website SEO analysis & review tools logo

website SEO analysis & review tools

Options
allAll
successHigh score
mediumMedium score
lowLow score
infoInfo only
socialSocial
backlinksBacklinks
visitorsVisitors
accessibilityAccessibility
SEO-contentSEO-content
technologyTechnology
validityValidity
usabilityUsability
SEOSEO
mobileMobile
performancePerformance
SEO-AuthoritySEO-Authority
securitySecurity

Report for medium.com

iwebchk

  • screenshot of medium.com
  • Score:

    63.6%

    3.54
    Progress:
    100%
    Generated on Wednesday, August 9th 2017 11:03 pm
    08/09/2017

Top Priorities

list
Please SUBSCRIBE to see the full list of personalized tasks.
Show more Show less

Traffic Rank

visitors
352 most visited website in the World Trend: down (+31)
186 most visited website in US United States
Traffic Rank is provided by Alexa

Visitors Localization

visitors
Low map legend High
CountryPercentDomain (ccTLD)Status
US United States37.5%medium.usNot available.
JP Japan6.1%medium.jpNot available.
IN India6.0%medium.inNot available.
UK United Kingdom5.2%medium.co.ukNot available.
FR France3.7%medium.frNot available.
Registering country code top level domains (ccTLD) can prevent potential competitors from taking advantage of your primary domain reputation. It is also one of the ways to improve country specific SEO and performance. (http://www.searchenginejournal.com/seo-without-boarders-a-guide-to-international-seo-nick-paterman/60092/)

Images

accessibilitySEO-content
Perfect, all images have ALT attribute.
Number of images: 47
Missing alt tag: 0
The "alt" attribute provides a text equivalent for the image. If the browser cannot display an image the alt description will be given in its place. Furthermore, some visitors cannot see images as they might be blind in which the alt tag provides a valuable image description. Finally, search engines utilize the alt attribute for image search indexing. (www.w3.org/QA/Tips/altAttribute)

Title

SEO-content
We have found following title:

"Medium – Read, write and share stories that matter"

Length: 50 characters
The <TITLE> element provides a short piece of text describing the document. The title is very important as it shows in the window title bars, bookmarks and search results. Title should be between 60 to 80 characters long. (www.w3.org/QA/Tips/good-titles)

Description Metatag

SEO-content
We have found following description:

"Welcome to Medium, a place to read, write, and interact with the stories that matter most to you. Every day, thousands of voices read, write, and share important stories on Medium."

Length: 180 characters

Warning: The description is 180 characters long. The optimal description should not exceed 160 characters (http://www.seomoz.org/learn-seo/meta-description).

The description attribute should provide a concise explanation of a Web page's content. Also, the description is often displayed on search engine results and can indirectly affect page ranking. (en.wikipedia.org/wiki/Meta_element#The_description_attribute)

Keywords Metatag

SEO-content
No Keywords Found.
The keywords attribute was utilized by search engines to provide more accurate search results. Due to the over usage and spamming the keywords attribute has been phased out and is no longer relevant. Google doesn't use the "keywords" meta tag in web search ranking.

Text to HTML Ratio

SEO-content
The Text to HTML ratio is 1.08%
Original content is by far the single most important element to search engines. Low Text to HTML ratio indicates little content for search engines to index. We consider it to be good practice to have a Text to HTML ratio of at least 10% and ideal above 20%

Keyword Density & Consistency

SEO-content
Consistent Keywords % Density # Count T Title D Desc. H <H> A ALT B <b>
profile4.58%45--144-
more1.63%16--4--
medium1.43%1412---
how1.22%12--12--
members1.12%11-----
what0.81%8--8--
trump0.71%7--7--
startup0.71%7--7--
new0.71%7--32-
many0.61%6--6--
medium members0.92%9-----
many reasons0.41%4--4--
jawwad siddiqui0.41%4-----
foreign policy0.41%4-----
york magazine0.41%4-----
new york magazine0.41%4-----
five foreign-policy blunders0.20%2--2--
people think congress0.20%2--2--
most productive inventors0.20%2--2--
actually too poor0.20%2--2--
Keywords density and consistency are notable factors for optimal page SEO. Preferred keywords should have higher keywords density indicating their importance. Optimally, preferred keywords should also be consistently utilized in multiple essential areas of the page such as title, description meta tag, h1 through h6 headings, alt image attributes, backlinks and internal links anchor text. Keyword density of above 5% is a good indication that the word or phrase appears too many time in the content.

Frames

accessibilitySEO-content
No frames detected.
It is not recommended to use frames or iframes because they can cause problems for search engines. It is best to avoid frames and inline frames whenever possible (searchenginewatch.com/article/2064573/Search-Engines-and-Frames). If frames must be utilized consider <noframes> tag. (www.w3schools.com/tags/tag_noframes.asp).

Flash

accessibilitytechnologySEO-content
No flash detected.
Flash and other reach-media technologies should primarily be utilized for decorative purposes. This makes your site more search engine friendly and improves accessibility (support.google.com/webmasters/bin/answer.py?hl=en&answer=72746#1).

Headings

SEO-content
  • 0 <H1>
  • 0 <H2>
  • 47 <H3>
    • Step By Step Guide to Make $10 Million And Then Totally BlowIt
    • How I do Developer UX atGoogle
    • How to Build a Startup That GetsAcquired
    • Bulletproof Mindset: How to BuildGrit
    • The MysterySpot
    • How a Group of Rebels Are Taking on America’s Addiction Epidemic
    • Audiocast: Quantum Computing, The Wild Card in Tech’sDeck
    • Compassionate Conservatism: An ode to a forgotten movement
    • Europe’s no business as usualsummer
    • The Top Five Foreign-Policy Blunders Trump Hasn’t MadeYet
    • The quittingeconomy
    • Congress Is a Desert, Not aSwamp
    • A transgender Coast Guard officer in transition
    • The most beautiful theory ofall
    • The history of “courtcosts”
    • Sadly, M.I.A.’s Pop Stardom and The Age Of Obama Didn’t LiveForever
    • Editorial Cartooning, Then andNow
    • Humanising Autonomy: Where Are WeGoing?
    • Stop With the Fancy Names for Self-Driving CarTech
    • Using virtual reality to build empathy in distributed organizations
    • Is technology outpacing human development? We need totalk
    • Using the flaws of self-driving cars to transform anation
    • How Do You Solve the Blank PageProblem?
    • Understanding Creativity
    • What the Journals of Thomas Edison Teach Us About Productivity, Creativity, andSuccess
    • “Similar but different”
    • The Anatomy ofWords.
    • What Would You Look For In aFounder?
    • You Can Live Your Startup Dream Without Quitting Your Day Job. Here’sHow
    • What You Need To Know Before Raising VentureCapital
    • What to expect when you pitch me your startupidea
    • How to Build a Startup That GetsAcquired
    • The Devils
    • Trump and Obama have one surprising thing in common — the words theyuse
    • The Clothier Who’s Dressing the ‘Not-So-Tall’ Guy
    • No, Female Writers aren’t Killing Rick andMorty.
    • A Town With Pep: Riverdale Recap — Episode2
    • The psychology behind why we want to change theworld
    • How to Persevere Like a 4 YearOld
    • Things Aren’t Always Awesome — And That’sOkay
    • What the Journals of Thomas Edison Teach Us About Productivity, Creativity, andSuccess
    • How to be Your OwnGuru
    • Fire and Fury, andGuam
    • The Top Five Foreign-Policy Blunders Trump Hasn’t MadeYet
    • Congress Is a Desert, Not aSwamp
    • On NorthKorea
    • Meet the Impressive Team of Lawyers Leading the Trump Investigation
  • 47 <H4>
    • $70 million was a lot of money for me at the time. And I couldn’t sleep at night until I gave back every dollar to the people who gaveit…
    • Explained through a user study ofFlutter
    • There are many reasons to found a startup. There are many reasons to work at a startup. But there’s only one reason your companygot…
    • The Art of Building Mental Toughness
    • By Tara L.Masih
    • America’s ongoing overdose crisis has thoroughly gripped the attention of politicians, thought leaders, and big media, yet overdoses…
    • This could change EVERYthing suddenly! Ornot!
    • A profile of George W.Bush
    • “Fellesferie” and “bouwvak” refer to a particularly European businesshabit
    • (But stillmight.)
    • When employees are treated as short-term assets, they reinvent themselves as marketable goods, always ready toquit
    • While many people think Congress is enriching itself, it’s actually too poor in policy knowledge and resources to do much more thantake…
    • PHOTO ESSAY | Tyler becomesTaylor
    • A century ago Albert Einstein changed the way humans saw the universe. His work is still offering new insightstoday
    • Let’s talk about a darkhistory
    • When Barack Obama was elected President of the United States, M.I.A.’s “Paper Planes” was a top 10 pop song in America. There mayhave…
    • And how drawing Trump is not thateasy
    • User research and a human centred design approach form the basis of ustwo’s thinking on autonomy and driverless cars.
    • Convoluted names for autonomous-vehicle tech are just an accident waiting to happen; expertsagree.
    • User research in 360 degreeVR
    • This hardly ever means something good. And that won’t be the case here either. We seriously need totalk.
    • With more and more companies jumping on the autonomous vehicle bandwagon, the (almost sci-fi like) vision of completely self-driving…
    • Have you ever experienced what I call the blank page problem? When you start working on a project by opening a new document, then stareit…
    • It’s not a job. It’s not a trend. It’s not alwaysfun
    • Edison was, without a doubt, one of the most productive inventors of alltime.
    • Or Precedent / Analogy. However you refer to it, it’s how Hollywood operates.
    • (Why We Use Them Like Hamburgers, Unlike Shakespeare)
    • Last week I was asked, “If you had £100,000 disposable income to invest into startups, what would you look for in a founder?” BeforeI…
    • Over the past decade, the “Hollywood” version of entrepreneurship has captured the public’s imagination. Entrepreneurs are portrayed as…
    • And How Venture Capital FirmsWork
    • I talk to at least a dozen new entrepreneurs each week and probably review two dozen email pitches. Here’s what to expect the firsttime…
    • There are many reasons to found a startup. There are many reasons to work at a startup. But there’s only one reason your companygot…
    • Revisiting Ken Russell’s controversial masterpiece
    • by Ronald R. Krebs and Robert Ralston, University of Minnesota
    • I’m at the mall failing to buy pants for my fictional 5-foot-5 boyfriend.
    • If you’re reading this I assume you and me have two things incommon:
    • A common theme of the CW’s Arrowverse shows is friendship — relying on your friends, trusting your friends, not betraying yourfriends…
    • …even if we have to sacrifice ourselves
    • THE MONKEY BARS. The playground’s proving ground. The callouser of hands. The skinner ofknees.
    • Sometimes we all just need to hear, “You’re damn right itsucks.”
    • Edison was, without a doubt, one of the most productive inventors of alltime.
    • For as long as you’ve been alive, people have been trying to tell you how tolive.
    • As Trump squares of with a nuclear North Korea, we have reason to be concerned
    • (But stillmight.)
    • While many people think Congress is enriching itself, it’s actually too poor in policy knowledge and resources to do much more thantake…
    • President Trump threatened North Korea with “Fire and Fury” in a statement that sounded like something Kim Jong Un wouldissue
    • You can tell a lot about the direction of an investigation by the records of its lawyers. Robert Mueller’s team, the SpecialCounsel…
  • 0 <H5>
  • 0 <H6>
The <h1> to <h6> tags are used to define HTML headings. The <h1> tag should hold the title describing the content of a specific page therefore only one h1 tag is needed per page. There can be any number of h2 - h6 tags but they should be added in order of importance (www.w3schools.com/tags/tag_hn.asp).

Doctype

technologyvalidity
HTML 5
The <!DOCTYPE> declaration tells the web browser about what version of HTML the page is written in. It is good practice to always add the <!DOCTYPE> declaration to the HTML documents, so that the browser knows what type of document to expect. (www.w3schools.com/tags/tag_DOCTYPE.asp)

Character Encoding

technologyvalidity
UTF-8 (Unicode)
Covers: Worldwide
To display an HTML page correctly, the browser must know what character-set to use (en.wikipedia.org/wiki/Character_encodings_in_HTML).

Language

usability
Declared Language: None
Language Attribute: None
The HTML "lang" attributes and language metatag define the base language to be used for displaying text and characters on a Website.

W3C Markup Validation

validity
Status: FAILED [6 errors, 3 warning(s)]
It is good practice to use valid HTML/XHTML markup as it ensures that the search engines can read the website correctly as well as it improves cross browser compatibility (W3C Markup Validation Service).

Deprecated HTML elements

technologyvalidity
Good, no deprecated elements found.
A deprecated element is one that has been outdated by newer constructs. Deprecated elements may become obsolete in future versions of HTML so it is recommended not to use them. (webdesign.about.com/od/htmltags/a/bltags_deprctag.htm)

Nested HTML Tables

accessibilitytechnology
Great, no nested tables detected.
In general it is not recommended to use nested tables or to utilize tables for page layout. Nested tables are known to cause performance issues due to increased HTML size and rendering time. It is better to use CSS layout instead.

Web Analytics

technology
Yes, we have detected following web analytics tools:
  • Google analytics icon Google™ Analytics
Web Analytics Tools collect and measure information about visitor activity on a website. Well interpreted web traffic data is invaluable in determining a successfully web strategy and assessing the effectiveness of a website. At a minimum, we recommend to utilize at least one web analytics tool.

robots.txt

SEO
Yes, https://medium.com/robots.txt

Your robots.txt file is blocking search engines access to parts of the website.

User-Agent: *
  • Disallow: /m/
  • Disallow: /me/
  • Disallow: [email protected]$
See all 11 disallow directives
A robots.txt file restricts access to search engine robots that crawl the web. (www.robotstxt.org/robotstxt.html)

XML Sitemap

SEO
Found following XML sitemap(s):
Sitemaps inform search engines about pages available for crawling. In its simplest form, a Sitemap is an XML file that lists URLs for a site along with additional metadata about each URL. XML sitemap should help search engines to crawl the site more intelligently. (http://www.sitemaps.org/protocol.html)

Accessibility Check

accessibility
WCAG 2.0 (AA) Conformance Test: FAILED [61 error(s)]
  1. Document language not identified.
    [Line 1, Col 15] <html xmlns:cc="http://creativecommons.org/ns#"><head prefix="og: http://ogp.me/ns# fb: http://ogp.m ...
    For HTML documents add the lang attribute and a valid ISO-639-1 two letter language code to the opening HTML element. For XHTML documents add both the lang and xmllang attributes with a valid ISO-639-1 two letter language code to the opening HTML element.
  2. Document has invalid language code.
    [Line 1, Col 15] <html xmlns:cc="http://creativecommons.org/ns#"><head prefix="og: http://ogp.me/ns# fb: http://ogp.m ...
    Add a valid 2 letter or 3 letter language code as defined in the ISO 639 specification to the HTML 'lang' attribute. For XHTML, both 'lang' and 'xml:lang' must be set.
Subscribe to review all 61 errors
Following Web accessibility standards while developing a website can help users with specific needs, such as visually impaired, motor/mobility, auditory, seizures, as well as cognitively and intellectually impaired disabilities. Some of these fixes include general seo applications like Alt tags, Form labels, fixing empty links and adding alternative text. To read more about accessibility guidelines follow this link Web Content Accessibility Guidelines (WCAG) Overview.

Mobile Rendering

mobile
Mobile internet usage has been exceeding PC's since 2014 and growing so it is critical for pages to render correctly on mobile devices.

Mobile Optimization

mobileperformanceSEO
Mobile PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is incorporating website speed in search ranking (http://www.mattcutts.com/blog/site-speed)

Mobile Experience

mobileusability
Data could not be obtained.
Mobile users have now become a critical part of online visits. Making the website mobile friendly is no longer an option but rather necessity. (https://developers.google.com/webmasters/smartphone-sites/)

Favicon

usability

Warning: favicon dimensions are incorrect. Recommended sizes are 16x16, 32x32, 48x48 and 64x64 px

The Favicon is a small icon associated with a website. The Favicon is important because it is displayed next to the website's URL in the address bar of the browser as well as in bookmarks and shortcuts. (en.wikipedia.org/wiki/Favicon)

Custom 404 Error Page

usability
Yes, custom 404 error page detected.
A 404 is a standard http response code for a resource that cannot be located on the server. Webservers usually return a "404 Not Found" error page for non-existing pages. Unfortunately, these default error pages are very generic and a not very user friendly, therefore, using a custom 404 error page is highly recommended.

Process of returning http status code "200 OK" for a non-existent page or redirecting users to another url is called soft 404. Soft 404 errors are problematic for search engines and are not advisable. (https://support.google.com/webmasters/answer/181708)

Printability

usability
Print-friendly pages are designed to fit on an 8.5"x11" or A4 sheet and usually include only the content of the page, along with source information. (webdesign.about.com/od/printerfriendly/a/aa041403a.htm)

W3C CSS Validation

validity
Status: FAILED [450 error(s)]
It is recommended to use valid CSS to ensure that the website displays correctly. (W3C CSS Validation Service).

Domain Age

SEO-Authority
Your domain was registerd for the first time: 19 years, 2 months, 14 days ago.
Age of the domain is one of the many signals that search engines utilize for ranking. Brand new domains generally have more difficult time to rank high for the first few months. (http://www.coconutheadphones.com/does-domain-agematter)

Domain Expiration

SEO-Authority
Your domain expires in: 9 months, 15 days, 9 hours.
Domain expiration far in to the future is considered a good practice as it promotes confidence in your website, decreases chances of losing domain and in certain cases might help with search engine ranking. (https://www.hover.com/blog/three-reasons-to-renew-your-domain-names-for-five-years/)

IP Canonicalization

SEO
No, your site's IP 104.16.122.127 does not redirect to medium.com.
Some web spiders index websites using IP as well as domain name which can cause duplicate content if there is no IP Canonicalization. (www.mattcutts.com/blog/seo-advice-url-canonicalization)

URL Canonicalization

SEO
Yes, both the www.medium.com and medium.com resolve to the same URL.
Domain name with WWW and without can be considered as different pages causing duplicate content for search engines. (www.mattcutts.com/blog/seo-advice-url-canonicalization)

Page Speed

performanceSEO
Google Page Speed score: 50% (Low)
Rq. Requests Hst. Hosts LT Load time Html Img Images JS JavaScript CSS F Flash O Other PS Page Size
107515.76s702.48 KB10.28 MB1.83 MB546.86 KB0 B547 B13.34 MB

RecommendationImpact
Avoid landing page redirects
None
Enable compression
None
Leverage browser caching
Low
Reduce server response time
Low
Minify CSS
None
Minify HTML
None
Minify JavaScript
None
Eliminate render-blocking JavaScript and CSS in above-the-fold content
High
Optimize images
High
Prioritize visible content
None

Subscribe for more details
PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is now incorporating website speed in search ranking (http://www.mattcutts.com/blog/site-speed)

Server Information

security

ISP:
Cloudflare
Server IP:
104.16.120.127
Server Location:
CA QUEBEC, Montreal

Name Server 1:
alina.ns.cloudflare.com (173.245.58.61)
Name Server 2:
kip.ns.cloudflare.com (173.245.59.128)
Your server's IP address and location have minor impact on the country specific SEO. It is recommend to host the website in the country where the number of vistors is desired to be the highest. Search engines take the geolocation of a server into account. (http://www.youtube.com/watch?v=hXt23AXlJJU)

HTTPS (SSL)

security
Issued To:
Common Name (CN):
medium.com
Issuer:
Common Name (CN):
DigiCert SHA2 Extended Validation Server CA
Oranization (O):
DigiCert Inc
Oranizational Unit (OU):
www.digicert.com
Period of Validity
Begins On:
05/31/2017
Expires On:
08/30/2019
Google™ is now treating HTTPS as a ranking signal. HTTPS is a secure web protocol that allows for encrypted communication between website and the client. HTTPS protocol requires your website to have an SSL certificate, which can be purchased from a Certificate Authority (CA) or SSL vendor. (http://googleonlinesecurity.blogspot.in/2014/08/https-as-ranking-signal_6.html).

Safe Browsing

security
Yes
Safe Browsing is a service provided by Google that enables applications to check URLs against Google's constantly updated lists of suspected phishing and malware pages. If your site is marked as unsafe see our guide on how to fix websites blocked by google safe browsing

Spam Blacklist

security
Good, your IP 104.16.122.127 is not blacklisted.
Spammer directories provide lists of IPs from which spam distribution is reported. Emails sent from the blocked IPs are subject to closer scrutiny and are much less likely to be delivered. For email campaigns it is recommended to utilize professional email services to ensure that your website IP is not blocked. (www.stopforumspam.com)

Email Address Obfuscation

security
There are 21 emails in plain text on the webpage:
  • [email protected]
  • [email protected]
  • [email protected]
  • [email protected]
  • [email protected]
  • [email protected]
  • [email protected]
  • [email protected]
  • [email protected]
  • [email protected]
  • [email protected]
  • [email protected]
  • [email protected]
  • [email protected]
  • [email protected]
  • [email protected]
  • [email protected]
  • [email protected]
  • [email protected]
  • [email protected]
  • [email protected]
It is recommended to obfuscate email addresses posted in public. This prevents email addresses from being automatically harvested by spam bots which helps to decrease number of unsolicited emails. See our email obfuscation techniques guide for more details.

Directory Browsing

security
Great, your server has directory browsing disabled.
Protect Webserver directories from unwanted browsing. To enhance security, directory browsing should be disabled unless you have a specific reason to enable it. If you enable directory browsing, make sure that you only enable it on the particular directory or directories that you want to share. (http://technet.microsoft.com/en-us/library/cc731109)

Whois Privacy

security
No contact information available.
Whois Privacy is a service that prevents domain owner contact information from being displayed in the publicly available Whois records. This can help to cut down on unwanted spam but utilizing Whois privacy should be evaluated against business model and branding strategy.

Server Signature

security
Good, your server does not provide version information.
Attackers can utilize server signature versioning information to their advantage therefore it is recommended to disable it when possible. (Disable server signature for Apache or IIS).