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Report for wired.co.uk

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Top Priorities

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Traffic Rank

visitors
11,189 most visited website in the World Trend: down (+683)
7,910 most visited website in US United States
Traffic Rank is provided by Alexa

Images

accessibilitySEO-content
We have located images with missing ALT attribute.
Number of images: 152
Missing alt tag: 152

List of images with missing ALT attributes:

  • https://covers.condenast.co.uk/api/v1/wi/current/image/print/300/ (2 locations)
  • https://covers.condenast.co.uk/api/v1/wi/current/image/tablet/300/ (2 locations)
  • /static/img/tiny.gif (73 locations)
  • https://wi-images.condecdn.net/image/78BabDlGOqN/crop/200/square (3 locations)
  • https://wi-images.condecdn.net/image/enkNwaOZNxq/crop/200/square (3 locations)
  • https://wi-images.condecdn.net/image/zGBpmPgy44P/crop/200/square (4 locations)
  • https://wi-images.condecdn.net/image/Op9bPLEvzv7/crop/200/square (3 locations)
  • https://wi-images.condecdn.net/image/3A5lVmBNZvq/crop/200/square (2 locations)
  • https://wi-images.condecdn.net/image/E7regWbmJ03/crop/200/square (3 locations)
  • https://wi-images.condecdn.net/image/Klb3Wq29kkb/crop/200/square (3 locations)
  • https://wi-images.condecdn.net/image/PWzZ6ql0ow3/crop/200/square (3 locations)
  • https://wi-images.condecdn.net/image/KNzyy5aROLp/crop/200/square
  • https://wi-images.condecdn.net/image/lpo8Z68q8Wp/crop/200/square
  • https://wi-images.condecdn.net/image/xe1adEynX44/crop/405/landscape
  • https://wi-images.condecdn.net/image/8dLYRnDpRE0/crop/405/landscape
  • https://wi-images.condecdn.net/image/o5MrgK3RrBM/crop/405/landscape
  • https://wi-images.condecdn.net/image/KVz1DOaga5R/crop/200/square
  • https://wi-images.condecdn.net/image/8dLYRnDpRE0/crop/200/square
  • https://wi-images.condecdn.net/image/xe1adEynX44/crop/200/square
  • https://wi-images.condecdn.net/image/OZv47DZJVoq/crop/200/square
  • https://wi-images.condecdn.net/image/wKzXbbdKON9/crop/200/square
  • https://wi-images.condecdn.net/image/xDzzoLpLbk3/crop/200/square
  • https://wi-images.condecdn.net/image/zOwWVnA8qOE/crop/405/landscape
  • https://wi-images.condecdn.net/image/A90wYr83p3r/crop/200/square
  • https://wi-images.condecdn.net/image/MwrK74pj5oj/crop/200/square
  • https://wi-images.condecdn.net/image/jqb30bqrvKB/crop/200/square
  • https://wi-images.condecdn.net/image/jWoymOnzR0K/crop/200/square (2 locations)
  • https://wi-images.condecdn.net/image/ePxxGx2pZBD/crop/200/square
  • https://wi-images.condecdn.net/image/jgwr9wRJrRO/crop/200/square
  • https://wi-images.condecdn.net/image/9D225yLRnBG/crop/200/square
  • https://wi-images.condecdn.net/image/975DRAgeapY/crop/200/square
  • https://wi-images.condecdn.net/image/eVMY8DYwRLP/crop/200/square
  • https://wi-images.condecdn.net/image/81vv5KQMgPL/crop/200/square
  • https://wi-images.condecdn.net/image/1r9O2VAmedk/crop/200/square
  • https://wi-images.condecdn.net/image/D6wlkalDr8y/crop/200/square
  • https://wi-images.condecdn.net/image/m0bmbVEdPLw/crop/200/square
  • https://wi-images.condecdn.net/image/o5MrgK3RrBM/crop/200/square (3 locations)
  • https://wi-images.condecdn.net/image/eO7ePeXAxay/crop/200/square
  • https://wi-images.condecdn.net/image/vbwnA4ZyVm7/crop/200/square
  • https://wi-images.condecdn.net/image/bWEKE29m1km/crop/200/square
  • https://wi-images.condecdn.net/image/79311aW907n/crop/405/landscape
  • https://wi-images.condecdn.net/image/ERqm23JPdpQ/crop/200/square
  • https://wi-images.condecdn.net/image/omDvv3ponY0/crop/200/square
  • https://wi-images.condecdn.net/image/Rwbp1yaZqn8/crop/200/square
  • https://wi-images.condecdn.net/image/PwAaoW1v3dN/crop/200/square
  • https://wi-images.condecdn.net/image/qX4z3BJzVNw/crop/200/square
  • https://wi-images.condecdn.net/image/QajgwnZPPX5/crop/200/square
  • https://wi-images.condecdn.net/image/qX4z3BJzVNw/crop/405/landscape
  • https://wi-images.condecdn.net/image/5zAgOA5Dy5z/crop/200/square
  • https://wi-images.condecdn.net/image/l4DDEDN030X/crop/200/square
  • https://wi-images.condecdn.net/image/9nObe2YQneV/crop/200/square
  • https://wi-images.condecdn.net/image/a9NgyXOl7dK/crop/200/square
  • https://wi-images.condecdn.net/image/RYgg3mlx3D9/crop/200/square
  • https://wi-images.condecdn.net/image/rqBBy7vv8yn/crop/200/square
  • https://wi-images.condecdn.net/image/eO7ePeXAxay/crop/405/landscape
  • https://wi-images.condecdn.net/image/zarLmNaDr8Y/crop/405/1.31730769231 (2 locations)
  • //secure-uk.imrworldwide.com/cgi-bin/m?ci=uk-405185h&cg=0&cc=1&t...ipt
  • https://sb.scorecardresearch.com/p?c1=2&c2=15335235&cv=2.0&cj=1
The "alt" attribute provides a text equivalent for the image. If the browser cannot display an image the alt description will be given in its place. Furthermore, some visitors cannot see images as they might be blind in which the alt tag provides a valuable image description. Finally, search engines utilize the alt attribute for image search indexing. (www.w3.org/QA/Tips/altAttribute)

Visitors Localization

visitors
Low map legend High
CountryPercentDomain (ccTLD)Status
US United States27.4%wired.usNot available.
UK United Kingdom25.2%wired.co.uk-
IN India4.6%wired.inNot available.
CA Canada3.9%wired.caNot available.
JP Japan3.7%wired.jpNot available.
Registering country code top level domains (ccTLD) can prevent potential competitors from taking advantage of your primary domain reputation. It is also one of the ways to improve country specific SEO and performance. (www.searchenginejournal.com/seo-without-boarders-a-guide-to-international-seo-nick-paterman/60092/)

Description Metatag

SEO-content
We have found following description:

"Stories, people and ideas that are changing our day-to-day world by Wired UK. The most important, interesting and inspiring news and features on Wired.co.uk"

Length: 156 characters
The description attribute should provide a concise explanation of a Web page's content. Also, the description is often displayed on search engine results and can indirectly affect page ranking.

Title

SEO-content
We have found following title:

"WIRED UK - Future Science, Culture & Technology News and Reviews"

Length: 64 characters
The <TITLE> element provides a short piece of text describing the document. The title is very important as it shows in the window title bars, bookmarks and search results. Title should be between 60 to 80 characters long. (www.w3.org/QA/Tips/good-titles)

Keywords Metatag

SEO-content
No Keywords Found.
The keywords attribute was utilized by search engines to provide more accurate search results. Due to the over usage and spamming the keywords attribute has been phased out and is no longer relevant. Google doesn't use the "keywords" meta tag in web search ranking.

Keyword Density & Consistency

SEO-content
Consistent Keywords % Density # Count T Title D Desc. H <H> A ALT B <b>
ago3.28%46-----
day2.71%38-----
wired2.50%35129--
best1.14%16--8--
how1.14%16--8--
year1.00%14--7--
more1.00%14--1--
new0.86%12--6--
tech0.86%12--6--
data0.86%12--5--
day ago2.71%38-----
long reads0.86%12--3--
view more0.71%10-----
matt burgess0.64%9-----
million dead0.57%8--4--
new hydrogen car0.57%8--4--
million dead creatures0.57%8--4--
natural history museum0.57%8--4--
getting smart assistants0.43%6--3--
after logan paul0.43%6--3--
Keywords density and consistency are notable factors for optimal page SEO. Preferred keywords should have higher keywords density indicating their importance. Optimally, preferred keywords should also be consistently utilized in multiple essential areas of the page such as title, description meta tag, h1 through h6 headings, alt image attributes, backlinks and internal links anchor text. Keyword density of above 6% can indicate that the word or a phrase appears too many time in the content.

Text to HTML Ratio

SEO-content
The Text to HTML ratio is 31.32%
Original content is by far the single most important element to search engines. Low Text to HTML ratio indicates little content for search engines to index. We consider it to be good practice to have a Text to HTML ratio of at least 10% and ideal above 20%

Frames

accessibilitySEO-content
No frames detected.
It is not recommended to use frames or iframes because they can cause problems for search engines. It is best to avoid frames and inline frames whenever possible (searchenginewatch.com/article/2064573/Search-Engines-and-Frames). If frames must be utilized consider <noframes> tag. (www.w3schools.com/tags/tag_noframes.asp).

Flash

accessibilitytechnologySEO-content
No flash detected.
Flash and other reach-media technologies should primarily be utilized for decorative purposes. This makes your site more search engine friendly and improves accessibility (support.google.com/webmasters/bin/answer.py?hl=en&answer=72746#1).

Headings

SEO-content
  • 0 <H1>
  • 0 <H2>
  • 83 <H3>
    • Nick Clegg on AI, Brexit and life in politics: UpVote 20
    • The future of your commute is standing (for now)
    • How the Natural History Museum is scanning 80 million dead creatures
    • TVs are getting smart assistants but they're not much use yet
    • Sorry, that alien megastructure is actually just a big cloud of dust
    • Let's make this the year we reclaim control of our data
    • After Logan Paul, YouTube needs to get serious with its moderation
    • In 2018, machines must start to learn without prejudice
    • The new year's resolutions of Silicon Valley's tech bros
    • 2018 looks set to be another massive year for space exploration
    • Top stories
    • Nick Clegg on AI, Brexit and life in politics: UpVote 20
    • The future of your commute is standing (for now)
    • How the Natural History Museum is scanning 80 million dead creatures
    • TVs are getting smart assistants but they're not much use yet
    • Sorry, that alien megastructure is actually just a big cloud of dust
    • Let's make this the year we reclaim control of our data
    • After Logan Paul, YouTube needs to get serious with its moderation
    • In 2018, machines must start to learn without prejudice
    • Here are some entirely serious predictions about 2018 in tech
    • In 2018, it's finally time to ditch those bad tech habits
    • Toyota wants to change the world with Mirai, its new hydrogen car
    • Technology
    • What is the Internet of Things? WIRED explains
    • In 2018, machines must start to learn without prejudice
    • In 2018, it's finally time to ditch those bad tech habits
    • Here are some entirely serious predictions about 2018 in tech
    • Science
    • How the Natural History Museum is scanning 80 million dead creatures
    • How the Met Office chooses storm names in the UK and Ireland
    • Animal Battle semi-final 2: tongue-eating louse vs. naked mole rat
    • Curbing your data addiction will help you make better decisions
    • Black Mirror review: darker than ever before... but there's also hope
    • Culture
    • After Logan Paul, YouTube needs to get serious with its moderation
    • WIRED's guide to 26 of the best films on Netflix UK
    • 15 of the best films to watch on Amazon Prime UK right now
    • Friends and 31 of the best TV series on Netflix UK
    • Gear
    • TVs are getting smart assistants but they're not much use yet
    • Getting fit this year? Give yourself the edge with this triathlon gear
    • The best in luxury design
    • The best designer watches
    • How the Natural History Museum is scanning 80 million dead creatures
    • Star Wars™ Sphero Droids with WIRED and John Lewis
    • Star Wars™ Lenovo Mirage AR headsets with WIRED and John Lewis
    • Meet the taxidermist saving long-dead animals from decay
    • WIRED Opinion
    • Hey Elon Musk, shut the hell up about colonising Mars
    • Facebook could block far-right hate speech, so why isn't it?
    • Why does Alphabet want to build a city? To get more data, of course
    • How Duolingo uses dirty gaming tricks to get you addicted to French
    • Long Reads
    • Toyota wants to change the world with Mirai, its new hydrogen car
    • 10 of the best WIRED long reads from 2017
    • Punchdrunk's next great act
    • The internet is broken
    • The web's greatest minds explain how we can fix the internet
    • Politics
    • Nick Clegg on AI, Brexit and life in politics: UpVote 20
    • From debt to divorce, this chart tracks the UK's year of worries
    • Inside the collapse of Islamic State’s propaganda machine
    • UK's Nudge Unit tests machine learning to rate schools and GPs
    • Security
    • Let's make this the year we reclaim control of our data
    • As new privacy laws hit, Apple and Amazon will surge past Google
    • AI cyberattacks will be almost impossible for humans to stop
    • Hackers are on the brink of launching a wave of AI attacks
    • AI cyberattacks will be almost impossible for humans to stop
    • Transport
    • The future of your commute is standing (for now)
    • Toyota wants to change the world with Mirai, its new hydrogen car
    • A change of algorithm could eradicate phantom traffic jams
    • BMW X3 review: upgrades aplenty equals a superior SUV
    • Business
    • Eight of the best science and tech newsletters to subscribe to
    • What is GDPR? WIRED explains what you need to know
    • How Amazon will crash Google and Facebook's advertising duopoly
    • Forget banks, in 2018 you'll pay through Amazon and Facebook
    • 10 of the best WIRED long reads from 2017
    • Getting fit this year? Give yourself the edge with this triathlon gear
    • Toyota wants to change the world with Mirai, its new hydrogen car
    • GET THE WIRED WEEKENDER
  • 2 <H4>
    • Top stories
    • Follow WIRED
  • 0 <H5>
  • 0 <H6>
The <h1> to <h6> tags are used to define HTML headings. The <h1> tag should hold the title describing the content of a specific page therefore only one h1 tag is needed per page. There can be any number of h2 - h6 tags but they should be added in order of importance (www.w3schools.com/tags/tag_hn.asp).

Doctype

technologyvalidity
HTML 5
The <!DOCTYPE> declaration tells the web browser about what version of HTML the page is written in. It is good practice to always add the <!DOCTYPE> declaration to the HTML documents, so that the browser knows what type of document to expect. (www.w3schools.com/tags/tag_DOCTYPE.asp)

Character Encoding

technologyvalidity
UTF-8 (Unicode)
Covers: Worldwide
To display an HTML page correctly, the browser must know what character-set to use.

Language

usability
Declared Language: None
Language Attribute: None
The HTML "lang" attributes and language metatag define the base language to be used for displaying text and characters on a Website.

W3C Markup Validation

validity
Status: FAILED [378 errors, 4 warning(s)]
It is good practice to use valid HTML/XHTML markup as it ensures that the search engines can read the website correctly as well as it improves cross browser compatibility (W3C Markup Validation Service).

Deprecated HTML elements

technologyvalidity
Good, no deprecated elements found.
A deprecated element is one that has been outdated by newer constructs. Deprecated elements may become obsolete in future versions of HTML so it is recommended not to use them.

Nested HTML Tables

accessibilitytechnology
Great, no nested tables detected.
In general it is not recommended to use nested tables or to utilize tables for page layout. Nested tables are known to cause performance issues due to increased HTML size and rendering time. It is better to use CSS layout instead.

Web Analytics

technology
Yes, we have detected following web analytics tools:
  • Google analytics icon Google™ Analytics
  • Nilsen analytics icon Nilsen Online SiteCensus™
  • comScore analytics icon comScore Didital Analytix®
Web Analytics Tools collect and measure information about visitor activity on a website. Well interpreted web traffic data is invaluable in determining a successfully web strategy and assessing the effectiveness of a website. At a minimum, we recommend to utilize at least one web analytics tool.

robots.txt

SEO
Yes, http://www.wired.co.uk/robots.txt

Your robots.txt file is blocking search engines access to parts of the website.

User-agent: *
  • Disallow: /preview/
A robots.txt file restricts access to search engine robots that crawl the web. (www.robotstxt.org/robotstxt.html)

XML Sitemap

SEO
Found following XML sitemap(s):
Sitemaps inform search engines about pages available for crawling. In its simplest form, a Sitemap is an XML file that lists URLs for a site along with additional metadata about each URL. XML sitemap should help search engines to crawl the site more intelligently. (www.sitemaps.org/protocol.html)

Accessibility Check

accessibility
WCAG 2.0 (AA) Conformance Test: FAILED [1377 error(s)]
  1. Document has invalid language code.
    [Line 5, Col 23] <html lang=""> <!--<![endif]--> <head> <title>WIRED UK - Future Science, Culture &am ...
    Add a valid 2 letter or 3 letter language code as defined in the ISO 639 specification to the HTML 'lang' attribute. For XHTML, both 'lang' and 'xml:lang' must be set.
  2. input element has more than one associated label.
    [Line 203, Col 5] <body class="is-homepage"> <input type="checkbox" id="chkNavHamburger" class="n-main__c ...()
    Remove or modify the label elements so there is only one associated label for each form control.
Subscribe to review all 1377 errors
Following Web accessibility standards while developing a website can help users with specific needs, such as visually impaired, motor/mobility, auditory, seizures, as well as cognitively and intellectually impaired disabilities. Some of these fixes include general seo applications like Alt tags, Form labels, fixing empty links and adding alternative text. To read more about accessibility guidelines follow this link Web Content Accessibility Guidelines (WCAG) Overview.

Mobile Rendering

mobile
Mobile internet usage has been exceeding PC's since 2014 and growing so it is critical for pages to render correctly on mobile devices.

Mobile Optimization

mobileperformanceSEO
Mobile PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is incorporating website speed in search ranking (www.mattcutts.com/blog/site-speed)

Mobile Experience

mobileusability
Mobile users have now become a critical part of online visits. Making the website mobile friendly is no longer an option but rather necessity. (https://developers.google.com/webmasters/smartphone-sites/)

Favicon

usability
favicon
file: http://wired.co.uk/static/icons/android-icon-192x192.png
size: 192px  by  192px
type: image/png

Warning: favicon dimensions are incorrect. Recommended sizes are 16x16, 32x32, 48x48 and 64x64 px

The Favicon is a small icon associated with a website. The Favicon is important because it is displayed next to the website's URL in the address bar of the browser as well as in bookmarks and shortcuts.

Custom 404 Error Page

usability
Yes, custom 404 error page detected.
A 404 is a standard http response code for a resource that cannot be located on the server. Web servers usually return a "404 Not Found" error page for non-existing pages. Unfortunately, these default error pages are very generic and a not very user friendly, therefore, using a custom 404 error page is highly recommended.

Process of returning http status code "200 OK" for a non-existent page or redirecting users to another url is called soft 404. Soft 404 errors are problematic for search engines and are not advisable. (https://support.google.com/webmasters/answer/181708)

Printability

usability
Could not locate print-friendly CSS.
Print-friendly pages are designed to fit on an 8.5"x11" or A4 sheet and usually include only the content of the page, along with source information.

W3C CSS Validation

validity
Status: FAILED [50 error(s)]
It is recommended to use valid CSS to ensure that the website displays correctly. (W3C CSS Validation Service).

Domain Age

SEO-Authority
Your domain was registerd for the first time: 13 years, 4 months, 22 days ago.
Age of the domain is one of the many signals that search engines utilize for ranking. Brand new domains generally have more difficult time to rank high for the first few months.

Domain Expiration

SEO-Authority
Your domain expires in: 1 year, 7 months, 8 days.
Domain expiration far in to the future is considered a good practice as it promotes confidence in your website, decreases chances of losing domain and in certain cases might help with search engine ranking. (https://www.hover.com/blog/three-reasons-to-renew-your-domain-names-for-five-years/)

IP Canonicalization

SEO
No, your site's IP 54.77.26.152 does not redirect to wired.co.uk.
Some web spiders index websites using IP as well as domain name which can cause duplicate content if there is no IP Canonicalization.

URL Canonicalization

SEO
Yes, both the www.wired.co.uk and wired.co.uk resolve to the same URL.
Domain name with WWW and without can be considered as different pages causing duplicate content for search engines. (www.mattcutts.com/blog/seo-advice-url-canonicalization)

Page Speed

performanceSEO
Google Page Speed score: 85% (High)
Rq. Requests Hst. Hosts LT Load time Html Img Images JS JavaScript CSS F Flash O Other PS Page Size
54182.63s494.32 KB164.84 KB863.37 KB232.04 KB0 B4.59 KB1.72 MB

RecommendationImpact
Avoid landing page redirects
None
Enable compression
None
Leverage browser caching
Medium
Reduce server response time
None
Minify CSS
None
Minify HTML
Low
Minify JavaScript
None
Eliminate render-blocking JavaScript and CSS in above-the-fold content
Medium
Optimize images
Low
Prioritize visible content
None

Subscribe for more details
PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is now incorporating website speed in search ranking (www.mattcutts.com/blog/site-speed)

Server Information

security

ISP:
Amazon.com
Server IP:
52.208.194.113
Server Location:
IE LEINSTER, Dublin

Name Server 1:
ns-1058.awsdns-04.org (205.251.196.34)
Name Server 2:
ns-1669.awsdns-16.co.uk (205.251.198.133)
Name Server 3:
ns-488.awsdns-61.com (205.251.193.232)
Name Server 4:
ns-824.awsdns-39.net (205.251.195.56)
Your server's IP address and location have minor impact on the country specific SEO. It is recommend to host the website in the country where the number of vistors is desired to be the highest. Search engines take the geolocation of a server into account. (www.youtube.com/watch?v=hXt23AXlJJU)

HTTPS (SSL)

security
Issued To:
Common Name (CN):
*.wired.co.uk
Issuer:
Common Name (CN):
Amazon
Oranization (O):
Amazon
Oranizational Unit (OU):
Server CA 1B
Period of Validity
Begins On:
12/15/2017
Expires On:
01/15/2019
Google™ is now treating HTTPS as a ranking signal. HTTPS is a secure web protocol that allows for encrypted communication between website and the client. HTTPS protocol requires your website to have an SSL certificate, which can be purchased from a Certificate Authority (CA) or SSL vendor. (security.googleblog.com/2014/08/https-as-ranking-signal_6.html).

Safe Browsing

security
Yes
Safe Browsing is a service provided by Google that enables applications to check URLs against Google's constantly updated lists of suspected phishing and malware pages. If your site is marked as unsafe see our guide on how to fix websites blocked by google safe browsing

Spam Blacklist

security
Good, your IP 52.208.194.113 is not blacklisted.
Spammer directories provide lists of IPs from which spam distribution is reported. Emails sent from the blocked IPs are subject to closer scrutiny and are much less likely to be delivered. For email campaigns it is recommended to utilize professional email services to ensure that your website IP is not blocked. (www.stopforumspam.com)

Directory Browsing

security
Great, your server has directory browsing disabled.
Protect Webserver directories from unwanted browsing. To enhance security, directory browsing should be disabled unless you have a specific reason to enable it. If you enable directory browsing, make sure that you only enable it on the particular directory or directories that you want to share. (https://technet.microsoft.com/en-us/library/cc731109)

Email Address Obfuscation

security
Great, this webpage does not contain email addresses displayed in plain text.
It is recommended to obfuscate email addresses posted in public. This prevents email addresses from being automatically harvested by spam bots which helps to decrease number of unsolicited emails. See our email obfuscation techniques guide for more details.

Whois Privacy

security
Registrant:
Organization:
Advance Magazine Publishers Inc
Type:
Unknown
Address:
4 Times Square, New York, NY, 10036, United States, Data validation:, Nominet was not able to match the registrant's name and/or address against a 3rd party source on 16-Jun-2014
Whois Privacy is a service that prevents domain owner contact information from being displayed in the publicly available Whois records. This can help to cut down on unwanted spam but utilizing Whois privacy should be evaluated against business model and branding strategy.

Server Signature

security
On, nginx/1.11.13
Attackers can utilize server signature versioning information to their advantage therefore it is recommended to disable it when possible.