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Traffic Rank

No Data available. (very low)
1,665 most visited website in CA Canada
Traffic Rank is provided by Alexa


We have located images with missing ALT attribute.
Number of images: 62
Missing alt tag: 16

List of images with missing ALT attributes:

  • (2 locations)
  • cms/binary/11408844.jpg?size=sw440x300
  • cms/binary/11408738.jpg?size=sw440x300
  • cms/binary/11408849.jpg?size=sw440x300
  • cms/binary/11408850.jpg?size=sw440x300
  • /images/logos/remembering_com-140x24.gif
  • /images/logos/celebrating_com-140x24.png
  • /images/logos/classifieds_marketplace-140x40.png
  • /images/logos/workopolis-140x45.png
  • /images/logos/flyercity-106x31.gif
  • /images/logos/classifieds_self_serve-140x40.png
  • /images/logos/shopping-140x40.png
  • //
The "alt" attribute provides a text equivalent for the image. If the browser cannot display an image the alt description will be given in its place. Furthermore, some visitors cannot see images as they might be blind in which the alt tag provides a valuable image description. Finally, search engines utilize the alt attribute for image search indexing. (

Visitors Localization

Low map legend High
CountryPercentDomain (ccTLD)Status
CA Canada65.0%windsorstar.caNot available.
US United States11.5%windsorstar.usNot available.
IN India5.4%windsorstar.inNot available.
Registering country code top level domains (ccTLD) can prevent potential competitors from taking advantage of your primary domain reputation. It is also one of the ways to improve country specific SEO and performance. (

Description Metatag

We have found following description:

"Windsor Star is your online source of news on Windsor, Ontario, Canada and around the world. Find the latest news in business, sports, technology, energy, entertainment, politics, jobs, cars, homes and opinions from readers. Subscribe to news alerts."

Length: 250 characters

Warning: The description is 250 characters long. The optimal description should not exceed 160 characters (

The description attribute should provide a concise explanation of a Web page's content. Also, the description is often displayed on search engine results and can indirectly affect page ranking.

Keywords Metatag

We have found 25 keywords:
  • daily news
  • Business
  • sports
  • Canada
  • latest updates
  • popular
  • reader
  • comments
  • galleries
  • technology
  • energy
  • entertainment
  • flames
  • politics
  • poll
  • jobs
  • cars
  • homes
  • news alerts
  • multimedia
  • opinion
  • Windsor
  • Ontario
  • Canada
  • classifieds
Length: 241 characters
The keywords attribute was utilized by search engines to provide more accurate search results. Due to the over usage and spamming the keywords attribute has been phased out and is no longer relevant. Google doesn't use the "keywords" meta tag in web search ranking.

Text to HTML Ratio

The Text to HTML ratio is 15.78%
Original content is by far the single most important element to search engines. Low Text to HTML ratio indicates little content for search engines to index. We consider it to be good practice to have a Text to HTML ratio of at least 10% and ideal above 20%


We have found following title:

"The Windsor Star"

Length: 16 characters
The <TITLE> element provides a short piece of text describing the document. The title is very important as it shows in the window title bars, bookmarks and search results. Title should be between 60 to 80 characters long. (


Yes, 3 inline frame(s) detected.
It is not recommended to use frames or iframes because they can cause problems for search engines. It is best to avoid frames and inline frames whenever possible ( If frames must be utilized consider <noframes> tag. (

Keyword Density & Consistency

Consistent Keywords % Density # Count T Title D Desc. H <H> A ALT B <b>
windsor star0.63%10111--
lake erie0.31%5--2--
mettawas park0.31%5--2--
trade minister0.31%5--2--
flood warning0.31%5--2--
7-1 win over0.25%4--1--
other ontario auto0.19%3--2--
mettawas park project0.19%3--2--
ontario auto mayors0.19%3--2--
kingsville announces fundraiser0.19%3--2--
Keywords density and consistency are notable factors for optimal page SEO. Preferred keywords should have higher keywords density indicating their importance. Optimally, preferred keywords should also be consistently utilized in multiple essential areas of the page such as title, description meta tag, h1 through h6 headings, alt image attributes, backlinks and internal links anchor text. Keyword density of above 6% can indicate that the word or a phrase appears too many time in the content.


The <!DOCTYPE> declaration tells the web browser about what version of HTML the page is written in. It is good practice to always add the <!DOCTYPE> declaration to the HTML documents, so that the browser knows what type of document to expect. (


No flash detected.
Flash and other reach-media technologies should primarily be utilized for decorative purposes. This makes your site more search engine friendly and improves accessibility (


  • 4 <H1>
    • IMAGE of The Windsor Star [/images/responsive/the_windsor...png]
    • IMAGE of The Windsor Star [/images/responsive/logo.jpg]
    • EMPTY
    • Windsor Airport to launch twice weekly flights to Florida
  • 51 <H2>
    • Flood warning in effect for shorelines of Lake St. Clair and Lake Erie
    • Healthy cafeteria menu has them lining up at General Amherst
    • New Humber hospital offers glimpse of Windsor’s future
    • Kingsville announces fundraiser for Mettawas Park project
    • Dilkens, other Ontario auto mayors write letter to trade minister about TPP
    • Downtown Mission launches 24-hour services to meet skyrocketing demand
    • Windsor In Pictures
    • Food Fight!
    • Cafeteria Cuisine
    • Top images
    • Windsor weather: Cloudy periods, windy and cool
    • Dilkens, other Ontario auto mayors write letter to trade minister about Pacific trade agreement
    • Downtown Mission launches 24-hour services to meet skyrocketing demand
    • Kingsville announces fundraiser for Mettawas Park project
    • Canadian cancer society raises funds with pink porta-potty
    • Flood warning in effect for shorelines of Lake St. Clair and Lake Erie
    • Spitfires off to fastest start in three seasons after 7-1 win over Spirit
    • Local sports roundup: Mychal Mulder in rare company with Wildcats
    • Spitfires looking to trade goalie Brendan Johnston
    • Maple Leafs won’t lack effort under coach Mike Babcock
    • Golden Tate passes on chance to clarify comments about play calling
    • Replay: Spitfires 7 Spirit 1
    • Fiat Chrysler US ‘disappointed’ tentative deal rejected by union
    • Auto parts sector worries grow as Pacific trade deal nears
    • Crisscrossing through B.C. in Mazda’s unstoppable CX-3
    • SUV Review: 2016 Hyundai Tucson
    • First Drive: 2016 Chevrolet Colorado Diesel
    • What’s going on: Windsor-Essex entertainment events Oct. 1 to 7
    • Selected concerts
    • Music for the masses: Windsor Symphony Orchestra launches new season
    • Spectacular video shows 202 skydivers shatter world record by linking in mid-air lattice formation
    • Photos: Food Fight Fundraiser
    • Sunshine Horoscopes For The Month Of October
    • Jarvis: The candidates, unscripted
    • Andrew Coyne: To uncover or not to uncover — why the niqab issue is ridiculous
    • Signs are misleading
    • Casting ballot is easy
    • Graston: In Colour
    • Jarvis: The candidates, unscripted
    • ‘You’re going to see God’: Oregon killer quizzed victims on religion before shooting
    • ‘If I win, they’re going back’: Trump says he’ll deport Syrian refugees because they could be ISIL militants
    • Windsor Home & Leisure Show – Fall 2015
    • Fall in for home improvement
    • The Fall Wedding Event show set
    • Fall Wedding for 2015
    • Coulter’s Furniture: Take a look at us now
    • Discover the Michigan Science Center
    • Business Profile Page
    • Raise-a-Reader campaign impacting lives
    • The Windsor Star News Cafe
  • 22 <H3>
    • Main menu
    • Main menu
    • EMPTY
    • Videos & Photos
    • News
    • Sports
    • Business
    • Driving
    • Arts
    • Life
    • Opinion
    • Letters
    • Sports Highlights
    • Contests Etc.
    • News Alerts
    • Classifieds
    • Our Partners
    • Services
    • Legal
    • Classifieds
  • 0 <H4>
  • 0 <H5>
  • 0 <H6>
The <h1> to <h6> tags are used to define HTML headings. The <h1> tag should hold the title describing the content of a specific page therefore only one h1 tag is needed per page. There can be any number of h2 - h6 tags but they should be added in order of importance (

Character Encoding

UTF-8 (Unicode)
Covers: Worldwide
To display an HTML page correctly, the browser must know what character-set to use.


Declared Language: None
Language Attribute: None
The HTML "lang" attributes and language metatag define the base language to be used for displaying text and characters on a Website.

W3C Markup Validation

Status: FAILED [49 errors, 31 warning(s)]
It is good practice to use valid HTML/XHTML markup as it ensures that the search engines can read the website correctly as well as it improves cross browser compatibility (W3C Markup Validation Service).

Deprecated HTML elements

Good, no deprecated elements found.
A deprecated element is one that has been outdated by newer constructs. Deprecated elements may become obsolete in future versions of HTML so it is recommended not to use them.

Nested HTML Tables

Great, no nested tables detected.
In general it is not recommended to use nested tables or to utilize tables for page layout. Nested tables are known to cause performance issues due to increased HTML size and rendering time. It is better to use CSS layout instead.

Web Analytics

Yes, we have detected following web anlytics tools:
  • Google analytics icon Google™ Analytics
  • Omniture analytics icon Adobe (Omniture®) SiteCatalyst™
  • comScore analytics icon comScore Didital Analytix®
Web Analytics Tools collect and measure information about visitor activity on a website. Well interpreted web traffic data is invaluable in determining a successfully web strategy and assessing the effectiveness of a website. At a minimum, we recommend to utilize at least one web analytics tool.


A robots.txt file restricts access to search engine robots that crawl the web. (

XML Sitemap

Sitemaps inform search engines about pages available for crawling. In its simplest form, a Sitemap is an XML file that lists URLs for a site along with additional metadata about each URL. XML sitemap should help search engines to crawl the site more intelligently. (


The Favicon is a small icon associated with a website. The Favicon is important because it is displayed next to the website's URL in the address bar of the browser as well as in bookmarks and shortcuts.

Custom 404 Error Page

Yes, custom 404 error page detected.
A 404 is a standard http response code for a resource that cannot be located on the server. Web servers usually return a "404 Not Found" error page for non-existing pages. Unfortunately, these default error pages are very generic and a not very user friendly, therefore, using a custom 404 error page is highly recommended.

Process of returning http status code "200 OK" for a non-existent page or redirecting users to another url is called soft 404. Soft 404 errors are problematic for search engines and are not advisable. (


Could not locate print-friendly CSS.
Print-friendly pages are designed to fit on an 8.5"x11" or A4 sheet and usually include only the content of the page, along with source information.

W3C CSS Validation

Status: FAILED [28 error(s)]
It is recommended to use valid CSS to ensure that the website displays correctly. (W3C CSS Validation Service).

Page Rank

PR: 7 out of 10 (Outstanding)
PageRank is Google's measure of the importance of a page. It is based on complex algorithmes evaluating page content, authority, keyword density, back links, traffic, demand and more.

Indexed Pages

Estimated number of pages indexed by Google™: less than 200K
Estimated number of pages indexed by Bing™: more than 100K
The higher number of indexed pages the more content search engines can index, which increases overall value of the website.

Domain Age

Your domain was registerd for the first time: 19 years, 9 months, 9 days ago.
Age of the domain is one of the many signals that search engines utilize for ranking. Brand new domains generally have more difficult time to rank high for the first few months.

Domain Expiration

Your domain expires in: 1 year, 2 months, 19 days.
Domain expiration far in to the future is considered a good practice as it promotes confidence in your website, decreases chances of losing domain and in certain cases might help with search engine ranking. (

IP Canonicalization

No, your site's IP redirects to instead of
Some web spiders index websites using IP as well as domain name which can cause duplicate content if there is no IP Canonicalization.

URL Canonicalization

Yes, both the and resolve to the same URL.
Domain name with WWW and without can be considered as different pages causing duplicate content for search engines. (


No HTTPS (SSL) found.
Google™ is now treating HTTPS as a ranking signal. HTTPS is a secure web protocol that allows for encrypted communication between website and the client. HTTPS protocol requires your website to have an SSL certificate, which can be purchased from a Certificate Authority (CA) or SSL vendor. (

Page Speed

Google Page Speed score: 51% (Low)
Rq. Requests Hst. Hosts LT Load time Html Img Images JS JavaScript CSS F Flash O Other PS Page Size
240565.13s235.78 KB2.32 MB3.01 MB81.79 KB0 B135.28 KB5.77 MB

Avoid landing page redirects
Your page has 2 redirects. Redirects introduce additional delays before the page can be loaded.
    Avoid landing page redirects for the following chain of redirected URLs.
    Enable compression
    Compressing resources with gzip or deflate can reduce the number of bytes sent over the network.
      Enable compression for the following resources to reduce their transfer size by 155.8KiB (66% reduction).
      Leverage browser caching
      Setting an expiry date or a maximum age in the HTTP headers for static resources instructs the browser to load previously downloaded resources from local disk rather than over the network.
        Leverage browser caching for the following cacheable resources:
        Reduce server response time
        In our test, your server responded in 0.26 seconds. There are many factors that can slow down your server response time. Please read our recommendations to learn how you can monitor and measure where your server is spending the most time.
          Minify CSS
          Compacting CSS code can save many bytes of data and speed up download and parse times.
            Minify CSS for the following resources to reduce their size by 4KiB (18% reduction).
            Minify HTML
            Compacting HTML code, including any inline JavaScript and CSS contained in it, can save many bytes of data and speed up download and parse times.
              Minify HTML for the following resources to reduce their size by 5.3KiB (18% reduction).
              Minify JavaScript
              Compacting JavaScript code can save many bytes of data and speed up downloading, parsing, and execution time.
                Minify JavaScript for the following resources to reduce their size by 17.6KiB (12% reduction).
                Eliminate render-blocking JavaScript and CSS in above-the-fold content
                Optimize images
                Properly formatting and compressing images can save many bytes of data.
                  Optimize the following images to reduce their size by 246.8KiB (16% reduction).
                  Prioritize visible content
                  You have the above-the-fold content properly prioritized.

                    PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is now incorporating website speed in search ranking (

                    Server Information

                    Server IP:
                    Server Location:
                    CA MANITOBA, Winnipeg

                    Name Server 1:
                    Name Server 2:
                    Your server's IP address and location have minor impact on the country specific SEO. It is recommend to host the website in the country where the number of vistors is desired to be the highest. Search engines take the geolocation of a server into account. (

                    Safe Browsing

                    Yes - This site is not currently listed as suspicious.
                    Safe Browsing is a service provided by Google that enables applications to check URLs against Google's constantly updated lists of suspected phishing and malware pages. If your site is marked as unsafe see our guide on how to fix websites blocked by google safe browsing

                    Spam Blacklist

                    Good, your IP is not blacklisted.
                    Spammer directories provide lists of IPs from which spam distribution is reported. Emails sent from the blocked IPs are subject to closer scrutiny and are much less likely to be delivered. For email campaigns it is recommended to utilize professional email services to ensure that your website IP is not blocked. (

                    Directory Browsing

                    Great, your server has directory browsing disabled.
                    Protect Webserver directories from unwanted browsing. To enhance security, directory browsing should be disabled unless you have a specific reason to enable it. If you enable directory browsing, make sure that you only enable it on the particular directory or directories that you want to share. (

                    Email Address Obfuscation

                    Great, this webpage does not contain email addresses displayed in plain text.
                    It is recommended to obfuscate email addresses posted in public. This prevents email addresses from being automatically harvested by spam bots which helps to decrease number of unsolicited emails. See our email obfuscation techniques guide for more details.

                    Server Signature

                    On, Microsoft-IIS/6.0 ASP.NET 2.0.50727
                    Attackers can utilize server signature versioning information to their advantage therefore it is recommended to disable it when possible.

                    Whois Privacy

                    No contact information available.
                    Whois Privacy is a service that prevents domain owner contact information from being displayed in the publicly available Whois records. This can help to cut down on unwanted spam but utilizing Whois privacy should be evaluated against business model and branding strategy.