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securitySecurity

Report for thespruce.com

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Traffic Rank

visitors
1,274 most visited website in the World Trend: down (+468)
358 most visited website in US United States
Traffic Rank is provided by Alexa

Visitors Localization

visitors
Low map legend High
CountryPercentDomain (ccTLD)Status
US United States62.5%thespruce.usNot available.
CA Canada5.5%thespruce.caNot available.
UK United Kingdom4.9%thespruce.co.ukNot available.
IN India3.5%thespruce.inNot available.
AU Australia2.8%thespruce.auNot available.
Registering country code top level domains (ccTLD) can prevent potential competitors from taking advantage of your primary domain reputation. It is also one of the ways to improve country specific SEO and performance. (www.searchenginejournal.com/seo-without-boarders-a-guide-to-international-seo-nick-paterman/60092/)

Images

accessibilitySEO-content
We have located images with missing ALT attribute.
Number of images: 5
Missing alt tag: 5

List of images with missing ALT attributes:

  • https://fthmb.tqn.com/JyQyaJjiMU_aPJFqn4544P41bIk=/600x400/filters:no_upscal...jpg
  • https://fthmb.tqn.com/sDib2CJYPl9lyRwIWmFTIXePy-s=/600x400/filters:no_upscal...jpg
  • https://fthmb.tqn.com/LOgDln-K0QZvAumo-3ivJT_C39Q=/600x400/filters:no_upscal...jpg
  • /static/3.41.1/img/email-success.svg (2 locations)
The "alt" attribute provides a text equivalent for the image. If the browser cannot display an image the alt description will be given in its place. Furthermore, some visitors cannot see images as they might be blind in which the alt tag provides a valuable image description. Finally, search engines utilize the alt attribute for image search indexing. (www.w3.org/QA/Tips/altAttribute)

Title

SEO-content
We have found following title:

"The Spruce - Make Your Best Home"

Length: 32 characters
The <TITLE> element provides a short piece of text describing the document. The title is very important as it shows in the window title bars, bookmarks and search results. Title should be between 60 to 80 characters long. (www.w3.org/QA/Tips/good-titles)

Description Metatag

SEO-content
We have found following description:

"Browse beautiful home design ideas, useful how-to articles and easy-to-follow recipes to help you make your best home. Our expert advice makes creating the home you've always wanted easy and fun."

Length: 199 characters
The description attribute should provide a concise explanation of a Web page's content. Also, the description is often displayed on search engine results and can indirectly affect page ranking.

Keywords Metatag

SEO-content
No Keywords Found.
The keywords attribute was utilized by search engines to provide more accurate search results. Due to the over usage and spamming the keywords attribute has been phased out and is no longer relevant. Google doesn't use the "keywords" meta tag in web search ranking.

Text to HTML Ratio

SEO-content
The Text to HTML ratio is 8.87%
Original content is by far the single most important element to search engines. Low Text to HTML ratio indicates little content for search engines to index. We consider it to be good practice to have a Text to HTML ratio of at least 10% and ideal above 20%

Keyword Density & Consistency

SEO-content
Consistent Keywords % Density # Count T Title D Desc. H <H> A ALT B <b>
crafts2.41%18--3--
winter2.01%15--8--
tips2.01%15--5--
home1.87%14133--
ways1.87%14--14--
ideas1.74%13-13--
make1.34%10117--
design1.34%10-11--
kitchen1.20%9--4--
best1.07%8114--
best home0.80%6112--
interior decorating0.80%6-----
design ideas0.54%4-1---
winter crafts0.54%4-----
kids crafts0.40%3-----
get daily tips0.27%2--2--
kitchen backsplash ideas0.27%2--2--
please try again0.27%2-----
kids crafts tips0.27%2-----
kick off happy0.13%1--1--
Keywords density and consistency are notable factors for optimal page SEO. Preferred keywords should have higher keywords density indicating their importance. Optimally, preferred keywords should also be consistently utilized in multiple essential areas of the page such as title, description meta tag, h1 through h6 headings, alt image attributes, backlinks and internal links anchor text. Keyword density of above 6% can indicate that the word or a phrase appears too many time in the content.

Frames

accessibilitySEO-content
No frames detected. We found 2 inline frame(s).
It is not recommended to use frames or iframes because they can cause problems for search engines. It is best to avoid frames and inline frames whenever possible (searchenginewatch.com/article/2064573/Search-Engines-and-Frames). If frames must be utilized consider <noframes> tag. (www.w3schools.com/tags/tag_noframes.asp).

Flash

accessibilitytechnologySEO-content
No flash detected.
Flash and other reach-media technologies should primarily be utilized for decorative purposes. This makes your site more search engine friendly and improves accessibility (support.google.com/webmasters/bin/answer.py?hl=en&answer=72746#1).

Headings

SEO-content
  • 0 <H1>
  • 4 <H2>
    • Explore
    • Trending
    • Spruce Up Your Inbox!
    • EMPTY
  • 2 <H3>
    • Get daily tips for making your best home.
    • Get daily tips for making your best home.
  • 71 <H4>
    • 10 Ways to Personalize an Apartment Rental on a Budget
    • Kick Off Happy Hour With a Cake Batter Martini
    • How to Make Everyday a Snow Day
    • Dairy-Free Coconut Macaroons
    • Cold Five-Spiced Zucchini Noodle Salad
    • 7 Tea Kettles to Help You Warm Up Those Winter Nights
    • 10 Cool Ways to Decorate With Disco Balls
    • 14 Amazing Kitchen Backsplash Ideas
    • Stunning Home Libraries to Make Book Lovers Drool
    • House Tour: Modern Luxury in Houston
    • 10 Ways to Makeover Kitchen Cabinets
    • How and When to Send Save the Dates
    • Hosting a Memorable Adoption Baby Shower
    • Road Trip Tips for Empty Nesters
    • How to Make Your Own Bean Bags
    • 17 Magical Paper Snowflake Crafts
    • Crochet Fingerless Gloves Pattern for Beginners
    • 26 DIY Gardening Projects to Work on Now
    • How to Get Your Geraniums Through Winter
    • 8 Ways You're Killing Your Houseplants
    • Keep Your Cat Off Kitchen Counters
    • Why Puppies Vomit and How to Help Your Sick Pup Feel Better
    • Can Humans Pass on Lice to Pets and Vice Versa?
    • What Makes Scandinavian Design So Popular?
    • 31 Reasons to Celebrate in January
    • How to Make Fake Snow
    • 15 Healthy Sandwich Recipes to Help You Keep Your Resolutions
    • These Are the Biggest Decorating Trends of 2018
    • The Most Unusual Houseplants You Can Grow
    • 15 Ways to Decorate With Greenery, Even in Winter
    • Cute and Brunchy Mini Pancake Skewers
    • 22 Interior Paint Colors That Will Be Everywhere in 2018
    • The Science Behind Making Fluffy Pancakes
    • 12 Popular Family Board Games
    • 21 Family Activities to Enjoy Over Winter Break
    • 11 Things Only Cat Owners Understand
    • Vegetables and Flowers You Can Plant in January
    • 13 Fantastic Ways to Make Your Hot Cocoa Better Than Ever
    • Fun Family Activities to Do in January
    • Are Those Baking Supplies Still Good?
    • 12 Ways to Decorate With Barn Doors
    • 10 Winter Patio Accessories for Al Fresco Nights
    • 20 Cool Ways to Decorate With Indoor Hammocks
    • Where Can I Donate Used Toys?
    • 15 Overnight Breakfast Recipes So You Can Sleep In
    • Top Varieties for Cut Flowers and Care Tips to Keep Them Blooming
    • Trend Alert: 11 Ways to Decorate With Moroccan Wedding Blankets
    • Curb Your Comfort Cravings With Cheddar and Herb Sour Cream Biscuits
    • 8 Foods to Feed Backyard Birds in Winter
    • 7 Snowman Crafts for Kids
    • 10 Chic Ways to Make a Room Sparkle With a Disco Ball
    • 10 Crafts to Celebrate Winter
    • 16 Innovative Crescent Roll Creations
    • 9 Ways to Warm Up Your Bedroom Without Running the Heat
    • 12 Baby Animals Who Are So Happy Winter Is Finally Here
    • 9 DIY Kitchen Backsplash Ideas
    • Anonymous Apps Parents Should Know About
    • 10 Throwback Ways to Decorate With Macrame
    • Easy Mirror Chalkboard DIY
    • Easy Shrimp Scampi That Is Light on Butter, Heavy on Taste
    • The Best Herbs for a Hot Mug of Tea
    • 15 Geeky Nursery Ideas Your Inner Nerd Will Love
    • 5 Safety Rules to Children Should Know by Age 6
    • The Best Places to Shop for Affordable Rugs
    • 21 Small Desks That Work in Any Sized Space
    • The Ultimate Cinnamon Bun Breakfast Sandwich
    • Make Your Own Crochet Infinity Scarf
    • Tips to Have More Energy Throughout the Day
    • 11 Ways to Plan Ahead for Houseguests
    • 9 Ways to Find Assistance With Shoveling Snow
    • 10 Beginner Tricks to Teach Your Dog
  • 0 <H5>
  • 0 <H6>
The <h1> to <h6> tags are used to define HTML headings. The <h1> tag should hold the title describing the content of a specific page therefore only one h1 tag is needed per page. There can be any number of h2 - h6 tags but they should be added in order of importance (www.w3schools.com/tags/tag_hn.asp).

Doctype

technologyvalidity
HTML 5
The <!DOCTYPE> declaration tells the web browser about what version of HTML the page is written in. It is good practice to always add the <!DOCTYPE> declaration to the HTML documents, so that the browser knows what type of document to expect. (www.w3schools.com/tags/tag_DOCTYPE.asp)

Character Encoding

technologyvalidity
UTF-8 (Unicode)
Covers: Worldwide
To display an HTML page correctly, the browser must know what character-set to use.

Language

usability
Declared Language: None
Language Attribute: None
The HTML "lang" attributes and language metatag define the base language to be used for displaying text and characters on a Website.

W3C Markup Validation

validity
Status: FAILED [317 errors, 90 warning(s)]
It is good practice to use valid HTML/XHTML markup as it ensures that the search engines can read the website correctly as well as it improves cross browser compatibility (W3C Markup Validation Service).

Deprecated HTML elements

technologyvalidity
Good, no deprecated elements found.
A deprecated element is one that has been outdated by newer constructs. Deprecated elements may become obsolete in future versions of HTML so it is recommended not to use them.

Nested HTML Tables

accessibilitytechnology
Great, no nested tables detected.
In general it is not recommended to use nested tables or to utilize tables for page layout. Nested tables are known to cause performance issues due to increased HTML size and rendering time. It is better to use CSS layout instead.

Web Analytics

technology
Yes, we have detected following web analytics tools:
  • Google analytics icon Google™ Analytics
Web Analytics Tools collect and measure information about visitor activity on a website. Well interpreted web traffic data is invaluable in determining a successfully web strategy and assessing the effectiveness of a website. At a minimum, we recommend to utilize at least one web analytics tool.

robots.txt

SEO
Yes, https://www.thespruce.com/robots.txt

Your robots.txt file is blocking search engines access to parts of the website.

User-agent: *
  • Disallow: *=
  • Allow: *utm_medium=social
  • Disallow: *.pdf
See all 6 disallow directives
A robots.txt file restricts access to search engine robots that crawl the web. (www.robotstxt.org/robotstxt.html)

XML Sitemap

SEO
Found following XML sitemap(s):
Sitemaps inform search engines about pages available for crawling. In its simplest form, a Sitemap is an XML file that lists URLs for a site along with additional metadata about each URL. XML sitemap should help search engines to crawl the site more intelligently. (www.sitemaps.org/protocol.html)

Accessibility Check

accessibility
WCAG 2.0 (AA) Conformance Test: FAILED [691 error(s)]
  1. Document language not identified.
    [Line 7, Col 3] <html id="homeTemplate_1-0" class="comp homeTemplate html mntl-layout-html" data-ab="85,35,27,99,99, ...
    For HTML documents add the lang attribute and a valid ISO-639-1 two letter language code to the opening HTML element. For XHTML documents add both the lang and xmllang attributes with a valid ISO-639-1 two letter language code to the opening HTML element.
  2. Document has invalid language code.
    [Line 7, Col 3] <html id="homeTemplate_1-0" class="comp homeTemplate html mntl-layout-html" data-ab="85,35,27,99,99, ...
    Add a valid 2 letter or 3 letter language code as defined in the ISO 639 specification to the HTML 'lang' attribute. For XHTML, both 'lang' and 'xml:lang' must be set.
Subscribe to review all 691 errors
Following Web accessibility standards while developing a website can help users with specific needs, such as visually impaired, motor/mobility, auditory, seizures, as well as cognitively and intellectually impaired disabilities. Some of these fixes include general seo applications like Alt tags, Form labels, fixing empty links and adding alternative text. To read more about accessibility guidelines follow this link Web Content Accessibility Guidelines (WCAG) Overview.

Mobile Rendering

mobile
Subscribe for mobile rendering
Mobile internet usage has been exceeding PC's since 2014 and growing so it is critical for pages to render correctly on mobile devices.

Mobile Optimization

mobileperformanceSEO
Subscribe for mobile optimization
Mobile PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is incorporating website speed in search ranking (www.mattcutts.com/blog/site-speed)

Mobile Experience

mobileusability
Subscribe for more details
Mobile users have now become a critical part of online visits. Making the website mobile friendly is no longer an option but rather necessity. (https://developers.google.com/webmasters/smartphone-sites/)

Favicon

usability
favicon
file: http://thespruce.com/static/3.41.1/icons/favicons/favicon.ico
size: 16px  by  16px
type: image/x-icon
The Favicon is a small icon associated with a website. The Favicon is important because it is displayed next to the website's URL in the address bar of the browser as well as in bookmarks and shortcuts.

Custom 404 Error Page

usability
Yes, custom 404 error page detected.
A 404 is a standard http response code for a resource that cannot be located on the server. Web servers usually return a "404 Not Found" error page for non-existing pages. Unfortunately, these default error pages are very generic and a not very user friendly, therefore, using a custom 404 error page is highly recommended.

Process of returning http status code "200 OK" for a non-existent page or redirecting users to another url is called soft 404. Soft 404 errors are problematic for search engines and are not advisable. (https://support.google.com/webmasters/answer/181708)

Printability

usability
Could not locate print-friendly CSS.
Print-friendly pages are designed to fit on an 8.5"x11" or A4 sheet and usually include only the content of the page, along with source information.

W3C CSS Validation

validity
Status: FAILED [80 error(s)]
It is recommended to use valid CSS to ensure that the website displays correctly. (W3C CSS Validation Service).

Domain Age

SEO-Authority
Your domain was registerd for the first time: 8 years, 4 months, 7 hours ago.
Age of the domain is one of the many signals that search engines utilize for ranking. Brand new domains generally have more difficult time to rank high for the first few months.

Domain Expiration

SEO-Authority
Your domain expires in: 3 years, 7 months, 30 days.
Domain expiration far in to the future is considered a good practice as it promotes confidence in your website, decreases chances of losing domain and in certain cases might help with search engine ranking. (https://www.hover.com/blog/three-reasons-to-renew-your-domain-names-for-five-years/)

IP Canonicalization

SEO
No, your site's IP 151.101.65.121 does not redirect to thespruce.com.
Some web spiders index websites using IP as well as domain name which can cause duplicate content if there is no IP Canonicalization.

URL Canonicalization

SEO
Yes, both the www.thespruce.com and thespruce.com resolve to the same URL.
Domain name with WWW and without can be considered as different pages causing duplicate content for search engines. (www.mattcutts.com/blog/seo-advice-url-canonicalization)

Page Speed

performanceSEO
Google Page Speed score: 76% (Average)
Rq. Requests Hst. Hosts LT Load time Html Img Images JS JavaScript CSS F Flash O Other PS Page Size
144595.06s374.57 KB567.61 KB1.23 MB173.99 KB0 B29.3 KB2.35 MB

RecommendationImpact
Avoid landing page redirects
Medium
Enable compression
Low
Leverage browser caching
Medium
Reduce server response time
None
Minify CSS
None
Minify HTML
Low
Minify JavaScript
Low
Eliminate render-blocking JavaScript and CSS in above-the-fold content
Medium
Optimize images
Medium
Prioritize visible content
None

Subscribe for more details
PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is now incorporating website speed in search ranking (www.mattcutts.com/blog/site-speed)

Server Information

security

ISP:
Fastly
Server IP:
151.101.129.121
Server Location:
US CALIFORNIA, San Francisco

Name Server 1:
dns1.p05.nsone.net (198.51.44.5)
Name Server 2:
dns2.p05.nsone.net (198.51.45.5)
Name Server 3:
dns3.p05.nsone.net (198.51.44.69)
Name Server 4:
dns4.p05.nsone.net (198.51.45.69)
Name Server 5:
ns1.p30.dynect.net (208.78.70.30)
Name Server 6:
ns2.p30.dynect.net (204.13.250.30)
Name Server 7:
ns3.p30.dynect.net (208.78.71.30)
Name Server 8:
ns4.p30.dynect.net (204.13.251.30)
Your server's IP address and location have minor impact on the country specific SEO. It is recommend to host the website in the country where the number of vistors is desired to be the highest. Search engines take the geolocation of a server into account. (www.youtube.com/watch?v=hXt23AXlJJU)

HTTPS (SSL)

security
Issued To:
Common Name (CN):
*.about.com
Issuer:
Common Name (CN):
GlobalSign CloudSSL CA - SHA256 - G3
Oranization (O):
GlobalSign nv-sa
Period of Validity
Begins On:
08/09/2017
Expires On:
08/16/2019
Google™ is now treating HTTPS as a ranking signal. HTTPS is a secure web protocol that allows for encrypted communication between website and the client. HTTPS protocol requires your website to have an SSL certificate, which can be purchased from a Certificate Authority (CA) or SSL vendor. (security.googleblog.com/2014/08/https-as-ranking-signal_6.html).

Safe Browsing

security
Yes
Safe Browsing is a service provided by Google that enables applications to check URLs against Google's constantly updated lists of suspected phishing and malware pages. If your site is marked as unsafe see our guide on how to fix websites blocked by google safe browsing

Spam Blacklist

security
Good, your IP 151.101.1.121 is not blacklisted.
Spammer directories provide lists of IPs from which spam distribution is reported. Emails sent from the blocked IPs are subject to closer scrutiny and are much less likely to be delivered. For email campaigns it is recommended to utilize professional email services to ensure that your website IP is not blocked. (www.stopforumspam.com)

Email Address Obfuscation

security
Great, this webpage does not contain email addresses displayed in plain text.
It is recommended to obfuscate email addresses posted in public. This prevents email addresses from being automatically harvested by spam bots which helps to decrease number of unsolicited emails. See our email obfuscation techniques guide for more details.

Directory Browsing

security
Great, your server has directory browsing disabled.
Protect Webserver directories from unwanted browsing. To enhance security, directory browsing should be disabled unless you have a specific reason to enable it. If you enable directory browsing, make sure that you only enable it on the particular directory or directories that you want to share. (https://technet.microsoft.com/en-us/library/cc731109)

Whois Privacy

security
No contact information available.
Whois Privacy is a service that prevents domain owner contact information from being displayed in the publicly available Whois records. This can help to cut down on unwanted spam but utilizing Whois privacy should be evaluated against business model and branding strategy.

Server Signature

security
Good, your server does not provide version information.
Attackers can utilize server signature versioning information to their advantage therefore it is recommended to disable it when possible.