website SEO analysis & review tools logo

website SEO analysis & review tools

successHigh score
mediumMedium score
lowLow score
infoInfo only

Report for


Top Priorities

Please SUBSCRIBE to see the full list of personalized tasks.
Show more Show less

Traffic Rank

34,565 most visited website in the World Trend: down (+568)
8,201 most visited website in US United States
Traffic Rank is provided by Alexa

Visitors Localization

Low map legend High
CountryPercentDomain (ccTLD)Status
US United States92.3%tucson.usNot available.
UK United available.
DE Germany0.8%tucson.deNot available.
MX Mexico0.6%tucson.mxNot available.
IN India0.6%tucson.inNot available.
Registering country code top level domains (ccTLD) can prevent potential competitors from taking advantage of your primary domain reputation. It is also one of the ways to improve country specific SEO and performance. (


We have located images with missing ALT attribute.
Number of images: 90
Missing alt tag: 12

List of images with missing ALT attributes:

The "alt" attribute provides a text equivalent for the image. If the browser cannot display an image the alt description will be given in its place. Furthermore, some visitors cannot see images as they might be blind in which the alt tag provides a valuable image description. Finally, search engines utilize the alt attribute for image search indexing. (


We have found following title:

" | - Arizona Daily Star - No. 1 Tucson website for news, sports, cars, homes, jobs"

Length: 103 characters

Warning: The title is 103 characters long. The title should not exceed 80 characters.

The <TITLE> element provides a short piece of text describing the document. The title is very important as it shows in the window title bars, bookmarks and search results. Title should be between 60 to 80 characters long. (

Description Metatag

We have found following description:

"News, Arizona Wildcats sports, breaking news, lifestyle, parenting, business, entertainment, weather, jobs, autos and real estate listings from the Arizona Daily Star"

Length: 166 characters
The description attribute should provide a concise explanation of a Web page's content. Also, the description is often displayed on search engine results and can indirectly affect page ranking.

Keywords Metatag

We have found 16 keywords:
  • News
  • sports
  • Tucson
  • Tuscon
  • Arizona
  • crime
  • Arizona Wildcats
  • border
  • Oro Valley
  • Catalina Foothills
  • Marana
  • Tanque Verde
  • South Tucson
  • Sahuarita
  • Green Valley
  • U of A
    Length: 171 characters
    The keywords attribute was utilized by search engines to provide more accurate search results. Due to the over usage and spamming the keywords attribute has been phased out and is no longer relevant. Google doesn't use the "keywords" meta tag in web search ranking.

    Text to HTML Ratio

    The Text to HTML ratio is 15.16%
    Original content is by far the single most important element to search engines. Low Text to HTML ratio indicates little content for search engines to index. We consider it to be good practice to have a Text to HTML ratio of at least 10% and ideal above 20%

    Keyword Density & Consistency

    Consistent Keywords % Density # Count T Title D Desc. H <H> A ALT B <b>
    arizona wildcats0.74%12-12--
    arizona daily0.56%9111--
    daily star0.56%9111--
    hrs ago0.56%9-----
    shooting anniversary0.37%6--3--
    arizona daily star0.56%9111--
    tucson shooting anniversary0.37%6--3--
    mark tucson shooting0.37%6--3--
    wildcats' colin schooler0.25%4--2--
    arizona without driving0.25%4--2--
    Keywords density and consistency are notable factors for optimal page SEO. Preferred keywords should have higher keywords density indicating their importance. Optimally, preferred keywords should also be consistently utilized in multiple essential areas of the page such as title, description meta tag, h1 through h6 headings, alt image attributes, backlinks and internal links anchor text. Keyword density of above 6% can indicate that the word or a phrase appears too many time in the content.


    No frames detected. We found 2 inline frame(s).
    It is not recommended to use frames or iframes because they can cause problems for search engines. It is best to avoid frames and inline frames whenever possible ( If frames must be utilized consider <noframes> tag. (


    No flash detected.
    Flash and other reach-media technologies should primarily be utilized for decorative purposes. This makes your site more search engine friendly and improves accessibility (


    • 0 <H1>
    • 1 <H2>
      • Seen and heard at Coors Events Center: On court storming, altitude effects, and Rocky Mountain beer distribution
    • 25 <H3>
      • Sections
      • When will Arizona hire RichRod's replacement? It depends on these four factors
      • THE LATEST
      • Road Runner: Pima County's Loop is now an actual loop
      • Arizona basketball: Wildcats drop to No. 17 in AP Top 25 poll
      • Tucson police: Dad killed during gun battle between son and robber
      • Two Tucson astronomers part of PBS show on black holes
      • Latest Local Offers
      • LOCAL NEWS
      • BUSINESS
      • OPINION
      • LIFE & PEOPLE
      • PODCASTS
      • PHOTOS
      • NATION
      • WORLD
      • PUZZLES
    • 82 <H4>
      • Tucson, AZ (85714)
      • Sign in using your account
      • Proof that javelinas are cuties of the desert
      • Police: Arizona woman shot at husband while he sat on toilet
      • In memoriam: Funeral notice photos, January 1-8, 2018
      • Arizona Wildcats' Colin Schooler, Kylan Wilborn named to FWAA Freshman All-America Team
      • Governor Doug Ducey to deliver 4th state of state address today
      • Arizona Legislature begins Monday with focus on education funding
      • How to make your voice heard in Arizona without driving to the Capitol
      • Memorial construction to mark Tucson shooting anniversary
      • Memorial construction to mark Tucson shooting anniversary
      • Jan. 8 Arizona Daily Star front pages: Truman warns Stalin of new weapons
      • St Paul's United Methodist Church's annual Packathon in Tucson
      • Professional residential and commercial HVAC installation, maintenance, & repair in Tucson, AZ
      • A American Electrical Services, Inc. guarantees 100% satisfaction! Mention this offer and receive 10% OFF the cost of labor. (520) 751-9247
      • Great Red Push Pistache trees for your landscape! See the selection at Arizona Pistachio Nursery today! 520-742-2241
      • Arizona Legislature begins Monday with focus on education funding
      • How to make your voice heard in Arizona without driving to the Capitol
      • Memorial construction to mark Tucson shooting anniversary
      • St Paul's United Methodist Church's annual Packathon in Tucson
      • Arizona Wildcats' Colin Schooler, Kylan Wilborn named to FWAA Freshman All-America Team
      • Letters: Star readers weigh in on RichRod's firing, Wildcats' coaching search
      • Will Arizona's coaching search wrap soon or drag out? It depends on these four factors
      • Sean Miller: Wildcats aren't going to overwhelm any opponents
      • Biz tip of the week: Tips to achieve the highest level
      • Giving back in Southern Arizona
      • Investor bringing back '60s feel at south-side motel in Tucson
      • Money Manners: Financial bully partner refuses to pay share of new house
      • More plays, more venues at Fringe Fest
      • Live Theatre Workshop’s ‘The House of Blue Leaves’ funny, disturbing
      • You can get on the library waitlist… and try these similar titles while you wait!
      • Photos: Scenes from the 75th annual Golden Globe Awards
      • The most famous actors over 70
      • 9 popular podcasts that will make you smarter
      • Stars we lost in 2017
      • Letter: MAGA? More like MAMA
      • Letter: Let's not neglect Trump's achievements
      • Letter: RichRod will land on his feet
      • Letter: Does Miller deserve Ayton?
      • Letter: UA athletic department is a disappointment
      • Letter: Bill Walton must go
      • Letter: It is a wonder that Pres. Trump has any sanity left!
      • Letter: Photo of Trump
      • Letter: Trump may not be smart but he is a con artist
      • Letter: It's not the policies, stupid
      • Star readers get discount at One-Day University
      • Plan Your Wedding in a Day
      • 2 Tucson hikes to kick-start your new year
      • One way to celebrate the New Year: Take a hike
      • Try not to gloat about Tucson's balmy weather as nation freezes
      • Zubenelgenubi, Zubeneschamali and the first day of winter
      • Ask Amy: Abuse survivor can't handle family questions
      • Your Medicare costs in 2018
      • The Golden Globes red carpet: Who's turning heads as the fashion front turns dark
      • Ask Amy: Friend wants to intervene with overweight kids
      • The Wildcast, Episode 62: Is PJC all the small things Arizona needs to be successful?
      • The Point Being podcast: RichRod madness
      • The Wildcast, Episode 61: Who's the right person to replace Rich Rodriguez as Arizona’s head football coach?
      • The Wildcast, Episode 60: How did Rich Rodriguez get fired at Arizona and who will be affected by it?
      • Photos: Colorado tops No. 14 Arizona Wildcats in Boulder
      • Photos: Ontario Reign 3, Tucson Roadrunners 4
      • Catnapping Bobcat
      • Riding Through The Moon
      • Purple Heart
      • Sabino Canyon Sunrise - Jan 3 2018
      • The Latest: Toy maker fined $650K for violating privacy law
      • Some guns sold by law enforcement end up at new crime scenes
      • The Latest: Authorities describe suspect in deputy's killing
      • Frat banned from Pennsylvania over pledge's hazing death
      • UK's Northern Ireland minister quits as May shuffles Cabinet
      • H&M apologizes after racism charges in monkey sweatshirt row
      • Smuggling boat sinks in Mediterranean, 64 feared dead
      • AP PHOTOS: Bosnian Serbs observe Christmas as ancient ritual
      • Oprah for President? Twitter fans make the case for #Oprah2020
      • Blue Sky Science: What is a neutrino?
      • Oprah, #MeToo and "a tectonic shift" top Golden Globes most notable moments
      • Today’s top pics: U.S. Figure Skating Championships and more
      • Rug Resource
      • Dirtbag Baseball Academy
      • Centerfield Baseball & Softball Academy
      • Sites & Partners
      • Services
    • 7 <H5>
      • Today
      • Tonight
      • Will Arizona's coaching search wrap soon or drag out? It depends on these four factors'
      • Greg Hansen: RichRod's firing the result of multiple investigations, misspent money and a few baffling choices'
      • Sean Miller: Wildcats aren't going to overwhelm any opponents'
      • Tucson police: Dad killed during gun battle between son and robber'
      • Long-rumored TUSD blacklist revealed; many on it for little reason'
    • 0 <H6>
    The <h1> to <h6> tags are used to define HTML headings. The <h1> tag should hold the title describing the content of a specific page therefore only one h1 tag is needed per page. There can be any number of h2 - h6 tags but they should be added in order of importance (


    HTML 5
    The <!DOCTYPE> declaration tells the web browser about what version of HTML the page is written in. It is good practice to always add the <!DOCTYPE> declaration to the HTML documents, so that the browser knows what type of document to expect. (

    Character Encoding

    Not declared.
    To display an HTML page correctly, the browser must know what character-set to use.


    Declared Language: en (English)
    Language Attribute: en (English)
    The HTML "lang" attributes and language metatag define the base language to be used for displaying text and characters on a Website.

    W3C Markup Validation

    Status: FAILED [75 errors, 34 warning(s)]
    It is good practice to use valid HTML/XHTML markup as it ensures that the search engines can read the website correctly as well as it improves cross browser compatibility (W3C Markup Validation Service).

    Deprecated HTML elements

    <center>16The center element has been deprecated in favor of using CSS to center elements.
    <font>8The font element has been deprecated in favor of the font and color style properties.
    A deprecated element is one that has been outdated by newer constructs. Deprecated elements may become obsolete in future versions of HTML so it is recommended not to use them.

    Nested HTML Tables

    Great, no nested tables detected.
    In general it is not recommended to use nested tables or to utilize tables for page layout. Nested tables are known to cause performance issues due to increased HTML size and rendering time. It is better to use CSS layout instead.

    Web Analytics

    Yes, we have detected following web analytics tools:
    • Google analytics icon Google™ Analytics
    Web Analytics Tools collect and measure information about visitor activity on a website. Well interpreted web traffic data is invaluable in determining a successfully web strategy and assessing the effectiveness of a website. At a minimum, we recommend to utilize at least one web analytics tool.



    Your robots.txt file is blocking search engines access to parts of the website.

    User-agent: *
    • Disallow: /wrapper
    • Disallow: /users
    • Disallow: /tours/calendar/search/
    See all 69 disallow directives
    A robots.txt file restricts access to search engine robots that crawl the web. (

    XML Sitemap

    Found following XML sitemap(s):
    Sitemaps inform search engines about pages available for crawling. In its simplest form, a Sitemap is an XML file that lists URLs for a site along with additional metadata about each URL. XML sitemap should help search engines to crawl the site more intelligently. (

    Accessibility Check

    WCAG 2.0 (AA) Conformance Test: FAILED [71 error(s)]
    1. id attribute is not unique.
      [Line 1023, Col 9] <body class="fixed-scroll-nav app-editorial is-homepage"> <script type='text/javascript' src=' ...(main-nav_menu)
      Modify the id attribute value so it is unique.
    2. Anchor contains no text.
      [Line 205, Col 9] <a href="/" > <img src=" ...
      Add text to the a element or the title attribute of the a element or, if an image is used within the anchor, add Alt text to the image.
    Subscribe to review all 71 errors
    Following Web accessibility standards while developing a website can help users with specific needs, such as visually impaired, motor/mobility, auditory, seizures, as well as cognitively and intellectually impaired disabilities. Some of these fixes include general seo applications like Alt tags, Form labels, fixing empty links and adding alternative text. To read more about accessibility guidelines follow this link Web Content Accessibility Guidelines (WCAG) Overview.

    Mobile Rendering

    Mobile internet usage has been exceeding PC's since 2014 and growing so it is critical for pages to render correctly on mobile devices.

    Mobile Optimization

    Mobile PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is incorporating website speed in search ranking (

    Mobile Experience

    Mobile users have now become a critical part of online visits. Making the website mobile friendly is no longer an option but rather necessity. (


    size: 16px  by  16px
    type: image/x-icon
    The Favicon is a small icon associated with a website. The Favicon is important because it is displayed next to the website's URL in the address bar of the browser as well as in bookmarks and shortcuts.

    Custom 404 Error Page

    Yes, custom 404 error page detected.
    A 404 is a standard http response code for a resource that cannot be located on the server. Web servers usually return a "404 Not Found" error page for non-existing pages. Unfortunately, these default error pages are very generic and a not very user friendly, therefore, using a custom 404 error page is highly recommended.

    Process of returning http status code "200 OK" for a non-existent page or redirecting users to another url is called soft 404. Soft 404 errors are problematic for search engines and are not advisable. (


    Print-friendly pages are designed to fit on an 8.5"x11" or A4 sheet and usually include only the content of the page, along with source information.

    W3C CSS Validation

    Status: FAILED [6 error(s)]
    It is recommended to use valid CSS to ensure that the website displays correctly. (W3C CSS Validation Service).

    Domain Age

    Your domain was registerd for the first time: 23 years, 13 days, 9 hours ago.
    Age of the domain is one of the many signals that search engines utilize for ranking. Brand new domains generally have more difficult time to rank high for the first few months.

    Domain Expiration

    Your domain expires in: 2 years, 11 months, 16 days.
    Domain expiration far in to the future is considered a good practice as it promotes confidence in your website, decreases chances of losing domain and in certain cases might help with search engine ranking. (

    IP Canonicalization

    No, your site's IP does not redirect to
    Some web spiders index websites using IP as well as domain name which can cause duplicate content if there is no IP Canonicalization.

    URL Canonicalization

    Yes, both the and resolve to the same URL.
    Domain name with WWW and without can be considered as different pages causing duplicate content for search engines. (

    Page Speed

    Google Page Speed score: 43% (Low)
    Rq. Requests Hst. Hosts LT Load time Html Img Images JS JavaScript CSS F Flash O Other PS Page Size
    241888.30s530.75 KB983.55 KB3.83 MB654.87 KB0 B520 KB6.46 MB

    Avoid landing page redirects
    Enable compression
    Leverage browser caching
    Reduce server response time
    Minify CSS
    Minify HTML
    Minify JavaScript
    Eliminate render-blocking JavaScript and CSS in above-the-fold content
    Optimize images
    Prioritize visible content

    Subscribe for more details
    PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is now incorporating website speed in search ranking (

    Server Information


    Lee Enterprises
    Server IP:
    Server Location:
    US IOWA, Davenport

    Name Server 1: (
    Name Server 2: (
    Name Server 3: (
    Name Server 4: (
    Name Server 5: (
    Name Server 6: (
    Name Server 7: (
    Name Server 8: (
    Your server's IP address and location have minor impact on the country specific SEO. It is recommend to host the website in the country where the number of vistors is desired to be the highest. Search engines take the geolocation of a server into account. (


    Issued To:
    Common Name (CN):
    Common Name (CN):
    Let's Encrypt Authority X3
    Oranization (O):
    Let's Encrypt
    Period of Validity
    Begins On:
    Expires On:
    Google™ is now treating HTTPS as a ranking signal. HTTPS is a secure web protocol that allows for encrypted communication between website and the client. HTTPS protocol requires your website to have an SSL certificate, which can be purchased from a Certificate Authority (CA) or SSL vendor. (

    Safe Browsing

    Safe Browsing is a service provided by Google that enables applications to check URLs against Google's constantly updated lists of suspected phishing and malware pages. If your site is marked as unsafe see our guide on how to fix websites blocked by google safe browsing

    Spam Blacklist

    Good, your IP is not blacklisted.
    Spammer directories provide lists of IPs from which spam distribution is reported. Emails sent from the blocked IPs are subject to closer scrutiny and are much less likely to be delivered. For email campaigns it is recommended to utilize professional email services to ensure that your website IP is not blocked. (

    Email Address Obfuscation

    Great, this webpage does not contain email addresses displayed in plain text.
    It is recommended to obfuscate email addresses posted in public. This prevents email addresses from being automatically harvested by spam bots which helps to decrease number of unsolicited emails. See our email obfuscation techniques guide for more details.

    Directory Browsing

    Great, your server has directory browsing disabled.
    Protect Webserver directories from unwanted browsing. To enhance security, directory browsing should be disabled unless you have a specific reason to enable it. If you enable directory browsing, make sure that you only enable it on the particular directory or directories that you want to share. (

    Whois Privacy

    No contact information available.
    Whois Privacy is a service that prevents domain owner contact information from being displayed in the publicly available Whois records. This can help to cut down on unwanted spam but utilizing Whois privacy should be evaluated against business model and branding strategy.

    Server Signature

    Good, your server does not provide version information.
    Attackers can utilize server signature versioning information to their advantage therefore it is recommended to disable it when possible.