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SEO-AuthoritySEO-Authority
securitySecurity

Report for bbc.com

iwebchk

Top Priorities

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Traffic Rank

visitors
Data could not be obtained.
Traffic Rank is provided by Alexa

Visitors Localization

visitors
No data available.
Registering country code top level domains (ccTLD) can prevent potential competitors from taking advantage of your primary domain reputation. It is also one of the ways to improve country specific SEO and performance. (www.searchenginejournal.com/seo-without-boarders-a-guide-to-international-seo-nick-paterman/60092/)

Images

accessibilitySEO-content
We have located images with missing ALT attribute.
Number of images: 162
Missing alt tag: 81

List of images with missing ALT attributes:

  • /bbcx/grey-placeholder.png (81 locations)
The "alt" attribute provides a text equivalent for the image. If the browser cannot display an image the alt description will be given in its place. Furthermore, some visitors cannot see images as they might be blind in which the alt tag provides a valuable image description. Finally, search engines utilize the alt attribute for image search indexing. (www.w3.org/QA/Tips/altAttribute)

Title

SEO-content
We have found following title:

"BBC Home - Breaking News, World News, US News, Sports, Business, Innovation, Climate, Culture, Travel, Video & Audio"

Length: 116 characters

Warning: The title is 116 characters long. The title should not exceed 80 characters.

The <TITLE> element provides a short piece of text describing the document. The title is very important as it shows in the window title bars, bookmarks and search results. Title should be between 60 to 80 characters long. (www.w3.org/QA/Tips/good-titles)

Description Metatag

SEO-content
We have found following description:

"Visit BBC for trusted reporting on the latest world and US news, sports, business, climate, innovation, culture and much more."

Length: 126 characters
The description attribute should provide a concise explanation of a Web page's content. Also, the description is often displayed on search engine results and can indirectly affect page ranking.

Keywords Metatag

SEO-content
No Keywords Found.
The keywords attribute was utilized by search engines to provide more accurate search results. Due to the over usage and spamming the keywords attribute has been phased out and is no longer relevant. Google doesn't use the "keywords" meta tag in web search ranking.

Text to HTML Ratio

SEO-content
The Text to HTML ratio is 3.79%
Original content is by far the single most important element to search engines. Low Text to HTML ratio indicates little content for search engines to index. We consider it to be good practice to have a Text to HTML ratio of at least 10% and ideal above 20%

Keyword Density & Consistency

SEO-content
Consistent Keywords % Density # Count T Title D Desc. H <H> A ALT B <b>
science1.10%31--2--
health0.99%28--2--
world0.96%271162-
future0.96%27--41-
travel0.89%251-2--
business0.82%23112--
why0.78%22--125-
how0.67%19--103-
canada0.67%19--2--
culture0.64%18112--
getty images0.39%11-----
see more0.25%7-----
natural wonders0.18%5-----
coast guard0.14%4-----
power plant0.11%3--2--
apple cider vinegar0.11%3--1--
simpson dies aged0.07%2--2--
find love today0.07%2--2--
housing costs rise0.07%2--2--
plastic straw revolution0.07%2--2--
Keywords density and consistency are notable factors for optimal page SEO. Preferred keywords should have higher keywords density indicating their importance. Optimally, preferred keywords should also be consistently utilized in multiple essential areas of the page such as title, description meta tag, h1 through h6 headings, alt image attributes, backlinks and internal links anchor text. Keyword density of above 6% can indicate that the word or a phrase appears too many time in the content.

Frames

accessibilitySEO-content
No frames detected.
It is not recommended to use frames or iframes because they can cause problems for search engines. It is best to avoid frames and inline frames whenever possible (searchenginewatch.com/article/2064573/Search-Engines-and-Frames). If frames must be utilized consider <noframes> tag. (www.w3schools.com/tags/tag_noframes.asp).

Flash

accessibilitytechnologySEO-content
No flash detected.
Flash and other reach-media technologies should primarily be utilized for decorative purposes. This makes your site more search engine friendly and improves accessibility (support.google.com/webmasters/bin/answer.py?hl=en&answer=72746#1).

Headings

SEO-content
  • 0 <H1>
  • 194 <H2>
    • OJ Simpson dies aged 76, family says
    • Three men rescued off island due to beach 'HELP' sign
    • OJ Simpson dies aged 76, family says
    • Three men rescued off island due to beach 'HELP' sign
    • Key power plant near Kyiv destroyed by Russian strikes
    • Vietnamese billionaire sentenced to death for $44bn fraud
    • OJ Simpson died surrounded by children and grandchildren, says family
    • Chants of 'shame' as Arizona lawmakers spar over abortion
    • Masters under way after storm delay
    • Great reads
    • Dazzling artwork found at ancient city of Pompeii
    • Swipe left? Why it's harder to find love today
    • Must watch
    • Flying cars: The future of personal mobility
    • The tiny piece of the US hidden in England
    • US English: Why do Brits hate it so?
    • Parthenogenesis: Why some species experience 'virgin births'
    • Oatzempic: Should you try the oat drink for weight loss?
    • Space isn't as colourful as photos make it seem
    • Tracing Marco Polo's footsteps along the Silk Road
    • Slovenia's remote bedroom on top of a snowy mountain
    • England's 'largest gold nugget' discovered
    • Eclipse 2024: What makes it so special?
    • Words that reveal if you are an extrovert or an introvert
    • Northern Lights viewing is about to get more magical
    • The 'wettest place on Earth' is facing a water crisis
    • Sri Lanka's healthy super fruit that saved lives
    • Why Europe has so few skyscrapers
    • Why is Finland the happiest country in the world?
    • Pust: An ancient festival to chase away winter
    • Dogs can understand words for specific objects
    • The blunder that changed chickens forever
    • The moment a python is captured
    • What the future holds for driverless cars
    • News video
    • Shouts of 'shame' as Arizona lawmakers spar on abortion
    • Rope climber attempts world record at Eiffel Tower
    • Guatemala landfill fire declared a disaster
    • Skydivers witness total solar eclipse mid-air
    • Floods and tornadoes cause damage in US Gulf states
    • Business
    • Fake UK stamps blamed on Chinese-made counterfeits
    • Paralympians urge Nike to allow single shoe sales
    • Elon Musk to visit India for meeting with PM Modi
    • US inflation jumps as fuel and housing costs rise
    • Apple sparks Palestinian flag emoji controversy
    • Despite financial gains, some single parents still in 'panic mode'
    • Culture
    • JK Rowling reignites row with Harry Potter stars
    • Margot Robbie's company to produce Monopoly film
    • Fallout video-game adaptation is a 'brutal romp' ★★★★☆
    • J Cole and Kendrick Lamar: Is the diss track over?
    • Lady Gaga brings bad romance to Joker 2 trailer
    • Fourth Bridget Jones film to hit screens in 2025
    • Editor's picks
    • Listen: Behind Baltimore's dangerous bridge recovery
    • 'More than a fighter' - how Rousey finally found peace
    • All you need to know for tonight's Bafta Games Awards
    • Earth
    • The ski resorts storing snow over summer
    • Canada warns of 'explosive' wildfire season
    • The scientists learning to speak 'whale'
    • Was an extinct fox once man's best friend?
    • Why there are more climate lawsuits than ever
    • Parched and shrinking - vital Moroccan dam dries up
    • Innovation
    • Regulator fears big tech firms' power in AI market
    • Millions of bat calls analysed by AI
    • Stars say Fallout TV show brought games to life
    • Instagram trying nudity blurring to stop 'sextortion'
    • How AI is helping to prevent future power cuts
    • World of Warcraft to return to China
    • Science and health
    • How 'forever chemicals' get into tap water
    • Children in England let down by 'weak' gender care - report
    • Does apple cider vinegar really help with weight loss?
    • Does it really take 10,000 steps to stay healthy?
    • What is the iron lung and how does it work?
    • The 24-year-old selling human bones
    • The search for a cancer 'kill-switch'... in space
    • Why we have hair on our heads
    • Are we worse at Moon landings than 50 years ago?
    • The 17th Century town that quarantined itself
    • What to know about brain computers
    • How to make better New Year's resolutions
    • We inhale a credit card's worth of microplastics each week
    • Does cough medicine actually work?
    • See what your brain does when you look at art
    • Could this drink really help you sleep?
    • The hoax equation behind Blue Monday
    • How I rewired my brain in six weeks
    • How to fight your winter blues as darker days set in
    • How your family shapes your body image
    • An inside look at the near-death experience
    • What did our ancient Universe sound like?
    • Sport
    • Iowa to retire Clark's number 22 jersey
    • Ex-Netflix chief Barmack on his Motherwell vision
    • Impaire Et Passe wins after stewards inquiry
    • Severe weather delays start of golf Masters
    • Moloney has 'gotten head down and worked hard'
    • Scotney drawing on childhood for 'biggest stage'
    • Travel
    • Will Stonehenge lose its Unesco heritage status?
    • World of Wonder
    • The turtle video that sparked a plastic straw revolution
    • How a fictitious 'sea' became a top attraction
    • Where to see spring tulips in the Netherlands
    • Botswana's inspirational women safari guides navigating change
    • Photos from the deep sea show 'exciting' new species
    • The prehistoric cows making a comeback in Portugal
    • The US state that's home to Earth's oldest forest
    • Mesmerising life in the deep sea
    • Flirt, date, divorce: The robust romantic lives of birds
    • Rare footage shows life through the eyes of polar bears
    • Photographer tells BBC how he captured polar bear photo
    • Searching for gold in Alaska
    • The monster volcanoes hidden beneath Italy
    • Why 1,000 manatees gathered at a hot spring
    • The US is bracing itself for a cicada mega swarm
    • The last male of an extinct species
    • The last tourism destination on Earth
    • The plastic oceans we can't see
    • Why US ranchers are becoming beaver believers
    • The Greek Island of geometrical wonders
    • Sign up for newsletters
    • US Election Unspun
    • In History
    • World news
    • Dozens of prisoners walk out of Comoros jail
    • Avalanche leaves three dead in Austrian Alps
    • Key power plant near Kyiv destroyed by Russian strikes
    • Hawaiian-born Japan sumo legend Taro Akebono dies
    • Vietnamese billionaire sentenced to death for $44bn fraud
    • US and Canada news
    • US to end 'gun show loophole' of unlicensed sales
    • One dead as severe storms hit the US Gulf Coast
    • US vows support for Israel amid Iran attack fears
    • What you need to know about Arizona's abortion ban
    • Biden considering request to drop Assange charges
    • UK news
    • Tory MP appears to back Reform UK's Lee Anderson
    • Nazanin: 'Freedom is sweet... but it's not easy'
    • UK returns looted Ghana artefacts after 150 years
    • Donelan's libel bills cost taxpayers £34,000
    • Nazanin Zaghari-Ratcliffe: I won't recover for a long time
    • Business
    • Greece offers hotel vouchers to wildfire evacuees
    • Ex-Post Office boss sorry over jailed mother email
    • Fake UK stamps blamed on Chinese-made counterfeits
    • What is the 10-year passport rule?
    • US inflation jumps as fuel and housing costs rise
    • Culture
    • Civil War's warning about the US political divide
    • JK Rowling reignites row with Harry Potter stars
    • Sheridan Smith's show Opening Night to close early
    • Margot Robbie's company to produce Monopoly film
    • Police to re-examine Caroline Flack assault charge
    • Sport
    • Ex-Netflix chief Barmack on his Motherwell vision
    • Impaire Et Passe wins after stewards inquiry
    • Severe weather delays start of golf Masters
    • Moloney has 'gotten head down and worked hard'
    • Scotney drawing on childhood for 'biggest stage'
    • Climate solutions
    • Why there are more climate lawsuits than ever
    • The scientists learning to speak 'whale'
    • The turtle video that sparked a plastic straw revolution
    • The second life of Bulgaria's communist-era flats
    • Eight unexpected sources of methane
    • Technology
    • Regulator fears big tech firms' power in AI market
    • Millions of bat calls analysed by AI
    • Stars say Fallout TV show brought games to life
    • Instagram trying nudity blurring to stop 'sextortion'
    • Swipe left? Why it's harder to find love today
    • Science and health
    • When and where is the next eclipse in the US?
    • Butter versus margarine: Which is healthiest?
    • Long Covid blood clues could prompt future trials
    • Brewery trials hops resilient to climate change
    • Why we have co-evolved with technology
    • World's Table
    • The most beautiful cake for Ramadan
    • China's sweet dumpling to remember the dead
    • The 'calorie-bomb' avocado smoothie for Ramadan
    • The Jamaican answer to the hot cross bun
    • The recipe for a centuries-old Easter baba made with 96 eggs
    • Travel
    • A geographer's guide to London's green spaces
    • A chef's guide to the best carbonara in Rome
    • Five under-the-radar eats in Los Angeles
    • An expert's guide to the best cheese in Paris
    • Six of the best comedy clubs in Toronto
  • 0 <H3>
  • 0 <H4>
  • 0 <H5>
  • 0 <H6>
The <h1> to <h6> tags are used to define HTML headings. The <h1> tag should hold the title describing the content of a specific page therefore only one h1 tag is needed per page. There can be any number of h2 - h6 tags but they should be added in order of importance (www.w3schools.com/tags/tag_hn.asp).

Doctype

technologyvalidity
HTML 5
The <!DOCTYPE> declaration tells the web browser about what version of HTML the page is written in. It is good practice to always add the <!DOCTYPE> declaration to the HTML documents, so that the browser knows what type of document to expect. (www.w3schools.com/tags/tag_DOCTYPE.asp)

Character Encoding

technologyvalidity
UTF-8 (Unicode)
Covers: Worldwide
To display an HTML page correctly, the browser must know what character-set to use.

Language

usability
Declared Language: None
Language Attribute: None
The HTML "lang" attributes and language metatag define the base language to be used for displaying text and characters on a Website.

W3C Markup Validation

validity
Status: FAILED [352 errors, 12 warning(s)]
It is good practice to use valid HTML/XHTML markup as it ensures that the search engines can read the website correctly as well as it improves cross browser compatibility (W3C Markup Validation Service).

Deprecated HTML elements

technologyvalidity
Good, no deprecated elements found.
A deprecated element is one that has been outdated by newer constructs. Deprecated elements may become obsolete in future versions of HTML so it is recommended not to use them.

Nested HTML Tables

accessibilitytechnology
Great, no nested tables detected.
In general it is not recommended to use nested tables or to utilize tables for page layout. Nested tables are known to cause performance issues due to increased HTML size and rendering time. It is better to use CSS layout instead.

Web Analytics

technology
No web anlytics tools found.
Web Analytics Tools collect and measure information about visitor activity on a website. Well interpreted web traffic data is invaluable in determining a successfully web strategy and assessing the effectiveness of a website. At a minimum, we recommend to utilize at least one web analytics tool.

robots.txt

SEO
Yes, https://www.bbc.com/robots.txt

Your robots.txt file is blocking search engines access to parts of the website.

User-agent: *
  • Disallow: /bitesize/search$
  • Disallow: /bitesize/search/
  • Disallow: /bitesize/search?
See all 59 disallow directives
A robots.txt file restricts access to search engine robots that crawl the web. (www.robotstxt.org/robotstxt.html)

XML Sitemap

SEO
Found following XML sitemap(s):
Sitemaps inform search engines about pages available for crawling. In its simplest form, a Sitemap is an XML file that lists URLs for a site along with additional metadata about each URL. XML sitemap should help search engines to crawl the site more intelligently. (www.sitemaps.org/protocol.html)

Accessibility Check

accessibility
Data could not be obtained.
Following Web accessibility standards while developing a website can help users with specific needs, such as visually impaired, motor/mobility, auditory, seizures, as well as cognitively and intellectually impaired disabilities. Some of these fixes include general seo applications like Alt tags, Form labels, fixing empty links and adding alternative text. To read more about accessibility guidelines follow this link Web Content Accessibility Guidelines (WCAG) Overview.

Mobile Rendering

mobile
Subscribe for mobile rendering
Mobile internet usage has been exceeding PC's since 2014 and growing so it is critical for pages to render correctly on mobile devices.

Mobile Optimization

mobileperformanceSEO
Subscribe for mobile optimization
Mobile PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is incorporating website speed in search ranking (www.mattcutts.com/blog/site-speed)

Mobile Experience

mobileusability
Data could not be obtained.
Mobile users have now become a critical part of online visits. Making the website mobile friendly is no longer an option but rather necessity. (https://developers.google.com/webmasters/smartphone-sites/)

Favicon

usability
favicon
file: http://bbc.com/bbcx/favicon-32x32.png
size: 32px  by  32px
type: image/png
No hi-resolution (192x192) icon found.
Excellent, apple touch icon found.
The Favicon is a small icon associated with a website. The Favicon is important because it is displayed next to the website's URL in the address bar of the browser as well as in bookmarks and shortcuts.

Custom 404 Error Page

usability
No valid custom 404 error page detected.
A 404 is a standard http response code for a resource that cannot be located on the server. Web servers usually return a "404 Not Found" error page for non-existing pages. Unfortunately, these default error pages are very generic and a not very user friendly, therefore, using a custom 404 error page is highly recommended.

Process of returning http status code "200 OK" for a non-existent page or redirecting users to another url is called soft 404. Soft 404 errors are problematic for search engines and are not advisable. (https://support.google.com/webmasters/answer/181708)

Printability

usability
Could not locate print-friendly CSS.
Print-friendly pages are designed to fit on an 8.5"x11" or A4 sheet and usually include only the content of the page, along with source information.

W3C CSS Validation

validity
Status: FAILED [1 error(s)]
It is recommended to use valid CSS to ensure that the website displays correctly. (W3C CSS Validation Service).

Domain Age

SEO-Authority
Your domain was registerd for the first time: 34 years, 8 months, 27 days ago.
Age of the domain is one of the many signals that search engines utilize for ranking. Brand new domains generally have more difficult time to rank high for the first few months.

Domain Expiration

SEO-Authority
Your domain expires in: 6 years, 3 months, 2 days.
Domain expiration far in to the future is considered a good practice as it promotes confidence in your website, decreases chances of losing domain and in certain cases might help with search engine ranking. (https://www.hover.com/blog/three-reasons-to-renew-your-domain-names-for-five-years/)

IP Canonicalization

SEO
No, your site's IP 151.101.0.81 does not redirect to bbc.com.
Some web spiders index websites using IP as well as domain name which can cause duplicate content if there is no IP Canonicalization.

URL Canonicalization

SEO
Yes, both the www.bbc.com and bbc.com resolve to the same URL.
Warning: Current redirect is "HTTP/1.1 302 Found" but it should be "HTTP/1.1 301 Moved Permanently"
Domain name with WWW and without can be considered as different pages causing duplicate content for search engines. (www.mattcutts.com/blog/seo-advice-url-canonicalization)

Page Speed

performanceSEO
Data could not be obtained.
PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is now incorporating website speed in search ranking (www.mattcutts.com/blog/site-speed)

Server Information

security

ISP:
Fastly, Inc.
Server IP:
151.101.0.81
Server Location:
CA QUEBEC, Montreal

Name Server 1:
ddns0.bbc.co.uk (148.163.199.1)
Name Server 2:
ddns0.bbc.com (148.163.199.129)
Name Server 3:
ddns1.bbc.co.uk (148.163.199.65)
Name Server 4:
ddns1.bbc.com (148.163.199.193)
Name Server 5:
dns0.bbc.co.uk (198.51.44.9)
Name Server 6:
dns0.bbc.com (198.51.44.73)
Name Server 7:
dns1.bbc.co.uk (198.51.45.9)
Name Server 8:
dns1.bbc.com (198.51.45.73)
Your server's IP address and location have minor impact on the country specific SEO. It is recommend to host the website in the country where the number of vistors is desired to be the highest. Search engines take the geolocation of a server into account. (www.youtube.com/watch?v=hXt23AXlJJU)

HTTPS (SSL)

security
Issued To:
Common Name (CN):
www.bbc.com
Issuer:
Common Name (CN):
GlobalSign RSA OV SSL CA 2018
Oranization (O):
GlobalSign nv-sa
Period of Validity
Begins On:
11/30/2023
Expires On:
11/12/2024
Google™ is now treating HTTPS as a ranking signal. HTTPS is a secure web protocol that allows for encrypted communication between website and the client. HTTPS protocol requires your website to have an SSL certificate, which can be purchased from a Certificate Authority (CA) or SSL vendor. (security.googleblog.com/2014/08/https-as-ranking-signal_6.html).

Safe Browsing

security
Yes
Safe Browsing is a service provided by Google that enables applications to check URLs against Google's constantly updated lists of suspected phishing and malware pages. If your site is marked as unsafe see our guide on how to fix websites blocked by google safe browsing

Spam Blacklist

security
Good, your IP 151.101.0.81 is not blacklisted.
Spammer directories provide lists of IPs from which spam distribution is reported. Emails sent from the blocked IPs are subject to closer scrutiny and are much less likely to be delivered. For email campaigns it is recommended to utilize professional email services to ensure that your website IP is not blocked. (www.stopforumspam.com)

Email Address Obfuscation

security
Great, this webpage does not contain email addresses displayed in plain text.
It is recommended to obfuscate email addresses posted in public. This prevents email addresses from being automatically harvested by spam bots which helps to decrease number of unsolicited emails. See our email obfuscation techniques guide for more details.

Directory Browsing

security
Great, your server has directory browsing disabled.
Protect Webserver directories from unwanted browsing. To enhance security, directory browsing should be disabled unless you have a specific reason to enable it. If you enable directory browsing, make sure that you only enable it on the particular directory or directories that you want to share. (https://technet.microsoft.com/en-us/library/cc731109)

Whois Privacy

security
No contact information available.
Whois Privacy is a service that prevents domain owner contact information from being displayed in the publicly available Whois records. This can help to cut down on unwanted spam but utilizing Whois privacy should be evaluated against business model and branding strategy.

Server Signature

security
Good, your server does not provide version information.
Attackers can utilize server signature versioning information to their advantage therefore it is recommended to disable it when possible.