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Report for trawex.com

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Traffic Rank

visitors
360,096 most visited website in the World Trend: down (+12,387)
31,022 most visited website in IN India
Traffic Rank is provided by Alexa

Visitors Localization

visitors
Low map legend High
CountryPercentDomain (ccTLD)Status
IN India73.0%trawex.inNot available.
LV Latvia1.9%trawex.lvNot available.
BD Bangladesh1.7%trawex.bdNot available.
Registering country code top level domains (ccTLD) can prevent potential competitors from taking advantage of your primary domain reputation. It is also one of the ways to improve country specific SEO and performance. (www.searchenginejournal.com/seo-without-boarders-a-guide-to-international-seo-nick-paterman/60092/)

Images

accessibilitySEO-content
Good, most images have ALT attribute.
Number of images: 72
Missing alt tag: 3

List of images with missing ALT attributes:

  • http://www.trawex.com/images/box-1.png
  • http://www.trawex.com/images/box-2.png
  • http://www.trawex.com/images/box-3.png
The "alt" attribute provides a text equivalent for the image. If the browser cannot display an image the alt description will be given in its place. Furthermore, some visitors cannot see images as they might be blind in which the alt tag provides a valuable image description. Finally, search engines utilize the alt attribute for image search indexing. (www.w3.org/QA/Tips/altAttribute)

Title

SEO-content
We have found following title:

"Travel Portal Development, Hotel & Flight Booking Software | Trawex"

Length: 67 characters
The <TITLE> element provides a short piece of text describing the document. The title is very important as it shows in the window title bars, bookmarks and search results. Title should be between 60 to 80 characters long. (www.w3.org/QA/Tips/good-titles)

Description Metatag

SEO-content
We have found following description:

"We are a Travel Software Development company. Our products are Hotel Booking Software, Flight Booking Engine, Car Rental Software, Tour Operator Software so on"

Length: 160 characters
The description attribute should provide a concise explanation of a Web page's content. Also, the description is often displayed on search engine results and can indirectly affect page ranking.

Keywords Metatag

SEO-content
We have found 14 keywords:
  • Travel Technology Solutions
  • Mobile Application development
  • Travel Business Software
  • Online Booking Software
  • Top 10 Travel Technology Providers
  • Top 10 Travel Technology Companies
  • Travel Portal Development
  • Travel Software
  • Mobile App Development
  • Travel API Integration
  • Hotel & Flight Booking Software
  • Travel Website Design & Development
  • Payment Gateway Integration
  • Online Hotel Booking Engine - Trawex
    Length: 411 characters
    The keywords attribute was utilized by search engines to provide more accurate search results. Due to the over usage and spamming the keywords attribute has been phased out and is no longer relevant. Google doesn't use the "keywords" meta tag in web search ranking.

    Text to HTML Ratio

    SEO-content
    The Text to HTML ratio is 25.57%
    Original content is by far the single most important element to search engines. Low Text to HTML ratio indicates little content for search engines to index. We consider it to be good practice to have a Text to HTML ratio of at least 10% and ideal above 20%

    Keyword Density & Consistency

    SEO-content
    Consistent Keywords % Density # Count T Title D Desc. H <H> A ALT B <b>
    travel7.92%1641-30991
    technology2.99%62--945-
    software1.88%391-433-
    business1.83%38--923-
    booking1.74%361-618-
    development1.55%321-327-
    online1.55%32--822-
    trawex1.26%261-13--
    portal1.21%251-121-
    system0.87%18--4-1
    travel technology2.66%55--5--
    travel business1.30%27--3--
    travel portal1.16%241-1--
    portal development1.11%231-1--
    business software1.11%23-----
    travel portal development1.11%231-1--
    travel business software1.11%23-----
    online travel portal0.58%12-----
    online booking software0.48%10-----
    booking travel technology0.39%8-----
    Keywords density and consistency are notable factors for optimal page SEO. Preferred keywords should have higher keywords density indicating their importance. Optimally, preferred keywords should also be consistently utilized in multiple essential areas of the page such as title, description meta tag, h1 through h6 headings, alt image attributes, backlinks and internal links anchor text. Keyword density of above 6% can indicate that the word or a phrase appears too many time in the content.

    Frames

    accessibilitySEO-content
    No frames detected. We found 2 inline frame(s).
    It is not recommended to use frames or iframes because they can cause problems for search engines. It is best to avoid frames and inline frames whenever possible (searchenginewatch.com/article/2064573/Search-Engines-and-Frames). If frames must be utilized consider <noframes> tag. (www.w3schools.com/tags/tag_noframes.asp).

    Flash

    accessibilitytechnologySEO-content
    No flash detected.
    Flash and other reach-media technologies should primarily be utilized for decorative purposes. This makes your site more search engine friendly and improves accessibility (support.google.com/webmasters/bin/answer.py?hl=en&answer=72746#1).

    Headings

    SEO-content
    • 36 <H1>
      • The World's Leading
      • B2B Travel Technology Platform
      • Dynamic Packages
      • Central Reservation System
      • White Label Solutions
      • TRAVEL CONTENT WORLDWIDE
      • PARTNER WITH US?
      • Simple, beautiful tools for travel professionals. save time, get organized, and win more clients by using our simple software One Platform To Maximize Revenue MANAGED DISTRIBUTIONRESERVATION SYSTEMBOOKING ENGINE
      • travel professionals.
      • One Platform To Maximize Revenue
      • The Leading
      • Travel Suppliers
      • Get Access to over 400,000 Bookable Hotels with our API
      • Awarded #1 Travel Software for the Online Travel Industry
      • Our Clients Are
      • Trawex has been named the best technology partner for the travel industry.
      • technology partner for the travel industry.
      • What We Offer
      • How We Engage
      • Exceptional Commitment to Customer Success
      • Global Footprint
      • Let us put the #No.1 Cloud Solution from IBM to work for you
      • Cloud based Technology fueling for High Performance
      • Let’s Discover
      • The World Together
      • Your Business never stops growing Neither does Trawex Fanatical Support
      • Reasons to work with Trawex?
      • Features
      • Get your travel busines online
      • Clients and Partners
      • Our Approach
      • Mobile Ready Web Development
      • Accelerating Online Transformation
      • Trawex in the Media
      • TRUST IS EARNED
      • Engaging with customer like never before
    • 3 <H2>
      • ENABLING MULTI PRODUCTS TRAVEL B2C / B2B DISTRIBUTION
      • a Substantial Presence in 65+ countries.
      • Let us put the #1 Managed cloud based Travel Technology solution work for you
    • 11 <H3>
      • Central Reservation System assist you in selling your Own Contracted Hotels
      • and managing reservations in the most efficient way.
      • Who We Are
      • What We Do
      • Why Us
      • Over 1 million transactions happen on our customer‘s travel portals in a year. With Trawex, Accelerate your Growth and Spark Innovation.
      • We Help Your Own Developers
      • Customized Hosted Solution
      • Off The Shelf
      • More data centers. In more locations. Around the world.
      • We partner with IBM to offer you the best fit cloud based travel technology solution.
    • 11 <H4>
      • Trawex platform currently empowers 100+ customers across 4 continents, 1000+ bookings a day, 100000+ travel searches a day, across 100+ suppliers, 500,000+ hotels, 800+ airlines, and other products worldwide .
      • Every project we take on starts with the aim of being our 'best yet', so you can be assured that our attention to detail and high quality work is present in every job we craft. We want our customers to be as excited and proud of the end product as we are, and we strive toward...
      • Whatever your Business requirement, Trawex offers completely managed best fit travel technology solution.
      • Unlimited XML connections
      • Quotation Builder
      • Dynamic Packaging
      • White Label Website Affiliates
      • Windows Azure
      • Affordable
      • Trusted by the World's Leading Brands
      • Brands Academy Awards
    • 18 <H5>
      • Inspired by Technologies capability to grow your business, Trawex's Brand new Platform enables Travel Agents to create Holiday Packages Dynamically and book them instantly.Live Pricing and availability, Customizable Itinerary, Instant Booking, World Class Support
      • Trawex offers worldwide travel content that allows agents to offer wide range of travel products at unbeatable price.
      • XML / API Integration White Label Solution + IMAGE of xml [http://www.trawex.com/images/m...png] + IMAGE...
      • Suppliers and Wholesalers   Hotel Suppliers + IMAGE of suppliers [http://www.trawex.com/images/m...png] + IMAGE ...
      •  Holiday Packages   Travel Portal Development + IMAGE of holiday [http://www.trawex.com/images/m...png] + IMAGE
      • save time, get organized, and win more clients by using our simple software
      • Online Travel Agencies
      • Tour Operators
      • Hotel Booking Portals
      • Meta Search Engine
      • Inventory Consolidation
      • Travel APIs
      • Custom Modules
      • Faster Time to Market
      • With data centers across North America, Europe, and Asia, customers can provision cloud resources where (and when) they need them. Each data center is connected to global private network, making data transfers faster and more efficient anywhere in the world. Performance, flexibility and ...
      • Does your technology provider here what it takes to protect your data. The IBM cloud is supported by 6000 security consultants in 10 operation centers worldwide
      • One of the leading online booking engine providers EXCLUSIVELY for travel agencies. Our aim is to provide you with a fast and easy online access to the products your clients are asking for, wherever and whenever that may be.
      • Choose Trawex to Digitally Transform your Travel Business and Navigate to Innovation. It shouldn’t take months or cost half a million.
    • 26 <H6>
      • Africa
      • Caribbean
      • Asia
      • North America
      • Middle East
      • South America
      • Oceania
      • Europe
      • Our service never stops with the sales of our softwares or API Solutions. It goes on in the form of after-sales service since we understand that our products are designed to satisfy your requirements for many years to come.We’ve an established and efficient system in place to deal with all of ...
      • B2C Booking Engines
      • Travel portals Dummy Text
      • XML API Integration Dummy Text
      • B2B Reservation Platform
      • Social Media Integration
      • Add ons Dummy Text
      • At Trawex we do things in a different way, Why climb the stairs when you can just takethe slide. Our customers never go alone when we can be there to help every stage of the development. That's what we call Trawex Fanatical Support.
      • If there is one thing you do today, get your travel business online. Everyone are talking of going online. Provide yourself and your agents with their own B2B/B2C booking engine. Trawex platform consist of many components assembled to get your one stop travel software and travel technology, ...
      • Some of the world’s most aggressive and ambitious travel companies seek us out. 99% of them retain us year on year.
      • We believe strongly in specialization, and this specialized expertise helps find solutions that have real impression and help our clients win. We approaches every client's business as if it were our own. Our deep industry knowledge combined with our close partnerships with worldwi...
      • We believe strongly in specialization, and this specialized expertise helps find solutions that have real impression and help our clients win. We approaches every client's business as if it were our own. Our deep industry knowledge combined with our close partnerships with worldwi...
      • Company
      • Services
      • Products
      • Solutions
      • We’d love to hear from you
      • Clients base in
    The <h1> to <h6> tags are used to define HTML headings. The <h1> tag should hold the title describing the content of a specific page therefore only one h1 tag is needed per page. There can be any number of h2 - h6 tags but they should be added in order of importance (www.w3schools.com/tags/tag_hn.asp).

    Doctype

    technologyvalidity
    HTML 5
    The <!DOCTYPE> declaration tells the web browser about what version of HTML the page is written in. It is good practice to always add the <!DOCTYPE> declaration to the HTML documents, so that the browser knows what type of document to expect. (www.w3schools.com/tags/tag_DOCTYPE.asp)

    Character Encoding

    technologyvalidity
    UTF-8 (Unicode)
    Covers: Worldwide
    To display an HTML page correctly, the browser must know what character-set to use.

    Language

    usability
    Declared Language: None
    Language Attribute: None
    The HTML "lang" attributes and language metatag define the base language to be used for displaying text and characters on a Website.

    W3C Markup Validation

    validity
    Status: FAILED [66 errors, 29 warning(s)]
    It is good practice to use valid HTML/XHTML markup as it ensures that the search engines can read the website correctly as well as it improves cross browser compatibility (W3C Markup Validation Service).

    Deprecated HTML elements

    technologyvalidity
    Good, no deprecated elements found.
    A deprecated element is one that has been outdated by newer constructs. Deprecated elements may become obsolete in future versions of HTML so it is recommended not to use them.

    Nested HTML Tables

    accessibilitytechnology
    Great, no nested tables detected.
    In general it is not recommended to use nested tables or to utilize tables for page layout. Nested tables are known to cause performance issues due to increased HTML size and rendering time. It is better to use CSS layout instead.

    Web Analytics

    technology
    Yes, we have detected following web analytics tools:
    • Google analytics icon Google™ Analytics
    Web Analytics Tools collect and measure information about visitor activity on a website. Well interpreted web traffic data is invaluable in determining a successfully web strategy and assessing the effectiveness of a website. At a minimum, we recommend to utilize at least one web analytics tool.

    robots.txt

    SEO
    A robots.txt file restricts access to search engine robots that crawl the web. (www.robotstxt.org/robotstxt.html)

    XML Sitemap

    SEO
    Found following XML sitemap(s):
    Sitemaps inform search engines about pages available for crawling. In its simplest form, a Sitemap is an XML file that lists URLs for a site along with additional metadata about each URL. XML sitemap should help search engines to crawl the site more intelligently. (www.sitemaps.org/protocol.html)

    Accessibility Check

    accessibility
    Data could not be obtained.
    Following Web accessibility standards while developing a website can help users with specific needs, such as visually impaired, motor/mobility, auditory, seizures, as well as cognitively and intellectually impaired disabilities. Some of these fixes include general seo applications like Alt tags, Form labels, fixing empty links and adding alternative text. To read more about accessibility guidelines follow this link Web Content Accessibility Guidelines (WCAG) Overview.

    Mobile Rendering

    mobile
    Mobile internet usage has been exceeding PC's since 2014 and growing so it is critical for pages to render correctly on mobile devices.

    Mobile Optimization

    mobileperformanceSEO
    Mobile PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is incorporating website speed in search ranking (www.mattcutts.com/blog/site-speed)

    Mobile Experience

    mobileusability
    Mobile users have now become a critical part of online visits. Making the website mobile friendly is no longer an option but rather necessity. (https://developers.google.com/webmasters/smartphone-sites/)

    Favicon

    usability
    favicon
    file: http://www.trawex.com/images/favicon.ico
    size: 16px  by  16px
    type: image/x-icon
    No hi-resolution (192x192) icon found.
    Apple touch icon not found
    The Favicon is a small icon associated with a website. The Favicon is important because it is displayed next to the website's URL in the address bar of the browser as well as in bookmarks and shortcuts.

    Custom 404 Error Page

    usability
    No custom 404 error page detected.

    Warning: Soft 404 error detected redirecting to http://www.trawex.com/404error.

    A 404 is a standard http response code for a resource that cannot be located on the server. Web servers usually return a "404 Not Found" error page for non-existing pages. Unfortunately, these default error pages are very generic and a not very user friendly, therefore, using a custom 404 error page is highly recommended.

    Process of returning http status code "200 OK" for a non-existent page or redirecting users to another url is called soft 404. Soft 404 errors are problematic for search engines and are not advisable. (https://support.google.com/webmasters/answer/181708)

    Printability

    usability
    Great, you are using print-friendly CSS:
    Print-friendly pages are designed to fit on an 8.5"x11" or A4 sheet and usually include only the content of the page, along with source information.

    W3C CSS Validation

    validity
    Status: FAILED [18 error(s)]
    It is recommended to use valid CSS to ensure that the website displays correctly. (W3C CSS Validation Service).

    Domain Age

    SEO-Authority
    Your domain was registerd for the first time: 4 years, 10 months, 2 days ago.
    Age of the domain is one of the many signals that search engines utilize for ranking. Brand new domains generally have more difficult time to rank high for the first few months.

    Domain Expiration

    SEO-Authority
    Your domain expires in: 7 years, 1 month, 27 days.
    Domain expiration far in to the future is considered a good practice as it promotes confidence in your website, decreases chances of losing domain and in certain cases might help with search engine ranking. (https://www.hover.com/blog/three-reasons-to-renew-your-domain-names-for-five-years/)

    IP Canonicalization

    SEO
    No, your site's IP 161.202.10.157 does not redirect to trawex.com.
    Some web spiders index websites using IP as well as domain name which can cause duplicate content if there is no IP Canonicalization.

    URL Canonicalization

    SEO
    Yes, both the www.trawex.com and trawex.com resolve to the same URL.
    Domain name with WWW and without can be considered as different pages causing duplicate content for search engines. (www.mattcutts.com/blog/seo-advice-url-canonicalization)

    Page Speed

    performanceSEO
    Google Page Speed score: 20% (Low)
    Rq. Requests Hst. Hosts LT Load time Html Img Images JS JavaScript CSS F Flash O Other PS Page Size
    1811917.79s256.14 KB4.45 MB2.6 MB297.14 KB0 B184.32 KB7.78 MB

    RecommendationImpact
    Avoid landing page redirects
    None
    Enable compression
    High
    Leverage browser caching
    High
    Reduce server response time
    Low
    Minify CSS
    Low
    Minify HTML
    High
    Minify JavaScript
    Low
    Eliminate render-blocking JavaScript and CSS in above-the-fold content
    Medium
    Optimize images
    High
    Prioritize visible content
    Medium

    Subscribe for more details
    PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is now incorporating website speed in search ranking (www.mattcutts.com/blog/site-speed)

    Server Information

    security

    ISP:
    SoftLayer Technologies
    Server IP:
    161.202.10.157
    Server Location:
    SG CENTRAL SINGAPORE, Singapore

    Name Server 1:
    ns07.domaincontrol.com (216.69.185.4)
    Name Server 2:
    ns08.domaincontrol.com (208.109.255.4)
    Your server's IP address and location have minor impact on the country specific SEO. It is recommend to host the website in the country where the number of vistors is desired to be the highest. Search engines take the geolocation of a server into account. (www.youtube.com/watch?v=hXt23AXlJJU)

    HTTPS (SSL)

    security
    Issued To:
    Common Name (CN):
    trawex.com
    Issuer:
    Common Name (CN):
    Go Daddy Secure Certificate Authority - G2
    Oranization (O):
    GoDaddy.com, Inc.
    Oranizational Unit (OU):
    http://certs.godaddy.com/repository/
    Period of Validity
    Begins On:
    06/03/2015
    Expires On:
    06/03/2016

    Warning: The SSL certificate has expired.
    Google™ is now treating HTTPS as a ranking signal. HTTPS is a secure web protocol that allows for encrypted communication between website and the client. HTTPS protocol requires your website to have an SSL certificate, which can be purchased from a Certificate Authority (CA) or SSL vendor. (security.googleblog.com/2014/08/https-as-ranking-signal_6.html).

    Safe Browsing

    security
    Yes
    Safe Browsing is a service provided by Google that enables applications to check URLs against Google's constantly updated lists of suspected phishing and malware pages. If your site is marked as unsafe see our guide on how to fix websites blocked by google safe browsing

    Spam Blacklist

    security
    Good, your IP 161.202.10.157 is not blacklisted.
    Spammer directories provide lists of IPs from which spam distribution is reported. Emails sent from the blocked IPs are subject to closer scrutiny and are much less likely to be delivered. For email campaigns it is recommended to utilize professional email services to ensure that your website IP is not blocked. (www.stopforumspam.com)

    Email Address Obfuscation

    security
    There is 1 email in plain text on the webpage:
    • contact@trawex.com
    It is recommended to obfuscate email addresses posted in public. This prevents email addresses from being automatically harvested by spam bots which helps to decrease number of unsolicited emails. See our email obfuscation techniques guide for more details.

    Directory Browsing

    security
    Great, your server has directory browsing disabled.
    Protect Webserver directories from unwanted browsing. To enhance security, directory browsing should be disabled unless you have a specific reason to enable it. If you enable directory browsing, make sure that you only enable it on the particular directory or directories that you want to share. (https://technet.microsoft.com/en-us/library/cc731109)

    Whois Privacy

    security
    Registrant:
    Name:
    Registration Private
    Organization:
    Domains By Proxy, LLC
    Whois Privacy is a service that prevents domain owner contact information from being displayed in the publicly available Whois records. This can help to cut down on unwanted spam but utilizing Whois privacy should be evaluated against business model and branding strategy.

    Server Signature

    security
    On, Apache PHP/5.6.34
    Attackers can utilize server signature versioning information to their advantage therefore it is recommended to disable it when possible.