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Report for wtol.com

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Top Priorities

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Traffic Rank

visitors
75,427 most visited website in the World Trend: down (+20,493)
14,279 most visited website in US United States
Traffic Rank is provided by Alexa

Visitors Localization

visitors
Low map legend High
CountryPercentDomain (ccTLD)Status
US United States86.9%wtol.usNot available.
CA Canada4.4%wtol.caNot available.
Registering country code top level domains (ccTLD) can prevent potential competitors from taking advantage of your primary domain reputation. It is also one of the ways to improve country specific SEO and performance. (www.searchenginejournal.com/seo-without-boarders-a-guide-to-international-seo-nick-paterman/60092/)

Images

accessibilitySEO-content
We have located images with missing ALT attribute.
Number of images: 13
Missing alt tag: 9

List of images with missing ALT attributes:

  • http://WTOL.images.worldnow.com/ads/419735_AM.jpg
  • http://WTOL.images.worldnow.com/images/static/hdr/hdr_branding.jpg
  • http://WTOL.images.worldnow.com/images/static/hdr/hdr_607x37.gif
  • http://WTOL.images.worldnow.com/ads/419737_AM.jpg
  • http://WTOL.images.worldnow.com/images/8967738_G.png
  • http://WTOL.images.worldnow.com/ads/420619_AM.jpg
  • http://WTOL.images.worldnow.com/ads/418107_AM.jpg
  • http://ftpcontent.worldnow.com/wncustom/custom/wtol/2015/images/wtol-footer-...png
  • http://ftpcontent.worldnow.com/wncorp/logos/worldnow_white.png
The "alt" attribute provides a text equivalent for the image. If the browser cannot display an image the alt description will be given in its place. Furthermore, some visitors cannot see images as they might be blind in which the alt tag provides a valuable image description. Finally, search engines utilize the alt attribute for image search indexing. (www.w3.org/QA/Tips/altAttribute)

Title

SEO-content
We have found following title:

"Toledo News Weather and Sports - Wood Co., Lucas Co. - Toledo News Now, News, Weather, Sports, Toledo, OH"

Length: 105 characters

Warning: The title is 105 characters long. The title should not exceed 80 characters.

The <TITLE> element provides a short piece of text describing the document. The title is very important as it shows in the window title bars, bookmarks and search results. Title should be between 60 to 80 characters long. (www.w3.org/QA/Tips/good-titles)

Description Metatag

SEO-content
We have found following description:

"WTOL TV,Toledo,Toledo News,Toledo Weather,News,Breaking News,Severe Weather,Call 11 For Action, Investigations, StormTrack11 Weather"

Length: 132 characters
The description attribute should provide a concise explanation of a Web page's content. Also, the description is often displayed on search engine results and can indirectly affect page ranking.

Keywords Metatag

SEO-content
We have found 10 keywords:
  • WTOL TV
  • Toledo
  • Toledo News
  • Toledo Weather
  • News
  • Breaking News
  • Severe Weather
  • Call 11 For Action
  • Investigations
  • StormTrack11 Weather
    Length: 132 characters
    The keywords attribute was utilized by search engines to provide more accurate search results. Due to the over usage and spamming the keywords attribute has been phased out and is no longer relevant. Google doesn't use the "keywords" meta tag in web search ranking.

    Text to HTML Ratio

    SEO-content
    The Text to HTML ratio is 16.15%
    Original content is by far the single most important element to search engines. Low Text to HTML ratio indicates little content for search engines to index. We consider it to be good practice to have a Text to HTML ratio of at least 10% and ideal above 20%

    Keyword Density & Consistency

    SEO-content
    Consistent Keywords % Density # Count T Title D Desc. H <H> A ALT B <b>
    more3.52%109--7--
    gmt1.52%47-----
    wtol1.26%39--711-
    est1.26%39--4--
    source1.23%38---19-
    february1.10%34-----
    updated1.06%33-----
    20171.00%31-----
    2017-02-220.84%26-----
    tuesday0.81%25-----
    associated press0.26%8--8--
    first alert0.26%8--2--
    big board0.19%6--4--
    mental health0.19%6--2--
    appliance center0.19%6--2--
    after two semi-trucks0.13%4--2--
    dead after two0.13%4--2--
    stole aluminum cans0.13%4--2--
    ten years after0.13%4--2--
    franklin park mall0.13%4--2--
    Keywords density and consistency are notable factors for optimal page SEO. Preferred keywords should have higher keywords density indicating their importance. Optimally, preferred keywords should also be consistently utilized in multiple essential areas of the page such as title, description meta tag, h1 through h6 headings, alt image attributes, backlinks and internal links anchor text. Keyword density of above 6% can indicate that the word or a phrase appears too many time in the content.

    Flash

    accessibilitytechnologySEO-content
    No flash detected.
    Flash and other reach-media technologies should primarily be utilized for decorative purposes. This makes your site more search engine friendly and improves accessibility (support.google.com/webmasters/bin/answer.py?hl=en&answer=72746#1).

    Frames

    accessibilitySEO-content
    Yes, 3 inline frame(s) detected.
    It is not recommended to use frames or iframes because they can cause problems for search engines. It is best to avoid frames and inline frames whenever possible (searchenginewatch.com/article/2064573/Search-Engines-and-Frames). If frames must be utilized consider <noframes> tag. (www.w3schools.com/tags/tag_noframes.asp).

    Headings

    SEO-content
    • 1 <H1>
      • Toledo News Weather and Sports - Wood Co., Lucas Co. - Toledo News Now, News, Weather, Sports, Toledo, OH
    • 0 <H2>
    • 12 <H3>
      • Top HeadlinesMore>>
      • HOMEMore>>
      • Trending StoriesTrending StoriesMore>>
      • NationalMore>>
      • Michigan HeadlinesMichigan HeadlinesMore>>
      • Ohio HeadlinesOhio HeadlinesMore>>
      • Most Popular Lo Más Popular
      • Events Calendar
      • From Our Viewers
      • Trending TodayMore>>
      • WTOL
      • WUPW
    • 129 <H4>
      • breaking
      • One dead after two semi-trucks crash on US 20 in Fulton Co.
      • One dead after two semi-trucks crash on US 20 in Fulton Co.
      • Driver crashes into bridge on Detroit Ave
      • Driver crashes into bridge on Detroit Ave
      • First Alert Forecast: Another day in the 60s on deck
      • First Alert Forecast: Another day in the 60s on deck
      • Millions targeted for possible deportation under Trump rules
      • Millions targeted for possible deportation under Trump rules
      • Leaders hoping to educate kids on gun safety
      • Leaders hoping to educate kids on gun safety
      • Constituents voice frustration at Rep. Latta's absence from town hall
      • Constituents voice frustration at Rep. Latta's absence from town hall
      • Toledo Police to get body cameras for all field officers
      • Toledo Police to get body cameras for all field officers
      • Sandusky County groups can apply for mental health funding
      • Sandusky County groups can apply for mental health funding
      • Sisters of Notre Dame set record straight on Kroger plans for Secor Rd.
      • Sisters of Notre Dame set record straight on Kroger plans for Secor Rd.
      • TPS hopes to use intervention to prevent suspension
      • TPS hopes to use intervention to prevent suspension
      • GOP members of Congress face Trump foes at town halls
      • GOP members of Congress face Trump foes at town halls
      • Video shows Harrison Ford wrongly flying over airliner
      • Video shows Harrison Ford wrongly flying over airliner
      • Appliance Center coming to Franklin Park Mall, will hold job fair this week
      • Appliance Center coming to Franklin Park Mall, will hold job fair this week
      • Rossford police searching for man who stole aluminum cans meant for charity
      • Rossford police searching for man who stole aluminum cans meant for charity
      • Trump administration working on trans bathroom guidelines
      • Trump administration working on trans bathroom guidelines
      • Fostoria commission continuing to fight fiscal emergency
      • Fostoria commission continuing to fight fiscal emergency
      • Jim Robinson: The heart of a competitor
      • Jim Robinson: The heart of a competitor
      • Honoring Dressel: New details shared ten years after detective's death
      • Honoring Dressel: New details shared ten years after detective's death
      • Beating Heroin
      • Beating Heroin
      • Attention AT&T Subscribers: Important info about your local service
      • Attention AT&T Subscribers: Important info about your local service
      • Links mentioned on TV
      • Links mentioned on TV
      • WTOL 11 Sports
      • WTOL 11 Sports
      • Politics
      • National Politics
      • Special Reports
      • Special Reports
      • #2Strong4Bullies
      • #2Strong4Bullies
      • Download the WTOL 11 Big Board app
      • Download the WTOL 11 Big Board app
      • Big Board Friday
      • Big Board Friday
      • Call 11 for Action
      • Call 11
      • Flint Water Crisis
      • Flint Water Crisis
      • Traffic
      • Traffic
      • Protecting Our Water
      • Protecting Our Water
      • Back-to-School HQ
      • Back-to-School HQ
      • Back-to-School HQ
      • Your Forecast
      • Your Forecast
      • Update the new WTOL 11 News app
      • Update the new WTOL 11 News app
      • Family in shock after four killed inside Lauderdale Co. home; 3-year-old found alive
      • Family in shock after four killed inside Lauderdale Co. home; 3-year-old found alive
      • Body of longtime Clemson athletics leader found after massive search
      • Body of longtime Clemson athletics leader found after massive search
      • Gang member accused in officer's slaying was on probation
      • Gang member accused in officer's slaying was on probation
      • Teens accused of plot to rob, kill girl found shot in ditch
      • Teens accused of plot to rob, kill girl found shot in ditch
      • Downstream communities brace for flooding as dams overflow
      • Downstream communities brace for flooding as dams overflow
      • Officials: 4 ex-workers at boarding school molested students
      • Officials: 4 ex-workers at boarding school molested students
      • Judge blocks Texas cutting Medicaid to Planned Parenthood
      • Judge blocks Texas cutting Medicaid to Planned Parenthood
      • Students to evaluate 'fake news' in U of Michigan course
      • Students to evaluate 'fake news' in U of Michigan course
      • Michigan distributing $5.1M for distressed township, cities
      • Michigan distributing $5.1M for distressed township, cities
      • News Minute: Here is the latest Michigan news from The Associated Press at 3:40 a.m. EST
      • News Minute: Here is the latest Michigan news from The Associated Press at 3:40 a.m. EST
      • Sports Minute: Here is the latest Michigan sports news from The Associated Press
      • Sports Minute: Here is the latest Michigan sports news from The Associated Press
      • Detroit mayor to deliver annual State of the City address
      • Detroit mayor to deliver annual State of the City address
      • Sports Minute: Here is the latest Ohio sports news from The Associated Press
      • Sports Minute: Here is the latest Ohio sports news from The Associated Press
      • News Minute: Here is the latest Ohio news from The Associated Press at 3:40 a.m. EST
      • News Minute: Here is the latest Ohio news from The Associated Press at 3:40 a.m. EST
      • Fiery crash leaves 1 dead, 3 hurt in Akron
      • Fiery crash leaves 1 dead, 3 hurt in Akron
      • Controversial anti-crime program to be expanded in Columbus
      • Controversial anti-crime program to be expanded in Columbus
      • Ohio University board to officially choose 21st president
      • Ohio University board to officially choose 21st president
      • Franklin Graham prays outside Pentagon
      • Subscribe
      • Email Address * Logged in as:
      • Mansfield girl battling blindness travels to meet the Pope
      • Mansfield girl battling blindness travels to meet the Pope
      • VIDEO: TX teacher repeatedly hits student
      • VIDEO: TX teacher repeatedly hits student
      • 'Green moon' hoax goes viral
      • 'Green moon' hoax goes viral
      • Notorious B.I.G. back on stage as a hologram
      • Notorious B.I.G. back on stage as a hologram
      • VIDEO: Brothers convince sister zombie apocalypse is happening
      • VIDEO: Brothers convince sister zombie apocalypse is happening
      • WATCH: Trailer drops for 'Rogue One: A Star Wars Story'
      • WATCH: Trailer drops for 'Rogue One: A Star Wars Story'
      • #TrendingNOW
      • Video of cheerleader asking boy with autism to go to the prom sweeps the Internet
      • Video of cheerleader asking boy with autism to go to the prom sweeps the Internet
      • Trending Now
      • Man pretends to propose in cruel Valentine's Day prank
      • Trending Now: Man pretends to propose in cruel Valentine's Day prank
      • Hot on the Web: Russian tornado, volcano eruption
      • Hot on the Web: Russian tornado, volcano eruption
      • Hot on the Web: Bear walks like person, building backflip
      • Hot on the Web: Bear walks like person, building backflip
    • 0 <H5>
    • 0 <H6>
    The <h1> to <h6> tags are used to define HTML headings. The <h1> tag should hold the title describing the content of a specific page therefore only one h1 tag is needed per page. There can be any number of h2 - h6 tags but they should be added in order of importance (www.w3schools.com/tags/tag_hn.asp).

    Doctype

    technologyvalidity
    HTML 4.01 TRANSITIONAL
    The <!DOCTYPE> declaration tells the web browser about what version of HTML the page is written in. It is good practice to always add the <!DOCTYPE> declaration to the HTML documents, so that the browser knows what type of document to expect. (www.w3schools.com/tags/tag_DOCTYPE.asp)

    Character Encoding

    technologyvalidity
    UTF-8 (Unicode)
    Covers: Worldwide
    To display an HTML page correctly, the browser must know what character-set to use.

    Language

    usability
    Declared Language: None
    Language Attribute: en (English)
    The HTML "lang" attributes and language metatag define the base language to be used for displaying text and characters on a Website.

    W3C Markup Validation

    validity
    Status: FAILED [447 errors, 107 warning(s)]
    It is good practice to use valid HTML/XHTML markup as it ensures that the search engines can read the website correctly as well as it improves cross browser compatibility (W3C Markup Validation Service).

    Web Analytics

    technology
    Yes, we have detected following web analytics tools:
    • Google analytics icon Google™ Analytics
    • CrazyEgg icon CrazyEgg
    Web Analytics Tools collect and measure information about visitor activity on a website. Well interpreted web traffic data is invaluable in determining a successfully web strategy and assessing the effectiveness of a website. At a minimum, we recommend to utilize at least one web analytics tool.

    Deprecated HTML elements

    technologyvalidity
    Good, no deprecated elements found.
    A deprecated element is one that has been outdated by newer constructs. Deprecated elements may become obsolete in future versions of HTML so it is recommended not to use them.

    Nested HTML Tables

    accessibilitytechnology
    Great, no nested tables detected.
    In general it is not recommended to use nested tables or to utilize tables for page layout. Nested tables are known to cause performance issues due to increased HTML size and rendering time. It is better to use CSS layout instead.

    robots.txt

    SEO
    A robots.txt file restricts access to search engine robots that crawl the web. (www.robotstxt.org/robotstxt.html)

    XML Sitemap

    SEO
    Sitemaps inform search engines about pages available for crawling. In its simplest form, a Sitemap is an XML file that lists URLs for a site along with additional metadata about each URL. XML sitemap should help search engines to crawl the site more intelligently. (www.sitemaps.org/protocol.html)

    Mobile Rendering

    mobile
    Mobile internet usage has been exceeding PC's since 2014 and growing so it is critical for pages to render correctly on mobile devices.

    Mobile Experience

    mobileusability
    Mobile users have now become a critical part of online visits. Making the website mobile friendly is no longer an option but rather necessity. (https://developers.google.com/webmasters/smartphone-sites/)

    Mobile Optimization

    mobileperformanceSEO
    Mobile PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is incorporating website speed in search ranking (www.mattcutts.com/blog/site-speed)

    Custom 404 Error Page

    usability
    No custom 404 error page detected.
    A 404 is a standard http response code for a resource that cannot be located on the server. Web servers usually return a "404 Not Found" error page for non-existing pages. Unfortunately, these default error pages are very generic and a not very user friendly, therefore, using a custom 404 error page is highly recommended.

    Process of returning http status code "200 OK" for a non-existent page or redirecting users to another url is called soft 404. Soft 404 errors are problematic for search engines and are not advisable. (https://support.google.com/webmasters/answer/181708)

    Favicon

    usability
    favicon
    file: http://wtol.com/favicon.ico
    size: 16px  by  16px
    type: image/x-icon
    The Favicon is a small icon associated with a website. The Favicon is important because it is displayed next to the website's URL in the address bar of the browser as well as in bookmarks and shortcuts.

    Printability

    usability
    Print-friendly pages are designed to fit on an 8.5"x11" or A4 sheet and usually include only the content of the page, along with source information.

    W3C CSS Validation

    validity
    Status: FAILED [178 error(s)]
    It is recommended to use valid CSS to ensure that the website displays correctly. (W3C CSS Validation Service).

    Domain Age

    SEO-Authority
    Your domain was registerd for the first time: 21 years, 4 months, 5 days ago.
    Age of the domain is one of the many signals that search engines utilize for ranking. Brand new domains generally have more difficult time to rank high for the first few months.

    Domain Expiration

    SEO-Authority
    Your domain expires in: 7 months, 23 days, 6 hours.
    Domain expiration far in to the future is considered a good practice as it promotes confidence in your website, decreases chances of losing domain and in certain cases might help with search engine ranking. (https://www.hover.com/blog/three-reasons-to-renew-your-domain-names-for-five-years/)

    IP Canonicalization

    SEO
    No, your site's IP 64.14.56.100 does not redirect to wtol.com.
    Some web spiders index websites using IP as well as domain name which can cause duplicate content if there is no IP Canonicalization.

    URL Canonicalization

    SEO
    Yes, both the www.wtol.com and wtol.com resolve to the same URL.
    Domain name with WWW and without can be considered as different pages causing duplicate content for search engines. (www.mattcutts.com/blog/seo-advice-url-canonicalization)

    Page Speed

    performanceSEO
    Google Page Speed score: 35% (Low)
    Rq. Requests Hst. Hosts LT Load time Html Img Images JS JavaScript CSS F Flash O Other PS Page Size
    241499.01s284.1 KB4.41 MB3.98 MB693.03 KB0 B941.11 KB10.26 MB

    RecommendationImpact
    Avoid landing page redirects
    None
    Enable compression
    High
    Leverage browser caching
    High
    Reduce server response time
    None
    Minify CSS
    Low
    Minify HTML
    Low
    Minify JavaScript
    Low
    Eliminate render-blocking JavaScript and CSS in above-the-fold content
    High
    Optimize images
    High
    Prioritize visible content
    None

    Subscribe for more details
    PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is now incorporating website speed in search ranking (www.mattcutts.com/blog/site-speed)

    Server Information

    security

    ISP:
    Savvis
    Server IP:
    64.14.56.100
    Server Location:
    US WISCONSIN, Sturgeon Bay

    Name Server 1:
    ns1.raycommedia.com (12.37.197.25)
    Name Server 2:
    ns1.rtjgolf.com (12.37.196.26)
    Name Server 3:
    ns2.raycommedia.com (209.194.232.21)
    Name Server 4:
    ns3.raycommedia.com (12.181.23.25)
    Your server's IP address and location have minor impact on the country specific SEO. It is recommend to host the website in the country where the number of vistors is desired to be the highest. Search engines take the geolocation of a server into account. (www.youtube.com/watch?v=hXt23AXlJJU)

    HTTPS (SSL)

    security
    Issued To:
    Common Name (CN):
    *.snjtoday.com
    Issuer:
    Common Name (CN):
    RapidSSL SHA256 CA - G3
    Oranization (O):
    GeoTrust Inc.
    Period of Validity
    Begins On:
    02/24/2016
    Expires On:
    03/27/2017
    Google™ is now treating HTTPS as a ranking signal. HTTPS is a secure web protocol that allows for encrypted communication between website and the client. HTTPS protocol requires your website to have an SSL certificate, which can be purchased from a Certificate Authority (CA) or SSL vendor. (security.googleblog.com/2014/08/https-as-ranking-signal_6.html).

    Safe Browsing

    security
    Yes
    Safe Browsing is a service provided by Google that enables applications to check URLs against Google's constantly updated lists of suspected phishing and malware pages. If your site is marked as unsafe see our guide on how to fix websites blocked by google safe browsing

    Spam Blacklist

    security
    Good, your IP is not blacklisted.
    Spammer directories provide lists of IPs from which spam distribution is reported. Emails sent from the blocked IPs are subject to closer scrutiny and are much less likely to be delivered. For email campaigns it is recommended to utilize professional email services to ensure that your website IP is not blocked. (www.stopforumspam.com)

    Directory Browsing

    security
    Great, your server has directory browsing disabled.
    Protect Webserver directories from unwanted browsing. To enhance security, directory browsing should be disabled unless you have a specific reason to enable it. If you enable directory browsing, make sure that you only enable it on the particular directory or directories that you want to share. (https://technet.microsoft.com/en-us/library/cc731109)

    Email Address Obfuscation

    security
    There are 2 emails in plain text on the webpage:
    • wtolpublicfile@wtol.com
    • publicfile@foxtoledo.com
    It is recommended to obfuscate email addresses posted in public. This prevents email addresses from being automatically harvested by spam bots which helps to decrease number of unsolicited emails. See our email obfuscation techniques guide for more details.

    Server Signature

    security
    On, Microsoft-IIS/7.5 ASP.NET
    Attackers can utilize server signature versioning information to their advantage therefore it is recommended to disable it when possible.

    Whois Privacy

    security
    Registrant:
    Name:
    RAYCOM MEDIA
    Organization:
    RAYCOM MEDIA
    Address:
    201 Monroe Street, Montgomery, 36104, US
    Phone:
    +1.3342061400
    Fax:
    +1.3342061550
    Email:
    dburke@raycommedia.com
    Administrative Contact:
    Name:
    David Burke
    Organization:
    Raycom Media
    Address:
    201 Monroe Street Ste 2000, Montgomery, 36104, US
    Phone:
    +1.3342061475
    Fax:
    +1.3342235575
    Email:
    jhoomes@raycommedia.com
    Technical Contact:
    Name:
    James Jefferies
    Organization:
    Raycom Media
    Address:
    201 Monroe Street 20th Floor, Montgomery, 36104, US
    Phone:
    +1.3342061428
    Email:
    jjefferies@raycommedia.com
    Whois Privacy is a service that prevents domain owner contact information from being displayed in the publicly available Whois records. This can help to cut down on unwanted spam but utilizing Whois privacy should be evaluated against business model and branding strategy.