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Traffic Rank

1,035,471 most visited website in the World Trend: down (+296,619)
73,448 most visited website in IN India
Traffic Rank is provided by Alexa

Visitors Localization

Low map legend High
CountryPercentDomain (ccTLD)Status
IN India90.7%tripshelf.inNot available.
EG Egypt5.6%tripshelf.egNot available.
Registering country code top level domains (ccTLD) can prevent potential competitors from taking advantage of your primary domain reputation. It is also one of the ways to improve country specific SEO and performance. (


We have located images with missing ALT attribute.
Number of images: 70
Missing alt tag: 50

List of images with missing ALT attributes:

The "alt" attribute provides a text equivalent for the image. If the browser cannot display an image the alt description will be given in its place. Furthermore, some visitors cannot see images as they might be blind in which the alt tag provides a valuable image description. Finally, search engines utilize the alt attribute for image search indexing. (


We have found following title:

"Tripshelf - India's First Tour Packages Marketplace"

Length: 55 characters
The <TITLE> element provides a short piece of text describing the document. The title is very important as it shows in the window title bars, bookmarks and search results. Title should be between 60 to 80 characters long. (

Description Metatag

We have found following description:

"Discover tour packages, compare tour packages and book the most suited tour package from unlimited verified tour package operators. Find the best tour packages to Kerala, Manali, Dubai, Thailand, Singapore, Malaysia and 100+ destinations. Compare and customize tour packages with ease."

Length: 285 characters

Warning: The description is 285 characters long. The optimal description should not exceed 160 characters (

The description attribute should provide a concise explanation of a Web page's content. Also, the description is often displayed on search engine results and can indirectly affect page ranking.

Keywords Metatag

We have found 13 keywords:
  • Tour Packages in India
  • Tour Packages out of India
  • Luxury Honeymoon Tour packages
  • Luxury Tour Packages
  • Budget Tour Packages
  • Dubai Tour Packages
  • Thailand Tour Packages
  • Kerala Tour Packages
  • Manali Tour Packages
  • Singapore Tour Packages
  • Local travel agents
  • Tripshelf Tour Packages.
Length: 289 characters
The keywords attribute was utilized by search engines to provide more accurate search results. Due to the over usage and spamming the keywords attribute has been phased out and is no longer relevant. Google doesn't use the "keywords" meta tag in web search ranking.

Text to HTML Ratio

The Text to HTML ratio is 21.33%
Original content is by far the single most important element to search engines. Low Text to HTML ratio indicates little content for search engines to index. We consider it to be good practice to have a Text to HTML ratio of at least 10% and ideal above 20%

Keyword Density & Consistency

Consistent Keywords % Density # Count T Title D Desc. H <H> A ALT B <b>
per person2.21%31--6--
holiday packages1.21%17-----
holiday package0.43%6--5--
tour packages0.36%514---
verified operator0.36%5--5--
senior sales manager0.21%3--3--
gili trawangan islands0.21%3--2--
goa weekend vacation0.14%2--1--
goa weekend getaway0.14%2--1--
mayfair hideaway spa0.14%2--1--
Keywords density and consistency are notable factors for optimal page SEO. Preferred keywords should have higher keywords density indicating their importance. Optimally, preferred keywords should also be consistently utilized in multiple essential areas of the page such as title, description meta tag, h1 through h6 headings, alt image attributes, backlinks and internal links anchor text. Keyword density of above 6% can indicate that the word or a phrase appears too many time in the content.


No frames detected.
It is not recommended to use frames or iframes because they can cause problems for search engines. It is best to avoid frames and inline frames whenever possible ( If frames must be utilized consider <noframes> tag. (


No flash detected.
Flash and other reach-media technologies should primarily be utilized for decorative purposes. This makes your site more search engine friendly and improves accessibility (


  • 3 <H1>
    • Where do you want to go for a holiday?
    • India's First Holidays Marketplace
    • Find your Perfect Holiday on Tripshelf
  • 30 <H2>
    • Just Booked
    • Search from 1606 packages from 398 verified sellers
    • Can't Decide - Inspire Me?
    • Staff Picks
    • Tripshelf Quickies Show More
    • 17th Nov Manali Solang Kullu Group Trip
    • Deep diving in the Marine life of Gili Trawangan Islands
    • 17th Nov Tirthan Weekend Group Trip
    • 17th Nov Mussoorie Kempty Falls Group Trip
    • 17th Nov Manali Solang Kullu Group Trip
    • 17th Nov McleodGanj Triund Trekking Trip
    • Show More
    • Most Popular Show More
    • Destination Types
    • Holiday Theme
    • Tripshelf Editorial Show More
    • Tour OperatorsSignup as a partner
    • Stepping into Holiday mode just got easier.
    • What Our Customers Say
    • What Our Partners Say
    • Our Packages To Around the World
    • Find your Perfect Holiday on Tripshelf
    • Stepping into Holiday mode just got easier
    • Services
    • About Us
    • Contact
    • Legal
    • Partners
    • More Links
    • Sign Up
  • 34 <H3>
    • Thailand Holiday Package with Flights from Bangalore
    • Shimla Manali Hills Holiday; Road Trip from Delhi
    • Month of Travel
    • Just Booked
    • 500 Cashback on all Tripshelf Quickies
    • 2 Nights; INR 5993 per person
    • 7 Nights; INR 60000 per person
    • 2 Nights; INR 6658 per person
    • 2 Nights; INR 4899 per person
    • 3 Nights; INR 5499 per person
    • 2 Nights; INR 6382 per person
    • Delightful Dubai Honeymoon 4 Days Package
    • Honeymoon in Bali with Spa Treatment; Flight Ex Delhi/Mumbai
    • Dubai Winter Holiday; 3 Nights Package
    • Honeymoon in Maldives 5* Property;4 nights in Paradise Is...
    • Mini Dubai Holiday with Desert Safari & Dhow Cruise; Flig...
    • Goa Weekend Getaway at Mayfair Hideaway Spa Resort
    • Dubai Mini Vacation with Family; 4 Days Package
    • Family Vacation in China; Barry Boutique Sanya
    • Thailand Holiday with Family; Pattaya & Bangkok Package
    • Road trip to Corbett from Delhi; Luxury Stay
    • Dubai Family Holiday with Burj Khalida, Dhow Cruise & Des...
    • Bali Beach Holiday with Special Spa; Flight Inclusive
    • Dubai 3 Nights Holiday Package; Stay in 4* Hotel
    • Deep diving in the Marine life of Gili Trawangan Islands
    • Goa Weekend Vacation at Radisson Blu Resort
    • Kasol Kheerganga; Trekking and Camping Trip
    • Royal Island Resort; Holidaying in Maldives
    • Kashmir Valleys; Paradise on Earth
    • Luxury Stay At Maldives In Taj Exotica
    • Mariner of the Seas; Singapore Malaysia Thailand Cruise
    • Economic Times - Travel marketplace TripShelf raises Rs 1.6 crore from Gems Advisory
    • Times of India - Tripshelf, a travel platform that connects mid-size tour operators with consumers
    • - How Technology Is Disrupting The Travel Space
  • 53 <H4>
    • Search from 1606 packages from 398 verified sellers
    • Thailand Holiday Package with Flights from Bangalore
    • Shimla Manali Hills Holiday; Road Trip from Delhi
    • Discover your holiday package
    • Enquire for your holiday package
    • Get connected to Verified Operators
    • Travel To Sanya, China!
    • Monsoon Manali Starting 6500 pp!
    • Sizzling Singapore Starting 14000 pp!
    • Book weekend getaways instantly from verified sellers
    • Sold by Verified Operator
    • Sold by Chalo Gili
    • Sold by Verified Operator
    • Sold by Verified Operator
    • Sold by Verified Operator
    • Sold by Verified Operator
    • Booked most often in your area
    • Pick the type of place you would like to visit
    • Beaches
    • Cruises
    • Treks
    • Religious
    • Heritage
    • Pick the type of place you would like to visit
    • Romantic
    • Family
    • Adventure
    • Budget
    • Food and Drinks
    • Himalayan Hymn - 5 Treks You Can Do in 1 Day!
    • Discovering Arunachal Pradesh - 8 Best Places to Visit!
    • Dubai Tourism Visa Decoded
    • 10 Places to visit from Delhi this winter
    • Prachi Goswami
    • Sachin Jain
    • Manu Saraswat
    • Nadia Ahmed
    • Saurabh, Sales Manager @Himachal Travel Way
    • Renu, Senior sales and Operations Manager @SSS Tourism
    • Saika, Founder @Peacock Holidays
    • Heena, Senior Sales Manager @Mili Tours and Travels
    • Neetu, Founder @ Crystal Travel Deals
    • Mona, Senior Sales Manager @Get and Go Himachal
    • Varsha, Senior Sales Manager @Mountain Mysteries
    • in the media
    • About Us
    • Payment Guarantee
    • Verified Sellers
    • 44215 Travellers Served
    • Don't have an account? Sign Up
    • Get In Touch With Us
    • Please answer the following questions:
    • Already have an account? Sign In
  • 0 <H5>
  • 0 <H6>
The <h1> to <h6> tags are used to define HTML headings. The <h1> tag should hold the title describing the content of a specific page therefore only one h1 tag is needed per page. There can be any number of h2 - h6 tags but they should be added in order of importance (


The <!DOCTYPE> declaration tells the web browser about what version of HTML the page is written in. It is good practice to always add the <!DOCTYPE> declaration to the HTML documents, so that the browser knows what type of document to expect. (

Character Encoding

Not declared.
To display an HTML page correctly, the browser must know what character-set to use.


Declared Language: None
Language Attribute: None
The HTML "lang" attributes and language metatag define the base language to be used for displaying text and characters on a Website.

W3C Markup Validation

Status: FAILED [128 errors, 12 warning(s)]
It is good practice to use valid HTML/XHTML markup as it ensures that the search engines can read the website correctly as well as it improves cross browser compatibility (W3C Markup Validation Service).

Deprecated HTML elements

Good, no deprecated elements found.
A deprecated element is one that has been outdated by newer constructs. Deprecated elements may become obsolete in future versions of HTML so it is recommended not to use them. (

Nested HTML Tables

Great, no nested tables detected.
In general it is not recommended to use nested tables or to utilize tables for page layout. Nested tables are known to cause performance issues due to increased HTML size and rendering time. It is better to use CSS layout instead.

Web Analytics

No web anlytics tools found.
Web Analytics Tools collect and measure information about visitor activity on a website. Well interpreted web traffic data is invaluable in determining a successfully web strategy and assessing the effectiveness of a website. At a minimum, we recommend to utilize at least one web analytics tool.


Not found
A robots.txt file restricts access to search engine robots that crawl the web. (

XML Sitemap

Not found
Sitemaps inform search engines about pages available for crawling. In its simplest form, a Sitemap is an XML file that lists URLs for a site along with additional metadata about each URL. XML sitemap should help search engines to crawl the site more intelligently. (

Accessibility Check

WCAG 2.0 (AA) Conformance Test: FAILED [429 error(s)]
  1. Document language not identified.
    [Line 2, Col 1] <html> <head> <title>Tripshelf - India&#39;s First Tour Packages Marketplace</title> <meta nam ...
    For HTML documents add the lang attribute and a valid ISO-639-1 two letter language code to the opening HTML element. For XHTML documents add both the lang and xmllang attributes with a valid ISO-639-1 two letter language code to the opening HTML element.
  2. Document has invalid language code.
    [Line 2, Col 1] <html> <head> <title>Tripshelf - India&#39;s First Tour Packages Marketplace</title> <meta nam ...
    Add a valid 2 letter or 3 letter language code as defined in the ISO 639 specification to the HTML 'lang' attribute. For XHTML, both 'lang' and 'xml:lang' must be set.
Subscribe to review all 429 errors
Following Web accessibility standards while developing a website can help users with specific needs, such as visually impaired, motor/mobility, auditory, seizures, as well as cognitively and intellectually impaired disabilities. Some of these fixes include general seo applications like Alt tags, Form labels, fixing empty links and adding alternative text. To read more about accessibility guidelines follow this link Web Content Accessibility Guidelines (WCAG) Overview.

Mobile Rendering

Mobile internet usage has been exceeding PC's since 2014 and growing so it is critical for pages to render correctly on mobile devices.

Mobile Optimization

Mobile PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is incorporating website speed in search ranking (

Mobile Experience

Mobile users have now become a critical part of online visits. Making the website mobile friendly is no longer an option but rather necessity. (


The Favicon is a small icon associated with a website. The Favicon is important because it is displayed next to the website's URL in the address bar of the browser as well as in bookmarks and shortcuts.

Custom 404 Error Page

No custom 404 error page detected.

Warning: Soft 404 error detected redirecting to

A 404 is a standard http response code for a resource that cannot be located on the server. Web servers usually return a "404 Not Found" error page for non-existing pages. Unfortunately, these default error pages are very generic and a not very user friendly, therefore, using a custom 404 error page is highly recommended.

Process of returning http status code "200 OK" for a non-existent page or redirecting users to another url is called soft 404. Soft 404 errors are problematic for search engines and are not advisable. (


Print-friendly pages are designed to fit on an 8.5"x11" or A4 sheet and usually include only the content of the page, along with source information. (

W3C CSS Validation

Status: FAILED [120 error(s)]
It is recommended to use valid CSS to ensure that the website displays correctly. (W3C CSS Validation Service).

Domain Age

Your domain was registerd for the first time: 2 years, 11 months, 3 days ago.
Age of the domain is one of the many signals that search engines utilize for ranking. Brand new domains generally have more difficult time to rank high for the first few months. (

Domain Expiration

Your domain expires in: 26 days, 18 hours, 49 minutes.
Domain expiration far in to the future is considered a good practice as it promotes confidence in your website, decreases chances of losing domain and in certain cases might help with search engine ranking. (

IP Canonicalization

No, your site's IP does not redirect to
Some web spiders index websites using IP as well as domain name which can cause duplicate content if there is no IP Canonicalization. (

URL Canonicalization

No, the and do not resolve to the same URL.
Domain name with WWW and without can be considered as different pages causing duplicate content for search engines. (

Page Speed

Google Page Speed score: 0% (Low)
Rq. Requests Hst. Hosts LT Load time Html Img Images JS JavaScript CSS F Flash O Other PS Page Size
117125.77s107.76 KB9.51 MB1.02 MB357.25 KB0 B86.13 KB11.07 MB

Avoid landing page redirects
Enable compression
Leverage browser caching
Reduce server response time
Minify CSS
Minify HTML
Minify JavaScript
Eliminate render-blocking JavaScript and CSS in above-the-fold content
Optimize images
Prioritize visible content

Subscribe for more details
PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is now incorporating website speed in search ranking (

Server Information


Server IP:
Server Location:

Name Server 1: (
Name Server 2: (
Your server's IP address and location have minor impact on the country specific SEO. It is recommend to host the website in the country where the number of vistors is desired to be the highest. Search engines take the geolocation of a server into account. (


No HTTPS (SSL) found.
Google™ is now treating HTTPS as a ranking signal. HTTPS is a secure web protocol that allows for encrypted communication between website and the client. HTTPS protocol requires your website to have an SSL certificate, which can be purchased from a Certificate Authority (CA) or SSL vendor. (

Safe Browsing

Safe Browsing is a service provided by Google that enables applications to check URLs against Google's constantly updated lists of suspected phishing and malware pages. If your site is marked as unsafe see our guide on how to fix websites blocked by google safe browsing

Spam Blacklist

Good, your IP is not blacklisted.
Spammer directories provide lists of IPs from which spam distribution is reported. Emails sent from the blocked IPs are subject to closer scrutiny and are much less likely to be delivered. For email campaigns it is recommended to utilize professional email services to ensure that your website IP is not blocked. (

Email Address Obfuscation

Great, this webpage does not contain email addresses displayed in plain text.
It is recommended to obfuscate email addresses posted in public. This prevents email addresses from being automatically harvested by spam bots which helps to decrease number of unsolicited emails. See our email obfuscation techniques guide for more details.

Directory Browsing

Great, your server has directory browsing disabled.
Protect Webserver directories from unwanted browsing. To enhance security, directory browsing should be disabled unless you have a specific reason to enable it. If you enable directory browsing, make sure that you only enable it on the particular directory or directories that you want to share. (

Whois Privacy

No contact information available.
Whois Privacy is a service that prevents domain owner contact information from being displayed in the publicly available Whois records. This can help to cut down on unwanted spam but utilizing Whois privacy should be evaluated against business model and branding strategy.

Server Signature

On, nginx/1.10.2 + Phusion Passenger 5.1.2 Phusion Passenger 5.1.2
Attackers can utilize server signature versioning information to their advantage therefore it is recommended to disable it when possible. (Disable server signature for Apache or IIS).