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Report for wkow.com

iwebchk

Top Priorities

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Traffic Rank

visitors
111,489 most visited website in the World Trend: down (+34,520)
17,550 most visited website in US United States
Traffic Rank is provided by Alexa

Visitors Localization

visitors
Low map legend High
CountryPercentDomain (ccTLD)Status
US United States97.5%wkow.usNot available.
Registering country code top level domains (ccTLD) can prevent potential competitors from taking advantage of your primary domain reputation. It is also one of the ways to improve country specific SEO and performance. (www.searchenginejournal.com/seo-without-boarders-a-guide-to-international-seo-nick-paterman/60092/)

Images

accessibilitySEO-content
We have located images with missing ALT attribute.
Number of images: 40
Missing alt tag: 25

List of images with missing ALT attributes:

  • http://WKOW.images.worldnow.com/images/static/hdr/hdr_branding.jpg
  • http://WKOW.images.worldnow.com/images/static/hdr/hdr_607x37.gif
  • http://WKOW.images.worldnow.com/images/16286769_G.jpg?auto=webp&disable=...200
  • http://WKOW.images.worldnow.com/images/9071054_G.jpg?auto=webp&disable=u...946
  • http://images.worldnow.com/AP/images/16283574_G.jpg?auto=webp&disable=up...348
  • http://WKOW.images.worldnow.com/images/14108901_G.jpg?auto=webp&disable=...453
  • http://WKOW.images.worldnow.com/images/16287584_G.jpg?auto=webp&disable=...311
  • http://WKOW.images.worldnow.com/images/16280707_G.jpg?auto=webp&disable=...305
  • http://WKOW.images.worldnow.com/images/16287029_G.jpg?auto=webp&disable=...353
  • http://WKOW.images.worldnow.com/images/16286997_G.jpg?auto=webp&disable=...008
  • http://WKOW.images.worldnow.com/images/16286474_G.jpg?auto=webp&disable=...244
  • http://WKOW.images.worldnow.com/images/15991038_G.jpg?auto=webp&disable=...807
  • http://WKOW.images.worldnow.com/images/16286396_G.jpg?auto=webp&disable=...934
  • http://WKOW.images.worldnow.com/images/15773089_G.jpg?auto=webp&disable=...736
  • http://WKOW.images.worldnow.com/images/16285846_G.jpg?auto=webp&disable=...131
  • http://WKOW.images.worldnow.com/images/16285325_G.jpg?auto=webp&disable=...846
  • http://WKOW.images.worldnow.com/images/16285136_G.jpg?auto=webp&disable=...626
  • http://WKOW.images.worldnow.com/images/16257831_G.jpg?auto=webp&disable=...825
  • http://WKOW.images.worldnow.com/images/15156319_G.jpg?auto=webp&disable=...836
  • http://WKOW.images.worldnow.com/images/16278673_G.jpg?auto=webp&disable=...114
  • http://WKOW.images.worldnow.com/images/9047088_G.jpg?auto=webp&disable=u...721
  • http://ftpcontent.worldnow.com/professionalservices/clients/quincy/images/co...jpg
  • http://ftpcontent6.worldnow.com/wkow/wsiweather/Southern_WI_Clouds_Radar_160.gif
  • http://ftpcontent6.worldnow.com/wkow/wsiweather/Extended_Forecast_160.jpg
  • http://ftpcontent.worldnow.com/wncorp/logos/worldnow_white.png
The "alt" attribute provides a text equivalent for the image. If the browser cannot display an image the alt description will be given in its place. Furthermore, some visitors cannot see images as they might be blind in which the alt tag provides a valuable image description. Finally, search engines utilize the alt attribute for image search indexing. (www.w3.org/QA/Tips/altAttribute)

Title

SEO-content
We have found following title:

"HOME - WKOW 27: Madison, WI Breaking News, Weather and Sports"

Length: 61 characters
The <TITLE> element provides a short piece of text describing the document. The title is very important as it shows in the window title bars, bookmarks and search results. Title should be between 60 to 80 characters long. (www.w3.org/QA/Tips/good-titles)

Description Metatag

SEO-content
We have found following description:

"WKOW 27 News - The first station in Madison. We've got you covered on all things news, weather and sports in South Central Wisconsin. You can find us on-air, online and while you are on the go."

Length: 193 characters
The description attribute should provide a concise explanation of a Web page's content. Also, the description is often displayed on search engine results and can indirectly affect page ranking.

Keywords Metatag

SEO-content
We have found 16 keywords:
  • wkow
  • wkow news
  • 27 news
  • madison
  • madison news
  • wisconsin news
  • storm track
  • sports
  • consumer
  • breaking news
  • state capitol
  • southern Wisconsin
  • Wisconsin weather
  • Madison weather
  • madison politics
  • channel 27
    Length: 196 characters
    The keywords attribute was utilized by search engines to provide more accurate search results. Due to the over usage and spamming the keywords attribute has been phased out and is no longer relevant. Google doesn't use the "keywords" meta tag in web search ranking.

    Text to HTML Ratio

    SEO-content
    The Text to HTML ratio is 12.22%
    Original content is by far the single most important element to search engines. Low Text to HTML ratio indicates little content for search engines to index. We consider it to be good practice to have a Text to HTML ratio of at least 10% and ideal above 20%

    Keyword Density & Consistency

    SEO-content
    Consistent Keywords % Density # Count T Title D Desc. H <H> A ALT B <b>
    more3.92%90--8--
    madison1.53%351-92-
    school1.48%34--14--
    wisconsin1.26%29--75-
    after1.00%23--91-
    photo0.96%22---11-
    file0.92%21---10-
    wkow0.87%201-6-1
    students0.74%17--5--
    new0.70%16--10--
    file photo0.52%12-----
    clean energy0.35%8--5--
    school students0.31%7--3--
    video included0.31%7-----
    discover wisconsin0.31%7-----
    100% clean energy0.26%6--3--
    middle school students0.26%6--3--
    alpha kappa alpha0.26%6--2--
    kappa alpha sorority0.26%6--2--
    senator ron johnson0.22%5--2--
    Keywords density and consistency are notable factors for optimal page SEO. Preferred keywords should have higher keywords density indicating their importance. Optimally, preferred keywords should also be consistently utilized in multiple essential areas of the page such as title, description meta tag, h1 through h6 headings, alt image attributes, backlinks and internal links anchor text. Keyword density of above 6% can indicate that the word or a phrase appears too many time in the content.

    Frames

    accessibilitySEO-content
    No frames detected. We found 1 inline frame(s).
    It is not recommended to use frames or iframes because they can cause problems for search engines. It is best to avoid frames and inline frames whenever possible (searchenginewatch.com/article/2064573/Search-Engines-and-Frames). If frames must be utilized consider <noframes> tag. (www.w3schools.com/tags/tag_noframes.asp).

    Flash

    accessibilitytechnologySEO-content
    No flash detected.
    Flash and other reach-media technologies should primarily be utilized for decorative purposes. This makes your site more search engine friendly and improves accessibility (support.google.com/webmasters/bin/answer.py?hl=en&answer=72746#1).

    Headings

    SEO-content
    • 1 <H1>
      • HOME - WKOW 27: Madison, WI Breaking News, Weather and Sports
    • 0 <H2>
    • 7 <H3>
      • BREAKING NEWSMore>>
      • Top Stories
      • More Headlines on WKOW.comMore Headlines on WKOW.comMore>>
      • Must See Videos on WKOW.comMore>>
      • NationalMore>>
      • Wake Up WisconsinWake Up WIMore>>
      • FEATURED STORIES & LINKSFEATURED STORIES & LINKSMore>>
    • 82 <H4>
      • WATCH LIVE: WIAA girls basketball championship games
      • WATCH LIVE: WIAA girls basketball championship games
      • Later start time for all Madison middle school students by 2019 + IMAGE of Video included [http://WKOW.images.worldnow.co...gif]
      • Outage affects hundreds of websites across the country
      • The Latest: Veterans home victims called 'brave women'
      • Three people hurt after two-car crash in Janesville
      • Gunshots reported in Madison apartment
      • Madison Police clock a car going 120+ mph on the Beltline
      • Ten trapped, rescued from downtown apartment elevator shaft
      • One dead, three hospitalized after Cross Plains crash
      • Men accused of bringing assault style rifles to school bound over for trial
      • 'Pharma Bro' sentenced to 7 years in prison
      • Meeting scheduled in Beloit to discuss sex offender placement
      • US bars government workers from Mexican resort of Playa del Carmen
      • Study finds heavy drinking causes dementia
      • ACLU accuses US of broadly separating immigrant families
      • Senator Johnson supports lower drinking age + IMAGE of Video included [http://WKOW.images.worldnow.co...gif]
      • Wisconsin holds first-ever Hemp Expo
      • "Our Time to Shine" pushes for 100% clean energy on campus + IMAGE of Video included [http://WKOW.images.worldnow.co...gif]
      • Car arson suspect also accused of bizarre, sex crime + IMAGE of Video included [http://WKOW.images.worldnow.co...gif]
      • Nursing professional says injuries of babies at Meriter "they don't bruise themselves" + IMAGE of Video included [http://WKOW.images.w...
      • Local school prepares for national student walkout next week + IMAGE of Video included [http://WKOW.images.worldnow.co...gif]
      • French cheese from sheep's milk wins world championship in Madison
      • Gov. Walker says Wisconsin companies could be tariff-exempt
      • Architects take extra steps to build safer buildings after school shootings + IMAGE of Video included [http://WKOW.images.worldnow.co...gif]
      • Portage schools put on hold this morning as police search for teen
      • Looking for your regular shows tonight on WKOW Channel 27?
      • Looking for your regular shows tonight on WKOW Channel 27?
      • Eau Claire bakery editing its recipes after surge in vanilla prices
      • Eau Claire bakery editing its recipes after surge in vanilla prices
      • Eau Claire school officials cracking down on 'Juuling'
      • Eau Claire school officials cracking down on 'Juuling'
      • New social media-free phone perfect for parents concerned by kids' smartphone use
      • New social media-free phone perfect for parents concerned by kids' smartphone use
      • UPDATE: Milton High School closed due to water main break
      • UPDATE: Milton High School closed due to water main break
      • Later school start time for Madison middle school students coming soon
      • Later school start time for Madison middle school students coming soon
      • Hundreds Flock to Wisconsin's First Hemp Expo
      • Hundreds Flock to Wisconsin's First Hemp Expo
      • Senator Ron Johnson supports lower drinking age
      • Senator Ron Johnson supports lower drinking age
      • "Our Time To Shine" pushes for 100% clean energy on campus
      • "Our Time To Shine" pushes for 100% clean energy on campus
      • Student Walkouts Planned
      • Student Walkouts Planned
      • Car Fires Suspect Also Accused Of Sex Crime
      • Car Fires Suspect Also Accused Of Sex Crime
      • UW Students Push for Clean Energy
      • UW Students Push for Clean Energy
      • Meriter Hospital Investigation
      • Meriter Hospital Investigation
      • Architects take new steps in building process after school shootings
      • Architects take new steps in building process after school shootings
      • New Approach to Homelessness
      • New Approach to Homelessness
      • Gun background check system riddled with flaws
      • Gun background check system riddled with flaws
      • Michigan seeks changes to abuse reporting law after Nassar
      • Michigan seeks changes to abuse reporting law after Nassar
      • California gunman in veteran center killings was ex-patient
      • California gunman in veteran center killings was ex-patient
      • Canada pipeline protesters erect structure near tank farm
      • Canada pipeline protesters erect structure near tank farm
      • Debate stirs over 'America's Harvest Box,' food benefit plan
      • Debate stirs over 'America's Harvest Box,' food benefit plan
      • Wake Up Wisconsin anchor Brandon Taylor will say goodbye to viewers
      • Wake Up Wisconsin anchor Brandon Taylor will say goodbye to viewers
      • Meet Higgins and learn about upcoming adoption events
      • Meet Higgins and learn about upcoming adoption events
      • Alpha Kappa Alpha Sorority hosts annual fundraiser for college scholarships
      • Alpha Kappa Alpha Sorority hosts annual fundraiser for college scholarships
      • 'Discover Wisconsin' to feature Madison, Sun Prairie, Beloit
      • 'Discover Wisconsin' to feature Madison, Sun Prairie, Beloit
      • UPDATE: The Big Share surpasses goal
      • UPDATE: The Big Share surpasses goal
      • Our Wisconsin: The Climate Change Effect
      • Our Wisconsin: The Climate Change Effect
      • Get the new and improved 27 StormTrack weather app
      • Get the new and improved 27 StormTrack weather app
      • DOWNLOAD the new 27 News NOW app!
      • DOWNLOAD the new 27 News NOW app!
    • 0 <H5>
    • 0 <H6>
    The <h1> to <h6> tags are used to define HTML headings. The <h1> tag should hold the title describing the content of a specific page therefore only one h1 tag is needed per page. There can be any number of h2 - h6 tags but they should be added in order of importance (www.w3schools.com/tags/tag_hn.asp).

    Doctype

    technologyvalidity
    HTML 4.01 TRANSITIONAL
    The <!DOCTYPE> declaration tells the web browser about what version of HTML the page is written in. It is good practice to always add the <!DOCTYPE> declaration to the HTML documents, so that the browser knows what type of document to expect. (www.w3schools.com/tags/tag_DOCTYPE.asp)

    Character Encoding

    technologyvalidity
    UTF-8 (Unicode)
    Covers: Worldwide
    To display an HTML page correctly, the browser must know what character-set to use.

    Language

    usability
    Declared Language: None
    Language Attribute: en (English)
    The HTML "lang" attributes and language metatag define the base language to be used for displaying text and characters on a Website.

    W3C Markup Validation

    validity
    Status: FAILED [323 errors, 90 warning(s)]
    It is good practice to use valid HTML/XHTML markup as it ensures that the search engines can read the website correctly as well as it improves cross browser compatibility (W3C Markup Validation Service).

    Deprecated HTML elements

    technologyvalidity
    Good, no deprecated elements found.
    A deprecated element is one that has been outdated by newer constructs. Deprecated elements may become obsolete in future versions of HTML so it is recommended not to use them.

    Nested HTML Tables

    accessibilitytechnology
    Great, no nested tables detected.
    In general it is not recommended to use nested tables or to utilize tables for page layout. Nested tables are known to cause performance issues due to increased HTML size and rendering time. It is better to use CSS layout instead.

    Web Analytics

    technology
    Yes, we have detected following web analytics tools:
    • Google analytics icon Google™ Analytics
    • CrazyEgg icon CrazyEgg
    Web Analytics Tools collect and measure information about visitor activity on a website. Well interpreted web traffic data is invaluable in determining a successfully web strategy and assessing the effectiveness of a website. At a minimum, we recommend to utilize at least one web analytics tool.

    robots.txt

    SEO
    Yes, http://www.wkow.com/robots.txt

    Your robots.txt file is blocking search engines access to parts of the website.

    User-agent: *
    • Disallow: /ads/
    • Disallow: /global/tools/
    • Disallow: /global/interfaces/
    See all 30 disallow directives
    A robots.txt file restricts access to search engine robots that crawl the web. (www.robotstxt.org/robotstxt.html)

    XML Sitemap

    SEO
    Sitemaps inform search engines about pages available for crawling. In its simplest form, a Sitemap is an XML file that lists URLs for a site along with additional metadata about each URL. XML sitemap should help search engines to crawl the site more intelligently. (www.sitemaps.org/protocol.html)

    Accessibility Check

    accessibility
    Data could not be obtained.
    Following Web accessibility standards while developing a website can help users with specific needs, such as visually impaired, motor/mobility, auditory, seizures, as well as cognitively and intellectually impaired disabilities. Some of these fixes include general seo applications like Alt tags, Form labels, fixing empty links and adding alternative text. To read more about accessibility guidelines follow this link Web Content Accessibility Guidelines (WCAG) Overview.

    Mobile Rendering

    mobile
    Mobile internet usage has been exceeding PC's since 2014 and growing so it is critical for pages to render correctly on mobile devices.

    Mobile Optimization

    mobileperformanceSEO
    Mobile PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is incorporating website speed in search ranking (www.mattcutts.com/blog/site-speed)

    Mobile Experience

    mobileusability
    Mobile users have now become a critical part of online visits. Making the website mobile friendly is no longer an option but rather necessity. (https://developers.google.com/webmasters/smartphone-sites/)

    Favicon

    usability
    favicon
    file: http://wkow.com/favicon.ico
    size: 16px  by  16px
    type: image/x-icon
    No hi-resolution (192x192) icon found.
    Apple touch icon not found
    The Favicon is a small icon associated with a website. The Favicon is important because it is displayed next to the website's URL in the address bar of the browser as well as in bookmarks and shortcuts.

    Custom 404 Error Page

    usability
    No valid custom 404 error page detected.
    A 404 is a standard http response code for a resource that cannot be located on the server. Web servers usually return a "404 Not Found" error page for non-existing pages. Unfortunately, these default error pages are very generic and a not very user friendly, therefore, using a custom 404 error page is highly recommended.

    Process of returning http status code "200 OK" for a non-existent page or redirecting users to another url is called soft 404. Soft 404 errors are problematic for search engines and are not advisable. (https://support.google.com/webmasters/answer/181708)

    Printability

    usability
    Print-friendly pages are designed to fit on an 8.5"x11" or A4 sheet and usually include only the content of the page, along with source information.

    W3C CSS Validation

    validity
    Status: FAILED [41 error(s)]
    It is recommended to use valid CSS to ensure that the website displays correctly. (W3C CSS Validation Service).

    Domain Age

    SEO-Authority
    Your domain was registerd for the first time: 18 years, 2 months, 21 days ago.
    Age of the domain is one of the many signals that search engines utilize for ranking. Brand new domains generally have more difficult time to rank high for the first few months.

    Domain Expiration

    SEO-Authority
    Your domain expires in: 4 years, 9 months, 6 days.
    Domain expiration far in to the future is considered a good practice as it promotes confidence in your website, decreases chances of losing domain and in certain cases might help with search engine ranking. (https://www.hover.com/blog/three-reasons-to-renew-your-domain-names-for-five-years/)

    IP Canonicalization

    SEO
    No, your site's IP 64.14.56.100 does not redirect to wkow.com.
    Some web spiders index websites using IP as well as domain name which can cause duplicate content if there is no IP Canonicalization.

    URL Canonicalization

    SEO
    Yes, both the www.wkow.com and wkow.com resolve to the same URL.
    Domain name with WWW and without can be considered as different pages causing duplicate content for search engines. (www.mattcutts.com/blog/seo-advice-url-canonicalization)

    Page Speed

    performanceSEO
    Google Page Speed score: 61% (Average)
    Rq. Requests Hst. Hosts LT Load time Html Img Images JS JavaScript CSS F Flash O Other PS Page Size
    203546.76s256.71 KB2.35 MB5.64 MB540.83 KB0 B148.01 KB8.92 MB

    RecommendationImpact
    Avoid landing page redirects
    None
    Enable compression
    Medium
    Leverage browser caching
    High
    Reduce server response time
    None
    Minify CSS
    Low
    Minify HTML
    None
    Minify JavaScript
    Low
    Eliminate render-blocking JavaScript and CSS in above-the-fold content
    High
    Optimize images
    Medium
    Prioritize visible content
    Low

    Subscribe for more details
    PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is now incorporating website speed in search ranking (www.mattcutts.com/blog/site-speed)

    Server Information

    security

    ISP:
    Savvis
    Server IP:
    64.14.56.100
    Server Location:
    US NEW YORK, Flushing

    Name Server 1:
    ns1.bdm.microsoftonline.com (207.46.15.59)
    Name Server 2:
    ns2.bdm.microsoftonline.com (157.56.81.41)
    Name Server 3:
    ns3.bdm.microsoftonline.com (191.232.83.138)
    Your server's IP address and location have minor impact on the country specific SEO. It is recommend to host the website in the country where the number of vistors is desired to be the highest. Search engines take the geolocation of a server into account. (www.youtube.com/watch?v=hXt23AXlJJU)

    HTTPS (SSL)

    security
    Issued To:
    Common Name (CN):
    snjtoday.com
    Issuer:
    Common Name (CN):
    Go Daddy Secure Certificate Authority - G2
    Oranization (O):
    GoDaddy.com, Inc.
    Oranizational Unit (OU):
    http://certs.godaddy.com/repository/
    Period of Validity
    Begins On:
    05/02/2017
    Expires On:
    03/27/2020

    Warning: The SSL certificate is invalid for wkow.com domain.
    Google™ is now treating HTTPS as a ranking signal. HTTPS is a secure web protocol that allows for encrypted communication between website and the client. HTTPS protocol requires your website to have an SSL certificate, which can be purchased from a Certificate Authority (CA) or SSL vendor. (security.googleblog.com/2014/08/https-as-ranking-signal_6.html).

    Safe Browsing

    security
    Yes
    Safe Browsing is a service provided by Google that enables applications to check URLs against Google's constantly updated lists of suspected phishing and malware pages. If your site is marked as unsafe see our guide on how to fix websites blocked by google safe browsing

    Spam Blacklist

    security
    Good, your IP 64.14.56.100 is not blacklisted.
    Spammer directories provide lists of IPs from which spam distribution is reported. Emails sent from the blocked IPs are subject to closer scrutiny and are much less likely to be delivered. For email campaigns it is recommended to utilize professional email services to ensure that your website IP is not blocked. (www.stopforumspam.com)

    Email Address Obfuscation

    security
    There is 1 email in plain text on the webpage:
    • news@wkow.com
    It is recommended to obfuscate email addresses posted in public. This prevents email addresses from being automatically harvested by spam bots which helps to decrease number of unsolicited emails. See our email obfuscation techniques guide for more details.

    Directory Browsing

    security
    Great, your server has directory browsing disabled.
    Protect Webserver directories from unwanted browsing. To enhance security, directory browsing should be disabled unless you have a specific reason to enable it. If you enable directory browsing, make sure that you only enable it on the particular directory or directories that you want to share. (https://technet.microsoft.com/en-us/library/cc731109)

    Whois Privacy

    security
    Registrant:
    Name:
    WKOW Television, Inc
    Organization:
    WKOW Television, Inc
    Address:
    5727 TOKAY BLVD, MADISON, 53719-1219, US
    Phone:
    +1.6082741234
    Fax:
    +1.9999999999
    Email:
    ops@qni.biz
    Administrative Contact:
    Name:
    Funk, Mike
    Organization:
    QNI Network Admin
    Address:
    130 S 5TH ST, QUINCY, 62301-3916, US
    Phone:
    +1.2175923250
    Email:
    ns-domains@qni.biz
    Technical Contact:
    Name:
    Funk, Mike
    Organization:
    QNI Network Admin
    Address:
    130 S 5TH ST, QUINCY, 62301-3916, US
    Phone:
    +1.2175923250
    Email:
    ns-domains@qni.biz
    Whois Privacy is a service that prevents domain owner contact information from being displayed in the publicly available Whois records. This can help to cut down on unwanted spam but utilizing Whois privacy should be evaluated against business model and branding strategy.

    Server Signature

    security
    On, Microsoft-IIS/7.5 ASP.NET
    Attackers can utilize server signature versioning information to their advantage therefore it is recommended to disable it when possible.