website SEO analysis & review tools logo

website SEO analysis & review tools

Options
allAll
successHigh score
mediumMedium score
lowLow score
infoInfo only
socialSocial
backlinksBacklinks
visitorsVisitors
accessibilityAccessibility
SEO-contentSEO-content
technologyTechnology
validityValidity
usabilityUsability
SEOSEO
SEO-AuthoritySEO-Authority
performancePerformance
securitySecurity

Report for wildwalks.co.nz

iwebchk

Top Priorities

list
Please SUBSCRIBE to see the full list of personalized tasks.
Show more Show less

Traffic Rank

visitors
4,776,721st most visited website in the World Trend: down (+9,511,892)
Traffic Rank is provided by Alexa

Visitors Localization

visitors
No data available.
Registering country code top level domains (ccTLD) can prevent potential competitors from taking advantage of your primary domain reputation. It is also one of the ways to improve country specific SEO and performance. (www.searchenginejournal.com/seo-without-boarders-a-guide-to-international-seo-nick-paterman/60092/)

Images

accessibilitySEO-content
We have located images with missing ALT attribute.
Number of images: 19
Missing alt tag: 2

List of images with missing ALT attributes:

  • /AG/media/Images/aspiring-guides-logo-grey.jpg
  • /AG/media/Images/Wild%20Walks/wild-walks-logo-grey.jpg
The "alt" attribute provides a text equivalent for the image. If the browser cannot display an image the alt description will be given in its place. Furthermore, some visitors cannot see images as they might be blind in which the alt tag provides a valuable image description. Finally, search engines utilize the alt attribute for image search indexing. (www.w3.org/QA/Tips/altAttribute)

Description Metatag

SEO-content
We have found following description:

"Wild Walks is the New Zealand hiking operation of Aspiring Guides. Offering remote wilderness hiking, glacier trekking and winter snowshoe trips. From hiking & camping trips for all the family to New Zealand's hardest hiking adventures let our highly experienced hiking guides show you the remotest corners of the New Zealand's Southern Alps."

Length: 342 characters

Warning: The description is 342 characters long. The optimal description should not exceed 160 characters (http://www.seomoz.org/learn-seo/meta-description).

The description attribute should provide a concise explanation of a Web page's content. Also, the description is often displayed on search engine results and can indirectly affect page ranking.

Title

SEO-content
We have found following title:

"Hiking in New Zealand & Guided Wilderness Glacier Trekking Tours"

Length: 64 characters
The <TITLE> element provides a short piece of text describing the document. The title is very important as it shows in the window title bars, bookmarks and search results. Title should be between 60 to 80 characters long. (www.w3.org/QA/Tips/good-titles)

Keywords Metatag

SEO-content
We have found 21 keywords:
  • walking
  • walk
  • walks
  • new zealand hiking
  • hiking new zealand
  • new zealand trekking
  • new zealand walking
  • new zealand hiking safaris
  • nz
  • hiking
  • trekking
  • bushwalking
  • tramping
  • guided hikes
  • wilderness hikes
  • wilderness treks
  • tramp
  • hiking trip
  • family camping
  • family hiking
  • hiking guides
Length: 292 characters
The keywords attribute was utilized by search engines to provide more accurate search results. Due to the over usage and spamming the keywords attribute has been phased out and is no longer relevant. Google doesn't use the "keywords" meta tag in web search ranking.

Text to HTML Ratio

SEO-content
The Text to HTML ratio is 20.65%
Original content is by far the single most important element to search engines. Low Text to HTML ratio indicates little content for search engines to index. We consider it to be good practice to have a Text to HTML ratio of at least 10% and ideal above 20%

Keyword Density & Consistency

SEO-content
Consistent Keywords % Density # Count T Title D Desc. H <H> A ALT B <b>
hiking4.07%381513310
new2.89%2713619
zealand2.46%2311519
walks2.46%23-1712
aspiring1.93%18-1516
guides1.82%17-2615
winter1.71%16-1412
wild1.50%14-1513
mountain1.50%14--131
trekking1.39%1311313
new zealand2.46%23115--
wild walks1.07%10-15--
aspiring guides1.07%10-14--
wilderness hiking0.54%5-11--
highest glaciers0.54%5--3--
aspiring national park0.54%5--1--
gillespie rabbit pass0.43%4--2--
rabbit pass traverse0.43%4--2--
guided hiking trips0.32%3--3--
nz's hardest guided0.21%2--1--
Keywords density and consistency are notable factors for optimal page SEO. Preferred keywords should have higher keywords density indicating their importance. Optimally, preferred keywords should also be consistently utilized in multiple essential areas of the page such as title, description meta tag, h1 through h6 headings, alt image attributes, backlinks and internal links anchor text. Keyword density of above 6% can indicate that the word or a phrase appears too many time in the content.

Flash

accessibilitytechnologySEO-content
No flash detected.
Flash and other reach-media technologies should primarily be utilized for decorative purposes. This makes your site more search engine friendly and improves accessibility (support.google.com/webmasters/bin/answer.py?hl=en&answer=72746#1).

Frames

accessibilitySEO-content
Yes, 1 inline frame(s) detected.
It is not recommended to use frames or iframes because they can cause problems for search engines. It is best to avoid frames and inline frames whenever possible (searchenginewatch.com/article/2064573/Search-Engines-and-Frames). If frames must be utilized consider <noframes> tag. (www.w3schools.com/tags/tag_noframes.asp).

Headings

SEO-content
  • 6 <H1>
    • + 64 3 443 9422 email us Mountain Conditions More About Us Book A Trip Now + IMAGE of Wild Walks [/AG/media/Images/wild-walks-logo.png] + IMAGE of Mountain Conditions [/AG/media/Images/mountain-cond...png]
    • NZ's hardest guided hikes
    • Winter Snowshoe Hiking
    • Glacier Hiking
    • Family Wilderness Hiking
    • Remote Trekking Trips
  • 8 <H2>
    • + 64 3 443 9422
    • Wild Walks
    • Wild Walks
    • Challenge yourself on NZ's hardest guided hiking trips. From the 8 day Gillespie Rabbit Pass Traverse to multi-day treks on NZ's highest glaciers. Wild Walks by Aspiring Guides offers guided hiking trips to some of NZ's most remote wilderness areas.
    • Just because it's winter doesn't mean you can't go hiking in New Zealand. Put on snowshoes and travel hut to hut through the snow covered mountains surrounding Wanaka.
    • Walk on New Zealand's highest glaciers amongst the towering peaks of the NZ Southern Alps and Mt Aspiring National Park. Multi-day hut to hut glacier trekking with experienced alpine guides.
    • Share the fun & adventure of hiking in NZ's remotest wilderness areas with your family, Relax and enjoy the experience with your children while your guide takes care of all the logistics!
    • Wild Walks by Aspiring Guides specialise in taking small groups hiking in New Zealand's remotest & wildest trekking routes.
  • 7 <H3>
    • A unique philosophy to hiking in New Zealand - Wild Walks by Aspiring Guides
    • Take the road less travelled.
    • Guided Hiking Trips
    • Hiking on New Zealand's highest glaciers
    • Winter Hiking - Snowshoe Tours
    • Why choose Aspiring Guides?
    • Our Hiking Guides
  • 5 <H4>
    • Summer Walks
    • Winter Walks
    • Whats New
    • Keep Up To Date
    • + 64 3 443 9422
  • 10 <H5>
    • Snow to down to lake level Posted 27/05 at 11:33 a.m.
    • Cascade Assist Posted 11/03 at 5:19 p.m.
    • Breast Hill Circuit - Hawea Conservation Area Posted 05/03 at 4:55 p.m.
    • Gillespie Rabbit Pass Traverse Posted 20/02 at 11:17 a.m.
    • Flax Weaving in the Upper Wilkin Posted 20/02 at 10:39 a.m.
    • Darrans Climbing Posted 11/02 at 8:23 p.m.
    • VOLTA GLACIER 1991 TO 2014 Posted 09/02 at 11:50 a.m.
    • Guide News Posted 29/01 at 12:00 a.m.
    • What a great country! Posted 27/12 at 2:41 p.m.
    • Humans vs Nature: Score One All Posted 08/12 at 2:44 p.m.
  • 0 <H6>
The <h1> to <h6> tags are used to define HTML headings. The <h1> tag should hold the title describing the content of a specific page therefore only one h1 tag is needed per page. There can be any number of h2 - h6 tags but they should be added in order of importance (www.w3schools.com/tags/tag_hn.asp).

Doctype

technologyvalidity
HTML 5
The <!DOCTYPE> declaration tells the web browser about what version of HTML the page is written in. It is good practice to always add the <!DOCTYPE> declaration to the HTML documents, so that the browser knows what type of document to expect. (www.w3schools.com/tags/tag_DOCTYPE.asp)

Character Encoding

technologyvalidity
UTF-8 (Unicode)
Covers: Worldwide
To display an HTML page correctly, the browser must know what character-set to use.

Language

usability
Declared Language: None
Language Attribute: None
The HTML "lang" attributes and language metatag define the base language to be used for displaying text and characters on a Website.

Deprecated HTML elements

technologyvalidity
Good, no deprecated elements found.
A deprecated element is one that has been outdated by newer constructs. Deprecated elements may become obsolete in future versions of HTML so it is recommended not to use them.

W3C Markup Validation

validity
Status: FAILED [48 errors, 2 warning(s)]
It is good practice to use valid HTML/XHTML markup as it ensures that the search engines can read the website correctly as well as it improves cross browser compatibility (W3C Markup Validation Service).

Nested HTML Tables

accessibilitytechnology
Great, no nested tables detected.
In general it is not recommended to use nested tables or to utilize tables for page layout. Nested tables are known to cause performance issues due to increased HTML size and rendering time. It is better to use CSS layout instead.

Web Analytics

technology
Yes, we have detected following web anlytics tools:
  • Google analytics icon Google™ Analytics
Web Analytics Tools collect and measure information about visitor activity on a website. Well interpreted web traffic data is invaluable in determining a successfully web strategy and assessing the effectiveness of a website. At a minimum, we recommend to utilize at least one web analytics tool.

robots.txt

SEO
A robots.txt file restricts access to search engine robots that crawl the web. (www.robotstxt.org/robotstxt.html)

XML Sitemap

SEO
Not found!
Sitemaps inform search engines about pages available for crawling. In its simplest form, a Sitemap is an XML file that lists URLs for a site along with additional metadata about each URL. XML sitemap should help search engines to crawl the site more intelligently. (www.sitemaps.org/protocol.html)

Favicon

usability
favicon
The Favicon is a small icon associated with a website. The Favicon is important because it is displayed next to the website's URL in the address bar of the browser as well as in bookmarks and shortcuts.

Custom 404 Error Page

usability
No custom 404 error page detected.

Warning: Soft 404 error detected redirecting to http://www.wildwalks.co.nz/404.

A 404 is a standard http response code for a resource that cannot be located on the server. Web servers usually return a "404 Not Found" error page for non-existing pages. Unfortunately, these default error pages are very generic and a not very user friendly, therefore, using a custom 404 error page is highly recommended.

Process of returning http status code "200 OK" for a non-existent page or redirecting users to another url is called soft 404. Soft 404 errors are problematic for search engines and are not advisable. (https://support.google.com/webmasters/answer/181708)

Printability

usability
Could not locate print-friendly CSS.
Print-friendly pages are designed to fit on an 8.5"x11" or A4 sheet and usually include only the content of the page, along with source information.

W3C CSS Validation

validity
Status: FAILED [814 error(s)]
It is recommended to use valid CSS to ensure that the website displays correctly. (W3C CSS Validation Service).

Page Rank

SEO-Authority
PR: 4 out of 10 (Above Average)
PageRank is Google's measure of the importance of a page. It is based on complex algorithmes evaluating page content, authority, keyword density, back links, traffic, demand and more.

Indexed Pages

SEO-Authority
Estimated number of pages indexed by Google™: 193
Estimated number of pages indexed by Bing™: 31
The higher number of indexed pages the more content search engines can index, which increases overall value of the website.

Domain Age

SEO-Authority
Your domain was registerd for the first time: 13 years, 9 months, 10 days ago.
Age of the domain is one of the many signals that search engines utilize for ranking. Brand new domains generally have more difficult time to rank high for the first few months.

Domain Expiration

SEO-Authority
Your domain expires in: 4 years, 2 months, 20 days.
Domain expiration far in to the future is considered a good practice as it promotes confidence in your website, decreases chances of losing domain and in certain cases might help with search engine ranking. (https://www.hover.com/blog/three-reasons-to-renew-your-domain-names-for-five-years/)

IP Canonicalization

SEO
No, your site's IP 112.109.67.250 does not redirect to wildwalks.co.nz.
Some web spiders index websites using IP as well as domain name which can cause duplicate content if there is no IP Canonicalization.

URL Canonicalization

SEO
Yes, both the www.wildwalks.co.nz and wildwalks.co.nz resolve to the same URL.
Domain name with WWW and without can be considered as different pages causing duplicate content for search engines. (www.mattcutts.com/blog/seo-advice-url-canonicalization)

Page Speed

performanceSEO
Google Page Speed score: 69% (Average)
Rq. Requests Hst. Hosts LT Load time Html Img Images JS JavaScript CSS F Flash O Other PS Page Size
5978.53s55.01 KB1.25 MB421.4 KB347.43 KB0 B103.5 KB2.16 MB

RecommendationImpactDetails
Avoid landing page redirects
None
Your page has no redirects.
    Enable compression
    Medium
    Compressing resources with gzip or deflate can reduce the number of bytes sent over the network.
      Enable compression for the following resources to reduce their transfer size by 47.4KiB (72% reduction).
      Leverage browser caching
      High
      Setting an expiry date or a maximum age in the HTTP headers for static resources instructs the browser to load previously downloaded resources from local disk rather than over the network.
        Leverage browser caching for the following cacheable resources:
        Reduce server response time
        None
        Your server responded quickly.
          Minify CSS
          Low
          Compacting CSS code can save many bytes of data and speed up download and parse times.
            Minify CSS for the following resources to reduce their size by 12.3KiB (21% reduction).
            Minify HTML
            Low
            Compacting HTML code, including any inline JavaScript and CSS contained in it, can save many bytes of data and speed up download and parse times.
              Minify HTML for the following resources to reduce their size by 1.7KiB (11% reduction).
              Minify JavaScript
              Low
              Compacting JavaScript code can save many bytes of data and speed up downloading, parsing, and execution time.
                Minify JavaScript for the following resources to reduce their size by 7.9KiB (28% reduction).
                Eliminate render-blocking JavaScript and CSS in above-the-fold content
                Medium
                Your page has 8 blocking script resources and 12 blocking CSS resources. This causes a delay in rendering your page.
                  None of the above-the-fold content on your page could be rendered without waiting for the following resources to load. Try to defer or asynchronously load blocking resources, or inline the critical portions of those resources directly in the HTML.
                    Remove render-blocking JavaScript:Optimize CSS Delivery of the following:
                    Optimize images
                    Medium
                    Properly formatting and compressing images can save many bytes of data.
                      Optimize the following images to reduce their size by 60.9KiB (5% reduction).
                      Prioritize visible content
                      Low
                      Your page requires additional network round trips to render the above-the-fold content. For best performance, reduce the amount of HTML needed to render above-the-fold content.
                        The entire HTML response was not sufficient to render the above-the-fold content. This usually indicates that additional resources, loaded after HTML parsing, were required to render above-the-fold content. Prioritize visible content that is needed for rendering above-the-fold by including it directly in the HTML response.
                        • Only about 16% of the final above-the-fold content could be rendered with the full HTML response snapshot:20.

                        PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is now incorporating website speed in search ranking (www.mattcutts.com/blog/site-speed)

                        Server Information

                        security
                        Server IP:
                        112.109.67.250
                        Server Location:
                        NZ AUCKLAND, Auckland

                        Name Server 1:
                        ns3.zonomi.com (103.6.213.250)
                        Name Server 2:
                        ns1.zonomi.com (74.50.54.250)
                        Name Server 3:
                        ns2.zonomi.com (94.76.200.250)
                        Your server's IP address and location have minor impact on the country specific SEO. It is recommend to host the website in the country where the number of vistors is desired to be the highest. Search engines take the geolocation of a server into account. (www.youtube.com/watch?v=hXt23AXlJJU)

                        Safe Browsing

                        security
                        Yes - This site is not currently listed as suspicious.
                        Safe Browsing is a service provided by Google that enables applications to check URLs against Google's constantly updated lists of suspected phishing and malware pages. If your site is marked as unsafe see our guide on how to fix websites blocked by google safe browsing

                        Spam Blacklist

                        security
                        Good, your IP is not blacklisted.
                        Spammer directories provide lists of IPs from which spam distribution is reported. Emails sent from the blocked IPs are subject to closer scrutiny and are much less likely to be delivered. For email campaigns it is recommended to utilize professional email services to ensure that your website IP is not blocked. (www.stopforumspam.com)

                        Email Address Obfuscation

                        security
                        There is 1 email in plain text on the webpage:
                        • someone@somewhere.com
                        It is recommended to obfuscate email addresses posted in public. This prevents email addresses from being automatically harvested by spam bots which helps to decrease number of unsolicited emails. See our email obfuscation techniques guide for more details.

                        Directory Browsing

                        security
                        Great, your server has directory browsing disabled.
                        Protect Webserver directories from unwanted browsing. To enhance security, directory browsing should be disabled unless you have a specific reason to enable it. If you enable directory browsing, make sure that you only enable it on the particular directory or directories that you want to share. (https://technet.microsoft.com/en-us/library/cc731109)

                        Whois Privacy

                        security
                        Registrant:
                        Name:
                        Aspiring Guides
                        Address:
                        PO Box 345, WANAKA 9305, NZ (NEW ZEALAND)
                        Phone:
                        +64 34439422
                        Email:
                        action@aspiringguides.com
                        Administrative Contact:
                        Name:
                        Rob Facer
                        Address:
                        41 Kelliher Dr, Wanaka, 9305, NZ (NEW ZEALAND)
                        Phone:
                        +64 34435499
                        Email:
                        help@wanakacomputers.co.nz
                        Technical Contact:
                        Name:
                        Rob Facer
                        Address:
                        41 Kelliher Dr, Wanaka, 9305, NZ (NEW ZEALAND)
                        Phone:
                        +64 34435499
                        Email:
                        help@wanakacomputers.co.nz
                        Whois Privacy is a service that prevents domain owner contact information from being displayed in the publicly available Whois records. This can help to cut down on unwanted spam but utilizing Whois privacy should be evaluated against business model and branding strategy.

                        Server Signature

                        security
                        On, Microsoft-IIS/7.5 ASP.NET 4.0.30319
                        Attackers can utilize server signature versioning information to their advantage therefore it is recommended to disable it when possible.