comprehensive website review & analysis logo

comprehensive website review & analysis

Methodology

  • DMOZ

    DMOZ the Open Directory Project is the most comprehensive human edited directory of the Web, compiled by a vast global community of volunteer editors.

    Learn More »

  • Images

    The "alt" attribute provides a text equivalent for the image. If the browser cannot display an image the alt description will be given in its place. Furthermore, some visitors cannot see images as they might be blind in which the alt tag provides a valuable image description. Finally, search engines utilize the alt attribute for image search indexing.

    Learn More »

  • Title

    The <TITLE> element provides a short piece of text describing the document. The title is very important as it shows in the window title bars, bookmarks and search results. Title should be between 60 to 80 characters long.

    Learn More »

  • Description Metatag

    The description attribute should provide a concise explanation of a Web page's content. Also, the description is often displayed on search engine results and can affect page ranking.

    Learn More »

  • Keywords Metatag

    The keywords attribute was utilized by search engines to provide more accurate search results. Due to the over usage and spamming the keywords attribute has been phased out and is no longer relevant. Google doesn't use the "keywords" meta tag in web search ranking.

    Learn More »

  • Text to HTML Ratio

    Original content is by far the single most important element to search engines. Low Text to HTML ratio indicates little content for search engines to index. We consider it to be good practice to have a Text to HTML ratio of at least 10% and ideal above 20%

  • Frames

    It is not recommended to use frames or iframes because they can cause problems for search engines. It is best to avoid frames and inline frames whenever possible (Read Article). If frames must be utilized consider <noframes> tag.

    Learn More »

  • Flash

    Flash and other reach-media technologies should primarily be utilized for decorative purposes. This makes your site more search engine friendly and improves accessibility.

    Learn More »

  • Headings

    The <h1> to <h6> tags are used to define HTML headings. The <h1> tag should hold the title describing the content of a specific page therefore only one h1 tag is needed per page. There can be any number of h2 - h6 tags but they should be added in order of importance.

    Learn More »

  • Doctype

    The declaration tells the web browser about what version of HTML the page is written in. It is good practice to always add the declaration to the HTML documents, so that the browser knows what type of document to expect.

    Learn More »

  • Character Encoding

    To display an HTML page correctly, the browser must know what character-set to use.

    Learn More »

  • Language

    The HTML "lang" attributes and language metatag define the base language to be used for displaying text and characters on a Website.

    Learn More »

  • W3C Markup Validation

    It is good practice to use valid HTML/XHTML markup as it ensures that the search engines can read the website correctly as well as it improves cross browser compatibility.

    Learn More »

  • Deprecated HTML elements

    A deprecated element is one that has been outdated by newer constructs. Deprecated elements may become obsolete in future versions of HTML so it is recommended not to use them.

    Learn More »

  • robots.txt

    A robots.txt file restricts access to your site by search engine robots that crawl the web.

    Learn More »

  • XML Sitemap

    Sitemaps inform search engines about pages available for crawling. In its simplest form, a Sitemap is an XML file that lists URLs for a site along with additional metadata about each URL. XML sitemap should help search engines to crawl the site more intelligently.

    Learn More »

  • Favicon

    The Favicon is a small icon associated with a website. The Favicon is important because it is displayed next to the website's URL in the address bar of the browser as well as in bookmarks and shortcuts.

    Learn More »

  • Printability

    Print-friendly pages are designed to fit on an 8.5"x11" or A4 sheet and usually include only the content of the page, along with source information.

    Learn More »

  • W3C CSS Validation

    It is recommended to use valid CSS to ensure that the website displays correctly.

    Learn More »

  • Page Rank

    PageRank is Google's measure of the importance of a page. It is based on complex algorithmes evaluating page content, authority, keyword density, back links, traffic, demand and more.

    Learn More »

  • Indexed Pages

    The higher number of indexed pages the more content search engines can index, which increases overall value of the website.

    Learn More »

  • Backlinks

    The number of backlinks is one indication of the popularity or importance of that website or page threfore the more backlinks comming from reputable websites the better.

    Learn More »

  • Traffic Rank

    Traffic Rank is provided by Alexa

    Learn More »

  • IP Canonicalization

    Some web spiders index websites using IP as well as domain name which can cause duplicate content if there is no IP Canonicalization.

    Learn More »

  • URL Canonicalization

    Domain name with WWW and without can be considered as different pages causing duplicate content for search engines.

    Learn More »

  • Page Speed

    PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is now incorporating website speed in search ranking.

    Learn More »

  • Safe Browsing

    Safe Browsing is a service provided by Google that enables applications to check URLs against Google's constantly updated lists of suspected phishing and malware pages.

    Learn More »

  • Directory Browsing

    Protect Webserver directories from unwanted browsing. To enhance security, directory browsing should be disabled unless you have a specific reason to enable it. If you enable directory browsing, make sure that you only enable it on the particular directory or directories that you want to share.

    Learn More »

  • Server Signature

    Attackers can utilize server signature versioning information to their advantage therefore it is recommended to disable it when possible. (Disable server signature for Apache or IIS).