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Report for www.cepal.org

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Top Priorities

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Traffic Rank

visitors
42,956 most visited website in the World Trend: up (-2,126)
4,439 most visited website in MX Mexico
Traffic Rank is provided by Alexa

Visitors Localization

visitors
Low map legend High
CountryPercentDomain (ccTLD)Status
MX Mexico20.1%cepal.mxNot available.
PE Peru8.1%cepal.peNot available.
CO Colombia7.2%cepal.coNot available.
VE Venezuela5.7%cepal.veNot available.
EC Ecuador5.4%cepal.ecNot available.
Registering country code top level domains (ccTLD) can prevent potential competitors from taking advantage of your primary domain reputation. It is also one of the ways to improve country specific SEO and performance. (www.searchenginejournal.com/seo-without-boarders-a-guide-to-international-seo-nick-paterman/60092/)

Images

accessibilitySEO-content
Perfect, all images have ALT attribute.
Number of images: 27
Missing alt tag: 0
The "alt" attribute provides a text equivalent for the image. If the browser cannot display an image the alt description will be given in its place. Furthermore, some visitors cannot see images as they might be blind in which the alt tag provides a valuable image description. Finally, search engines utilize the alt attribute for image search indexing. (www.w3.org/QA/Tips/altAttribute)

Description Metatag

SEO-content
We have found following description:

"La CEPAL es una de las cinco comisiones regionales de las Naciones Unidas y su sede está en Santiago de Chile. Se fundó para contribuir al desarrollo económico de América Latina, coordinar las acciones encaminadas a su promoción y reforzar las relaciones económicas de los países entre sí y con las demás naciones del mundo. Posteriormente, su labor se amplió a los países del Caribe y se incorporó el objetivo de promover el desarrollo social."

Length: 444 characters

Warning: The description is 444 characters long. The optimal description should not exceed 320 characters (Description Snippet Changes/).

The description attribute should provide a concise explanation of a Web page's content. Also, the description is often displayed on search engine results and can indirectly affect page ranking.

Title

SEO-content
We have found following title:

"Comisión Económica para América Latina y el Caribe"

Length: 50 characters
The <TITLE> element provides a short piece of text describing the document. The title is very important as it shows in the window title bars, bookmarks and search results. Title should be between 60 to 80 characters long. (www.w3.org/QA/Tips/good-titles)

Keywords Metatag

SEO-content
We have found 25 keywords:
  • cepal
  • eclac
  • cooperacion
  • Comercio internacional e integracion
  • Desarrollo productivo y empresarial
  • Desarrollo economico
  • Desarrollo social
  • Asuntos de genero
  • Poblacion y desarrollo
  • Planificacion para el desarrollo
  • Desarrollo sostenible y asentamientos humanos
  • Recursos naturales e infraestructura
  • estadisticas
  • Comite de Desarrollo y Cooperacion del Caribe
  • Comite de Cooperación Sur-Sur
  • Conferencia de Ciencia
  • Innovacion y Tecnologias de la Informacion y las Comunicaciones
  • Conferencia Regional sobre Poblacion y Desarrollo de America Latina y el Caribe
  • Conferencia Regional sobre la Mujer
  • Consejo Regional de Planificacion del ILPES
  • Conferencia Estadistica de las Americas
  • observatorio de igualdad de genero
  • Observatorio America Latina - Asia Pacifico
  • Observatorio Fiscal de Latinoamerica y el Caribe
  • Observatorio Regional de Banda Ancha
Length: 854 characters
The keywords attribute was utilized by search engines to provide more accurate search results. Due to the over usage and spamming the keywords attribute has been phased out and is no longer relevant. Google doesn't use the "keywords" meta tag in web search ranking.

Keyword Density & Consistency

SEO-content
Consistent Keywords % Density # Count T Title D Desc. H <H> A ALT B <b>
cepal3.50%38-1872
desarrollo3.23%35-2112-
américa2.49%2711187-
latina2.49%2711187-
caribe2.30%25111661
del2.21%24-296-
para1.75%1911821
las1.66%18-553-
chile1.57%17-1-5-
sostenible1.20%13--72-
américa latina2.49%271118--
desarrollo sostenible1.20%13--7--
los países0.83%9-25--
secretaria ejecutiva0.83%9--1--
alicia bárcena0.74%8--2--
las naciones unidas0.37%4-1---
inversión extranjera directa0.28%3--2--
del organismo regional0.28%3-----
comisión económica para0.18%21-1--
aportes para políticas0.18%2--1--
Keywords density and consistency are notable factors for optimal page SEO. Preferred keywords should have higher keywords density indicating their importance. Optimally, preferred keywords should also be consistently utilized in multiple essential areas of the page such as title, description meta tag, h1 through h6 headings, alt image attributes, backlinks and internal links anchor text. Keyword density of above 6% can indicate that the word or a phrase appears too many time in the content.

Text to HTML Ratio

SEO-content
The Text to HTML ratio is 8.95%
Original content is by far the single most important element to search engines. Low Text to HTML ratio indicates little content for search engines to index. We consider it to be good practice to have a Text to HTML ratio of at least 10% and ideal above 20%

Frames

accessibilitySEO-content
No frames detected.
It is not recommended to use frames or iframes because they can cause problems for search engines. It is best to avoid frames and inline frames whenever possible (searchenginewatch.com/article/2064573/Search-Engines-and-Frames). If frames must be utilized consider <noframes> tag. (www.w3schools.com/tags/tag_noframes.asp).

Flash

accessibilitytechnologySEO-content
No flash detected.
Flash and other reach-media technologies should primarily be utilized for decorative purposes. This makes your site more search engine friendly and improves accessibility (support.google.com/webmasters/bin/answer.py?hl=en&answer=72746#1).

Doctype

technologyvalidity
HTML 5
The <!DOCTYPE> declaration tells the web browser about what version of HTML the page is written in. It is good practice to always add the <!DOCTYPE> declaration to the HTML documents, so that the browser knows what type of document to expect. (www.w3schools.com/tags/tag_DOCTYPE.asp)

Headings

SEO-content
  • 1 <H1>
    • Comisión Económica para América Latina y el Caribe
  • 18 <H2>
    • Menú
    • CEPAL destaca la relevancia y oportunidad de estrechar los vínculos entre China y América Latina y el Caribe
    • Alicia Bárcena llama a garantizar el acceso a la información para alcanzar igualdad de derechos y afirmar la plena ciudadanía
    • Segunda reunión del Foro de los Países de América Latina y el Caribe sobre el Desarrollo Sostenible - 2018
    • La CEPAL reafirma su compromiso de trabajar por un desarrollo con igualdad, bienestar y sostenibilidad ambiental en América Latina y el Caribe
    • Destacados
    • Noticias
    • Estadísticas
    • Publicaciones
    • Eventos
    • Cursos
    • Videos
    • IX Reunión de la CEA (México, 2017) - A. Bárcena explica importancia de la información estadística.
    • Infografías
    • Secretaria Ejecutiva
    • Alicia Bárcena
    • Suscripción
    • Otros destacados
  • 37 <H3>
    • Sitio web del aniversario
    • Foro de los Países de América Latina y el Caribe sobre el Desarrollo Sostenible - 2018
    • La pobreza aumentó en 2016 en América Latina y alcanzó al 30,7% de su población, porcentaje que se mantendría estable en 2017
    • Escuela de verano de la CEPAL abre postulaciones para su decimonovena edición
    • Nueva edición de la Revista Notas de Población de la CEPAL aborda dimensiones sociales, económicas y culturales de los países de la región
    • CEPAL convoca a la región a cambiar el paradigma de desarrollo para hacer frente al cambio climático apropiándose de la Agenda 2030
    • cayó la inversión extranjera directa a la región en 2016.
    • crecerán las economías de América Latina y el Caribe en 2018.
    • crecerán las exportaciones de América Latina y el Caribe en 2017.
    • es la tasa de participación laboral femenina
    • Explorando nuevos espacios de cooperación entre América Latina y el Caribe y China
    • Panorama Social de América Latina 2017. Documento informativo
    • Balance Preliminar de las Economías de América Latina y el Caribe 2017. Documento informativo
    • Perspectivas del Comercio Internacional de América Latina y el Caribe: recuperación en un...
    • Estudio Económico de América Latina y el Caribe 2017: la dinámica del ciclo económico actual y...
    • ¿Quién cuida en la ciudad?: aportes para políticas urbanas de igualdad
    • La Inversión Extranjera Directa en América Latina y el Caribe 2017
    • Brechas, ejes y desafíos en el vínculo entre lo social y lo productivo
    • Agenda 2030 para el Desarrollo Sostenible
    • Órganos subsidiarios y Reuniones intergubernamentales
    • Observatorios
    • Horizontes 2030: la igualdad en el centro del desarrollo sostenible
    • Promoting Carbon Markets in Latin America and the Caribbean, High Level Regional Dialogue on Carbon Pricing and MRV in the Americas
    • Seminario regional Bioeconomía en América Latina y el Caribe 2018
    • Novena Reunión del Comité de Negociación del Acuerdo Regional sobre el Acceso a la Información, la Participación Pública y el Acceso a la Justicia en Asuntos Ambientales en América Latina y el Caribe
    • Foro de los Países de América Latina y el Caribe sobre el Desarrollo Sostenible - 2018
    • Gobierno, Planificación y Desarrollo
    • The United Nations Regional Courses in International Law
    • Evaluación de políticas y programas públicos
    • Escuela de verano sobre economías latinoamericanas 2018
    • Novena Reunión de la Conferencia Estadística de las Américas de la CEPAL
    • Dimensión regional y global de la Agenda 2030 para el Desarrollo Sostenible
    • Foro de los Países de América Latina y el Caribe sobre el Desarrollo Sostenible
    • Octava Reunión del Comité de Negociación del Acuerdo Regional sobre el Principio 10
    • Revista CEPAL
    • Novena Reunión de la Conferencia Estadística de las Américas de la CEPAL
    • Observatorio Regional de Planificación para el Desarrollo
  • 0 <H4>
  • 0 <H5>
  • 0 <H6>
The <h1> to <h6> tags are used to define HTML headings. The <h1> tag should hold the title describing the content of a specific page therefore only one h1 tag is needed per page. There can be any number of h2 - h6 tags but they should be added in order of importance (www.w3schools.com/tags/tag_hn.asp).

Character Encoding

technologyvalidity
UTF-8 (Unicode)
Covers: Worldwide
To display an HTML page correctly, the browser must know what character-set to use.

Language

usability
Declared Language: es (Spanish)
Language Attribute: es (Spanish)
The HTML "lang" attributes and language metatag define the base language to be used for displaying text and characters on a Website.

Deprecated HTML elements

technologyvalidity
Good, no deprecated elements found.
A deprecated element is one that has been outdated by newer constructs. Deprecated elements may become obsolete in future versions of HTML so it is recommended not to use them.

W3C Markup Validation

validity
Status: FAILED [66 errors, 41 warning(s)]
It is good practice to use valid HTML/XHTML markup as it ensures that the search engines can read the website correctly as well as it improves cross browser compatibility (W3C Markup Validation Service).

Nested HTML Tables

accessibilitytechnology
Great, no nested tables detected.
In general it is not recommended to use nested tables or to utilize tables for page layout. Nested tables are known to cause performance issues due to increased HTML size and rendering time. It is better to use CSS layout instead.

Web Analytics

technology
Yes, we have detected following web analytics tools:
  • Google analytics icon Google™ Analytics
Web Analytics Tools collect and measure information about visitor activity on a website. Well interpreted web traffic data is invaluable in determining a successfully web strategy and assessing the effectiveness of a website. At a minimum, we recommend to utilize at least one web analytics tool.

robots.txt

SEO
Yes, https://www.cepal.org/robots.txt

Your robots.txt file is blocking search engines access to parts of the website.

User-agent: *
  • Crawl-delay: 10 ⇐ Crawl-delay rules are ignored by Googlebot
  • Disallow: /es/node/
  • Disallow: /en/node/
See all 72 disallow directives
A robots.txt file restricts access to search engine robots that crawl the web. (www.robotstxt.org/robotstxt.html)

XML Sitemap

SEO
Found following XML sitemap(s):
Sitemaps inform search engines about pages available for crawling. In its simplest form, a Sitemap is an XML file that lists URLs for a site along with additional metadata about each URL. XML sitemap should help search engines to crawl the site more intelligently. (www.sitemaps.org/protocol.html)

Accessibility Check

accessibility
WCAG 2.0 (AA) Conformance Test: FAILED [21 error(s)]
  1. Anchor contains no text.
    [Line 59, Col 22383] <a href="/es/comunicados/cepal-destaca-la-relevancia-oportunidad-estrechar-vinculos-china-america-la ...
    Add text to the a element or the title attribute of the a element or, if an image is used within the anchor, add Alt text to the image.
  2. Anchor contains no text.
    [Line 59, Col 24171] <a href="/es/noticias/alicia-barcena-llama-garantizar-acceso-la-informacion-alcanzar-igualdad-derech ...
    Add text to the a element or the title attribute of the a element or, if an image is used within the anchor, add Alt text to the image.
Subscribe to review all 21 errors
Following Web accessibility standards while developing a website can help users with specific needs, such as visually impaired, motor/mobility, auditory, seizures, as well as cognitively and intellectually impaired disabilities. Some of these fixes include general seo applications like Alt tags, Form labels, fixing empty links and adding alternative text. To read more about accessibility guidelines follow this link Web Content Accessibility Guidelines (WCAG) Overview.

Mobile Rendering

mobile
Mobile internet usage has been exceeding PC's since 2014 and growing so it is critical for pages to render correctly on mobile devices.

Mobile Optimization

mobileperformanceSEO
Mobile PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is incorporating website speed in search ranking (www.mattcutts.com/blog/site-speed)

Mobile Experience

mobileusability
Mobile users have now become a critical part of online visits. Making the website mobile friendly is no longer an option but rather necessity. (https://developers.google.com/webmasters/smartphone-sites/)

Favicon

usability
favicon
file: https://www.cepal.org/sites/default/files/favicon_0.png
size: 32px  by  32px
type: image/png
The Favicon is a small icon associated with a website. The Favicon is important because it is displayed next to the website's URL in the address bar of the browser as well as in bookmarks and shortcuts.

Custom 404 Error Page

usability
Yes, custom 404 error page detected.
A 404 is a standard http response code for a resource that cannot be located on the server. Web servers usually return a "404 Not Found" error page for non-existing pages. Unfortunately, these default error pages are very generic and a not very user friendly, therefore, using a custom 404 error page is highly recommended.

Process of returning http status code "200 OK" for a non-existent page or redirecting users to another url is called soft 404. Soft 404 errors are problematic for search engines and are not advisable. (https://support.google.com/webmasters/answer/181708)

Printability

usability
Print-friendly pages are designed to fit on an 8.5"x11" or A4 sheet and usually include only the content of the page, along with source information.

W3C CSS Validation

validity
Status: FAILED [10 error(s)]
It is recommended to use valid CSS to ensure that the website displays correctly. (W3C CSS Validation Service).

Domain Age

SEO-Authority
Your domain was registerd for the first time: 20 years, 1 month, 14 days ago.
Age of the domain is one of the many signals that search engines utilize for ranking. Brand new domains generally have more difficult time to rank high for the first few months.

Domain Expiration

SEO-Authority
Your domain expires in: 2 years, 9 months, 16 days.
Domain expiration far in to the future is considered a good practice as it promotes confidence in your website, decreases chances of losing domain and in certain cases might help with search engine ranking. (https://www.hover.com/blog/three-reasons-to-renew-your-domain-names-for-five-years/)

IP Canonicalization

SEO
No, your site's IP 200.9.3.181 redirects to 200.9.3.181 instead of www.cepal.org.
Some web spiders index websites using IP as well as domain name which can cause duplicate content if there is no IP Canonicalization.

URL Canonicalization

SEO
Yes, both the www.cepal.org and cepal.org resolve to the same URL.
Domain name with WWW and without can be considered as different pages causing duplicate content for search engines. (www.mattcutts.com/blog/seo-advice-url-canonicalization)

Page Speed

performanceSEO
Google Page Speed score: 72% (Average)
Rq. Requests Hst. Hosts LT Load time Html Img Images JS JavaScript CSS F Flash O Other PS Page Size
6793.62s87.44 KB721.85 KB794.23 KB475.95 KB0 B180.04 KB2.21 MB

RecommendationImpact
Avoid landing page redirects
Low
Enable compression
None
Leverage browser caching
Low
Reduce server response time
None
Minify CSS
Low
Minify HTML
None
Minify JavaScript
Low
Eliminate render-blocking JavaScript and CSS in above-the-fold content
High
Optimize images
High
Prioritize visible content
None

Subscribe for more details
PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is now incorporating website speed in search ranking (www.mattcutts.com/blog/site-speed)

Server Information

security

ISP:
CEPAL, Naciones Unidas
Server IP:
200.9.3.181
Server Location:
CL SANTIAGO METROPOLITAN, Santiago

Name Server 1:
ns.gtdinternet.com (200.75.0.2)
Name Server 2:
ns2.gtdinternet.com (200.75.0.3)
Name Server 3:
ens.cepal.org (200.9.3.119)
Your server's IP address and location have minor impact on the country specific SEO. It is recommend to host the website in the country where the number of vistors is desired to be the highest. Search engines take the geolocation of a server into account. (www.youtube.com/watch?v=hXt23AXlJJU)

HTTPS (SSL)

security
Issued To:
Common Name (CN):
*.cepal.org
Issuer:
Common Name (CN):
COMODO RSA Organization Validation Secure Server CA
Oranization (O):
COMODO CA Limited
Period of Validity
Begins On:
03/02/2017
Expires On:
03/01/2020
Google™ is now treating HTTPS as a ranking signal. HTTPS is a secure web protocol that allows for encrypted communication between website and the client. HTTPS protocol requires your website to have an SSL certificate, which can be purchased from a Certificate Authority (CA) or SSL vendor. (security.googleblog.com/2014/08/https-as-ranking-signal_6.html).

Safe Browsing

security
Yes
Safe Browsing is a service provided by Google that enables applications to check URLs against Google's constantly updated lists of suspected phishing and malware pages. If your site is marked as unsafe see our guide on how to fix websites blocked by google safe browsing

Spam Blacklist

security
Good, your IP 200.9.3.181 is not blacklisted.
Spammer directories provide lists of IPs from which spam distribution is reported. Emails sent from the blocked IPs are subject to closer scrutiny and are much less likely to be delivered. For email campaigns it is recommended to utilize professional email services to ensure that your website IP is not blocked. (www.stopforumspam.com)

Email Address Obfuscation

security
Great, this webpage does not contain email addresses displayed in plain text.
It is recommended to obfuscate email addresses posted in public. This prevents email addresses from being automatically harvested by spam bots which helps to decrease number of unsolicited emails. See our email obfuscation techniques guide for more details.

Directory Browsing

security
Great, your server has directory browsing disabled.
Protect Webserver directories from unwanted browsing. To enhance security, directory browsing should be disabled unless you have a specific reason to enable it. If you enable directory browsing, make sure that you only enable it on the particular directory or directories that you want to share. (https://technet.microsoft.com/en-us/library/cc731109)

Whois Privacy

security
Registrant:
Handle:
C201409231-LROR
Name:
United Nations- ECLAC United Nations- ECLAC
Organization:
United Nations- ECLAC
Address:
1825 K ST NW STE 1120, WASHINGTON, DC, 20006-1210, US
Phone:
+1.2029555613
Email:
raul.guzman@cepal.org
Administrative Contact:
Handle:
C201409232-LROR
Name:
Rex Garcia
Organization:
United Nations ECLAC
Address:
1825 K ST NW STE 1120, Washington, DC, 20006-1210, US
Phone:
+1.2029555613
Email:
raul.guzman@cepal.org
Technical Contact:
Handle:
C201409234-LROR
Name:
Private Client
Organization:
United Nations- ECLAC
Address:
1825 K ST NW STE 1120, WASHINGTON, DC, 20006-1210, US
Phone:
+1.2029555613
Email:
raul.guzman@cepal.org
Whois Privacy is a service that prevents domain owner contact information from being displayed in the publicly available Whois records. This can help to cut down on unwanted spam but utilizing Whois privacy should be evaluated against business model and branding strategy.

Server Signature

security
On, nginx/1.12.0
Attackers can utilize server signature versioning information to their advantage therefore it is recommended to disable it when possible.