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Traffic Rank

88,014 most visited website in the World Trend: down (+11,800)
7,025 most visited website in IN India
Traffic Rank is provided by Alexa

Visitors Localization

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CountryPercentDomain (ccTLD)Status
US United States1.7%morningstar.usNot available.
Registering country code top level domains (ccTLD) can prevent potential competitors from taking advantage of your primary domain reputation. It is also one of the ways to improve country specific SEO and performance. (


Good, most images have ALT attribute.
Number of images: 53
Missing alt tag: 1

List of images with missing ALT attributes:

The "alt" attribute provides a text equivalent for the image. If the browser cannot display an image the alt description will be given in its place. Furthermore, some visitors cannot see images as they might be blind in which the alt tag provides a valuable image description. Finally, search engines utilize the alt attribute for image search indexing. (


We have found following title:

"Mutual Funds, India, Ratings, Investment Research, Latest NAV, Portfolio Management"

Length: 83 characters

Warning: The title is 83 characters long. The title should not exceed 80 characters.

The <TITLE> element provides a short piece of text describing the document. The title is very important as it shows in the window title bars, bookmarks and search results. Title should be between 60 to 80 characters long. (

Description Metatag

We have found following description:

"Get Morningstar's independent and trusted analysis, Mutual fund research, including real-time stock/mutual fund quotes, prices, mutual fund/stock performance data, mutual fund analysis, mutual fund news, mutual fund search tips, and chart info, all designed to help investors invest confidently in stocks/mutual funds. Get Mutual Fund fact sheets. Do X-Ray of mutual funds. Get Mutual Funds Qualitative Ratings, rank mutual funds."

Length: 430 characters

Warning: The description is 430 characters long. The optimal description should not exceed 160 characters (

The description attribute should provide a concise explanation of a Web page's content. Also, the description is often displayed on search engine results and can indirectly affect page ranking. (

Keywords Metatag

We have found 34 keywords:
  • AIG India Mutual Fund
  • Best India Fund
  • Best Mutual Fund in 2011
  • Best Mutual Funds India
  • Best Return Mutual Funds 2011
  • Common Stock Quotes
  • Fidelity Mutual Fund India
  • Fidelity Mutual Fund Performance
  • HSBC Mutual Fund India
  • Latest Nav
  • List of Mutual Funds
  • Mutual Fund India Nav
  • Mutual Fund Nav
  • Mutual Fund of India
  • Mutual Fund Performance Comparison
  • Mutual Fund Performance Ratings
  • Mutual Funds
  • Mutual Funds Investing in India
  • Mutual Funds Performance Chart
  • Rank Mutual Fund Performance
  • Reliance Mutual Fund India
  • Top 100 Mutual Funds
  • Top India Mutual Funds
  • Top Mutual Fund Companies
  • Top Performing Mutual Funds India
  • Top Rated Mutual Funds
  • Stock Market in India
  • Personal finance
  • Bombay Stock Exchange
  • top mutual fund in india
  • best mutual funds india
  • top mutual fund india
  • best mutual funds in india
  • best mutual funds of india
    Length: 855 characters
    The keywords attribute was utilized by search engines to provide more accurate search results. Due to the over usage and spamming the keywords attribute has been phased out and is no longer relevant. Google doesn't use the "keywords" meta tag in web search ranking.

    Text to HTML Ratio

    The Text to HTML ratio is 11.72%
    Original content is by far the single most important element to search engines. Low Text to HTML ratio indicates little content for search engines to index. We consider it to be good practice to have a Text to HTML ratio of at least 10% and ideal above 20%

    Keyword Density & Consistency

    Consistent Keywords % Density # Count T Title D Desc. H <H> A ALT B <b>
    mutual funds0.65%15142--
    mutual fund0.48%11-72--
    says morningstar's0.35%8-----
    real estate0.30%7-----
    rated funds0.26%6-----
    says morningstar's christine0.13%3-----
    morningstar's christine benz0.13%3-----
    most popular articles0.09%2--1--
    investor start off0.09%2--1--
    two 'silver' funds0.09%2--1--
    Keywords density and consistency are notable factors for optimal page SEO. Preferred keywords should have higher keywords density indicating their importance. Optimally, preferred keywords should also be consistently utilized in multiple essential areas of the page such as title, description meta tag, h1 through h6 headings, alt image attributes, backlinks and internal links anchor text. Keyword density of above 6% can indicate that the word or a phrase appears too many time in the content.


    Yes, 1 inline frame(s) detected.
    It is not recommended to use frames or iframes because they can cause problems for search engines. It is best to avoid frames and inline frames whenever possible ( If frames must be utilized consider <noframes> tag. (


    No flash detected.
    Flash and other reach-media technologies should primarily be utilized for decorative purposes. This makes your site more search engine friendly and improves accessibility (


    • 0 <H1>
    • 33 <H2>
      • What not to do when investing
      • Give clients reasons to trust you
      • A reliable mid- and small-cap fund
      • The value(s) of sustainable investing
      • Blurring lines between active and passive funds
      • The art of rational property negotiation
      • How must a new investor start off?
      • How to pick active funds
      • Are your clients' portfolios optimal?
      • Two 'Silver' funds from Reliance AMC
      • Time to buy HDFC Bank?
      • The most popular articles on Morningstar
      • Behaviour and costly portfolio mistakes
      • Insurance industry shows robust growth
      • How ego and intuition affects investing
      • What to note about Reliance Growth Fund
      • Fund Category Returns
      • Best in Mutual Funds
      • Best in Insurance Funds
      • Equity Research
      • Learn From the Masters
      • Compare performance of your Mutual Fundsnew
      • Do an Instant X-Ray of your holdingsnew
      • Commodity Futures
      • Market Indexes
      • Mutual Fund Performance
      • Calculators
      • Portfolio Manager
      • Mutual Fund Portfolio
      • Lookup
      • Video Archives
      • Index Returnsnew
      • Currencies
    • 18 <H3>
      • Doing the right thing means you must be aware of the wrong. Pay close attention to this list of avoids.
      • Carl Richards on why the 'Honesty Differentiator' would convince people that they should work with you rather than someone else.
      • The funds in this category are not a homogeneous lot and one cannot blindly rely on returns.
      • Data shows that professional investors believe there is a link between corporate sustainability and long-term financial performance.
      • Morningstar's vice president for research, John Rekenthaler, on why the active vs. passive framework needs to change.
      • Ashwinder Raj Singh, CEO - Residential Services, JLL India, shares his suggestions and insights.
      • Dhaval Kapadia, Director, Portfolio Specialist, Morningstar Investment Adviser (India), answers queries.
      • Jeffrey Ptak, Head of global manager research, Morningstar, shares his insights.
      • Each portfolio must have a keen eye on risk with the objective of meeting the client's needs at various stages.
      • These two funds managed by Sailesh Bhan have earned a Silver rating by our analyst.
      • The stock is currently trading below its fair value estimate.
      • Here are the top 10 articles of interest to our readers over the past month.
      • Morningstar's head of behavioural science on how advisers can understand their clients better.
      • The growth in premiums is encouraging, but insurance penetration in India remains abysmally low.
      • When making an investment, ask whether your decision is based on intuition or ego, says technical analyst Lesley Beath.
      • Earlier a mid-cap offering, this fund now features in our flexi-cap category.
      • Risers & Fallers
      • Stock Monitor
    • 0 <H4>
    • 0 <H5>
    • 0 <H6>
    The <h1> to <h6> tags are used to define HTML headings. The <h1> tag should hold the title describing the content of a specific page therefore only one h1 tag is needed per page. There can be any number of h2 - h6 tags but they should be added in order of importance (


    The <!DOCTYPE> declaration tells the web browser about what version of HTML the page is written in. It is good practice to always add the <!DOCTYPE> declaration to the HTML documents, so that the browser knows what type of document to expect. (

    Character Encoding

    UTF-8 (Unicode)
    Covers: Worldwide
    To display an HTML page correctly, the browser must know what character-set to use (


    Declared Language: None
    Language Attribute: None
    The HTML "lang" attributes and language metatag define the base language to be used for displaying text and characters on a Website.

    W3C Markup Validation

    Data could not be obtained.
    It is good practice to use valid HTML/XHTML markup as it ensures that the search engines can read the website correctly as well as it improves cross browser compatibility (W3C Markup Validation Service).

    Deprecated HTML elements

    Good, no deprecated elements found.
    A deprecated element is one that has been outdated by newer constructs. Deprecated elements may become obsolete in future versions of HTML so it is recommended not to use them. (

    Nested HTML Tables

    Yes, nested tables detected.
    In general it is not recommended to use nested tables or to utilize tables for page layout. Nested tables are known to cause performance issues due to increased HTML size and rendering time. It is better to use CSS layout instead.

    Web Analytics

    Yes, we have detected following web analytics tools:
    • Google analytics icon Google™ Analytics
    • Alexa Certified Site Metrics icon Alexa Certified Site Metrics
    Web Analytics Tools collect and measure information about visitor activity on a website. Well interpreted web traffic data is invaluable in determining a successfully web strategy and assessing the effectiveness of a website. At a minimum, we recommend to utilize at least one web analytics tool.


    A robots.txt file restricts access to search engine robots that crawl the web. (

    XML Sitemap

    Found following XML sitemap(s):
    Sitemaps inform search engines about pages available for crawling. In its simplest form, a Sitemap is an XML file that lists URLs for a site along with additional metadata about each URL. XML sitemap should help search engines to crawl the site more intelligently. (

    Mobile Rendering

    Mobile internet usage has been exceeding PC's since 2014 and growing so it is critical for pages to render correctly on mobile devices.

    Mobile Optimization

    Mobile PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is incorporating website speed in search ranking (

    Mobile Experience

    Mobile users have now become a critical part of online visits. Making the website mobile friendly is no longer an option but rather necessity. (


    The Favicon is a small icon associated with a website. The Favicon is important because it is displayed next to the website's URL in the address bar of the browser as well as in bookmarks and shortcuts. (

    Custom 404 Error Page

    No custom 404 error page detected.

    Warning: Soft 404 error detected.

    A 404 is a standard http response code for a resource that cannot be located on the server. Web servers usually return a "404 Not Found" error page for non-existing pages. Unfortunately, these default error pages are very generic and a not very user friendly, therefore, using a custom 404 error page is highly recommended.

    Process of returning http status code "200 OK" for a non-existent page or redirecting users to another url is called soft 404. Soft 404 errors are problematic for search engines and are not advisable. (


    Could not locate print-friendly CSS.
    Print-friendly pages are designed to fit on an 8.5"x11" or A4 sheet and usually include only the content of the page, along with source information. (

    W3C CSS Validation

    Data could not be obtained.
    It is recommended to use valid CSS to ensure that the website displays correctly. (W3C CSS Validation Service).

    Indexed Pages

    Estimated number of pages indexed by Google™: not available
    The higher number of indexed pages the more content search engines can index, which increases overall value of the website. (

    Domain Age

    Your domain was registerd for the first time: 10 years, 22 days, 22 hours ago.
    Age of the domain is one of the many signals that search engines utilize for ranking. Brand new domains generally have more difficult time to rank high for the first few months. (

    Domain Expiration

    Your domain expires in: 1 year, 11 months, 7 days.
    Domain expiration far in to the future is considered a good practice as it promotes confidence in your website, decreases chances of losing domain and in certain cases might help with search engine ranking. (

    IP Canonicalization

    No, your site's IP does not redirect to
    Some web spiders index websites using IP as well as domain name which can cause duplicate content if there is no IP Canonicalization. (

    URL Canonicalization

    No, the and do not resolve to the same URL.
    Domain name with WWW and without can be considered as different pages causing duplicate content for search engines. (

    Page Speed

    Google Page Speed score: 65% (Average)
    Rq. Requests Hst. Hosts LT Load time Html Img Images JS JavaScript CSS F Flash O Other PS Page Size
    122173.37s242.9 KB458.3 KB1.37 MB304.12 KB0 B46.97 KB2.39 MB

    Avoid landing page redirects
    Your page has no redirects.
      Enable compression
      Compressing resources with gzip or deflate can reduce the number of bytes sent over the network.
        Enable compression for the following resources to reduce their transfer size by 290.2KiB (80% reduction).
        Leverage browser caching
        Setting an expiry date or a maximum age in the HTTP headers for static resources instructs the browser to load previously downloaded resources from local disk rather than over the network.
          Leverage browser caching for the following cacheable resources:
          Reduce server response time
          Your server responded quickly.
            Minify CSS
            Compacting CSS code can save many bytes of data and speed up download and parse times.
              Minify CSS for the following resources to reduce their size by 2.4KiB (15% reduction).
              Minify HTML
              Your HTML is minified.
                Minify JavaScript
                Compacting JavaScript code can save many bytes of data and speed up downloading, parsing, and execution time.
                  Minify JavaScript for the following resources to reduce their size by 6.7KiB (29% reduction).
                  Eliminate render-blocking JavaScript and CSS in above-the-fold content
                  Your page has 7 blocking script resources and 3 blocking CSS resources. This causes a delay in rendering your page.
                    None of the above-the-fold content on your page could be rendered without waiting for the following resources to load. Try to defer or asynchronously load blocking resources, or inline the critical portions of those resources directly in the HTML.
                      Remove render-blocking JavaScript:Optimize CSS Delivery of the following:
                      Optimize images
                      Properly formatting and compressing images can save many bytes of data.
                        Optimize the following images to reduce their size by 88.8KiB (44% reduction).
                        Prioritize visible content
                        You have the above-the-fold content properly prioritized.

                          PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is now incorporating website speed in search ranking (

                          Server Information

                          Server IP:
                          Server Location:
                          GB -, -

                          Name Server 1:
                          Name Server 2:
                          Name Server 3:
                          Name Server 4:
                          Your server's IP address and location have minor impact on the country specific SEO. It is recommend to host the website in the country where the number of vistors is desired to be the highest. Search engines take the geolocation of a server into account. (

                          HTTPS (SSL)

                          No HTTPS (SSL) found.
                          Google™ is now treating HTTPS as a ranking signal. HTTPS is a secure web protocol that allows for encrypted communication between website and the client. HTTPS protocol requires your website to have an SSL certificate, which can be purchased from a Certificate Authority (CA) or SSL vendor. (

                          Safe Browsing

                          Safe Browsing is a service provided by Google that enables applications to check URLs against Google's constantly updated lists of suspected phishing and malware pages. If your site is marked as unsafe see our guide on how to fix websites blocked by google safe browsing

                          Spam Blacklist

                          Good, your IP is not blacklisted.
                          Spammer directories provide lists of IPs from which spam distribution is reported. Emails sent from the blocked IPs are subject to closer scrutiny and are much less likely to be delivered. For email campaigns it is recommended to utilize professional email services to ensure that your website IP is not blocked. (

                          Email Address Obfuscation

                          There is 1 email in plain text on the webpage:
                          It is recommended to obfuscate email addresses posted in public. This prevents email addresses from being automatically harvested by spam bots which helps to decrease number of unsolicited emails. See our email obfuscation techniques guide for more details.

                          Directory Browsing

                          Great, your server has directory browsing disabled.
                          Protect Webserver directories from unwanted browsing. To enhance security, directory browsing should be disabled unless you have a specific reason to enable it. If you enable directory browsing, make sure that you only enable it on the particular directory or directories that you want to share. (

                          Whois Privacy

                          Hamid Ahang
                          Morningstar Inc
                          22 W Washington Street, Chicago, IL, 60602, US
                          Administrative Contact:
                          Hamid Ahang
                          Morningstar Inc
                          22 W Washington Street, Chicago, IL, 60602, US
                          Technical Contact:
                          Hamid Ahang
                          Morningstar Inc
                          22 W Washington Street, Chicago, IL, 60602, US
                          Whois Privacy is a service that prevents domain owner contact information from being displayed in the publicly available Whois records. This can help to cut down on unwanted spam but utilizing Whois privacy should be evaluated against business model and branding strategy.

                          Server Signature

                          On, Microsoft-IIS/7.0
                          Attackers can utilize server signature versioning information to their advantage therefore it is recommended to disable it when possible. (Disable server signature for Apache or IIS).