website SEO analysis & review tools logo

website SEO analysis & review tools

successHigh score
mediumMedium score
lowLow score
infoInfo only

Report for


Top Priorities

Please SUBSCRIBE to see the full list of personalized tasks.
Show more Show less

Traffic Rank

700,280th most visited website in the World Trend: up (-335,629)
23,387th most visited website in IT Italy
Traffic Rank is provided by Alexa

Visitors Localization

Low map legend High
CountryPercentDomain (ccTLD)Status
DE Germany14.6%triennale.deNot available.
Registering country code top level domains (ccTLD) can prevent potential competitors from taking advantage of your primary domain reputation. It is also one of the ways to improve country specific SEO and performance. (


We have located images with missing ALT attribute.
Number of images: 36
Missing alt tag: 22

List of images with missing ALT attributes:

  • /templates/mobile/img/triennale.png
  • /templates/web/images/cal-mini.png
  • /images/mostre/2013/fornasetti/nuove/4x3_fornasetti.jpg
  • /images/mostre/2013/tmd6/4x3_tdm6.jpg
  • /images/mostre/2013/la_lettura/nuove/4x3_dorfles.jpg
  • /images/mostre/2013/politecnico_150/nuove/4x3_poli.jpg
  • /images/mostre/2013/recupero/4x3_recupero.jpg
  • /images/mostre/2013/slums/4x3_slum.jpg
  • /images/mostre/2013/material_eccellenze/4x3_mcx-eccellenze.jpg
  • /images/eventi/2013/TEATRO/Murmurs/3x2_teatro-murmurs.jpg
  • /images/eventi/2013/TEATRO/Colore_dei_gesti/3x2_teatro-sinfonia.jpg
  • /images/eventi/2013/TEATRO/Irina_Esclaves/3x2_teatro-irina-esclaves.jpg
  • /images/eventi/2013/TEATRO/Irina_Tempete/3x2_teatro-tempete.jpg
  • /images/eventi/2013/TEATRO/Irina_Odissea/3x2_teatro-irina.jpg
  • /images/eventi/2013/TEATRO/Eto/3x2_teatro-leonard.jpg
  • /images/mostre/2013/industria/1x2_industria.jpg
  • /images/istituzionali/banner/1x2_tfriends.jpg
  • /images/istituzionali/banner/2x2_biblioteca.jpg
  • /images/pagine/home/ministero.png
  • /images/pagine/home/regione.png
  • /images/pagine/home/comune.png
  • /images/pagine/home/cameradicommercio.png
The "alt" attribute provides a text equivalent for the image. If the browser cannot display an image the alt description will be given in its place. Furthermore, some visitors cannot see images as they might be blind in which the alt tag provides a valuable image description. Finally, search engines utilize the alt attribute for image search indexing. (


We have found following title:

"Triennale di Milano - Home."

Length: 27 characters
The <TITLE> element provides a short piece of text describing the document. The title is very important as it shows in the window title bars, bookmarks and search results. Title should be between 60 to 80 characters long. (

Description Metatag

We have found following description:

"La Triennale di Milano è l'istituzione italiana per il design, l'architettura, le arti decorative e visive, la moda e la produzione audiovisiva; è un centro di produzione culturale che organizza convegni, rassegne cinematografiche, esposizione itineranti e mostre."

Length: 264 characters

Warning: The description is 264 characters long. The optimal description should not exceed 160 characters (

The description attribute should provide a concise explanation of a Web page's content. Also, the description is often displayed on search engine results and can indirectly affect page ranking.

Keywords Metatag

No Keywords Found.
The keywords attribute was utilized by search engines to provide more accurate search results. Due to the over usage and spamming the keywords attribute has been phased out and is no longer relevant. Google doesn't use the "keywords" meta tag in web search ranking.

Text to HTML Ratio

The Text to HTML ratio is 11.31%
Original content is by far the single most important element to search engines. Low Text to HTML ratio indicates little content for search engines to index. We consider it to be good practice to have a Text to HTML ratio of at least 10% and ideal above 20%

Keyword Density & Consistency

Consistent Keywords % Density # Count T Title D Desc. H <H> A ALT B <b>
teatro dell'arte2.19%12--6--
novembre 20131.64%9--9--
dicembre 20131.46%8--8--
spettacoli futuri1.09%6-----
design museum0.73%4--4--
novembre 2013 ore0.73%4--4--
triennale design museum0.73%4--4--
trilogia delle isole0.55%3--3--
speciale tdm5 grafica0.36%2-----
tdm5 grafica italiana0.36%2-----
Keywords density and consistency are notable factors for optimal page SEO. Preferred keywords should have higher keywords density indicating their importance. Optimally, preferred keywords should also be consistently utilized in multiple essential areas of the page such as title, description meta tag, h1 through h6 headings, alt image attributes, backlinks and internal links anchor text. Keyword density of above 6% can indicate that the word or a phrase appears too many time in the content.


No frames detected.
It is not recommended to use frames or iframes because they can cause problems for search engines. It is best to avoid frames and inline frames whenever possible ( If frames must be utilized consider <noframes> tag. (


No flash detected.
Flash and other reach-media technologies should primarily be utilized for decorative purposes. This makes your site more search engine friendly and improves accessibility (


  • 8 <H1>
    • IMAGE of Triennale di Milano [/images/logo.png]
    • Piero Fornasetti 100 anni di follia pratica
    • VI Triennale Design Museum Design. La Sindrome dell'Influenza
    • La Lettura Cento copertine d'autore
    • Milano 2033 – Semi di futuro 150 anni Politecnico di Milano
    • Recupero
    • Made in Slums Mathare Nairobi
    • Eccellenze Italiane – Innovazione nei Materiali Made in Italy
  • 11 <H2>
    • Aurelia Thierrée in Murmurs des Murs
    • Il colore dei gesti Sinfonia Mediterraneo
    • Irina Brook – La Trilogia delle Isole L’Île des esclaves
    • Irina Brook – La Trilogia delle Isole Tempete
    • Irina Brook – La Trilogia delle Isole Une Odyssée
    • Leonard Eto blendDRUMS Theatre
    • Niccolò Biddau Industria
    • Condivisione, progettazione partecipata, autocostruzione dalle periferie urbane europee alle favelas
    • Franco Fontana - L'arte rende visibile l'invisibile
    • Il mercato delle costruzioni 2013–2017 - Rapporto congiunturale e previsionale Cresme
    • Concorso Video “Riprendi–ti la città”
  • 4 <H3>
    • Registrati a
    • T–Friends.
    • Biblioteca e Ricerca.
    • I nostri canali
  • 23 <H4>
    • 13 Novembre 2013. 9 Febbraio 2014.
    • 6 Aprile 2013. 23 Febbraio 2014.
    • 16 Ottobre. 24 Novembre 2013.
    • 9 Ottobre. 22 Dicembre 2013.
    • 29 Ottobre. 15 Dicembre 2013.
    • 26 Settembre. 8 Dicembre 2013.
    • 7 Novembre. 8 Dicembre 2013.
    • 19 Dicembre 2013. 6 Gennaio 2014.
    • 28 Novembre 2013. 19 Gennaio 2014.
    • 23 - 24 Novembre 2013.
    • 21 Novembre. 7 Dicembre 2013.
    • 29 Novembre. 8 Dicembre 2013.
    • 14 - 15 Dicembre 2013.
    • 29 Novembre 2013. 6 Gennaio 2014.
    • 20 Novembre 2013 ore 9.30.
    • 21 Novembre 2013 ore 19.00.
    • 21 Novembre 2013 ore 9.30.
    • 21 Novembre 2013 ore 11.00.
    • Ultimi Tweet
  • 14 <H5>
    • Triennale Design Museum
    • Triennale Design Museum
    • Triennale di Milano
    • Triennale di Milano
    • Triennale DesignCafé
    • Triennale Design Museum
    • Triennale di Milano
    • Teatro dell'Arte
    • Teatro dell'Arte
    • Teatro dell'Arte
    • Teatro dell'Arte
    • Teatro dell'Arte
    • Teatro dell'Arte
    • Triennale di Milano
  • 0 <H6>
The <h1> to <h6> tags are used to define HTML headings. The <h1> tag should hold the title describing the content of a specific page therefore only one h1 tag is needed per page. There can be any number of h2 - h6 tags but they should be added in order of importance (


The <!DOCTYPE> declaration tells the web browser about what version of HTML the page is written in. It is good practice to always add the <!DOCTYPE> declaration to the HTML documents, so that the browser knows what type of document to expect. (

Character Encoding

UTF-8 (Unicode)
Covers: Worldwide
To display an HTML page correctly, the browser must know what character-set to use.


Declared Language: it-it (Italian)
Language Attribute: it-it (Italian)
The HTML "lang" attributes and language metatag define the base language to be used for displaying text and characters on a Website.

W3C Markup Validation

Status: FAILED
It is good practice to use valid HTML/XHTML markup as it ensures that the search engines can read the website correctly as well as it improves cross browser compatibility (W3C Markup Validation Service).

Deprecated HTML elements

Good, no deprecated elements found.
A deprecated element is one that has been outdated by newer constructs. Deprecated elements may become obsolete in future versions of HTML so it is recommended not to use them.

Nested HTML Tables

Great, no nested tables detected.
In general it is not recommended to use nested tables or to utilize tables for page layout. Nested tables are known to cause performance issues due to increased HTML size and rendering time. It is better to use CSS layout instead.

Web Analytics

Yes, we have detected following web anlytics tools:
  • Google analytics icon Google™ Analytics
Web Analytics Tools collect and measure information about visitor activity on a website. Well interpreted web traffic data is invaluable in determining a successfully web strategy and assessing the effectiveness of a website. At a minimum, we recommend to utilize at least one web analytics tool.


A robots.txt file restricts access to search engine robots that crawl the web. (

XML Sitemap

Not found!
Sitemaps inform search engines about pages available for crawling. In its simplest form, a Sitemap is an XML file that lists URLs for a site along with additional metadata about each URL. XML sitemap should help search engines to crawl the site more intelligently. (


The Favicon is a small icon associated with a website. The Favicon is important because it is displayed next to the website's URL in the address bar of the browser as well as in bookmarks and shortcuts.


Could not locate print-friendly CSS.
Print-friendly pages are designed to fit on an 8.5"x11" or A4 sheet and usually include only the content of the page, along with source information.

W3C CSS Validation

Status: FAILED [6 error(s)]
It is recommended to use valid CSS to ensure that the website displays correctly. (W3C CSS Validation Service).

Page Rank

PR: 6 out of 10 (Very Good)
PageRank is Google's measure of the importance of a page. It is based on complex algorithmes evaluating page content, authority, keyword density, back links, traffic, demand and more.

Indexed Pages

Estimated number of pages indexed by Google™: 6,130
Estimated number of pages indexed by Bing™: 8
The higher number of indexed pages the more content search engines can index, which increases overall value of the website.

Domain Age

Data could not be obtained.
Age of the domain is one of the many signals that search engines utilize for ranking. Brand new domains generally have more difficult time to rank high for the first few months.

Domain Expiration

Your domain expires in: 5 months, 9 days, 13 hours.
Domain expiration far in to the future is considered a good practice as it promotes confidence in your website, decreases chances of losing domain and in certain cases might help with search engine ranking. (

IP Canonicalization

No, your site's IP does not redirect to
Some web spiders index websites using IP as well as domain name which can cause duplicate content if there is no IP Canonicalization.

URL Canonicalization

Yes, both the and resolve to the same URL.
Warning: Current redirect is "HTTP/1.1 303 See other" but it should be "HTTP/1.1 301 Moved Permanently"
Domain name with WWW and without can be considered as different pages causing duplicate content for search engines. (

Page Speed

Google Page Speed score: 44% (Low)
Rq. Requests Hst. Hosts LT Load time Html Img Images JS JavaScript CSS F Flash O Other PS Page Size
7468.06s117.26 KB1.09 MB779.67 KB47.21 KB0 B1.65 KB2.01 MB

Avoid landing page redirects
Your page has no redirects.
    Enable compression
    Compressing resources with gzip or deflate can reduce the number of bytes sent over the network.
      Enable compression for the following resources to reduce their transfer size by 471.3KiB (69% reduction).
      Leverage browser caching
      Setting an expiry date or a maximum age in the HTTP headers for static resources instructs the browser to load previously downloaded resources from local disk rather than over the network.
        Leverage browser caching for the following cacheable resources:
        Reduce server response time
        In our test, your server responded in 3.1 seconds. There are many factors that can slow down your server response time. Please read our recommendations to learn how you can monitor and measure where your server is spending the most time.
          Minify CSS
          Compacting CSS code can save many bytes of data and speed up download and parse times.
            Minify CSS for the following resources to reduce their size by 10.2KiB (24% reduction).
            Minify HTML
            Compacting HTML code, including any inline JavaScript and CSS contained in it, can save many bytes of data and speed up download and parse times.
              Minify HTML for the following resources to reduce their size by 8.4KiB (14% reduction).
              Minify JavaScript
              Compacting JavaScript code can save many bytes of data and speed up downloading, parsing, and execution time.
                Minify JavaScript for the following resources to reduce their size by 5.9KiB (2% reduction).
                Eliminate render-blocking JavaScript and CSS in above-the-fold content
                Optimize images
                Properly formatting and compressing images can save many bytes of data.
                  Optimize the following images to reduce their size by 140.5KiB (17% reduction).
                  Prioritize visible content
                  Your page requires additional network round trips to render the above-the-fold content. For best performance, reduce the amount of HTML needed to render above-the-fold content.
                    42.8KiB of the response was required to render the above-the-fold content. Prioritize visible content that is needed for rendering above-the-fold.

                      PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is now incorporating website speed in search ranking (

                      Server Information

                      Server IP:
                      Server Location:
                      IT LAZIO, Roma

                      Name Server 1:
                      Name Server 2:
                      Your server's IP address and location have minor impact on the country specific SEO. It is recommend to host the website in the country where the number of vistors is desired to be the highest. Search engines take the geolocation of a server into account. (

                      Safe Browsing

                      Yes - This site is not currently listed as suspicious.
                      Safe Browsing is a service provided by Google that enables applications to check URLs against Google's constantly updated lists of suspected phishing and malware pages. If your site is marked as unsafe see our guide on how to fix websites blocked by google safe browsing

                      Directory Browsing

                      Great, your server has directory browsing disabled.
                      Protect Webserver directories from unwanted browsing. To enhance security, directory browsing should be disabled unless you have a specific reason to enable it. If you enable directory browsing, make sure that you only enable it on the particular directory or directories that you want to share. (

                      Whois Privacy

                      Fondazione La Triennale di Milano
                      Fondazione La Triennale di Milano
                      Administrative Contact:
                      Fondazione La Triennale di Milano
                      Fondazione La Triennale di Milano
                      Technical Contact:
                      Roberto Renelli
                      Zeus Telematica S.r.l.
                      Whois Privacy is a service that prevents domain owner contact information from being displayed in the publicly available Whois records. This can help to cut down on unwanted spam but utilizing Whois privacy should be evaluated against business model and branding strategy.

                      Server Signature

                      On, Apache/2.2.3 (CentOS) PHP/5.2.17
                      Attackers can utilize server signature versioning information to their advantage therefore it is recommended to disable it when possible.