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Report for tropicalfishstore.com


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Traffic Rank

1,340,811 most visited website in the World Trend: up (-339,631)
336,728 most visited website in US United States
Traffic Rank is provided by Alexa

Visitors Localization

Low map legend High
CountryPercentDomain (ccTLD)Status
US United States100.0%tropicalfishstore.usNot available.
Registering country code top level domains (ccTLD) can prevent potential competitors from taking advantage of your primary domain reputation. It is also one of the ways to improve country specific SEO and performance. (http://www.searchenginejournal.com/seo-without-boarders-a-guide-to-international-seo-nick-paterman/60092/)


We have located images with missing ALT attribute.
Number of images: 49
Missing alt tag: 15

List of images with missing ALT attributes:

  • az_home_menu.png
  • images/Buttons/aquariums1.gif
  • images/Buttons/contactus1.gif
  • images/Buttons/giftideas1.gif
  • images/Buttons/info1.gif
  • images/Buttons/order1.gif
  • images/Buttons/services1.gif
  • images/Buttons/stands1.gif
  • images/Buttons/supplies1.gif
  • images/Buttons/videos1.gif
  • images/Buttons/employment_off.gif
  • images/Everclean/black_min_home.jpg
  • images/Everclean/white_min_home.jpg
  • images/facebook.jpg
  • images/twitter_logo_header.png
The "alt" attribute provides a text equivalent for the image. If the browser cannot display an image the alt description will be given in its place. Furthermore, some visitors cannot see images as they might be blind in which the alt tag provides a valuable image description. Finally, search engines utilize the alt attribute for image search indexing. (www.w3.org/QA/Tips/altAttribute)


We have found following title:

"Discount Acrylic Aquariums & Acrylic custom fish tanks supplies from Tropical Fish Store"

Length: 88 characters

Warning: The title is 88 characters long. The title should not exceed 80 characters.

The <TITLE> element provides a short piece of text describing the document. The title is very important as it shows in the window title bars, bookmarks and search results. Title should be between 60 to 80 characters long. (www.w3.org/QA/Tips/good-titles)

Description Metatag

We have found following description:

"Acrylic custom aquariums, tropical fish tanks, furniture, lighting, and supplies since 1998."

Length: 92 characters
The description attribute should provide a concise explanation of a Web page's content. Also, the description is often displayed on search engine results and can indirectly affect page ranking. (en.wikipedia.org/wiki/Meta_element#The_description_attribute)

Keywords Metatag

We have found 10 keywords:
  • fish tanks
  • aquarium
  • custom aquarium
  • Acrylic fish tanks
  • fish tank
  • tropical aquarium
  • aquarium supplies
  • Acrylic
  • custom aquarium
  • aquarium lighting
    Length: 151 characters
    The keywords attribute was utilized by search engines to provide more accurate search results. Due to the over usage and spamming the keywords attribute has been phased out and is no longer relevant. Google doesn't use the "keywords" meta tag in web search ranking.

    Text to HTML Ratio

    The Text to HTML ratio is 12.38%
    Original content is by far the single most important element to search engines. Low Text to HTML ratio indicates little content for search engines to index. We consider it to be good practice to have a Text to HTML ratio of at least 10% and ideal above 20%

    Keyword Density & Consistency

    Consistent Keywords % Density # Count T Title D Desc. H <H> A ALT B <b>
    fish tank3.23%15--4--
    fish tanks1.94%9114--
    tropical fish1.51%7115--
    fish store0.86%41-3--
    custom aquariums0.86%4-11--
    tropical fish store0.86%41-3--
    round fish tank0.65%3-----
    discount acrylic aquariums0.43%21----
    ecotech vortech wave0.43%2--1--
    vortech wave driver0.43%2--1--

    Warning: Keywords density of above 5% might have negative impact on search engine listing

    Keywords density and consistency are notable factors for optimal page SEO. Preferred keywords should have higher keywords density indicating their importance. Optimally, preferred keywords should also be consistently utilized in multiple essential areas of the page such as title, description meta tag, h1 through h6 headings, alt image attributes, backlinks and internal links anchor text. Keyword density of above 6% can indicate that the word or a phrase appears too many time in the content.


    No frames detected.
    It is not recommended to use frames or iframes because they can cause problems for search engines. It is best to avoid frames and inline frames whenever possible (searchenginewatch.com/article/2064573/Search-Engines-and-Frames). If frames must be utilized consider <noframes> tag. (www.w3schools.com/tags/tag_noframes.asp).


    Yes, flash detected.
    Flash and other reach-media technologies should primarily be utilized for decorative purposes. This makes your site more search engine friendly and improves accessibility (support.google.com/webmasters/bin/answer.py?hl=en&answer=72746#1).


    • 3 <H1>
      • Discount Fish Tank Custom Aquarium Supplies Furniture Lighting Fish hobbyists buy fish tanks through Tropical Fish Store, your online source for saltwater aquariums. We offer custom acrylic aquariums at affordable prices. We have everything for the fish aquarium hobbyist from supplies, to fish tank accessories, aquarium lighting, fish products and equipment! If your looking to purchase a unique aquarium stand, aquarium furniture, cabinets and canopies checkout what Tropical Fish Store has to offer. The top acrylic aquarium Specialists - Since 1998. New aquarium items - Minimal Maintenance fish tanks. Maintainance only needed every 4 months aquarium, and desktop jellyfish fish tank! Minimal Maintence Aquariums with High Quality "iPad" finish Live Moon Jellyfish Aquariums Aquariums, Aquarium Supplies, and desktop decor ideas for the holidays! Consider one of the gifts for your boss, co-worker, or family Half Round Desktop Aquarium $399.99 Sale $249.99 Designer Betta Fish Bowls Unique Gifts $53.95 Eco-Sphere Gifts For The Office $94.00 - $439.00 TrueLumen Pro LED Aquarium Lighting 12 inch, 24 in, 36 in 48 in Starting Price:$79.95 Aqua Table Aquariums Octagon Coffee Table $855.99 $648.99 Sale Price Ecotech Vortech Wave Driver $399.99 Sale $235.00 FREE SHIPPING - Sale Prices On Fish Supplies! Choose the Right Aquarium For Home, Office or Business. Fish tanks and aquarium products, featuring "State of The Art" custom aquariums: Acrylic, Oceanic, Marineland, Tetra, Coral life, and more fish aquariums for sale at the Tropical Fish Store! If you're a tropical fish hobbyist you find a traditional aquarium is better then a tropical fish aquarium...read more here... 230 - 1320 gallon saltwater reef aquariums custom built. "They're not your typical, run-of-the-mill fish tanks...... they are more like works of art." CALL TOLL FREE: 1-855-TANKS4U (855-826-5748) PHONE: (616) 340-1934 Fax: (616) 855-0946 Shipped Direct from Factory - BELOW Factory Suggested Prices ! Click on a Shape [ HOME] [ Acrylic vs. Glass ] [ Algae Magnets & Acrylic Care Products ] [ Aquariums] [ Aquarium Options] [Aquatic Furniture : Columns, Clocks & Tables] [ Books / DVDs] [ Contact Us ] [ Custom Aquarium Request Form ] [Fish Compatibility Chart][ Lighting ][ ORDER ] [ Photos & Testimonials][ Privacy Policy ] [ R/O D/I Water Purification ] [ SeaVision Bubble Aquariums ] [Stands ] [Supplies ] [ Terms & Policies ] [ Warranties ][ Links ][ Wet / Dry Filtration ] [Why do you need an Aquarium? ] + IMAGE of Rectangular Fish Tank Packages [images/Rect225sm.jpg] + IMAGE of corner fish tank [images/quartercylindermaple.jpg] + IMAGE of Acrylic Pentagon Aquariums [pentagon.jpg] + IMAGE of Aquarium Seamless Cylinder - Acrylic [images/cylinder80darksm.jpg] + IMAGE [images/Everclean/black_min_home.jpg] + IMAGE [images/Everclean/white_min_home.jpg] + IMAGE of desktop jellyfish aquarium [images/JellyFish/purple_tank.jpg] + IMAGE of desktop aquarium [images/MidwestTropical/AR-600-...jpg] + IMAGE of Betta fish bowls a nice gift [images/betta-mermaid-small.jpg] + IMAGE of Shop for EcoSphere Gifts For Mom, Dad, Co-workers, and Boss. [ecosphere-a.jpg] + IMAGE of led aquarium light [images/Current/TrueLumen_Pro_S...jpg] + IMAGE of Aquarium Coffee Tables [aqua_table.jpg] + IMAGE of ecotech vortech wave driver [images/EcoTech/VOR00060-2T_113.jpg] + IMAGE of Free Shipping on fish tanks and custom aquariums. [images/free_shipping_aquariums...jpg] + IMAGE of ultra.gif (24201 bytes) [ultra.gif] + IMAGE of A.R.B. Distributing is an established aquarium supply [images/arb2007blackgold.gif] + IMAGE of Creditcards.JPG (3933 bytes) [images/Creditcards.JPG] + IMAGE of bow front aquarium fish tank [images/Tenecorshapes/Bow_ON.jpg] + IMAGE of round fish tank [images/Tenecorshapes/Cyl_ON.jpg] + IMAGE of FB Hex fish tank [images/Tenecorshapes/FBH_ON.jpg] + IMAGE of hexagon fish tank [images/Tenecorshapes/Hex_ON.jpg] + IMAGE of half round fish tank [images/Tenecorshapes/HlfCyl_ON.jpg] + IMAGE of corner fish tank [images/Tenecorshapes/Pent_ON.jpg] + IMAGE of corner round fish tank [images/Tenecorshapes/QtrCyl_ON.jpg] + IMAGE of rectangular fish tank [images/Tenecorshapes/Rect_ON.jpg] + IMAGE of nbalogo.gif (3627 bytes) [images/nbalogo.gif] + IMAGE of bbbreliabseal2.bmp (7606 bytes) [images/bbbreliabseal2.gif] + IMAGE [images/facebook.jpg] + IMAGE [images/twitter_logo_header.png]
      • Discount Fish Tank Custom Aquarium Supplies Furniture Lighting
      • EMPTY
    • 0 <H2>
    • 0 <H3>
    • 0 <H4>
    • 0 <H5>
    • 0 <H6>
    The <h1> to <h6> tags are used to define HTML headings. The <h1> tag should hold the title describing the content of a specific page therefore only one h1 tag is needed per page. There can be any number of h2 - h6 tags but they should be added in order of importance (www.w3schools.com/tags/tag_hn.asp).


    The <!DOCTYPE> declaration tells the web browser about what version of HTML the page is written in. It is good practice to always add the <!DOCTYPE> declaration to the HTML documents, so that the browser knows what type of document to expect. (www.w3schools.com/tags/tag_DOCTYPE.asp)

    Character Encoding

    Not declared.
    To display an HTML page correctly, the browser must know what character-set to use (en.wikipedia.org/wiki/Character_encodings_in_HTML).


    Declared Language: None
    Language Attribute: None
    The HTML "lang" attributes and language metatag define the base language to be used for displaying text and characters on a Website.

    W3C Markup Validation

    Status: FAILED [280 errors, 53 warning(s)]
    It is good practice to use valid HTML/XHTML markup as it ensures that the search engines can read the website correctly as well as it improves cross browser compatibility (W3C Markup Validation Service).

    Deprecated HTML elements

    <font>26The font element has been deprecated in favor of the font and color style properties.
    A deprecated element is one that has been outdated by newer constructs. Deprecated elements may become obsolete in future versions of HTML so it is recommended not to use them. (webdesign.about.com/od/htmltags/a/bltags_deprctag.htm)

    Nested HTML Tables

    Yes, nested tables detected.
    In general it is not recommended to use nested tables or to utilize tables for page layout. Nested tables are known to cause performance issues due to increased HTML size and rendering time. It is better to use CSS layout instead.

    Web Analytics

    No web anlytics tools found.
    Web Analytics Tools collect and measure information about visitor activity on a website. Well interpreted web traffic data is invaluable in determining a successfully web strategy and assessing the effectiveness of a website. At a minimum, we recommend to utilize at least one web analytics tool.


    A robots.txt file restricts access to search engine robots that crawl the web. (www.robotstxt.org/robotstxt.html)

    XML Sitemap

    Found following XML sitemap(s):
    Sitemaps inform search engines about pages available for crawling. In its simplest form, a Sitemap is an XML file that lists URLs for a site along with additional metadata about each URL. XML sitemap should help search engines to crawl the site more intelligently. (http://www.sitemaps.org/protocol.html)


    The Favicon is a small icon associated with a website. The Favicon is important because it is displayed next to the website's URL in the address bar of the browser as well as in bookmarks and shortcuts. (en.wikipedia.org/wiki/Favicon)

    Custom 404 Error Page

    No custom 404 error page detected.
    A 404 is a standard http response code for a resource that cannot be located on the server. Web servers usually return a "404 Not Found" error page for non-existing pages. Unfortunately, these default error pages are very generic and a not very user friendly, therefore, using a custom 404 error page is highly recommended.

    Process of returning http status code "200 OK" for a non-existent page or redirecting users to another url is called soft 404. Soft 404 errors are problematic for search engines and are not advisable. (https://support.google.com/webmasters/answer/181708)


    Could not locate print-friendly CSS.
    Print-friendly pages are designed to fit on an 8.5"x11" or A4 sheet and usually include only the content of the page, along with source information. (webdesign.about.com/od/printerfriendly/a/aa041403a.htm)

    W3C CSS Validation

    Status: FAILED [1 error(s)]
    It is recommended to use valid CSS to ensure that the website displays correctly. (W3C CSS Validation Service).

    Page Rank

    PR: 2 out of 10 (Below Average)
    PageRank is Google's measure of the importance of a page. It is based on complex algorithmes evaluating page content, authority, keyword density, back links, traffic, demand and more. (en.wikipedia.org/wiki/PageRank)

    Indexed Pages

    Estimated number of pages indexed by Bing™: less than 10
    The higher number of indexed pages the more content search engines can index, which increases overall value of the website. (en.wikipedia.org/wiki/Search_engine_indexing)

    Domain Age

    Your domain was registerd for the first time: 17 years, 3 months, 16 days ago.
    Age of the domain is one of the many signals that search engines utilize for ranking. Brand new domains generally have more difficult time to rank high for the first few months. (http://www.coconutheadphones.com/does-domain-agematter)

    Domain Expiration

    Your domain expires in: 1 year, 8 months, 13 days.
    Domain expiration far in to the future is considered a good practice as it promotes confidence in your website, decreases chances of losing domain and in certain cases might help with search engine ranking. (https://www.hover.com/blog/three-reasons-to-renew-your-domain-names-for-five-years/)

    IP Canonicalization

    No, your site's IP does not redirect to tropicalfishstore.com.
    Some web spiders index websites using IP as well as domain name which can cause duplicate content if there is no IP Canonicalization. (www.mattcutts.com/blog/seo-advice-url-canonicalization)

    URL Canonicalization

    No, the www.tropicalfishstore.com and tropicalfishstore.com do not resolve to the same URL.
    Domain name with WWW and without can be considered as different pages causing duplicate content for search engines. (www.mattcutts.com/blog/seo-advice-url-canonicalization)

    Page Speed

    Google Page Speed score: 62% (Average)
    Rq. Requests Hst. Hosts LT Load time Html Img Images JS JavaScript CSS F Flash O Other PS Page Size
    97151.32s45.46 KB902.62 KB26.75 KB0 B0 B7.62 KB982.44 KB

    Avoid landing page redirects
    Your page has no redirects.
      Enable compression
      Compressing resources with gzip or deflate can reduce the number of bytes sent over the network.
        Enable compression for the following resources to reduce their transfer size by 34.2KiB (75% reduction).
        Leverage browser caching
        Setting an expiry date or a maximum age in the HTTP headers for static resources instructs the browser to load previously downloaded resources from local disk rather than over the network.
          Leverage browser caching for the following cacheable resources:
          Reduce server response time
          Your server responded quickly.
            Minify CSS
            Your CSS is minified.
              Minify HTML
              Compacting HTML code, including any inline JavaScript and CSS contained in it, can save many bytes of data and speed up download and parse times.
                Minify HTML for the following resources to reduce their size by 9KiB (20% reduction).
                Minify JavaScript
                Your JavaScript content is minified.
                  Eliminate render-blocking JavaScript and CSS in above-the-fold content
                  Your page has 2 blocking script resources. This causes a delay in rendering your page.
                    Approximately 51% of the above-the-fold content on your page could be rendered without waiting for the following resources to load. Try to defer or asynchronously load blocking resources, or inline the critical portions of those resources directly in the HTML.
                      Remove render-blocking JavaScript:
                      Optimize images
                      Properly formatting and compressing images can save many bytes of data.
                        Optimize the following images to reduce their size by 154.4KiB (46% reduction).
                        Prioritize visible content
                        You have the above-the-fold content properly prioritized.

                          PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is now incorporating website speed in search ranking (http://www.mattcutts.com/blog/site-speed)

                          Server Information

                          Server IP:
                          Server Location:
                          US VIRGINIA, Reston

                          Name Server 1:
                          ns1.mj-dns.com (
                          Name Server 2:
                          ns2.mj-dns.com (
                          Your server's IP address and location have minor impact on the country specific SEO. It is recommend to host the website in the country where the number of vistors is desired to be the highest. Search engines take the geolocation of a server into account. (http://www.youtube.com/watch?v=hXt23AXlJJU)

                          HTTPS (SSL)

                          Issued To:
                          Common Name (CN):
                          Common Name (CN):
                          RapidSSL SHA256 CA - G3
                          Oranization (O):
                          GeoTrust Inc.
                          Period of Validity
                          Begins On:
                          Expires On:
                          Google™ is now treating HTTPS as a ranking signal. HTTPS is a secure web protocol that allows for encrypted communication between website and the client. HTTPS protocol requires your website to have an SSL certificate, which can be purchased from a Certificate Authority (CA) or SSL vendor. (http://googleonlinesecurity.blogspot.in/2014/08/https-as-ranking-signal_6.html).

                          Safe Browsing

                          Safe Browsing is a service provided by Google that enables applications to check URLs against Google's constantly updated lists of suspected phishing and malware pages. If your site is marked as unsafe see our guide on how to fix websites blocked by google safe browsing

                          Spam Blacklist

                          Good, your IP is not blacklisted.
                          Spammer directories provide lists of IPs from which spam distribution is reported. Emails sent from the blocked IPs are subject to closer scrutiny and are much less likely to be delivered. For email campaigns it is recommended to utilize professional email services to ensure that your website IP is not blocked. (www.stopforumspam.com)

                          Email Address Obfuscation

                          Great, this webpage does not contain email addresses displayed in plain text.
                          It is recommended to obfuscate email addresses posted in public. This prevents email addresses from being automatically harvested by spam bots which helps to decrease number of unsolicited emails. See our email obfuscation techniques guide for more details.

                          Directory Browsing

                          Great, your server has directory browsing disabled.
                          Protect Webserver directories from unwanted browsing. To enhance security, directory browsing should be disabled unless you have a specific reason to enable it. If you enable directory browsing, make sure that you only enable it on the particular directory or directories that you want to share. (http://technet.microsoft.com/en-us/library/cc731109)

                          Whois Privacy

                          PERFECT PRIVACY, LLC
                          12808 Gran Bay Parkway West, Jacksonville, 32258, US
                          Administrative Contact:
                          PERFECT PRIVACY, LLC
                          12808 Gran Bay Parkway West, Jacksonville, 32258, US
                          Technical Contact:
                          PERFECT PRIVACY, LLC
                          12808 Gran Bay Parkway West, Jacksonville, 32258, US
                          Whois Privacy is a service that prevents domain owner contact information from being displayed in the publicly available Whois records. This can help to cut down on unwanted spam but utilizing Whois privacy should be evaluated against business model and branding strategy.

                          Server Signature

                          Good, your server does not provide version information.
                          Attackers can utilize server signature versioning information to their advantage therefore it is recommended to disable it when possible. (Disable server signature for Apache or IIS).