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Report for applianceworld.co.nz

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Traffic Rank

visitors
Data could not be obtained.
Traffic Rank is provided by Alexa

Visitors Localization

visitors
No data available.
Registering country code top level domains (ccTLD) can prevent potential competitors from taking advantage of your primary domain reputation. It is also one of the ways to improve country specific SEO and performance. (www.searchenginejournal.com/seo-without-boarders-a-guide-to-international-seo-nick-paterman/60092/)

Images

accessibilitySEO-content
Good, most images have ALT attribute.
Number of images: 4
Missing alt tag: 2

List of images with missing ALT attributes:

  • https://cdn.shopify.com/s/files/1/0280/1598/4674/files/977cabba59dc48e32de0d...774
  • https://cdn.shopify.com/s/files/1/0280/1598/4674/files/0aa0dd5706f1bfb58ca0d...774
The "alt" attribute provides a text equivalent for the image. If the browser cannot display an image the alt description will be given in its place. Furthermore, some visitors cannot see images as they might be blind in which the alt tag provides a valuable image description. Finally, search engines utilize the alt attribute for image search indexing. (www.w3.org/QA/Tips/altAttribute)

Title

SEO-content
We have found following title:

"Buy Midea Home Appliances Online - Appliance Shop in New Zealand – Appliance World"

Length: 82 characters

Warning: The title is 82 characters long. The title should not exceed 80 characters.

The <TITLE> element provides a short piece of text describing the document. The title is very important as it shows in the window title bars, bookmarks and search results. Title should be between 60 to 80 characters long. (www.w3.org/QA/Tips/good-titles)

Description Metatag

SEO-content
We have found following description:

"Appliance World store sells essential high-quality and affordable Midea home appliances in New Zealand. Available in a wide range. Shop online with contactless delivery!"

Length: 169 characters
The description attribute should provide a concise explanation of a Web page's content. Also, the description is often displayed on search engine results and can indirectly affect page ranking.

Keywords Metatag

SEO-content
No Keywords Found.
The keywords attribute was utilized by search engines to provide more accurate search results. Due to the over usage and spamming the keywords attribute has been phased out and is no longer relevant. Google doesn't use the "keywords" meta tag in web search ranking.

Text to HTML Ratio

SEO-content
The Text to HTML ratio is 15.21%
Original content is by far the single most important element to search engines. Low Text to HTML ratio indicates little content for search engines to index. We consider it to be good practice to have a Text to HTML ratio of at least 10% and ideal above 20%

Keyword Density & Consistency

SEO-content
Consistent Keywords % Density # Count T Title D Desc. H <H> A ALT B <b>
midea8.09%80111183561-
cart2.12%210-----
quick2.11%209-----
add2.10%208-----
view2.10%208-----
heat1.93%191--6187-
pump1.41%140--4872-
air1.41%140--4472-
control1.19%118--3351-
product1.15%114-----
quick view2.10%208-----
heat pump1.41%140--48--
air conditioner1.05%104--36--
product details0.85%84-----
hi-wall inverter0.83%82--32--
product details sku0.83%82-----
air conditioner hi-wall0.79%78--30--
conditioner hi-wall inverter0.79%78--30--
load washing machine0.62%61--21--
appliances new zealand0.62%61-----

Warning: Keywords density of above 6% might have negative impact on search engine listing

Keywords density and consistency are notable factors for optimal page SEO. Preferred keywords should have higher keywords density indicating their importance. Optimally, preferred keywords should also be consistently utilized in multiple essential areas of the page such as title, description meta tag, h1 through h6 headings, alt image attributes, backlinks and internal links anchor text. Keyword density of above 6% can indicate that the word or a phrase appears too many time in the content.

Frames

accessibilitySEO-content
No frames detected. We found 2 inline frame(s).
It is not recommended to use frames or iframes because they can cause problems for search engines. It is best to avoid frames and inline frames whenever possible (searchenginewatch.com/article/2064573/Search-Engines-and-Frames). If frames must be utilized consider <noframes> tag. (www.w3schools.com/tags/tag_noframes.asp).

Flash

accessibilitytechnologySEO-content
No flash detected.
Flash and other reach-media technologies should primarily be utilized for decorative purposes. This makes your site more search engine friendly and improves accessibility (support.google.com/webmasters/bin/answer.py?hl=en&answer=72746#1).

Headings

SEO-content
  • 1 <H1>
    • Appliance World
  • 2 <H2>
    • Unleash the Power of Technology – Checkout our appliance store to experience the difference!
    • Sign Up To Newsletter
  • 210 <H3>
    • New Arrivals
    • Toshiba 1.8L IH Rice Cooker RC-18IH1TAU(N)
    • Toshiba 1.8L White Rice Cooker RC-18DH1TAU(W)
    • Toshiba 1.0L Rice Cooker RC-10IH1TAU(N)
    • Midea 7kg White Laundry Combo - 7KG Top Load Washing Machine + 7kg Vented Dryer
    • Midea 8kg White Laundry Combo - 8KG Front Load Washing Machine + 8kg Condenser Dryer
    • Midea White Laundry Combo - 9KG Steam Wash Front Load Washing Machine + 8kg Heat Pump Dryer
    • Midea White 9kg Laundry Combo - 9KG Steam Wash Front Load Washing Machine + 9kg Heat Pump Dryer
    • Midea 9KG Heat Pump Tumble dryer White MD200H90W/W
    • Offers by category
    • Midea 5KG Front Loader Washing Machine MFE50-JU1012/C31E-AU(25)
    • Midea 7KG Vented Dryer DMDV70 Wall Mounted
    • Midea 7.5KG Front Loader Washing Machine MFE75-JS1412/C31E-AU(25)
    • Midea 5.5KG Top Load Washing Machine with i-clean Function DMWM55G2
    • Midea 10KG Top Load Washing Machine with i-clean Function DMWM100G2
    • Midea 7KG Wash/4KG Dryer Front Load Combo MFN03D70/WW All In One
    • Midea 7KG Top Load Washing Machine with i-clean Function DMWM70G2
    • Midea 8.0KG Front Load Washing Machine MFC80-JS1403B/C14E-AU(45)
    • Midea 6KG Front Loader Washing Machine MFE60-JU1212/C31E-AU(25)
    • Midea Stacking Kit for Crown Series DMSTK
    • Midea 9.0KG Steam Wash Front Load Washing Machine With Wi-Fi - Titanium
    • Midea 10KG Top Load Washing Machine DMWM10
    • Midea 7KG Rear Venting Dryer MDS70-VR072/A04-AU Wall Mounted
    • Midea 8KG Condenser dryer MDG80-C05/B05E-AU(2)
    • Midea 10.0KG Steam Wash Front Load Titanium Washing Machine With Wi-Fi
    • Hygiene Life Washer & Dryer Package - DMDV70+DMWM55G2
    • Midea 8KG Heat Pump Dryer MDG80-CH05/B05E-AU(7)-P2
    • Midea 9.0KG Steam Wash Front Load Washing Machine With Wi-Fi - White Color
    • Midea 9KG Heat Pump Tumble dryer MD200H90W/T
    • Midea Stacking Kit Titanium Color DMSTKSIL
    • Laundry Combo - MFC80-JS1403B/C14E-AU(45) +MDG80-CH05/B05E-AU(7)-P2
    • Exquisite Life Washer & Dryer Package - MFE75-JS1412/C31E-AU(25)+MDG80-C05/B05E-AU(2)
    • Midea White Laundry Combo - 9KG Steam Wash Front Load Washing Machine + 8kg Heat Pump Dryer
    • Midea 7kg White Laundry Combo - 7KG Top Load Washing Machine + 7kg Vented Dryer
    • Midea 8kg White Laundry Combo - 8KG Front Load Washing Machine + 8kg Condenser Dryer
    • Midea White 9kg Laundry Combo - 9KG Steam Wash Front Load Washing Machine + 9kg Heat Pump Dryer
    • Midea 9KG Heat Pump Tumble dryer White MD200H90W/W
    • Midea 10KG Top Load Washing Machine with Auto-clean MA200W100D/W-NZ
    • Relaxed Life Refrigerator & Washer Package - MDRS710SBF02AP+MFC80-JS1403B/C14E-AU(45)
    • Midea Laundry Combo - 9KG Steam Wash Front Load Washing Machine + 9kg Heat Pump Dryer
    • Midea 172L Upright Freezer White MDRU229FGF01AP
    • Midea 87L Bar Fridge and Freezer MDRT134FGF09AP
    • Midea142L Chest Freezer / Fridge Convertible MDRC207FZF01AP
    • Midea 198L Chest Freezer / Fridge Convertible MDRC280FZF01AP
    • Midea 295L Chest Freezer Mechanical Control MDRC405FZF01AP
    • Midea 237L Upright Fridge White MDRU327FGF01AP
    • Midea 123L Bar Fridge White MDRD181FGF01AP
    • Midea 92L Bar Freezer MDRD130FGF01AP
    • Midea 418L Chest Freezer / Fridge Convertible MDRC564FZF01AP
    • Midea 321L Fridge Freezer Stainless Steel MDRB424FGF02AP
    • MIDEA MEET 236L Top Mount Fridge Freezer Jazz Black MDRT346MTF28AP
    • Imprasio 688L Chest Freezer IMCF708 3 Baskets Included
    • Imprasio 181L Top Mount Fridge Freezer IMTMF181
    • Midea 474L Cross Door Fridge Freezer Stainless Steel MDRF632FGF46APD
    • Imprasio 253L Fridge Freezer Stainless Steel IMFF253SS
    • [New Arrival] Midea 584L Fridge Freezer Stainless Steel MDRS710SBF02AP
    • Imprasio 125L Top Mount Fridge Freezer Stainless Steel IMTMF125SS manual defrost
    • Midea Upright Fridge & Freezer Combo - 237L Upright Fridge + 172L Upright Freezer
    • Midea 115 Cans Beverage Cooler MDRW146WCA22AP
    • Imprasio 98L Chest Freezer IMCF100
    • Midea 238L Upright Fridge/Freezer Dual Model MDRU333FGF02AP
    • Imprasio 366L Upright Freezer White IMUF366
    • Midea 320L Top Mount Fridge Freezer MDRT437MTF02AP
    • Midea 584L Fridge Freezer Black Glass
    • Imprasio 415L Top Mount Fridge Freezer IMTMF415
    • Imprasio 513L Side by Side Fridge Freezer with water dispenser IMSBS513
    • Midea 3 Place Setting Bench Top Mini Dishwasher WQP4-2605
    • Midea 60cm Ceramic hob Touch Control MC-CH6002
    • Midea 9 Functions Oven 65M90M1
    • Midea 60cm Ceramic Cooktop Freestanding Stove 24DME4R109
    • Midea12 Place Setting Dishwasher White JHDW123WH
    • Midea 90cm Ceramic Cooktop MC-HV848
    • Midea Black Glass Gas Cooktop 90G50ME060-GFL
    • Midea 90cm Gas Cooktop Stainless Steel 90G50ME005-SFL
    • Midea 60cm T-Shape Rangehood Black 60M17(Black)
    • Midea T-Shape Rangehood -Steam Wash 90J05-ET23
    • Midea 60cm Gas/Electric Freestanding Stove 24DMS4G113
    • Midea Smart Dishwasher with Wi-Fi 15 Place Setting Stainless Steel JHDW15IOT
    • Midea 14 Place Setting Dishwasher Stainless Steel JHDW143FS
    • Midea 60cm Gas Cooktop Black Glass 60G40ME084-GFT
    • Midea 60cm T-Shape Rangehood Stainless Steel 60M17(SS)
    • Midea 70cm Rangehood - Integrated Powerpack 70T01
    • Midea 8 Functions Oven 7NM20M1
    • Midea 77cm ceramic cooktop MC-HF726
    • New Arrival | Midea Double Wall Oven 35L top and 70L Bottom
    • Midea 20L Microwave
    • Midea 12 Place Setting Dishwasher Stainless Steel JHDW123FS
    • Midea 9 Place Setting Dishwasher Stainless Steel JHDW9FS
    • Midea 60cm Freezone Induction Cooktop MC-IF7222CCD
    • Midea 14 Place Setting Dishwasher Black Steel JHDW143BK
    • Midea 13 Functions Oven 7NM30T0
    • Midea 14 Functions Oven Includes Pyro function 7NP30T0
    • Midea 90cm Gas Cooktop Freestanding Stove 36QMS5GP48
    • Midea 23L Flatbed Microwave TM823M5M
    • Midea 90cm 5-Zone Induction Cooktop MC-IV10241B2CC-A
    • Midea 90cm T-Shape Rangehood 90M21
    • Midea 30cm 2-Zone Induction Cooktop Touch Control MC-ID351
    • Midea 36L Built-in Microwave Oven with Steam and Convection
    • Midea 90cm Rangehood - Integrated Powerpack 90T01
    • New Arrival | Midea 50L Compact Oven With 11 Functions
    • Midea 15 Place Setting 3-Layers Dishwasher Black Stainless Steel With Inno Wash JHDW151FSBK
    • Midea Black Glass Gas Cooktop 3 Zones
    • Midea 60cm Canopy Rangehood E60MEW2A09
    • Midea 60cm Gas Cooktop Stainless Steel 60G40ME403-SFT
    • Midea 60cm T-Shape Rangehood 60M77
    • Midea 90cm T-Shape Rangehood 90M77
    • Midea 90cm Side-suction Rangehood -Steam Wash B68
    • Midea T-Shape Rangehood -Steam Wash E88
    • Midea 60cm Canopy Rangehood 60A17 (No duct)
    • Midea 6 Place Setting Bench Top Dishwasher Stainless Steel JHDW6TT
    • Midea 52cm Rangehood - Integrated Powerpack 52T01
    • Midea 14 Functions Oven Inc Steam Assisted Function 7NA30T1
    • Midea 60cm T-Shape Rangehood 60M21
    • Midea 25L Built-In Convection Microwave TC925B8D
    • Midea 14 Place Setting Dishwasher White JHDW143WH
    • Midea 15 Place Setting 3-Layers Dishwasher Stainless Steel with 3-year Warranty JHDW152FS
    • Midea Multifunctional Cooking Pot
    • MIDEA BLADELESS FAN 2 IN 1 FAN+ AIR PURIFIER AMS150-CJ
    • Midea Air Cooler with 4.8L AC100-20AR
    • Midea Air Cooler with 7L Water Tank AC120-19ARB
    • Midea Tower Fan Black FZ10-17JRA
    • Midea Circulation Fan MFS300RADHH
    • Midea Stand/Table Fan FS40-19K
    • Midea Robot Vacuum Cleaner 5200 mAh M7
    • Midea 5L Rice Cooker MB-FS5021W-S
    • Midea 20L/Day Dehumidifier with 3L Water Tank MDDF20
    • Midea FreshDry Dehumidifier MDDQ12 HEPA Filter with WIFI
    • Midea Cube Dehumidifier with Smart Wi-Fi 20L/Day and 12L Water Tank MDDM20
    • Midea 50L/Day Dehumidifier with 6L Water Tank MDDP50
    • Midea 5.5L Pressure Cooker
    • Midea 5L Rice Cooker FS5077-S
    • Midea Stand Kitchen Mixer MJ-KM1001W
    • Midea Robot Vacuum Cleaner I5C 2600 mAh
    • Midea 2000W 1-Zone Portable Induction Cooktop STW2018-S
    • Midea Bagless Vacuum Cleaner MBC1860WB
    • Midea 6L Pressure Cooker MY-CS6004W
    • MIDEA Cordless Mattress Vacuum Cleaner with UV Sanitiser
    • Midea Air Purifier With 5-layer HEPA Filter KJ350G-S1
    • Midea Bendable Cordless Vacuum Cleaner P7 Max MCS2129BG
    • Midea Wet & Dry Drum Vacuum Cleaner & Blower D4 MDC1516BR
    • Midea 4.7L Air Fryer MF-CN55D2
    • Midea 1L Rice Cooker Mint Green MB-FS3018-S
    • Midea All-in-1 IH Rice Cooker 1.8L MB-HS5066W1
    • Midea 3.5L Air Fryer Digital MF-CN35B
    • Midea 1/2HP Food Waste Disposer 380W
    • Midea Electric Kettle MKE170M2ADK
    • Midea High Speed Cooking Blender MPB130ADKH
    • Midea Water Boiler MK-SP50Colour201
    • Midea 2100W 1-Zone Portable Induction Cooktop MIC210T0AGK
    • Midea S8+ Auto Collector Robotic vacuum cleaner
    • Toshiba 1.0L Rice Cooker RC-10IH1TAU(N)
    • Toshiba 1.8L White Rice Cooker RC-18DH1TAU(W)
    • Toshiba 1.8L IH Rice Cooker RC-18IH1TAU(N)
    • Midea Aurora 2.5KW Heat Pump / Air Conditioner Hi-Wall Inverter with Wifi Control - No Installation
    • Midea Aurora 2.5KW Heat Pump / Air Conditioner Hi-Wall Inverter with Wifi control - With Installation
    • Midea Aurora 3.5KW Heat Pump / Air Conditioner Hi-Wall Inverter with WIFI Control - No Installation
    • Midea Aurora 3.5KW Heat Pump / Air Conditioner Hi-Wall Inverter with WIFI Control - With Installation
    • Midea Aurora 5KW Heat Pump / Air Conditioner Hi-Wall Inverter with WIFI control - No Installation
    • Midea Aurora 5KW Heat Pump / Air Conditioner Hi-Wall Inverter with WIFI control - With Installation
    • Midea Aurora 7KW Heat Pump / Air Conditioner Hi-Wall Inverter with Wifi Control - No Installation
    • Midea Aurora 7KW Heat Pump / Air Conditioner Hi-Wall Inverter with Wifi Control - With Installation
    • Midea Aurora 9KW Heat Pump / Air Conditioner Hi-Wall Inverter with Wifi Control - No Installation
    • Midea Aurora 9KW Heat Pump / Air Conditioner Hi-Wall Inverter with Wifi Control - With Installation
    • Midea Infini 2KW Heat Pump / Air Conditioner Hi-Wall Inverter with Wifi Control - No Installation
    • Midea Infini 2KW Heat Pump / Air Conditioner Hi-Wall Inverter with Wifi Control - With Installation
    • Midea Infini 3.5KW Heat Pump / Air Conditioner Hi-Wall Inverter with Wifi Control - No Installation
    • Midea Infini 3.5KW Heat Pump / Air Conditioner Hi-Wall Inverter with Wifi Control - With Installation
    • Midea Infini 5KW Heat Pump / Air Conditioner Hi-Wall Inverter with Wifi Control - No Installation
    • Midea Infini 5KW Heat Pump / Air Conditioner Hi-Wall Inverter with Wifi Control - With Installation
    • Midea Infini 6KW Heat Pump / Air Conditioner Hi-Wall Inverter with Wifi Control - No Installation
    • Midea Infini 6KW Heat Pump / Air Conditioner Hi-Wall Inverter with Wifi Control - With Installation
    • Midea BreezeleSS 2.6KW Heat Pump / Air Conditioner Hi-Wall Inverter - No Installation
    • Midea BreezeleSS 2.6KW Heat Pump / Air Conditioner Hi-Wall Inverter - With Installation
    • Midea Portable Air Conditioner With WiFi 2.9kw cooling only MPPD30C
    • Midea Cube Dehumidifier with Smart Wi-Fi 20L/Day and 12L Water Tank MDDM20
    • Midea 50L/Day Dehumidifier with 6L Water Tank MDDP50
    • Midea FreshDry Dehumidifier MDDQ12 HEPA Filter with WIFI
    • Midea Multi Split Heat Pumps 8 kW Outdoor Unit MULMI0480B
    • Midea Multi Split Heat Pumps 10.5 kW Outdoor Unit MULMI0511B
    • Midea Multi Split Heat Pumps 5 kW Indoor Mini Cassette MULMIC18B
    • Midea Multi-Split Heat Pumps 7.1 kW Indoor Bulkhead MULMID24B
    • Midea Multi-Split Heat Pumps 5.0 kW Indoor Bulkhead MULMID18B
    • Midea Multi-Split Heat Pumps 3.5 kW Indoor Bulkhead MULMID12B
    • Midea Multi Split Heat Pumps 2.6 kW Indoor Bulkhead MULMID09B
    • Heat Pump Remote
    • Midea Multi Split Heat Pumps Indoor Unit - Aurora 2.5KW Heat Pump / Air Conditioner Hi-Wall Inverter with Wifi Control MFAB26N
    • Midea Multi Split Heat Pumps Indoor Unit - Aurora 3.5KW Heat Pump / Air Conditioner Hi-Wall Inverter with Wifi Control MFAB35N
    • Midea Multi Split Heat Pumps Indoor Unit - Aurora 5.0KW Heat Pump / Air Conditioner Hi-Wall Inverter with Wifi Control MFAB50N
    • Midea Multi Split Heat Pumps Indoor Unit - Aurora 7.0KW Heat Pump / Air Conditioner Hi-Wall Inverter with Wifi Control MFAB70N
    • Midea Multi Split Heat Pumps Indoor Unit Only - Infini 2.0KW Heat Pump / Air Conditioner Hi-Wall Inverter with Wifi Control MFAG20N
    • Midea 10.0KW Ducting Air Conditioner/Heat Pump DUCMI105IHB
    • Midea 12.5KW Ducting Air Conditioner/Heat Pump DUCMI125IHB
    • Midea 14.0KW Ducting Air Conditioner/Heat Pump DUCMI140IHB
    • Midea 17.0KW Ducting Air Conditioner/Heat Pump DUCMI170IHB
    • Midea Portable Air Conditioner With WiFi 3.25kw Cooling & 2.81kw Warming
    • Midea Multi Split Heat Pumps Indoor Unit ONLY- Infini 5.0KW Heat Pump / Air Conditioner Hi-Wall Inverter with Wifi Control MFAG50N
    • Midea All Easy Pro 5KW Heat Pump / Air Conditioner Hi-Wall Inverter with Wifi Control - No Installation
    • Midea All Easy Pro 3.5KW Heat Pump / Air Conditioner Hi-Wall Inverter with Wifi Control - No Installation
    • Midea All Easy Pro 2.6KW Heat Pump / Air Conditioner Hi-Wall Inverter with Wifi Control - No Installation
    • Midea All Easy Pro 7KW Heat Pump / Air Conditioner Hi-Wall Inverter with Wifi Control - No Installation
    • Midea Gaia Series 2.6KW Air Purifying Heat Pump / AC Hi-Wall Inverter with Wifi Control - No Installation
    • Midea Gaia Series 5.0KW Air Purifying Heat Pump / AC Hi-Wall Inverter with Wifi Control - No Installation
    • Top Flash Everyday Hot Deals
    • Reviews From Customers
    • From Our Blog
    • STORES:
    • OPENING TIME:
    • Customer Service
    • FOLLOW US ON
    • EMPTY
  • 15 <H4>
    • Fast Delivery
    • Interest free payment
    • Professional Warranty
    • Shop With Confidence
    • Friendly Services
    • Step-by-Step Guide: Removing Your Dish Drawer Dishwasher Safely
    • Compact Kitchen Living: Efficient Appliance Placement Strategies
    • From Lint Traps to Vent Pipes: A Comprehensive Dryer Cleaning Checklist
    • The Ultimate Chest Freezer Repair Manual: Everything You Need to Know to Restore Optimal Freezing Conditions
    • Cool Drinks, Happy Guests: The Art of Adjusting Bar Fridge Temperatures
    • The Ultimate Guide to Gas Califonts: How They Work and Why You Need One
    • Auckland Store
    • Christchurch Store
    • AKL Takanini Store
    • AKL North Shore Store
  • 8 <H5>
    • Midea 7kg White Laundry Combo - 7KG Top Load Washing Machine + 7kg Vented Dryer
    • Midea 8kg White Laundry Combo - 8KG Front Load Washing Machine + 8kg Condenser Dryer
    • Midea White Laundry Combo - 9KG Steam Wash Front Load Washing Machine + 8kg Heat Pump Dryer
    • Midea White 9kg Laundry Combo - 9KG Steam Wash Front Load Washing Machine + 9kg Heat Pump Dryer
    • Kitchen Combo 2 - 65M90M1+52T01+JHDW123FS+MC-CH6002
    • Laundry Combo - MFC80-JS1403B/C14E-AU(45) +MDG80-CH05/B05E-AU(7)-P2
    • Kitchen Combo 4 - 7NM30T0+60M77+JHDW143BK+MC-IF7454AJ1-A
    • Quality Life Kitchen Package - 7NP30T0+E88+JHDW151FSBK+MC-IV10241B2CC-A
  • 0 <H6>
The <h1> to <h6> tags are used to define HTML headings. The <h1> tag should hold the title describing the content of a specific page therefore only one h1 tag is needed per page. There can be any number of h2 - h6 tags but they should be added in order of importance (www.w3schools.com/tags/tag_hn.asp).

Doctype

technologyvalidity
HTML 5
The <!DOCTYPE> declaration tells the web browser about what version of HTML the page is written in. It is good practice to always add the <!DOCTYPE> declaration to the HTML documents, so that the browser knows what type of document to expect. (www.w3schools.com/tags/tag_DOCTYPE.asp)

Character Encoding

technologyvalidity
UTF-8 (Unicode)
Covers: Worldwide
To display an HTML page correctly, the browser must know what character-set to use.

Language

usability
Declared Language: en (English)
Language Attribute: en (English)
The HTML "lang" attributes and language metatag define the base language to be used for displaying text and characters on a Website.

W3C Markup Validation

validity
Status: FAILED [595 errors, 8 warning(s)]
It is good practice to use valid HTML/XHTML markup as it ensures that the search engines can read the website correctly as well as it improves cross browser compatibility (W3C Markup Validation Service).

Deprecated HTML elements

technologyvalidity
Good, no deprecated elements found.
A deprecated element is one that has been outdated by newer constructs. Deprecated elements may become obsolete in future versions of HTML so it is recommended not to use them.

Nested HTML Tables

accessibilitytechnology
Great, no nested tables detected.
In general it is not recommended to use nested tables or to utilize tables for page layout. Nested tables are known to cause performance issues due to increased HTML size and rendering time. It is better to use CSS layout instead.

Web Analytics

technology
Yes, we have detected following web analytics tools:
  • Google analytics icon Google™ Analytics
Web Analytics Tools collect and measure information about visitor activity on a website. Well interpreted web traffic data is invaluable in determining a successfully web strategy and assessing the effectiveness of a website. At a minimum, we recommend to utilize at least one web analytics tool.

robots.txt

SEO
Yes, https://www.applianceworld.co.nz/robots.txt

Your robots.txt file is blocking search engines access to parts of the website.

User-agent: *
  • Disallow: /a/downloads/-/*
  • Disallow: /admin
  • Disallow: /cart
See all 131 disallow directives
A robots.txt file restricts access to search engine robots that crawl the web. (www.robotstxt.org/robotstxt.html)

XML Sitemap

SEO
Found following XML sitemap(s):
Sitemaps inform search engines about pages available for crawling. In its simplest form, a Sitemap is an XML file that lists URLs for a site along with additional metadata about each URL. XML sitemap should help search engines to crawl the site more intelligently. (www.sitemaps.org/protocol.html)

Accessibility Check

accessibility
Data could not be obtained.
Following Web accessibility standards while developing a website can help users with specific needs, such as visually impaired, motor/mobility, auditory, seizures, as well as cognitively and intellectually impaired disabilities. Some of these fixes include general seo applications like Alt tags, Form labels, fixing empty links and adding alternative text. To read more about accessibility guidelines follow this link Web Content Accessibility Guidelines (WCAG) Overview.

Mobile Rendering

mobile
Subscribe for mobile rendering
Mobile internet usage has been exceeding PC's since 2014 and growing so it is critical for pages to render correctly on mobile devices.

Mobile Optimization

mobileperformanceSEO
Subscribe for mobile optimization
Mobile PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is incorporating website speed in search ranking (www.mattcutts.com/blog/site-speed)

Mobile Experience

mobileusability
Subscribe for more details
Mobile users have now become a critical part of online visits. Making the website mobile friendly is no longer an option but rather necessity. (https://developers.google.com/webmasters/smartphone-sites/)

Favicon

usability
Yes
file: http://www.applianceworld.co.nz//www.app...896f-ab7b20778ba7_32x32.png?v=1700259636
No hi-resolution (192x192) icon found.
Excellent, apple touch icon found.
The Favicon is a small icon associated with a website. The Favicon is important because it is displayed next to the website's URL in the address bar of the browser as well as in bookmarks and shortcuts.

Custom 404 Error Page

usability
Yes, custom 404 error page detected.
A 404 is a standard http response code for a resource that cannot be located on the server. Web servers usually return a "404 Not Found" error page for non-existing pages. Unfortunately, these default error pages are very generic and a not very user friendly, therefore, using a custom 404 error page is highly recommended.

Process of returning http status code "200 OK" for a non-existent page or redirecting users to another url is called soft 404. Soft 404 errors are problematic for search engines and are not advisable. (https://support.google.com/webmasters/answer/181708)

Printability

usability
Great, you are using print-friendly CSS:
Print-friendly pages are designed to fit on an 8.5"x11" or A4 sheet and usually include only the content of the page, along with source information.

W3C CSS Validation

validity
Status: FAILED [45 error(s)]
It is recommended to use valid CSS to ensure that the website displays correctly. (W3C CSS Validation Service).

Domain Age

SEO-Authority
Data could not be obtained.
Age of the domain is one of the many signals that search engines utilize for ranking. Brand new domains generally have more difficult time to rank high for the first few months.

Domain Expiration

SEO-Authority
Not available.
Domain expiration far in to the future is considered a good practice as it promotes confidence in your website, decreases chances of losing domain and in certain cases might help with search engine ranking. (https://www.hover.com/blog/three-reasons-to-renew-your-domain-names-for-five-years/)

IP Canonicalization

SEO
No, your site's IP 23.227.38.65 does not redirect to applianceworld.co.nz.
Some web spiders index websites using IP as well as domain name which can cause duplicate content if there is no IP Canonicalization.

URL Canonicalization

SEO
Yes, both the www.applianceworld.co.nz and applianceworld.co.nz resolve to the same URL.
Domain name with WWW and without can be considered as different pages causing duplicate content for search engines. (www.mattcutts.com/blog/seo-advice-url-canonicalization)

Page Speed

performanceSEO
Google Page Speed score: 43% (Low)
Lighthouse Lab DataResult
First Contentful Paint
1.3 s
Speed Index
3.5 s
Time to Interactive
4.8 s
First Meaningful Paint
1.8 s

Subscribe for more details
PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is now incorporating website speed in search ranking (www.mattcutts.com/blog/site-speed)

Server Information

security

ISP:
Cloudflare, Inc.
Server IP:
23.227.38.65
Server Location:
CA ONTARIO, Ottawa

Name Server 1:
ns73.domaincontrol.com (97.74.106.47)
Name Server 2:
ns74.domaincontrol.com (173.201.74.47)
Your server's IP address and location have minor impact on the country specific SEO. It is recommend to host the website in the country where the number of vistors is desired to be the highest. Search engines take the geolocation of a server into account. (www.youtube.com/watch?v=hXt23AXlJJU)

HTTPS (SSL)

security
No HTTPS (SSL) found.
Google™ is now treating HTTPS as a ranking signal. HTTPS is a secure web protocol that allows for encrypted communication between website and the client. HTTPS protocol requires your website to have an SSL certificate, which can be purchased from a Certificate Authority (CA) or SSL vendor. (security.googleblog.com/2014/08/https-as-ranking-signal_6.html).

Safe Browsing

security
Yes
Safe Browsing is a service provided by Google that enables applications to check URLs against Google's constantly updated lists of suspected phishing and malware pages. If your site is marked as unsafe see our guide on how to fix websites blocked by google safe browsing

Spam Blacklist

security
Good, your IP 23.227.38.65 is not blacklisted.
Spammer directories provide lists of IPs from which spam distribution is reported. Emails sent from the blocked IPs are subject to closer scrutiny and are much less likely to be delivered. For email campaigns it is recommended to utilize professional email services to ensure that your website IP is not blocked. (www.stopforumspam.com)

Email Address Obfuscation

security
There are 6 emails in plain text on the webpage:
  • %20info@applianceworld.co.nz
  • info@applianceworld.co.nz
  • chchshop@applianceworld.co.nz
  • midearetail@stoneappliance.co.nz
  • info@mideashop.co.nz
  • sales@mideahomes.co.nz
It is recommended to obfuscate email addresses posted in public. This prevents email addresses from being automatically harvested by spam bots which helps to decrease number of unsolicited emails. See our email obfuscation techniques guide for more details.

Directory Browsing

security
Great, your server has directory browsing disabled.
Protect Webserver directories from unwanted browsing. To enhance security, directory browsing should be disabled unless you have a specific reason to enable it. If you enable directory browsing, make sure that you only enable it on the particular directory or directories that you want to share. (https://technet.microsoft.com/en-us/library/cc731109)

Whois Privacy

security
No contact information available.
Whois Privacy is a service that prevents domain owner contact information from being displayed in the publicly available Whois records. This can help to cut down on unwanted spam but utilizing Whois privacy should be evaluated against business model and branding strategy.

Server Signature

security
Good, your server does not provide version information.
Attackers can utilize server signature versioning information to their advantage therefore it is recommended to disable it when possible.