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Report for universitypointe.com


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Traffic Rank

2,570,065 most visited website in the World Trend: down (+1,250,320)
586,823 most visited website in US United States
Traffic Rank is provided by Alexa

Visitors Localization

Low map legend High
CountryPercentDomain (ccTLD)Status
US United States32.9%universitypointe.usNot available.
Registering country code top level domains (ccTLD) can prevent potential competitors from taking advantage of your primary domain reputation. It is also one of the ways to improve country specific SEO and performance. (http://www.searchenginejournal.com/seo-without-boarders-a-guide-to-international-seo-nick-paterman/60092/)


We have located images with missing ALT attribute.
Number of images: 21
Missing alt tag: 15

List of images with missing ALT attributes:

  • http://www.universitypointe.com/images/up-images/logo.png
  • http://www.universitypointe.com/upload/banner_images/rZAQ3exufMVR.jpg
  • http://www.universitypointe.com/upload/banner_images/AN6FmYmVqfSF.jpg
  • http://www.universitypointe.com/upload/banner_images/QGyqjkknukHy.jpg
  • http://www.universitypointe.com/upload/banner_images/d2rn3vU5jHil.jpg
  • http://www.universitypointe.com/upload/banner_images/lmxWGjB2iyks.jpg
  • http://www.universitypointe.com/images/up-images/search-arrow.png
  • http://www.universitypointe.com/upload/property_images/thumbs/FSZBJIHXRBuV.jpg (2 locations)
  • http://www.universitypointe.com/upload/property_images/thumbs/JEQaPhq66VQM.jpg (2 locations)
  • http://www.universitypointe.com/upload/property_images/thumbs/dmsXxudZqpZ7.jpg
  • http://www.universitypointe.com/images/special.png
  • //googleads.g.doubleclick.net/pagead/viewthroughconversion/936087820/?value=...t=0
  • https://www.facebook.com/tr?id=1583949961924088&ev=PageView&noscript=1
The "alt" attribute provides a text equivalent for the image. If the browser cannot display an image the alt description will be given in its place. Furthermore, some visitors cannot see images as they might be blind in which the alt tag provides a valuable image description. Finally, search engines utilize the alt attribute for image search indexing. (www.w3.org/QA/Tips/altAttribute)


We have found following title:

"ASU Student Housing near Tempe Arizona"

Length: 38 characters
The <TITLE> element provides a short piece of text describing the document. The title is very important as it shows in the window title bars, bookmarks and search results. Title should be between 60 to 80 characters long. (www.w3.org/QA/Tips/good-titles)

Description Metatag

We have found following description:

"University Pointe provides ASU housing & off-campus housing near ASU with full amenities, low deposit, pet friendly. From Studios to 3 bedrooms from $625 to $1,200.00. Call us 480-966-9000"

Length: 188 characters

Warning: The description is 188 characters long. The optimal description should not exceed 160 characters (http://www.seomoz.org/learn-seo/meta-description).

The description attribute should provide a concise explanation of a Web page's content. Also, the description is often displayed on search engine results and can indirectly affect page ranking. (en.wikipedia.org/wiki/Meta_element#The_description_attribute)

Keywords Metatag

We have found 345 keywords:
  • affordable
  • affordable apartments
  • affordable arizona campus housing
  • affordable arizona housing
  • affordable arizona state university housing
  • affordable asu campus housing
  • affordable asu housing
  • affordable campus housing
  • affordable tempe housing
  • apartment
  • apartment rentals
  • apartment search
  • apartments
  • apartments across from arizona
  • apartments across from arizona campus
  • apartments across from arizona state university
  • apartments across from asu
  • apartments across from asu campus
  • apartments across from campus
  • apartments across from tempe
  • apartments close to arizona
  • apartments close to arizona campus
  • apartments close to arizona state university
  • apartments close to asu
  • apartments close to asu campus
  • apartments close to campus
  • apartments close to tempe
  • apartments cross from arizona
  • apartments cross from arizona campus
  • apartments cross from arizona state university
  • apartments cross from asu
  • apartments cross from asu campus
  • apartments cross from campus
  • apartments cross from tempe
  • apartments for rent
  • apartments for rent near arizona
  • apartments for rent near arizona area
  • apartments for rent near arizona campus
  • apartments for rent near arizona campus area
  • apartments for rent near arizona state university
  • apartments for rent near arizona state university area
  • apartments for rent near asu
  • apartments for rent near asu area
  • apartments for rent near asu campus
  • apartments for rent near asu campus area
  • apartments for rent near campus
  • apartments for rent near campus area
  • apartments for rent near tempe
  • apartments for rent near tempe area
  • apartments in the arizona area
  • apartments in the arizona campus area
  • apartments in the arizona state university area
  • apartments in the asu area
  • apartments in the asu campus area
  • apartments in the campus area
  • apartments in the tempe area
  • apartments near arizona
  • apartments near arizona campus
  • apartments near arizona campus campus
  • apartments near arizona state university
  • apartments near arizona state university campus
  • apartments near asu
  • apartments near asu campus
  • apartments near asu campus campus
  • apartments near campus
  • apartments near campus campus
  • apartments near tempe
  • apartments near tempe campus
  • apartments to share
  • appartment
  • apts
  • arizona
  • arizona apartment listings
  • arizona apartments
  • arizona campus
  • arizona campus apartment listings
  • arizona campus apartments
  • arizona campus buildings
  • arizona campus campus
  • arizona campus campus apartments
  • arizona campus campus buildings
  • arizona campus campus dorms
  • arizona campus dorms
  • arizona campus home
  • arizona campus housing
  • arizona campus off campus apartments
  • arizona campus off campus housing
  • arizona campus rental
  • arizona campus rentals
  • arizona campus student discount
  • arizona campus student housing
  • arizona campus student rental
  • arizona home
  • arizona housing
  • arizona off campus apartments
  • arizona off campus housing
  • arizona rental
  • arizona rentals
  • arizona state university apartment listings
  • arizona state university apartments
  • arizona state university campus
  • arizona state university campus apartments
  • arizona state university campus buildings
  • arizona state university campus dorms
  • arizona state university home
  • arizona state university housing
  • arizona state university off campus apartments
  • arizona state university off campus housing
  • arizona state university rental
  • arizona state university rentals
  • arizona state university student discount
  • arizona state university student housing
  • arizona state university student rental
  • arizona state universty
  • arizona state universty dorms
  • arizona student discount
  • arizona student housing
  • arizona student rental
  • asu
  • asu apartment listings
  • asu apartments
  • asu campus
  • asu campus apartment listings
  • asu campus apartments
  • asu campus buildings
  • asu campus campus
  • asu campus campus apartments
  • asu campus campus buildings
  • asu campus campus dorms
  • asu campus dorms
  • asu campus home
  • asu campus housing
  • asu campus off campus apartments
  • asu campus off campus housing
  • asu campus rental
  • asu campus rentals
  • asu campus student discount
  • asu campus student housing
  • asu campus student rental
  • asu home
  • asu housing
  • asu off campus apartments
  • asu off campus housing
  • asu rental
  • asu rentals
  • asu student discount
  • asu student housing
  • asu student rental
  • bedroom
  • buildings
  • campus
  • campus apartment listings
  • campus apartments
  • campus campus
  • campus campus apartments
  • campus campus buildings
  • campus campus dorms
  • campus home
  • campus housing
  • campus off campus apartments
  • campus off campus housing
  • campus rental
  • campus rentals
  • campus student discount
  • campus student housing
  • campus student rental
  • closest apartment to arizona
  • closest apartment to arizona campus
  • closest apartment to arizona state university
  • closest apartment to asu
  • closest apartment to asu campus
  • closest apartment to campus
  • closest apartment to tempe
  • discount
  • dorms
  • equal housing
  • equal housing opportunity
  • fair housing
  • for rent
  • free rent
  • home
  • homes
  • homes cross from arizona
  • homes cross from arizona campus
  • homes cross from arizona state university
  • homes cross from asu
  • homes cross from asu campus
  • homes cross from campus
  • homes cross from tempe
  • homes near arizona
  • homes near arizona campus
  • homes near arizona state university
  • homes near asu
  • homes near asu campus
  • homes near campus
  • homes near tempe
  • house
  • house & apartment rentals for arizona
  • house & apartment rentals for arizona campus
  • house & apartment rentals for arizona state university
  • house & apartment rentals for asu
  • house & apartment rentals for asu campus
  • house & apartment rentals for campus
  • house & apartment rentals for tempe
  • house rentals
  • houses
  • houses cross from arizona
  • houses cross from arizona campus
  • houses cross from arizona state university
  • houses cross from asu
  • houses cross from asu campus
  • houses cross from campus
  • houses cross from tempe
  • houses near arizona
  • houses near arizona campus
  • houses near arizona state university
  • houses near asu
  • houses near asu campus
  • houses near campus
  • houses near tempe
  • houses rooms and shares
  • housing
  • housing application
  • housing arizona
  • housing arizona campus
  • housing arizona state university
  • housing asu
  • housing asu campus
  • housing campus
  • housing cross from arizona
  • housing cross from arizona campus
  • housing cross from arizona state university
  • housing cross from asu
  • housing cross from asu campus
  • housing cross from campus
  • housing cross from tempe
  • housing in arizona
  • housing in arizona campus
  • housing in arizona state university
  • housing in asu
  • housing in asu campus
  • housing in campus
  • housing in tempe
  • housing listings
  • housing near
  • housing near arizona
  • housing near arizona campus
  • housing near arizona state university
  • housing near asu
  • housing near asu campus
  • housing near campus
  • housing near tempe
  • housing off arizona
  • housing off arizona campus
  • housing off arizona state university
  • housing off asu
  • housing off asu campus
  • housing off campus
  • housing off tempe
  • housing tempe
  • listings
  • live off arizona
  • live off arizona campus
  • live off arizona state university
  • live off asu
  • live off asu campus
  • live off campus
  • live off tempe
  • looking for apartments
  • looking for housing
  • near arizona
  • near arizona campus
  • near arizona state university
  • near asu
  • near asu campus
  • near campus
  • near tempe
  • off campus
  • off campus house rentals
  • off campus housing
  • off-campus apartments
  • off-campus housing
  • off-campus living
  • rent
  • rent apartment
  • rent appartment
  • rent home
  • rent house
  • rental
  • rental home
  • rental house
  • rentals
  • resident
  • room
  • roommate
  • roommates
  • student
  • student discount
  • student discount apartments
  • student housing
  • student housing arizona
  • student housing arizona campus
  • student housing arizona state university
  • student housing asu
  • student housing asu campus
  • student housing campus
  • student housing tempe
  • student live off arizona campus housing
  • student live off arizona housing
  • student live off arizona state university housing
  • student live off asu campus housing
  • student live off asu housing
  • student live off campus housing
  • student live off tempe housing
  • students
  • students attending arizona
  • students attending arizona campus
  • students attending arizona state university
  • students attending asu
  • students attending asu campus
  • students attending campus
  • students attending tempe
  • tempe apartment listings
  • tempe apartments
  • tempe campus
  • tempe campus apartments
  • tempe campus buildings
  • tempe campus dorms
  • tempe home
  • tempe housing
  • tempe off campus apartments
  • tempe off campus housing
  • tempe rental
  • tempe rentals
  • tempe student discount
  • tempe student housing
  • tempe student rental
  • univeristy pointe
  • univeristy pointe apartments
  • univeristy pointe homes
  • univeristy pointe housing
  • univeristypointe
  • university
  • walking
  • within walking distance
Length: 8794 characters
The keywords attribute was utilized by search engines to provide more accurate search results. Due to the over usage and spamming the keywords attribute has been phased out and is no longer relevant. Google doesn't use the "keywords" meta tag in web search ranking.

Text to HTML Ratio

The Text to HTML ratio is 16.87%
Original content is by far the single most important element to search engines. Low Text to HTML ratio indicates little content for search engines to index. We consider it to be good practice to have a Text to HTML ratio of at least 10% and ideal above 20%

Keyword Density & Consistency

Consistent Keywords % Density # Count T Title D Desc. H <H> A ALT B <b>
university pointe1.28%6-1---
near asu1.07%5-11--
rent price1.07%5-----
asu campus0.64%3-----
housing near0.43%211---
east lemon street0.43%2-----
919 east lemon0.43%2-----
near asu campus0.43%2-----
high speed internet0.43%2-----
asu student housing0.21%11----
Keywords density and consistency are notable factors for optimal page SEO. Preferred keywords should have higher keywords density indicating their importance. Optimally, preferred keywords should also be consistently utilized in multiple essential areas of the page such as title, description meta tag, h1 through h6 headings, alt image attributes, backlinks and internal links anchor text. Keyword density of above 6% can indicate that the word or a phrase appears too many time in the content.


Yes, 3 inline frame(s) detected.
It is not recommended to use frames or iframes because they can cause problems for search engines. It is best to avoid frames and inline frames whenever possible (searchenginewatch.com/article/2064573/Search-Engines-and-Frames). If frames must be utilized consider <noframes> tag. (www.w3schools.com/tags/tag_noframes.asp).


No flash detected.
Flash and other reach-media technologies should primarily be utilized for decorative purposes. This makes your site more search engine friendly and improves accessibility (support.google.com/webmasters/bin/answer.py?hl=en&answer=72746#1).


  • 11 <H1>
    • This months specials
    • The Location
    • The Lifestyle
    • The Experience
    • Testimonials
    • Find us on Facebook
    • Videos | View All
    • Sitemap
    • Contact details
    • Resident portal
    • All our properties
  • 2 <H2>
    • A Fresh New Take on Student Apartments near ASU!
    • Very important parents (VIP)
  • 0 <H3>
  • 0 <H4>
  • 0 <H5>
  • 0 <H6>
The <h1> to <h6> tags are used to define HTML headings. The <h1> tag should hold the title describing the content of a specific page therefore only one h1 tag is needed per page. There can be any number of h2 - h6 tags but they should be added in order of importance (www.w3schools.com/tags/tag_hn.asp).


The <!DOCTYPE> declaration tells the web browser about what version of HTML the page is written in. It is good practice to always add the <!DOCTYPE> declaration to the HTML documents, so that the browser knows what type of document to expect. (www.w3schools.com/tags/tag_DOCTYPE.asp)

Character Encoding

UTF-8 (Unicode)
Covers: Worldwide
To display an HTML page correctly, the browser must know what character-set to use (en.wikipedia.org/wiki/Character_encodings_in_HTML).


Declared Language: None
Language Attribute: None
The HTML "lang" attributes and language metatag define the base language to be used for displaying text and characters on a Website.

W3C Markup Validation

Status: FAILED [100 errors, 97 warning(s)]
It is good practice to use valid HTML/XHTML markup as it ensures that the search engines can read the website correctly as well as it improves cross browser compatibility (W3C Markup Validation Service).

Deprecated HTML elements

Good, no deprecated elements found.
A deprecated element is one that has been outdated by newer constructs. Deprecated elements may become obsolete in future versions of HTML so it is recommended not to use them. (webdesign.about.com/od/htmltags/a/bltags_deprctag.htm)

Nested HTML Tables

Great, no nested tables detected.
In general it is not recommended to use nested tables or to utilize tables for page layout. Nested tables are known to cause performance issues due to increased HTML size and rendering time. It is better to use CSS layout instead.

Web Analytics

Yes, we have detected following web anlytics tools:
  • Google analytics icon Google™ Analytics
Web Analytics Tools collect and measure information about visitor activity on a website. Well interpreted web traffic data is invaluable in determining a successfully web strategy and assessing the effectiveness of a website. At a minimum, we recommend to utilize at least one web analytics tool.


A robots.txt file restricts access to search engine robots that crawl the web. (www.robotstxt.org/robotstxt.html)

XML Sitemap

Found following XML sitemap(s):
Sitemaps inform search engines about pages available for crawling. In its simplest form, a Sitemap is an XML file that lists URLs for a site along with additional metadata about each URL. XML sitemap should help search engines to crawl the site more intelligently. (http://www.sitemaps.org/protocol.html)

Mobile Rendering

Mobile internet usage has been exceeding PC's since 2014 and growing so it is critical for pages to render correctly on mobile devices.

Mobile Optimization

Mobile PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is incorporating website speed in search ranking (http://www.mattcutts.com/blog/site-speed)

Mobile Experience

Mobile users have now become a critical part of online visits. Making the website mobile friendly is no longer an option but rather necessity. (https://developers.google.com/webmasters/smartphone-sites/)


The Favicon is a small icon associated with a website. The Favicon is important because it is displayed next to the website's URL in the address bar of the browser as well as in bookmarks and shortcuts. (en.wikipedia.org/wiki/Favicon)

Custom 404 Error Page

No custom 404 error page detected.
A 404 is a standard http response code for a resource that cannot be located on the server. Web servers usually return a "404 Not Found" error page for non-existing pages. Unfortunately, these default error pages are very generic and a not very user friendly, therefore, using a custom 404 error page is highly recommended.

Process of returning http status code "200 OK" for a non-existent page or redirecting users to another url is called soft 404. Soft 404 errors are problematic for search engines and are not advisable. (https://support.google.com/webmasters/answer/181708)


Could not locate print-friendly CSS.
Print-friendly pages are designed to fit on an 8.5"x11" or A4 sheet and usually include only the content of the page, along with source information. (webdesign.about.com/od/printerfriendly/a/aa041403a.htm)

W3C CSS Validation

Status: FAILED [38 error(s)]
It is recommended to use valid CSS to ensure that the website displays correctly. (W3C CSS Validation Service).

Page Rank

PR: 0 out of 10 (Very Poor)
PageRank is Google's measure of the importance of a page. It is based on complex algorithmes evaluating page content, authority, keyword density, back links, traffic, demand and more. (en.wikipedia.org/wiki/PageRank)

Indexed Pages

Estimated number of pages indexed by Bing™: about 10
The higher number of indexed pages the more content search engines can index, which increases overall value of the website. (en.wikipedia.org/wiki/Search_engine_indexing)

Domain Age

Your domain was registerd for the first time: 7 years, 3 months, 28 days ago.
Age of the domain is one of the many signals that search engines utilize for ranking. Brand new domains generally have more difficult time to rank high for the first few months. (http://www.coconutheadphones.com/does-domain-agematter)

Domain Expiration

Your domain expires in: 1 year, 8 months, 2 days.
Domain expiration far in to the future is considered a good practice as it promotes confidence in your website, decreases chances of losing domain and in certain cases might help with search engine ranking. (https://www.hover.com/blog/three-reasons-to-renew-your-domain-names-for-five-years/)

IP Canonicalization

No, your site's IP does not redirect to universitypointe.com.
Some web spiders index websites using IP as well as domain name which can cause duplicate content if there is no IP Canonicalization. (www.mattcutts.com/blog/seo-advice-url-canonicalization)

URL Canonicalization

No, the www.universitypointe.com and universitypointe.com do not resolve to the same URL.
Domain name with WWW and without can be considered as different pages causing duplicate content for search engines. (www.mattcutts.com/blog/seo-advice-url-canonicalization)

Page Speed

Google Page Speed score: 72% (Average)
Rq. Requests Hst. Hosts LT Load time Html Img Images JS JavaScript CSS F Flash O Other PS Page Size
99171.83s213.43 KB1.71 MB2.82 MB416.56 KB0 B213.55 KB5.35 MB

Avoid landing page redirects
Enable compression
Leverage browser caching
Reduce server response time
Minify CSS
Minify HTML
Minify JavaScript
Eliminate render-blocking JavaScript and CSS in above-the-fold content
Optimize images
Prioritize visible content

Subscribe for more details
PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is now incorporating website speed in search ranking (http://www.mattcutts.com/blog/site-speed)

Server Information

Server IP:
Server Location:
US ARIZONA, Scottsdale

Name Server 1:
ns37.domaincontrol.com (
Name Server 2:
ns38.domaincontrol.com (
Your server's IP address and location have minor impact on the country specific SEO. It is recommend to host the website in the country where the number of vistors is desired to be the highest. Search engines take the geolocation of a server into account. (http://www.youtube.com/watch?v=hXt23AXlJJU)


Issued To:
Common Name (CN):
Common Name (CN):
Go Daddy Secure Certificate Authority - G2
Oranization (O):
GoDaddy.com, Inc.
Oranizational Unit (OU):
Period of Validity
Begins On:
Expires On:
Google™ is now treating HTTPS as a ranking signal. HTTPS is a secure web protocol that allows for encrypted communication between website and the client. HTTPS protocol requires your website to have an SSL certificate, which can be purchased from a Certificate Authority (CA) or SSL vendor. (http://googleonlinesecurity.blogspot.in/2014/08/https-as-ranking-signal_6.html).

Safe Browsing

Safe Browsing is a service provided by Google that enables applications to check URLs against Google's constantly updated lists of suspected phishing and malware pages. If your site is marked as unsafe see our guide on how to fix websites blocked by google safe browsing

Spam Blacklist

Good, your IP is not blacklisted.
Spammer directories provide lists of IPs from which spam distribution is reported. Emails sent from the blocked IPs are subject to closer scrutiny and are much less likely to be delivered. For email campaigns it is recommended to utilize professional email services to ensure that your website IP is not blocked. (www.stopforumspam.com)

Email Address Obfuscation

There are 3 emails in plain text on the webpage:
It is recommended to obfuscate email addresses posted in public. This prevents email addresses from being automatically harvested by spam bots which helps to decrease number of unsolicited emails. See our email obfuscation techniques guide for more details.

Directory Browsing

Great, your server has directory browsing disabled.
Protect Webserver directories from unwanted browsing. To enhance security, directory browsing should be disabled unless you have a specific reason to enable it. If you enable directory browsing, make sure that you only enable it on the particular directory or directories that you want to share. (http://technet.microsoft.com/en-us/library/cc731109)

Whois Privacy

Registration Private
Domains By Proxy, LLC
14747 N Northsight Blvd Suite 111, PMB 309, Scottsdale, 85260, US
Administrative Contact:
Registration Private
Domains By Proxy, LLC
14747 N Northsight Blvd Suite 111, PMB 309, Scottsdale, 85260, US
Technical Contact:
Registration Private
Domains By Proxy, LLC
14747 N Northsight Blvd Suite 111, PMB 309, Scottsdale, 85260, US
Whois Privacy is a service that prevents domain owner contact information from being displayed in the publicly available Whois records. This can help to cut down on unwanted spam but utilizing Whois privacy should be evaluated against business model and branding strategy.

Server Signature

On, Apache/2.4.12 PHP/5.4.43
Attackers can utilize server signature versioning information to their advantage therefore it is recommended to disable it when possible. (Disable server signature for Apache or IIS).