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Report for winni.in

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Top Priorities

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Traffic Rank

visitors
Data could not be obtained.
Traffic Rank is provided by Alexa

Visitors Localization

visitors
No data available.
Registering country code top level domains (ccTLD) can prevent potential competitors from taking advantage of your primary domain reputation. It is also one of the ways to improve country specific SEO and performance. (www.searchenginejournal.com/seo-without-boarders-a-guide-to-international-seo-nick-paterman/60092/)

Images

accessibilitySEO-content
We have located images with missing ALT attribute.
Number of images: 193
Missing alt tag: 55

List of images with missing ALT attributes:

  • https://assets.winni.in/groot/2023/01/31/icons/desktopheadersearch.png
  • https://assets.winni.in/groot/2024/01/usp/without-heart.png
  • https://assets.winni.in/groot/2023/11/20/user-icon-grey.png
  • https://assets.winni.in/groot/2023/03/13/desktop/header-default/hearts-six-t...png
  • https://assets.winni.in/groot/2023/11/08/desktop/cakes/new-arrivals.jpg
  • https://assets.winni.in/groot/2023/11/08/desktop/cakes/premium-cakes.jpg
  • https://assets.winni.in/groot/2023/11/16/desktop/best-seller-flowers.jpg
  • https://assets.winni.in/groot/2023/11/16/desktop/premium-flowers-image.jpg
  • https://assets.winni.in/groot/2023/11/16/desktop/same-day-plants.jpg
  • https://assets.winni.in/groot/2023/11/16/desktop/best-seller-plants.jpg
  • https://assets.winni.in/groot/2023/11/16/desktop/gifts/all-gifts.jpg
  • https://assets.winni.in/groot/2023/11/16/desktop/gifts/gift-hampers.jpg
  • https://assets.winni.in/groot/2023/11/20/personalized/all-personalised.jpg
  • https://assets.winni.in/groot/2023/11/20/personalized/best-sellers.jpg
  • https://assets.winni.in/groot/2023/11/20/chocolate/best-seller.jpg
  • https://assets.winni.in/groot/2023/11/20/chocolate/same-day-delivery.jpg
  • https://assets.winni.in/groot/2023/11/20/combos/best-seller-combos.jpg
  • https://assets.winni.in/groot/2023/11/20/combos/express-combo-delivery.jpg
  • https://assets.winni.in/groot/2023/11/20/birthday/birthday-new-arrival.jpg
  • https://assets.winni.in/groot/2023/11/20/birthday/all-birthday-cakes.jpg
  • https://assets.winni.in/groot/2023/11/20/anniversary/new-arrival.jpg
  • https://assets.winni.in/groot/2023/11/20/anniversary/all-anniversary-gifts.jpg
  • https://assets.winni.in/groot/2023/12/29/birthday-header.jpg
  • https://assets.winni.in/groot/2023/12/29/anniversary-header.jpg
  • https://assets.winni.in/sf-img/live/visuals/home/desktop/2024/4/1712733697732.jpg
  • https://assets.winni.in/sf-img/live/visuals/home/desktop/2024/4/1712552211535.jpg
  • https://assets.winni.in/sf-img/live/visuals/home/desktop/2024/4/1712552177387.jpg
  • https://assets.winni.in/sf-img/live/visuals/home/desktop/2024/3/1711016957950.jpg
  • https://assets.winni.in/sf-img/live/visuals/home/desktop/2024/4/1711969076588.jpg
  • https://assets.winni.in/sf-img/live/visuals/home/desktop/2024/4/1711954686842.jpg
  • https://assets.winni.in/groot/2022/12/26/desktop/processing-gif-second.gif (8 locations)
  • https://assets.winni.in/groot/2024/01/31/explore-now-btn-desktop.png
  • https://assets.winni.in/groot/2023/12/18/desktop/preferred-time-slot-selecti...115
  • https://assets.winni.in/groot/2023/12/18/desktop/delivery-in-cities.png?w=115
  • https://assets.winni.in/groot/2023/12/18/desktop/twenty-million-people-trust...115
  • https://assets.winni.in/groot/2023/12/18/desktop/pincodes-serviced-till-date...115
  • https://assets.winni.in/groot/2021/12/15/close.png
  • https://assets.winni.in/groot/2023/07/19/desktop/happy-delivery.png
  • https://assets.winni.in/groot/2023/07/19/desktop/secure-payment.png
  • https://assets.winni.in/groot/2023/07/19/desktop/customer-across-the-world.png
  • https://assets.winni.in/groot/2023/07/19/desktop/logo.png
  • https://assets.winni.in/groot/2023/07/19/desktop/facebook.png
  • https://assets.winni.in/groot/2023/07/19/desktop/instagram.png
  • https://assets.winni.in/groot/2023/07/19/desktop/youtube.png
  • https://assets.winni.in/groot/2023/07/19/desktop/linkdin.png
  • https://assets.winni.in/groot/2023/12/14/desktop/twiter.png
  • https://assets.winni.in/groot/2023/07/19/desktop/google-play.png
  • https://assets.winni.in/groot/2023/07/19/desktop/app-store.png
The "alt" attribute provides a text equivalent for the image. If the browser cannot display an image the alt description will be given in its place. Furthermore, some visitors cannot see images as they might be blind in which the alt tag provides a valuable image description. Finally, search engines utilize the alt attribute for image search indexing. (www.w3.org/QA/Tips/altAttribute)

Title

SEO-content
We have found following title:

"Winni : Online Delivery of Cakes, Flowers and Gifts in India & Abroad"

Length: 69 characters
The <TITLE> element provides a short piece of text describing the document. The title is very important as it shows in the window title bars, bookmarks and search results. Title should be between 60 to 80 characters long. (www.w3.org/QA/Tips/good-titles)

Description Metatag

SEO-content
We have found following description:

"Winni delivers the best cakes, flowers and gifts online covering 750+ cities in india & 40 countries around the globe. Order now to get best discounts on fresh cakes, gifts and flowers with same day, midnight & fixed time delivery options."

Length: 239 characters
The description attribute should provide a concise explanation of a Web page's content. Also, the description is often displayed on search engine results and can indirectly affect page ranking.

Keywords Metatag

SEO-content
No Keywords Found.
The keywords attribute was utilized by search engines to provide more accurate search results. Due to the over usage and spamming the keywords attribute has been phased out and is no longer relevant. Google doesn't use the "keywords" meta tag in web search ranking.

Text to HTML Ratio

SEO-content
The Text to HTML ratio is 20.05%
Original content is by far the single most important element to search engines. Low Text to HTML ratio indicates little content for search engines to index. We consider it to be good practice to have a Text to HTML ratio of at least 10% and ideal above 20%

Keyword Density & Consistency

SEO-content
Consistent Keywords % Density # Count T Title D Desc. H <H> A ALT B <b>
cakes3.38%10312742
yellow2.36%72---70-
gifts2.30%7012762
strip2.30%70---70-
flowers2.13%65121052
plants1.58%48--451
chocolates1.54%47--331
delivery1.35%4111832
cake1.22%37--54-
birthday1.15%35---2-
yellow strip2.30%70-----
loved ones0.26%8-----
personalized gifts0.23%7-----
anniversary cakes0.23%7-----
teddy bears0.20%6--2--
air purifier plants0.10%3-----
round-the-clock delivery options0.07%2--1--
moments into extraordinary0.07%2-----
25th anniversary cakes0.07%2-----
same day delivery0.07%2-----
Keywords density and consistency are notable factors for optimal page SEO. Preferred keywords should have higher keywords density indicating their importance. Optimally, preferred keywords should also be consistently utilized in multiple essential areas of the page such as title, description meta tag, h1 through h6 headings, alt image attributes, backlinks and internal links anchor text. Keyword density of above 6% can indicate that the word or a phrase appears too many time in the content.

Frames

accessibilitySEO-content
No frames detected. We found 1 inline frame(s).
It is not recommended to use frames or iframes because they can cause problems for search engines. It is best to avoid frames and inline frames whenever possible (searchenginewatch.com/article/2064573/Search-Engines-and-Frames). If frames must be utilized consider <noframes> tag. (www.w3schools.com/tags/tag_noframes.asp).

Flash

accessibilitytechnologySEO-content
No flash detected.
Flash and other reach-media technologies should primarily be utilized for decorative purposes. This makes your site more search engine friendly and improves accessibility (support.google.com/webmasters/bin/answer.py?hl=en&answer=72746#1).

Headings

SEO-content
  • 1 <H1>
    • Winni - India’s No. 1 Brand for Online Delivery of Cakes, Flowers, And Gifts
  • 18 <H2>
    • Pick ‘n’ Mix From Extensive Variety
    • Cakes - To Celebrate Moments
    • Flowers: To Blossom Love
    • Gifts: Something To Remember You By
    • Chocolates: The Edible Luxury
    • Plants: To Seed Your Relationship
    • Gift Hampers and Combos For A Wholesome Celebration
    • Cake And Chocolates
    • Cake And Teddy Bears
    • Cake And Flowers
    • Flowers And Chocolates
    • Flowers And Teddy Bears
    • All In One
    • Round-The-Clock Delivery Options
    • Commitment To Celebrate Relations Globally
    • Seamless Browsing Experience via Winni Mobile App & Website
    • Get Your Hands On Winni’s Franchise
    • New User?
  • 21 <H3>
    • Cakes By Type
    • Cakes By Flavor
    • Cakes By Theme
    • Cakes By Occasion
    • Flowers By Type
    • Flowers By Occasion
    • Flowers By Collection
    • Flowers By Color
    • Gifts By Type
    • Gifts By Occasion
    • Gifts By Recipient
    • Corporate Gifts
    • Plants By Type
    • Plants By Occasion
    • Plants By Placement
    • 30 Minutes Cake Delivery
    • 2-Hour Delivery of Cakes and Gifts and Flowers
    • Same-Day Delivery from Winni
    • Midnight Cake Delivery
    • Express Delivery
    • Standard Delivery
  • 0 <H4>
  • 0 <H5>
  • 0 <H6>
The <h1> to <h6> tags are used to define HTML headings. The <h1> tag should hold the title describing the content of a specific page therefore only one h1 tag is needed per page. There can be any number of h2 - h6 tags but they should be added in order of importance (www.w3schools.com/tags/tag_hn.asp).

Doctype

technologyvalidity
HTML 5
The <!DOCTYPE> declaration tells the web browser about what version of HTML the page is written in. It is good practice to always add the <!DOCTYPE> declaration to the HTML documents, so that the browser knows what type of document to expect. (www.w3schools.com/tags/tag_DOCTYPE.asp)

Character Encoding

technologyvalidity
UTF-8 (Unicode)
Covers: Worldwide
To display an HTML page correctly, the browser must know what character-set to use.

Language

usability
Declared Language: en-US (English)
Language Attribute: en-US (English)
The HTML "lang" attributes and language metatag define the base language to be used for displaying text and characters on a Website.

W3C Markup Validation

validity
Status: FAILED [5 errors, 2 warning(s)]
It is good practice to use valid HTML/XHTML markup as it ensures that the search engines can read the website correctly as well as it improves cross browser compatibility (W3C Markup Validation Service).

Deprecated HTML elements

technologyvalidity
Good, no deprecated elements found.
A deprecated element is one that has been outdated by newer constructs. Deprecated elements may become obsolete in future versions of HTML so it is recommended not to use them.

Nested HTML Tables

accessibilitytechnology
Great, no nested tables detected.
In general it is not recommended to use nested tables or to utilize tables for page layout. Nested tables are known to cause performance issues due to increased HTML size and rendering time. It is better to use CSS layout instead.

Web Analytics

technology
Yes, we have detected following web analytics tools:
  • Google analytics icon Google™ Analytics
Web Analytics Tools collect and measure information about visitor activity on a website. Well interpreted web traffic data is invaluable in determining a successfully web strategy and assessing the effectiveness of a website. At a minimum, we recommend to utilize at least one web analytics tool.

robots.txt

SEO
Yes, https://www.winni.in:443/robots.txt

Your robots.txt file is blocking search engines access to parts of the website.

User-agent: *
  • Disallow: /customer/
  • Disallow: /system/
  • Disallow: /giftbox
See all 39 disallow directives
A robots.txt file restricts access to search engine robots that crawl the web. (www.robotstxt.org/robotstxt.html)

XML Sitemap

SEO
Found following XML sitemap(s):
Sitemaps inform search engines about pages available for crawling. In its simplest form, a Sitemap is an XML file that lists URLs for a site along with additional metadata about each URL. XML sitemap should help search engines to crawl the site more intelligently. (www.sitemaps.org/protocol.html)

Accessibility Check

accessibility
Data could not be obtained.
Following Web accessibility standards while developing a website can help users with specific needs, such as visually impaired, motor/mobility, auditory, seizures, as well as cognitively and intellectually impaired disabilities. Some of these fixes include general seo applications like Alt tags, Form labels, fixing empty links and adding alternative text. To read more about accessibility guidelines follow this link Web Content Accessibility Guidelines (WCAG) Overview.

Mobile Rendering

mobile
Subscribe for mobile rendering
Mobile internet usage has been exceeding PC's since 2014 and growing so it is critical for pages to render correctly on mobile devices.

Mobile Optimization

mobileperformanceSEO
Subscribe for mobile optimization
Mobile PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is incorporating website speed in search ranking (www.mattcutts.com/blog/site-speed)

Mobile Experience

mobileusability
Subscribe for more details
Mobile users have now become a critical part of online visits. Making the website mobile friendly is no longer an option but rather necessity. (https://developers.google.com/webmasters/smartphone-sites/)

Favicon

usability

Custom 404 Error Page

usability

Printability

usability

W3C CSS Validation

validity

Indexed Pages

SEO-Authority

Domain Age

SEO-Authority

Domain Expiration

SEO-Authority

IP Canonicalization

SEO

URL Canonicalization

SEO

Page Speed

performanceSEO

Server Information

security

HTTPS (SSL)

security

Safe Browsing

security

Spam Blacklist

security

Email Address Obfuscation

security

Directory Browsing

security

Whois Privacy

security

Server Signature

security