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Traffic Rank

306,597 most visited website in the World Trend: down (+93,421)
25,581 most visited website in CN China
Traffic Rank is provided by Alexa

Visitors Localization

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CountryPercentDomain (ccTLD)Status
CN China100.0%bjrcb.cnNot available.
Registering country code top level domains (ccTLD) can prevent potential competitors from taking advantage of your primary domain reputation. It is also one of the ways to improve country specific SEO and performance. (


We have located images with missing ALT attribute.
Number of images: 123
Missing alt tag: 122

List of images with missing ALT attributes:

  • /Portals/0/suoso.jpg
  • /Portals/0/2013xinban/xinbanlogoimg.png
  • /Portals/0/Enclosure/images/kefutop150611.png
  • /Portals/0/Containers/xinban2013news/nshxsytb2013_14.jpg
  • /Portals/0/img/inco.jpg (3 locations)
  • /Portals/0/img/nshxsytb2013_32.jpg (76 locations)
  • /Portals/0/Containers/xinbanzxfw/xinbanzxfta.jpg (6 locations)
  • /Portals/0/xinbannshxin.jpg (4 locations)
  • (8 locations)
  • /Portals/0/Enclosure/images/金色时光悠享banner253x72.png
  • /Portals/0/Enclosure/images/凤凰闪贷banner253x72.png
  • /Portals/0/Enclosure/images/医保通banner253x72.png
  • /Portals/0/Enclosure/images/whhx20150514.gif
  • /Portals/0/Enclosure/images/获奖殊荣sybg.png
  • /Portals/0/Enclosure/images/存贷款利率20150827.png
  • /Portals/0/Enclosure/images/外汇牌价20150827.png
  • /Portals/0/Enclosure/images/网点查询20150827.png
  • /Portals/0/Enclosure/images/常见问题20150827.png
  • /Portals/0/C_Info/ImageFile/2328/首页熊猫金币171201.jpg
  • /Portals/0/C_Info/ImageFile/2329/首页全家兴旺金钞171201.jpg
  • /Portals/0/C_Info/ImageFile/2330/apec国礼产品201501131.jpg
  • /Portals/0/Enclosure/images/现金服务banner218x57.png
  • /Portals/0/Enclosure/images/保障资金安全banner218x57.png
  • /Portals/0/Enclosure/images/信用报告网上查218x57.jpg
  • /Portals/0/Enclosure/images/信息科技项目建设公告1.png
  • /Portals/0/Enclosure/images/金凤凰财富管理160427.jpg
  • /Portals/0/Enclosure/images/小微企业2.jpg
  • /Portals/0/Enclosure/images/手机银-2.jpg
  • /Portals/0/Enclosure/images/乡村便利店20140513.jpg
The "alt" attribute provides a text equivalent for the image. If the browser cannot display an image the alt description will be given in its place. Furthermore, some visitors cannot see images as they might be blind in which the alt tag provides a valuable image description. Finally, search engines utilize the alt attribute for image search indexing. (


We have found following title:


Length: 10 characters
The <TITLE> element provides a short piece of text describing the document. The title is very important as it shows in the window title bars, bookmarks and search results. Title should be between 60 to 80 characters long. (

Description Metatag

We have found following description:


Length: 10 characters
The description attribute should provide a concise explanation of a Web page's content. Also, the description is often displayed on search engine results and can indirectly affect page ranking.

Keywords Metatag

We have found 66 keywords:
  • 中国
  • 中华人民共和国
  • 北京
  • 农商行
  • 农商银行
  • 农村商业银行
  • 北京农村商业银行
  • 北京农商行
  • 北京农商银行
  • 银行
  • 银行业务
  • 财务
  • 本地银行
  • 城市银行
  • 股份制
  • 农信社
  • 最好的银行
  • 金凤凰
  • 金凤凰网银
  • 凤凰卡
  • 支付密码
  • 凤凰乡村游
  • 财经
  • 亚洲银行
  • 亚洲
  • 金钱
  • 现金
  • 指纹银行
  • 自助银行
  • 零售银行
  • 个人银行
  • 商业
  • 理财
  • 中小企业
  • 企业银行
  • 机构银行
  • 外汇
  • 股票
  • 投资
  • 基金
  • 保险
  • 黄金
  • 存款
  • 人民币
  • 经济
  • 投资
  • 外币
  • 现金管理
  • 最佳
  • 推荐
  • 高水准
  • 诚信
  • 可靠
  • 中小企业理财
  • 电子银行
  • 网上银行
  • 电话银行
  • 储蓄
  • 贷款
  • 汇款
  • 客户服务
  • 经济
  • 新闻
  • 公告
  • 营业网点
  • 人才招聘
    Length: 279 characters
    The keywords attribute was utilized by search engines to provide more accurate search results. Due to the over usage and spamming the keywords attribute has been phased out and is no longer relevant. Google doesn't use the "keywords" meta tag in web search ranking.

    Keyword Density & Consistency

    Consistent Keywords % Density # Count T Title D Desc. H <H> A ALT B <b>
    2012年12月17日 星期一0.29%1-----
    对行情偏乐观 三点风险值得重视0.29%1-----
    风险偏好回暖 主力资金“换挡”提速0.29%1-----
    行情趋均衡 反弹或持续0.29%1-----
    中小创行情引爆 机构布局a股“成长”机会0.29%1-----
    2012年12月17日 星期一 上午好!0.29%1-----
    Keywords density and consistency are notable factors for optimal page SEO. Preferred keywords should have higher keywords density indicating their importance. Optimally, preferred keywords should also be consistently utilized in multiple essential areas of the page such as title, description meta tag, h1 through h6 headings, alt image attributes, backlinks and internal links anchor text. Keyword density of above 6% can indicate that the word or a phrase appears too many time in the content.

    Text to HTML Ratio

    The Text to HTML ratio is 5.87%
    Original content is by far the single most important element to search engines. Low Text to HTML ratio indicates little content for search engines to index. We consider it to be good practice to have a Text to HTML ratio of at least 10% and ideal above 20%


    No frames detected.
    It is not recommended to use frames or iframes because they can cause problems for search engines. It is best to avoid frames and inline frames whenever possible ( If frames must be utilized consider <noframes> tag. (


    No flash detected.
    Flash and other reach-media technologies should primarily be utilized for decorative purposes. This makes your site more search engine friendly and improves accessibility (


    • 0 <H1>
    • 0 <H2>
    • 0 <H3>
    • 0 <H4>
    • 0 <H5>
    • 0 <H6>
    The <h1> to <h6> tags are used to define HTML headings. The <h1> tag should hold the title describing the content of a specific page therefore only one h1 tag is needed per page. There can be any number of h2 - h6 tags but they should be added in order of importance (


    The <!DOCTYPE> declaration tells the web browser about what version of HTML the page is written in. It is good practice to always add the <!DOCTYPE> declaration to the HTML documents, so that the browser knows what type of document to expect. (

    Character Encoding

    UTF-8 (Unicode)
    Covers: Worldwide
    To display an HTML page correctly, the browser must know what character-set to use.


    Declared Language: None
    Language Attribute: zh-CN (Chinese)
    The HTML "lang" attributes and language metatag define the base language to be used for displaying text and characters on a Website.

    Deprecated HTML elements

    Good, no deprecated elements found.
    A deprecated element is one that has been outdated by newer constructs. Deprecated elements may become obsolete in future versions of HTML so it is recommended not to use them.

    W3C Markup Validation

    Status: FAILED [922 errors, 79 warning(s)]
    It is good practice to use valid HTML/XHTML markup as it ensures that the search engines can read the website correctly as well as it improves cross browser compatibility (W3C Markup Validation Service).

    Nested HTML Tables

    Yes, nested tables detected.
    In general it is not recommended to use nested tables or to utilize tables for page layout. Nested tables are known to cause performance issues due to increased HTML size and rendering time. It is better to use CSS layout instead.

    Web Analytics

    No web anlytics tools found.
    Web Analytics Tools collect and measure information about visitor activity on a website. Well interpreted web traffic data is invaluable in determining a successfully web strategy and assessing the effectiveness of a website. At a minimum, we recommend to utilize at least one web analytics tool.


    A robots.txt file restricts access to search engine robots that crawl the web. (

    XML Sitemap

    Not found
    Sitemaps inform search engines about pages available for crawling. In its simplest form, a Sitemap is an XML file that lists URLs for a site along with additional metadata about each URL. XML sitemap should help search engines to crawl the site more intelligently. (

    Accessibility Check

    Data could not be obtained.
    Following Web accessibility standards while developing a website can help users with specific needs, such as visually impaired, motor/mobility, auditory, seizures, as well as cognitively and intellectually impaired disabilities. Some of these fixes include general seo applications like Alt tags, Form labels, fixing empty links and adding alternative text. To read more about accessibility guidelines follow this link Web Content Accessibility Guidelines (WCAG) Overview.

    Mobile Rendering

    Mobile internet usage has been exceeding PC's since 2014 and growing so it is critical for pages to render correctly on mobile devices.

    Mobile Optimization

    Mobile PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is incorporating website speed in search ranking (

    Mobile Experience

    Mobile users have now become a critical part of online visits. Making the website mobile friendly is no longer an option but rather necessity. (


    size: 32px  by  32px
    type: image/x-icon
    No hi-resolution (192x192) icon found.
    Apple touch icon not found
    The Favicon is a small icon associated with a website. The Favicon is important because it is displayed next to the website's URL in the address bar of the browser as well as in bookmarks and shortcuts.

    Custom 404 Error Page

    No custom 404 error page detected.

    Warning: Soft 404 error detected.

    A 404 is a standard http response code for a resource that cannot be located on the server. Web servers usually return a "404 Not Found" error page for non-existing pages. Unfortunately, these default error pages are very generic and a not very user friendly, therefore, using a custom 404 error page is highly recommended.

    Process of returning http status code "200 OK" for a non-existent page or redirecting users to another url is called soft 404. Soft 404 errors are problematic for search engines and are not advisable. (


    Could not locate print-friendly CSS.
    Print-friendly pages are designed to fit on an 8.5"x11" or A4 sheet and usually include only the content of the page, along with source information.

    W3C CSS Validation

    Status: FAILED [26 error(s)]
    It is recommended to use valid CSS to ensure that the website displays correctly. (W3C CSS Validation Service).

    Domain Age

    Your domain was registerd for the first time: 12 years, 10 months, 23 days ago.
    Age of the domain is one of the many signals that search engines utilize for ranking. Brand new domains generally have more difficult time to rank high for the first few months.

    Domain Expiration

    Your domain expires in: 1 month, 4 days, 1 hour.
    Domain expiration far in to the future is considered a good practice as it promotes confidence in your website, decreases chances of losing domain and in certain cases might help with search engine ranking. (

    IP Canonicalization

    No, your site's IP does not redirect to
    Some web spiders index websites using IP as well as domain name which can cause duplicate content if there is no IP Canonicalization.

    URL Canonicalization

    Yes, both the and resolve to the same URL.
    Domain name with WWW and without can be considered as different pages causing duplicate content for search engines. (

    Page Speed

    Google Page Speed score: 44% (Low)
    Rq. Requests Hst. Hosts LT Load time Html Img Images JS JavaScript CSS F Flash O Other PS Page Size
    9748.24s152.18 KB1.41 MB312.59 KB144.16 KB0 B1.29 KB2.01 MB

    Avoid landing page redirects
    Enable compression
    Leverage browser caching
    Reduce server response time
    Minify CSS
    Minify HTML
    Minify JavaScript
    Eliminate render-blocking JavaScript and CSS in above-the-fold content
    Optimize images
    Prioritize visible content

    Subscribe for more details
    PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is now incorporating website speed in search ranking (

    Server Information


    China Network Information Center
    Server IP:
    Server Location:
    CN BEIJING, Beijing

    Name Server 1: (
    Name Server 2: (
    Your server's IP address and location have minor impact on the country specific SEO. It is recommend to host the website in the country where the number of vistors is desired to be the highest. Search engines take the geolocation of a server into account. (


    No HTTPS (SSL) found.
    Google™ is now treating HTTPS as a ranking signal. HTTPS is a secure web protocol that allows for encrypted communication between website and the client. HTTPS protocol requires your website to have an SSL certificate, which can be purchased from a Certificate Authority (CA) or SSL vendor. (

    Safe Browsing

    Safe Browsing is a service provided by Google that enables applications to check URLs against Google's constantly updated lists of suspected phishing and malware pages. If your site is marked as unsafe see our guide on how to fix websites blocked by google safe browsing

    Spam Blacklist

    Good, your IP is not blacklisted.
    Spammer directories provide lists of IPs from which spam distribution is reported. Emails sent from the blocked IPs are subject to closer scrutiny and are much less likely to be delivered. For email campaigns it is recommended to utilize professional email services to ensure that your website IP is not blocked. (

    Directory Browsing

    Great, your server has directory browsing disabled.
    Protect Webserver directories from unwanted browsing. To enhance security, directory browsing should be disabled unless you have a specific reason to enable it. If you enable directory browsing, make sure that you only enable it on the particular directory or directories that you want to share. (

    Email Address Obfuscation

    Great, this webpage does not contain email addresses displayed in plain text.
    It is recommended to obfuscate email addresses posted in public. This prevents email addresses from being automatically harvested by spam bots which helps to decrease number of unsolicited emails. See our email obfuscation techniques guide for more details.

    Whois Privacy

    No contact information available.
    Whois Privacy is a service that prevents domain owner contact information from being displayed in the publicly available Whois records. This can help to cut down on unwanted spam but utilizing Whois privacy should be evaluated against business model and branding strategy.

    Server Signature

    On, Microsoft-IIS/7.5 ASP.NET
    Attackers can utilize server signature versioning information to their advantage therefore it is recommended to disable it when possible.