website SEO analysis & review tools logo

website SEO analysis & review tools

Options
allAll
successHigh score
mediumMedium score
lowLow score
infoInfo only
socialSocial
backlinksBacklinks
visitorsVisitors
accessibilityAccessibility
SEO-contentSEO-content
technologyTechnology
validityValidity
usabilityUsability
SEOSEO
mobileMobile
performancePerformance
SEO-AuthoritySEO-Authority
securitySecurity

Report for electralights.pk

iwebchk

Top Priorities

list
Please SUBSCRIBE to see the full list of personalized tasks.
Show more Show less

Traffic Rank

visitors
Data could not be obtained.
Traffic Rank is provided by Alexa

Visitors Localization

visitors
No data available.
Registering country code top level domains (ccTLD) can prevent potential competitors from taking advantage of your primary domain reputation. It is also one of the ways to improve country specific SEO and performance. (www.searchenginejournal.com/seo-without-boarders-a-guide-to-international-seo-nick-paterman/60092/)

Images

accessibilitySEO-content
Good, most images have ALT attribute.
Number of images: 42
Missing alt tag: 1

List of images with missing ALT attributes:

  • //electralights.pk/cdn/shop/files/musroom5.webp?v=1703547252&width=1500
The "alt" attribute provides a text equivalent for the image. If the browser cannot display an image the alt description will be given in its place. Furthermore, some visitors cannot see images as they might be blind in which the alt tag provides a valuable image description. Finally, search engines utilize the alt attribute for image search indexing. (www.w3.org/QA/Tips/altAttribute)

Title

SEO-content
We have found following title:

"Electra Lights – Premier LED Lighting Store Online in Pakistan"

Length: 62 characters
The <TITLE> element provides a short piece of text describing the document. The title is very important as it shows in the window title bars, bookmarks and search results. Title should be between 60 to 80 characters long. (www.w3.org/QA/Tips/good-titles)

Description Metatag

SEO-content
We have found following description:

"Shop LED, indoor, outdoor & decorative lighting online at Electra Lights – Pakistan’s premier store for residential and commercial lighting."

Length: 140 characters
The description attribute should provide a concise explanation of a Web page's content. Also, the description is often displayed on search engine results and can indirectly affect page ranking.

Keywords Metatag

SEO-content
We have found 18 keywords:
  • Electra
  • Electra Lights
  • Lighting Store
  • Online Lighting Store in Pakistan
  • LED Lights
  • Ceiling Lights
  • Indoor Wall Lights
  • Hanging Lights
  • Fancy Lights
  • Wall Lights
  • Chandeliers
  • Profile Light
  • Outdoor Lights
  • Garden Lights
  • Track Lights
  • Magnetic Track Lights
  • Panasonic Switches Pakistan
  • Switches and Sockets
    Length: 312 characters
    The keywords attribute was utilized by search engines to provide more accurate search results. Due to the over usage and spamming the keywords attribute has been phased out and is no longer relevant. Google doesn't use the "keywords" meta tag in web search ranking.

    Text to HTML Ratio

    SEO-content
    The Text to HTML ratio is 6.25%
    Original content is by far the single most important element to search engines. Low Text to HTML ratio indicates little content for search engines to index. We consider it to be good practice to have a Text to HTML ratio of at least 10% and ideal above 20%

    Keyword Density & Consistency

    SEO-content
    Consistent Keywords % Density # Count T Title D Desc. H <H> A ALT B <b>
    lights10.58%11211358-
    wall4.63%49--2814-
    price4.53%48-----
    lamp2.83%30--2010-
    luxury2.64%28--189-
    led2.27%241153-
    pkr2.27%24-----
    regular2.27%24-----
    modern1.98%21--126-
    glass1.70%18--126-
    wall lamp2.83%30--20--
    regular price2.27%24-----
    modern luxury1.42%15--10--
    wall lights1.13%12--4--
    unit price1.13%12-----
    glass wall lamp0.57%6--4--
    water pattern glass0.57%6--4--
    head wall lamp0.57%6--4--
    double head wall0.57%6--4--
    outdoor wall lights0.57%6--2--

    Warning: Keywords density of above 6% might have negative impact on search engine listing

    Keywords density and consistency are notable factors for optimal page SEO. Preferred keywords should have higher keywords density indicating their importance. Optimally, preferred keywords should also be consistently utilized in multiple essential areas of the page such as title, description meta tag, h1 through h6 headings, alt image attributes, backlinks and internal links anchor text. Keyword density of above 6% can indicate that the word or a phrase appears too many time in the content.

    Frames

    accessibilitySEO-content
    No frames detected.
    It is not recommended to use frames or iframes because they can cause problems for search engines. It is best to avoid frames and inline frames whenever possible (searchenginewatch.com/article/2064573/Search-Engines-and-Frames). If frames must be utilized consider <noframes> tag. (www.w3schools.com/tags/tag_noframes.asp).

    Flash

    accessibilitytechnologySEO-content
    No flash detected.
    Flash and other reach-media technologies should primarily be utilized for decorative purposes. This makes your site more search engine friendly and improves accessibility (support.google.com/webmasters/bin/answer.py?hl=en&answer=72746#1).

    Headings

    SEO-content
    • 1 <H1>
      • Light Up Every Space with Pakistan’s Leading Online LED Lighting Store
    • 9 <H2>
      • Item added to your cart
      • Decorative Indoor Lights
      • Outdoor & Garden Lights
      • Ceiling Lights
      • Electrical Accessories
      • Featured collection
      • Brands
      • About us
      • Contact us
    • 70 <H3>
      • Indoor Wall Lights
      • Indoor Wall Lights
      • Chandeliers
      • Chandeliers
      • Hanging Lights
      • Hanging Lights
      • Picture Lights
      • Picture Lights
      • Outdoor Wall Lights
      • Outdoor Wall Lights
      • Garden Lights
      • Garden Lights
      • Gate Lights
      • Gate Lights
      • Security Lights
      • Security Lights
      • Step Lights
      • Step Lights
      • Flood Lights
      • Flood Lights
      • Street Lights
      • Street Lights
      • Profile Lights
      • Profile Lights
      • Magnetic Track Lights
      • Magnetic Track Lights
      • Laser Blade Lights
      • Laser Blade Lights
      • SMD Downlights
      • SMD Downlights
      • COB Downlights
      • COB Downlights
      • Track Lights
      • Track Lights
      • LED Panel Lights
      • LED Panel Lights
      • Linear Pendant Lights
      • Linear Pendant Lights
      • Switches and Sockets
      • Switches and Sockets
      • Isolators
      • Isolators
      • Circuit Breakers
      • Circuit Breakers
      • Weatherproof Covers
      • Weatherproof Covers
      • Modern Luxury Water Pattern Glass Single Wall Lamp
      • Modern Luxury Water Pattern Glass Single Wall Lamp
      • Modern Luxury Long Tube Candlestick Wall Light
      • Modern Luxury Long Tube Candlestick Wall Light
      • Modern Luxury Tri Color LED Wall Light
      • Modern Luxury Tri Color LED Wall Light
      • Creative Sea Shell Shaped Glass Wall Lamp
      • Creative Sea Shell Shaped Glass Wall Lamp
      • Nordic Postmodern Luxury Crystal Wall Lamp
      • Nordic Postmodern Luxury Crystal Wall Lamp
      • Nordic Glass Long Pole Luxury Wall Lamp
      • Nordic Glass Long Pole Luxury Wall Lamp
      • Modern Luxury Smoke Grey Glass Wall Lamp
      • Modern Luxury Smoke Grey Glass Wall Lamp
      • Nordic Water Pattern Glass Double Head Wall Lamp
      • Nordic Water Pattern Glass Double Head Wall Lamp
      • Luxury Designer Double Head Wall Lamp
      • Luxury Designer Double Head Wall Lamp
      • Modern Luxury Glass Bottle Wall Lamp
      • Modern Luxury Glass Bottle Wall Lamp
      • Luxury Fashion Water Drop Wall Lamp
      • Luxury Fashion Water Drop Wall Lamp
      • Modern Cream Style Ceramic Shade Wall Lamp
      • Modern Cream Style Ceramic Shade Wall Lamp
    • 0 <H4>
    • 0 <H5>
    • 0 <H6>
    The <h1> to <h6> tags are used to define HTML headings. The <h1> tag should hold the title describing the content of a specific page therefore only one h1 tag is needed per page. There can be any number of h2 - h6 tags but they should be added in order of importance (www.w3schools.com/tags/tag_hn.asp).

    Doctype

    technologyvalidity
    HTML 5
    The <!DOCTYPE> declaration tells the web browser about what version of HTML the page is written in. It is good practice to always add the <!DOCTYPE> declaration to the HTML documents, so that the browser knows what type of document to expect. (www.w3schools.com/tags/tag_DOCTYPE.asp)

    Character Encoding

    technologyvalidity
    UTF-8 (Unicode)
    Covers: Worldwide
    To display an HTML page correctly, the browser must know what character-set to use.

    Language

    usability
    Declared Language: en (English)
    Language Attribute: en (English)
    The HTML "lang" attributes and language metatag define the base language to be used for displaying text and characters on a Website.

    W3C Markup Validation

    validity
    Status: FAILED [89 errors, 28 warning(s)]
    It is good practice to use valid HTML/XHTML markup as it ensures that the search engines can read the website correctly as well as it improves cross browser compatibility (W3C Markup Validation Service).

    Deprecated HTML elements

    technologyvalidity
    Good, no deprecated elements found.
    A deprecated element is one that has been outdated by newer constructs. Deprecated elements may become obsolete in future versions of HTML so it is recommended not to use them.

    Nested HTML Tables

    accessibilitytechnology
    Great, no nested tables detected.
    In general it is not recommended to use nested tables or to utilize tables for page layout. Nested tables are known to cause performance issues due to increased HTML size and rendering time. It is better to use CSS layout instead.

    Web Analytics

    technology
    No web anlytics tools found.
    Web Analytics Tools collect and measure information about visitor activity on a website. Well interpreted web traffic data is invaluable in determining a successfully web strategy and assessing the effectiveness of a website. At a minimum, we recommend to utilize at least one web analytics tool.

    robots.txt

    SEO
    Yes, https://electralights.pk/robots.txt

    Your robots.txt file is blocking search engines access to parts of the website.

    User-agent: *
    • Disallow: /a/downloads/-/*
    • Disallow: /admin
    • Disallow: /cart
    See all 128 disallow directives
    A robots.txt file restricts access to search engine robots that crawl the web. (www.robotstxt.org/robotstxt.html)

    XML Sitemap

    SEO
    Found following XML sitemap(s):
    Sitemaps inform search engines about pages available for crawling. In its simplest form, a Sitemap is an XML file that lists URLs for a site along with additional metadata about each URL. XML sitemap should help search engines to crawl the site more intelligently. (www.sitemaps.org/protocol.html)

    Accessibility Check

    accessibility
    Data could not be obtained.
    Following Web accessibility standards while developing a website can help users with specific needs, such as visually impaired, motor/mobility, auditory, seizures, as well as cognitively and intellectually impaired disabilities. Some of these fixes include general seo applications like Alt tags, Form labels, fixing empty links and adding alternative text. To read more about accessibility guidelines follow this link Web Content Accessibility Guidelines (WCAG) Overview.

    Mobile Rendering

    mobile
    Subscribe for mobile rendering
    Mobile internet usage has been exceeding PC's since 2014 and growing so it is critical for pages to render correctly on mobile devices.

    Mobile Optimization

    mobileperformanceSEO
    Subscribe for mobile optimization
    Mobile PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is incorporating website speed in search ranking (www.mattcutts.com/blog/site-speed)

    Mobile Experience

    mobileusability
    Subscribe for more details
    Mobile users have now become a critical part of online visits. Making the website mobile friendly is no longer an option but rather necessity. (https://developers.google.com/webmasters/smartphone-sites/)

    Favicon

    usability
    favicon
    file: http://electralights.pk//electralights.p...p=center&height=32&v=1747837605&width=32
    size: 16px  by  16px
    type: image/png
    No hi-resolution (192x192) icon found.
    Apple touch icon not found
    The Favicon is a small icon associated with a website. The Favicon is important because it is displayed next to the website's URL in the address bar of the browser as well as in bookmarks and shortcuts.

    Custom 404 Error Page

    usability
    Yes, custom 404 error page detected.
    A 404 is a standard http response code for a resource that cannot be located on the server. Web servers usually return a "404 Not Found" error page for non-existing pages. Unfortunately, these default error pages are very generic and a not very user friendly, therefore, using a custom 404 error page is highly recommended.

    Process of returning http status code "200 OK" for a non-existent page or redirecting users to another url is called soft 404. Soft 404 errors are problematic for search engines and are not advisable. (https://support.google.com/webmasters/answer/181708)

    W3C CSS Validation

    validity
    Status: FAILED [15 error(s)]
    It is recommended to use valid CSS to ensure that the website displays correctly. (W3C CSS Validation Service).

    Domain Age

    SEO-Authority
    Data could not be obtained.
    Age of the domain is one of the many signals that search engines utilize for ranking. Brand new domains generally have more difficult time to rank high for the first few months.

    Domain Expiration

    SEO-Authority
    Not available.
    Domain expiration far in to the future is considered a good practice as it promotes confidence in your website, decreases chances of losing domain and in certain cases might help with search engine ranking. (https://www.hover.com/blog/three-reasons-to-renew-your-domain-names-for-five-years/)

    IP Canonicalization

    SEO
    No, your site's IP 23.227.38.65 does not redirect to electralights.pk.
    Some web spiders index websites using IP as well as domain name which can cause duplicate content if there is no IP Canonicalization.

    URL Canonicalization

    SEO
    Yes, both the www.electralights.pk and electralights.pk resolve to the same URL.
    Domain name with WWW and without can be considered as different pages causing duplicate content for search engines. (www.mattcutts.com/blog/seo-advice-url-canonicalization)

    Page Speed

    performanceSEO
    Google Page Speed score: 99% (High)
    Lighthouse Lab DataResult
    Speed Index
    1.1 s
    Time to Interactive
    2.4 s
    First Contentful Paint
    0.6 s
    First Meaningful Paint

    Subscribe for more details
    PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is now incorporating website speed in search ranking (www.mattcutts.com/blog/site-speed)

    Server Information

    security

    ISP:
    Cloudflare, Inc.
    Server IP:
    23.227.38.65
    Server Location:
    CA ONTARIO, Ottawa
    Your server's IP address and location have minor impact on the country specific SEO. It is recommend to host the website in the country where the number of vistors is desired to be the highest. Search engines take the geolocation of a server into account. (www.youtube.com/watch?v=hXt23AXlJJU)

    HTTPS (SSL)

    security
    Issued To:
    Common Name (CN):
    electralights.pk
    Issuer:
    Common Name (CN):
    WE1
    Oranization (O):
    Google Trust Services
    Period of Validity
    Begins On:
    04/17/2025
    Expires On:
    07/16/2025
    Google™ is now treating HTTPS as a ranking signal. HTTPS is a secure web protocol that allows for encrypted communication between website and the client. HTTPS protocol requires your website to have an SSL certificate, which can be purchased from a Certificate Authority (CA) or SSL vendor. (security.googleblog.com/2014/08/https-as-ranking-signal_6.html).

    Safe Browsing

    security
    Yes
    Safe Browsing is a service provided by Google that enables applications to check URLs against Google's constantly updated lists of suspected phishing and malware pages. If your site is marked as unsafe see our guide on how to fix websites blocked by google safe browsing

    Spam Blacklist

    security
    Good, your IP 23.227.38.65 is not blacklisted.
    Spammer directories provide lists of IPs from which spam distribution is reported. Emails sent from the blocked IPs are subject to closer scrutiny and are much less likely to be delivered. For email campaigns it is recommended to utilize professional email services to ensure that your website IP is not blocked. (www.stopforumspam.com)

    Email Address Obfuscation

    security
    There is 1 email in plain text on the webpage:
    • electralights.official@gmail.com
    It is recommended to obfuscate email addresses posted in public. This prevents email addresses from being automatically harvested by spam bots which helps to decrease number of unsolicited emails. See our email obfuscation techniques guide for more details.

    Directory Browsing

    security
    Great, your server has directory browsing disabled.
    Protect Webserver directories from unwanted browsing. To enhance security, directory browsing should be disabled unless you have a specific reason to enable it. If you enable directory browsing, make sure that you only enable it on the particular directory or directories that you want to share. (https://technet.microsoft.com/en-us/library/cc731109)

    Whois Privacy

    security
    No contact information available.
    Whois Privacy is a service that prevents domain owner contact information from being displayed in the publicly available Whois records. This can help to cut down on unwanted spam but utilizing Whois privacy should be evaluated against business model and branding strategy.

    Server Signature

    security
    Good, your server does not provide version information.
    Attackers can utilize server signature versioning information to their advantage therefore it is recommended to disable it when possible.