% and ideal above 20%

    Keyword Density & Consistency

    SEO-content
    Consistent Keywords % Density # Count T Title D Desc. H <H> A ALT B <b>
    safaris7.98%8411262-
    safari2.85%301-2--
    tracks2.47%261132-
    african1.71%18--91-
    africa1.62%172-3--
    view1.24%13-----
    botswana0.86%9--31-
    20160.86%9--21-
    travel0.86%9--21-
    kenya0.76%8--2--
    tracks safaris2.00%21113--
    south africa0.48%5--1--
    october 20160.38%4-----
    01386 8302640.29%3--3--
    african star0.29%3--2--
    african star beds0.29%3--2--
    favourite african star0.29%3--2--
    travel trust association0.29%3-----
    wild dog safaris0.19%2--1--
    african tree houses0.19%2--1--

    Warning: Keywords density of above 5% might have negative impact on search engine listing

    Keywords density and consistency are notable factors for optimal page SEO. Preferred keywords should have higher keywords density indicating their importance. Optimally, preferred keywords should also be consistently utilized in multiple essential areas of the page such as title, description meta tag, h1 through h6 headings, alt image attributes, backlinks and internal links anchor text. Keyword density of above 6% can indicate that the word or a phrase appears too many time in the content.

    Flash

    accessibilitytechnologySEO-content
    No flash detected.
    Flash and other reach-media technologies should primarily be utilized for decorative purposes. This makes your site more search engine friendly and improves accessibility (support.google.com/webmasters/bin/answer.py?hl=en&answer=72746#1).

    Frames

    accessibilitySEO-content
    No frames detected.
    It is not recommended to use frames or iframes because they can cause problems for search engines. It is best to avoid frames and inline frames whenever possible (searchenginewatch.com/article/2064573/Search-Engines-and-Frames). If frames must be utilized consider <noframes> tag. (www.w3schools.com/tags/tag_noframes.asp).

    Doctype

    technologyvalidity
    HTML 5
    The <!DOCTYPE> declaration tells the web browser about what version of HTML the page is written in. It is good practice to always add the <!DOCTYPE> declaration to the HTML documents, so that the browser knows what type of document to expect. (www.w3schools.com/tags/tag_DOCTYPE.asp)

    Headings

    SEO-content
    • 0 <H1>
    • 10 <H2>
      • Tracks Safaris
      • IMAGE of lions [/userfiles/images/lions.jpg]
      • Welcome to Tracks Safaris!
      • Africa
      • Indian Subcontinent
      • Indian Ocean
      • Calendar
      • Specialist Safaris
      • Tracks Safaris News
      • Like Us On Facebook
    • 63 <H3>
      • IDEAS & INSPIRATION
      • PASSIONATE ABOUT AFRICA & RESPONSIBLE TRAVEL
      • NEW! WILDLIFE SAFARIS TO THE INDIAN SUBCONTINENT
      • LET US CREATE THE PERFECT SAFARI FOR YOU. + IMAGE [/userfiles/images/ballooning.jpg]
      • Call us today on 01386 830264 or Email us using sue@trackssafaris.co.uk
      • Botswana
      • Climb Kilimanjaro & Mt Kenya
      • Ethiopia
      • Fanjove Private Island
      • Kenya
      • Madagascar
      • Mafia Island
      • Malawi
      • Mozambique
      • Namibia
      • Pemba Island
      • Republic of Congo
      • Rwanda
      • South Africa
      • Tanzania
      • Uganda
      • Zanzibar
      • Zambia
      • Zimbabwe
      • Bhutan
      • India
      • Nepal
      • Sri Lanka
      • Maldives
      • Mauritius
      • Seychelles
      • African Starbeds
      • Cycling Safaris
      • Balloon Safaris
      • Ladies Only Safaris
      • No Single Supplement safaris
      • Special Offers
      • Self Drive Safaris
      • Honeymoon Safaris
      • African Weddings
      • Bird Safaris
      • Camelback Safaris
      • Canoe and Kayaking Safaris
      • Conservation Safaris
      • Disabled Traveller's Safaris
      • Elephant Interaction
      • Family Safaris
      • Fishing Safaris
      • Green Season Safaris
      • Horseback Safaris
      • Luxury Private Flying Safaris
      • Photographic Safaris
      • Private Safari Houses/Camps
      • Diving Safaris
      • Walking Safaris
      • African Wild Dog Safaris
      • African Tree Houses
      • African Train Journeys
      • Happy Clients
      • Call us today on 01386 830264 or Email us using sue@trackssafaris.co.uk
      • Botswana - September 2016
      • Our Favourite African Star Beds
      • Subscribe to our Elephant Rumble Newsletter
    • 6 <H4>
      • Call us to start planning your African journey on 01386 830264 or email sue@trackssafaris.co.uk
      • WHILST WE SPECIALISE IN AFRICAN SAFARIS WE WOULD BE DELIGHTED TO ARRANGE ANY HOLIDAY PACKAGE WORLDWIDE! WE HAVE TRAVELLED EXTENSIVELY AROUND THE WORLD AND CAN HELP YOU WITH ANY TRAVEL ARRANGEMENTS - JUST GIVE US A CALL!
      • Latest Company News
      • Botswana - September 2016
      • Our Favourite African Star Beds
      • YOUR COOKIE SETTINGS
    • 0 <H5>
    • 0 <H6>
    The <h1> to <h6> tags are used to define HTML headings. The <h1> tag should hold the title describing the content of a specific page therefore only one h1 tag is needed per page. There can be any number of h2 - h6 tags but they should be added in order of importance (www.w3schools.com/tags/tag_hn.asp).

    Character Encoding

    technologyvalidity
    UTF-8 (Unicode)
    Covers: Worldwide
    To display an HTML page correctly, the browser must know what character-set to use.

    Language

    usability
    Declared Language: en-GB (English)
    Language Attribute: en-GB (English)
    The HTML "lang" attributes and language metatag define the base language to be used for displaying text and characters on a Website.

    W3C Markup Validation

    validity
    Status: PASSED [0 errors, 1 warning(s)]
    It is good practice to use valid HTML/XHTML markup as it ensures that the search engines can read the website correctly as well as it improves cross browser compatibility (W3C Markup Validation Service).

    Deprecated HTML elements

    technologyvalidity
    Good, no deprecated elements found.
    A deprecated element is one that has been outdated by newer constructs. Deprecated elements may become obsolete in future versions of HTML so it is recommended not to use them.

    Web Analytics

    technology
    Yes, we have detected following web analytics tools:
    • Google analytics icon Google™ Analytics
    Web Analytics Tools collect and measure information about visitor activity on a website. Well interpreted web traffic data is invaluable in determining a successfully web strategy and assessing the effectiveness of a website. At a minimum, we recommend to utilize at least one web analytics tool.

    Nested HTML Tables

    accessibilitytechnology
    Great, no nested tables detected.
    In general it is not recommended to use nested tables or to utilize tables for page layout. Nested tables are known to cause performance issues due to increased HTML size and rendering time. It is better to use CSS layout instead.

    robots.txt

    SEO
    Yes, http://www.trackssafaris.co.uk/robots.txt

    Your robots.txt file is blocking search engines access to parts of the website.

    User-agent: *
    • Disallow: /search
    A robots.txt file restricts access to search engine robots that crawl the web. (www.robotstxt.org/robotstxt.html)

    XML Sitemap

    SEO
    Found following XML sitemap(s):
    Sitemaps inform search engines about pages available for crawling. In its simplest form, a Sitemap is an XML file that lists URLs for a site along with additional metadata about each URL. XML sitemap should help search engines to crawl the site more intelligently. (www.sitemaps.org/protocol.html)

    Accessibility Check

    accessibility
    WCAG 2.0 (AA) Conformance Test: FAILED [162 error(s)]
    • i (italic) element used.
      [Line 22, Col 208] <i class="icon-reorder"></i>
      Replace your i elements with em or strong.
    • Anchor contains no text.
      [Line 22, Col 2703] <a href="#" id="top-search-trigger"><i class="icon-search3"></i><i class="icon-line-cross"></i></a>
      Add text to the a element or the title attribute of the a element or, if an image is used within the anchor, add Alt text to the image.
    Subscribe to review all 162 errors
    Following Web accessibility standards while developing a website can help users with specific needs, such as visually impaired, motor/mobility, auditory, seizures, as well as cognitively and intellectually impaired disabilities. Some of these fixes include general seo applications like Alt tags, Form labels, fixing empty links and adding alternative text. To read more about accessibility guidelines follow this link Web Content Accessibility Guidelines (WCAG) Overview.

    Mobile Rendering

    mobile
    Mobile internet usage has been exceeding PC's since 2014 and growing so it is critical for pages to render correctly on mobile devices.

    Mobile Optimization

    mobileperformanceSEO
    Mobile PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is incorporating website speed in search ranking (www.mattcutts.com/blog/site-speed)

    Mobile Experience

    mobileusability
    Mobile users have now become a critical part of online visits. Making the website mobile friendly is no longer an option but rather necessity. (https://developers.google.com/webmasters/smartphone-sites/)

    Favicon

    usability
    favicon
    file: http://trackssafaris.co.uk/favicon.ico
    size: 16px  by  16px
    type: image/x-icon
    The Favicon is a small icon associated with a website. The Favicon is important because it is displayed next to the website's URL in the address bar of the browser as well as in bookmarks and shortcuts.

    Custom 404 Error Page

    usability
    Yes, custom 404 error page detected.
    A 404 is a standard http response code for a resource that cannot be located on the server. Web servers usually return a "404 Not Found" error page for non-existing pages. Unfortunately, these default error pages are very generic and a not very user friendly, therefore, using a custom 404 error page is highly recommended.

    Process of returning http status code "200 OK" for a non-existent page or redirecting users to another url is called soft 404. Soft 404 errors are problematic for search engines and are not advisable. (https://support.google.com/webmasters/answer/181708)

    Printability

    usability
    Great, you are using print-friendly CSS:
    Print-friendly pages are designed to fit on an 8.5"x11" or A4 sheet and usually include only the content of the page, along with source information.

    W3C CSS Validation

    validity
    Status: FAILED [287 error(s)]
    It is recommended to use valid CSS to ensure that the website displays correctly. (W3C CSS Validation Service).

    Domain Age

    SEO-Authority
    Your domain was registerd for the first time: 7 years, 2 months, 22 days ago.
    Age of the domain is one of the many signals that search engines utilize for ranking. Brand new domains generally have more difficult time to rank high for the first few months.

    Domain Expiration

    SEO-Authority
    Your domain expires in: 9 months, 8 days, 10 hours.
    Domain expiration far in to the future is considered a good practice as it promotes confidence in your website, decreases chances of losing domain and in certain cases might help with search engine ranking. (https://www.hover.com/blog/three-reasons-to-renew-your-domain-names-for-five-years/)

    IP Canonicalization

    SEO
    No, your site's IP 188.65.115.226 does not redirect to trackssafaris.co.uk.
    Some web spiders index websites using IP as well as domain name which can cause duplicate content if there is no IP Canonicalization.

    URL Canonicalization

    SEO
    Yes, both the www.trackssafaris.co.uk and trackssafaris.co.uk resolve to the same URL.
    Domain name with WWW and without can be considered as different pages causing duplicate content for search engines. (www.mattcutts.com/blog/seo-advice-url-canonicalization)

    Page Speed

    performanceSEO
    Google Page Speed score: 3% (Low)
    Rq. Requests Hst. Hosts LT Load time Html Img Images JS JavaScript CSS F Flash O Other PS Page Size
    169118.44s294.15 KB9.92 MB2.68 MB1.02 MB0 B160.07 KB14.06 MB

    RecommendationImpact
    Avoid landing page redirects
    None
    Enable compression
    None
    Leverage browser caching
    High
    Reduce server response time
    Medium
    Minify CSS
    None
    Minify HTML
    None
    Minify JavaScript
    None
    Eliminate render-blocking JavaScript and CSS in above-the-fold content
    High
    Optimize images
    High
    Prioritize visible content
    Low

    Subscribe for more details
    PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is now incorporating website speed in search ranking (www.mattcutts.com/blog/site-speed)

    Server Information

    security

    ISP:
    UK Webhosting Ltd
    Server IP:
    188.65.115.226
    Server Location:
    GB ENGLAND, Maidenhead

    Name Server 1:
    ns.rackspace.com (69.20.95.4)
    Name Server 2:
    ns2.rackspace.com (65.61.188.4)
    Your server's IP address and location have minor impact on the country specific SEO. It is recommend to host the website in the country where the number of vistors is desired to be the highest. Search engines take the geolocation of a server into account. (www.youtube.com/watch?v=hXt23AXlJJU)

    HTTPS (SSL)

    security
    No HTTPS (SSL) found.
    Google™ is now treating HTTPS as a ranking signal. HTTPS is a secure web protocol that allows for encrypted communication between website and the client. HTTPS protocol requires your website to have an SSL certificate, which can be purchased from a Certificate Authority (CA) or SSL vendor. (security.googleblog.com/2014/08/https-as-ranking-signal_6.html).

    Safe Browsing

    security
    Yes
    Safe Browsing is a service provided by Google that enables applications to check URLs against Google's constantly updated lists of suspected phishing and malware pages. If your site is marked as unsafe see our guide on how to fix websites blocked by google safe browsing

    Spam Blacklist

    security
    Good, your IP is not blacklisted.
    Spammer directories provide lists of IPs from which spam distribution is reported. Emails sent from the blocked IPs are subject to closer scrutiny and are much less likely to be delivered. For email campaigns it is recommended to utilize professional email services to ensure that your website IP is not blocked. (www.stopforumspam.com)

    Directory Browsing

    security
    Great, your server has directory browsing disabled.
    Protect Webserver directories from unwanted browsing. To enhance security, directory browsing should be disabled unless you have a specific reason to enable it. If you enable directory browsing, make sure that you only enable it on the particular directory or directories that you want to share. (https://technet.microsoft.com/en-us/library/cc731109)

    Email Address Obfuscation

    security
    There is 1 email in plain text on the webpage:
    • sue@trackssafaris.co.uk
    It is recommended to obfuscate email addresses posted in public. This prevents email addresses from being automatically harvested by spam bots which helps to decrease number of unsolicited emails. See our email obfuscation techniques guide for more details.

    Whois Privacy

    security
    Registrant:
    Organization:
    Tracks Safari
    Type:
    UK Individual
    Address:
    11 Wellington Road, Taunton, Somerset, TA1 5AN, United Kingdom, Data validation:, Nominet was able to match the registrant's name and address against a 3rd party data source on 10-Dec-2012
    Whois Privacy is a service that prevents domain owner contact information from being displayed in the publicly available Whois records. This can help to cut down on unwanted spam but utilizing Whois privacy should be evaluated against business model and branding strategy.

    Server Signature

    security
    Good, your server does not provide version information.
    Attackers can utilize server signature versioning information to their advantage therefore it is recommended to disable it when possible.