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Report for zeptonow.com

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Top Priorities

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Traffic Rank

visitors
Data could not be obtained.
Traffic Rank is provided by Alexa

Visitors Localization

visitors
No data available.
Registering country code top level domains (ccTLD) can prevent potential competitors from taking advantage of your primary domain reputation. It is also one of the ways to improve country specific SEO and performance. (www.searchenginejournal.com/seo-without-boarders-a-guide-to-international-seo-nick-paterman/60092/)

Images

accessibilitySEO-content
We have located images with missing ALT attribute.
Number of images: 230
Missing alt tag: 39

List of images with missing ALT attributes:

  • https://cdn.zeptonow.com/web-static-assets-prod/artifacts/12.62.1/images/hea...svg
  • https://cdn.zeptonow.com/production/inventory/banner/a767cf6e-9113-409b-b5ab...png
  • https://cdn.zeptonow.com/production/inventory/banner/e8abccfb-64fe-4249-84d3...png
  • https://cdn.zeptonow.com/production/inventory/banner/be82f78d-d993-4838-9f4a...png
  • https://cdn.zeptonow.com/production/inventory/banner/b6960301-bb3c-4b75-af0e...png
  • https://cdn.zeptonow.com/production/inventory/banner/8e8a58b9-f2d7-46fb-9634...png
  • https://cdn.zeptonow.com/production/inventory/banner/5c9a7bea-68b1-4bad-9fab...png
  • https://cdn.zeptonow.com/production/inventory/banner/c882779f-738d-46f8-8656...png
  • https://cdn.zeptonow.com/production/inventory/banner/fcb1b518-5047-4aee-a6c4...png
  • https://cdn.zeptonow.com/production/inventory/banner/331fa0bc-afda-409d-a201...png
  • https://cdn.zeptonow.com/production/inventory/banner/3c9537eb-0d84-427a-ae63...png
  • https://cdn.zeptonow.com/production/inventory/banner/71ee967e-5e83-46df-95cb...png
  • https://cdn.zeptonow.com/production/inventory/banner/36d0d504-7398-4f6a-9473...png
  • https://cdn.zeptonow.com/production/inventory/banner/e9f6da42-bdc8-4bec-b0b6...png
  • https://cdn.zeptonow.com/production/inventory/banner/65de6aab-ae30-48a1-a9da...png
  • https://cdn.zeptonow.com/production/inventory/banner/bc570913-a905-4536-a8e2...png
  • https://cdn.zeptonow.com/production/inventory/banner/eea6c8e6-cce7-4808-a32d...png
  • https://cdn.zeptonow.com/production/inventory/banner/3ac639ad-d44c-4b80-ae13...png
  • https://cdn.zeptonow.com/production/inventory/banner/10c23ba4-03c4-4986-9206...png
  • https://cdn.zeptonow.com/production/inventory/banner/245d5797-cc01-4121-8e46...png
  • https://cdn.zeptonow.com/production/inventory/banner/a7a2a5a9-90c8-4ec3-bd7c...png
  • https://cdn.zeptonow.com/production/inventory/banner/9538cabc-4243-4841-99a7...png
  • https://cdn.zeptonow.com/production/inventory/banner/e0a676df-d6a5-483b-a6be...png
  • https://cdn.zeptonow.com/production/inventory/banner/efa55dd9-8bb7-43aa-a1c7...png
  • https://cdn.zeptonow.com/web-static-assets-prod/artifacts/12.62.1/images/pdp...svg
  • https://cdn.zeptonow.com/web-static-assets-prod/artifacts/12.62.1/images/pdp...svg
  • https://cdn.zeptonow.com/web-static-assets-prod/artifacts/12.62.1/images/pdp...svg
  • https://cdn.zeptonow.com/web-static-assets-prod/artifacts/12.62.1/images/logo.svg (2 locations)
  • https://cdn.zeptonow.com/web-static-assets-prod/artifacts/12.62.1/images/soc...svg (2 locations)
  • https://cdn.zeptonow.com/web-static-assets-prod/artifacts/12.62.1/images/soc...svg (2 locations)
  • https://cdn.zeptonow.com/web-static-assets-prod/artifacts/12.62.1/images/soc...svg (2 locations)
  • https://cdn.zeptonow.com/web-static-assets-prod/artifacts/12.62.1/images/soc...svg (2 locations)
  • https://cdn.zeptonow.com/web-static-assets-prod/artifacts/12.62.1/images/app...svg
  • https://cdn.zeptonow.com/web-static-assets-prod/artifacts/12.62.1/images/app...svg
The "alt" attribute provides a text equivalent for the image. If the browser cannot display an image the alt description will be given in its place. Furthermore, some visitors cannot see images as they might be blind in which the alt tag provides a valuable image description. Finally, search engines utilize the alt attribute for image search indexing. (www.w3.org/QA/Tips/altAttribute)

Title

SEO-content
We have found following title:

"Welcome to Zepto, India's Fastest Online Grocery Delivery App! Get all your groceries delivered to you in minutes. | https://www.zeptonow.com"

Length: 146 characters

Warning: The title is 146 characters long. The title should not exceed 80 characters.

The <TITLE> element provides a short piece of text describing the document. The title is very important as it shows in the window title bars, bookmarks and search results. Title should be between 60 to 80 characters long. (www.w3.org/QA/Tips/good-titles)

Description Metatag

SEO-content
We have found following description:

"Zepto is your next-door quick commerce app, delivering online groceries,fruits,vegetables, personal care, electronics & much more to you in just minutes."

Length: 153 characters
The description attribute should provide a concise explanation of a Web page's content. Also, the description is often displayed on search engine results and can indirectly affect page ranking.

Keywords Metatag

SEO-content
We have found 14 keywords:
  • online grocery
  • same-day delivery
  • grocery pickup
  • online grocery delhi
  • online grocery bangalore
  • online grocery mumbai
  • online grocery hyderabad
  • online grocery shopping
  • online grocery store
  • online store
  • online grocery shopping india
  • buy groceries online
  • online vegetable store
  • food shopping online
    Length: 306 characters
    The keywords attribute was utilized by search engines to provide more accurate search results. Due to the over usage and spamming the keywords attribute has been phased out and is no longer relevant. Google doesn't use the "keywords" meta tag in web search ranking.

    Text to HTML Ratio

    SEO-content
    The Text to HTML ratio is 0.51%
    Original content is by far the single most important element to search engines. Low Text to HTML ratio indicates little content for search engines to index. We consider it to be good practice to have a Text to HTML ratio of at least 10% and ideal above 20%

    Keyword Density & Consistency

    SEO-content
    Data could not be obtained.
    Keywords density and consistency are notable factors for optimal page SEO. Preferred keywords should have higher keywords density indicating their importance. Optimally, preferred keywords should also be consistently utilized in multiple essential areas of the page such as title, description meta tag, h1 through h6 headings, alt image attributes, backlinks and internal links anchor text. Keyword density of above 6% can indicate that the word or a phrase appears too many time in the content.

    Frames

    accessibilitySEO-content
    No frames detected.
    It is not recommended to use frames or iframes because they can cause problems for search engines. It is best to avoid frames and inline frames whenever possible (searchenginewatch.com/article/2064573/Search-Engines-and-Frames). If frames must be utilized consider <noframes> tag. (www.w3schools.com/tags/tag_noframes.asp).

    Flash

    accessibilitytechnologySEO-content
    No flash detected.
    Flash and other reach-media technologies should primarily be utilized for decorative purposes. This makes your site more search engine friendly and improves accessibility (support.google.com/webmasters/bin/answer.py?hl=en&answer=72746#1).

    Headings

    SEO-content
    • 0 <H1>
    • 1 <H2>
      • How it Works
    • 2 <H3>
      • Popular Searches
      • Categories
    • 64 <H4>
      • ₹239
      • ₹219
      • ₹179
      • ₹219
      • ₹209
      • ₹179
      • ₹209
      • ₹199
      • ₹189
      • ₹229
      • ₹229
      • ₹185
      • ₹339
      • Elevate Yourself
      • ₹119
      • ₹749
      • ₹699
      • ₹199
      • ₹899
      • ₹299
      • ₹99
      • ₹299
      • ₹398
      • ₹199
      • Get Your Home Needs
      • ₹499
      • ₹2998
      • ₹1498
      • ₹199
      • ₹299
      • ₹899
      • ₹99
      • ₹199
      • ₹398
      • ₹199
      • ₹179
      • ₹74
      • ₹227
      • ₹299
      • ₹179
      • ₹239
      • ₹179
      • ₹209
      • ₹314
      • ₹144
      • ₹105
      • ₹209
      • New In Store
      • ₹597
      • ₹649
      • ₹1899
      • ₹849
      • ₹1599
      • ₹798
      • ₹398
      • ₹2998
      • ₹898
      • ₹1198
      • Open the app
      • Place an order
      • Get free delivery
      • Products
      • Brands
      • Categories
    • 110 <H5>
      • Vietnamese Cold Coffee
      • 450 ml
      • Spanish Coffee
      • 350 ml
      • Americano
      • 250 ml
      • Hazelnut Cold Coffee
      • 350 ml
      • Classic Cold Coffee
      • 350 ml
      • Iced Americano
      • 450 ml
      • Hazelnut Cappuccino
      • 250 ml
      • Cappuccino
      • 250 ml
      • Latte
      • 250 ml
      • French Vanilla Latte
      • 250 ml
      • Signature Eclair Toffee Shake
      • 250 ml
      • Hot Chocolate
      • 250 ml
      • Butter Croissant & Latte Combo
      • 2 combo
      • Portronics Toad 101 Wired Optical Mouse With 1200 DPI | 1.25 m Cable | 3 Million Click Life - Black
      • 1 piece
      • Portronics Power Plate Extension Board - Over Voltage Protection | 8 Sockets | 3 Mtr
      • 1 piece
      • Lifelong Llm270 Head and Body Massager - Full Body Pain Relief | Deep Tissue Massager
      • 1 piece
      • Portronics Konnect B+ POR 1392 8 Pin USB Cable - Black | Nylon Braided
      • 1 piece
      • Portronics C-Konnect 3-In-1 USB Type C Adapter - White | Type-C + USB + HDMI
      • 1 piece
      • Portronics Konnect A Trio 3-In-1 USB Cable - Black | Braided and High-Speed | Fast Charging
      • 1 piece
      • Portronics Konnect B Micro USB Cable - Black | Braided & Tangle-Free | Fast Charging
      • 1 piece
      • Lifelong Llm09 Mini Head And Body Massager, Beige And Brown
      • 1 piece
      • Duracell Type-C To Type- C Quick Sync & Charge Cable - Black | Fast Charging
      • 1 piece
      • Nu Republic Usb Type C Cable 1 M Blaze Supersonic 65W Type-C To Type-C Fast Charge Cable
      • 1 piece
      • Portronics Adapto 45 USB Type-C and USB Type-A Adapter | Fast Charging
      • 1 piece
      • Duracell 20000 mAh Power Bank - 22.5 W | Fast Charging
      • 1 piece
      • Ambrane 20000mAh Powerbank, 22.5W Fast Charging, Triple Output + Type C Cable (Stylo 20, Black)
      • 1 piece
      • Portronics 1.5M Cord Length HDMI Cable(Black)
      • 1 piece
      • Portronics Konnect A Trio 3-In-1 USB Cable - Black | Braided and High-Speed | Fast Charging
      • 1 piece
      • Portronics C-Konnect 3-In-1 USB Type C Adapter - White | Type-C + USB + HDMI
      • 1 piece
      • Portronics Konnect B Micro USB Cable - Black | Braided & Tangle-Free | Fast Charging
      • 1 piece
      • Portronics Konnect B+ POR 1392 8 Pin USB Cable - Black | Nylon Braided
      • 1 piece
      • Duracell Type-C To Type- C Quick Sync & Charge Cable - Black | Fast Charging
      • 1 piece
      • Nu Republic Usb Type C Cable 1 M Blaze Supersonic 65W Type-C To Type-C Fast Charge Cable
      • 1 piece
      • Dal Makhani
      • Serves 1
      • Wheat Chapati - Pack of 3
      • Pack of 3
      • Paneer Tikka Masala
      • Serves 1
      • Hyderabadi Veg Biryani
      • Serves 1
      • Rajma Masala
      • Serves 1
      • Butter Chicken
      • Serves 1
      • Chole
      • Serves 1
      • Paneer Makhani
      • Serves 1
      • Malai Chicken Tikka
      • 6 pieces
      • Wheat Chapati - Pack of 10
      • Pack of 10
      • Wheat Chapati - Pack of 5
      • Pack of 5
      • Paneer Tikka Sandwich
      • Serves 1
      • GUBB Multifunctional Organizer Makeup Travel Bag - Pink
      • 1 piece
      • Trajectory Travel Polyester Passport and Card Holder and Wallet Organiser Case
      • 1 piece
      • AGARO1200 Watts Professional Volumizer Hair Dryer,One Step Styler, Hot Air Blow Brush for Women
      • 1 piece
      • Bombay Shaving Company Power Styler OG Beard Trimmer For Men | 2X Fast Charging | USB Type C
      • 1 piece
      • AGARO2000 Watts Professional Hair Dryer with AC Motor, Concentrator, Diffuser,Comb,Hot and Cold Air
      • 1 piece
      • Vega Trimmer For Men with 90 Mins Runtime Stainless Steel Blades, Black (Power Lite, VHTH-38)
      • 1 piece
      • Ambrane 20W Dual Output Fast Charger/Adapter With Qc & Pd Technology For Iphone Android & Other Devices Multi-Layers Protection (Raap H11White)
      • 1 piece
      • Duracell 20000 mAh Power Bank - 22.5 W | Fast Charging
      • 1 piece
      • Vega Power Series P-1 Beard Trimmer For Men With 160 Mins Runtime & 40 Length (Green)
      • 1 piece
      • boAt 10000mAh Power Bank w/ 22.5W Fast Charging & Smart IC Protection - PB300 (Carbon Black)
      • 1 piece
    • 0 <H6>
    The <h1> to <h6> tags are used to define HTML headings. The <h1> tag should hold the title describing the content of a specific page therefore only one h1 tag is needed per page. There can be any number of h2 - h6 tags but they should be added in order of importance (www.w3schools.com/tags/tag_hn.asp).

    Doctype

    technologyvalidity
    HTML 5
    The <!DOCTYPE> declaration tells the web browser about what version of HTML the page is written in. It is good practice to always add the <!DOCTYPE> declaration to the HTML documents, so that the browser knows what type of document to expect. (www.w3schools.com/tags/tag_DOCTYPE.asp)

    Character Encoding

    technologyvalidity
    UTF-8 (Unicode)
    Covers: Worldwide
    To display an HTML page correctly, the browser must know what character-set to use.

    Language

    usability
    Declared Language: en (English)
    Language Attribute: en (English)
    The HTML "lang" attributes and language metatag define the base language to be used for displaying text and characters on a Website.

    W3C Markup Validation

    validity
    Status: FAILED [275 errors, 12 warning(s)]
    It is good practice to use valid HTML/XHTML markup as it ensures that the search engines can read the website correctly as well as it improves cross browser compatibility (W3C Markup Validation Service).

    Deprecated HTML elements

    technologyvalidity
    Good, no deprecated elements found.
    A deprecated element is one that has been outdated by newer constructs. Deprecated elements may become obsolete in future versions of HTML so it is recommended not to use them.

    Nested HTML Tables

    accessibilitytechnology
    Great, no nested tables detected.
    In general it is not recommended to use nested tables or to utilize tables for page layout. Nested tables are known to cause performance issues due to increased HTML size and rendering time. It is better to use CSS layout instead.

    Web Analytics

    technology
    Yes, we have detected following web analytics tools:
    • Google analytics icon Google™ Analytics
    • NewRelic analytics icon New Relic
    Web Analytics Tools collect and measure information about visitor activity on a website. Well interpreted web traffic data is invaluable in determining a successfully web strategy and assessing the effectiveness of a website. At a minimum, we recommend to utilize at least one web analytics tool.

    robots.txt

    SEO
    Yes, https://www.zeptonow.com/robots.txt

    Your robots.txt file is blocking search engines access to parts of the website.

    User-Agent: *
    • Allow: /
    • Allow: /sitemap/*
    • Disallow: /account
    See all 10 disallow directives
    A robots.txt file restricts access to search engine robots that crawl the web. (www.robotstxt.org/robotstxt.html)

    XML Sitemap

    SEO
    Found following XML sitemap(s):
    Sitemaps inform search engines about pages available for crawling. In its simplest form, a Sitemap is an XML file that lists URLs for a site along with additional metadata about each URL. XML sitemap should help search engines to crawl the site more intelligently. (www.sitemaps.org/protocol.html)

    Accessibility Check

    accessibility
    Data could not be obtained.
    Following Web accessibility standards while developing a website can help users with specific needs, such as visually impaired, motor/mobility, auditory, seizures, as well as cognitively and intellectually impaired disabilities. Some of these fixes include general seo applications like Alt tags, Form labels, fixing empty links and adding alternative text. To read more about accessibility guidelines follow this link Web Content Accessibility Guidelines (WCAG) Overview.

    Mobile Rendering

    mobile
    Subscribe for mobile rendering
    Mobile internet usage has been exceeding PC's since 2014 and growing so it is critical for pages to render correctly on mobile devices.

    Mobile Optimization

    mobileperformanceSEO
    Subscribe for mobile optimization
    Mobile PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is incorporating website speed in search ranking (www.mattcutts.com/blog/site-speed)

    Mobile Experience

    mobileusability
    Data could not be obtained.
    Mobile users have now become a critical part of online visits. Making the website mobile friendly is no longer an option but rather necessity. (https://developers.google.com/webmasters/smartphone-sites/)

    Favicon

    usability
    favicon
    file: http://zeptonow.com/favicon.ico
    size: 16px  by  16px
    type: image/x-icon
    No hi-resolution (192x192) icon found.
    Excellent, apple touch icon found.
    The Favicon is a small icon associated with a website. The Favicon is important because it is displayed next to the website's URL in the address bar of the browser as well as in bookmarks and shortcuts.

    Custom 404 Error Page

    usability
    Yes, custom 404 error page detected.
    A 404 is a standard http response code for a resource that cannot be located on the server. Web servers usually return a "404 Not Found" error page for non-existing pages. Unfortunately, these default error pages are very generic and a not very user friendly, therefore, using a custom 404 error page is highly recommended.

    Process of returning http status code "200 OK" for a non-existent page or redirecting users to another url is called soft 404. Soft 404 errors are problematic for search engines and are not advisable. (https://support.google.com/webmasters/answer/181708)

    Printability

    usability
    Could not locate print-friendly CSS.
    Print-friendly pages are designed to fit on an 8.5"x11" or A4 sheet and usually include only the content of the page, along with source information.

    W3C CSS Validation

    validity
    Status: FAILED [40 error(s)]
    It is recommended to use valid CSS to ensure that the website displays correctly. (W3C CSS Validation Service).

    Domain Age

    SEO-Authority
    Your domain was registerd for the first time: 3 years, 10 months, 11 days ago.
    Age of the domain is one of the many signals that search engines utilize for ranking. Brand new domains generally have more difficult time to rank high for the first few months.

    Domain Expiration

    SEO-Authority
    Your domain expires in: 8 years, 1 month, 18 days.
    Domain expiration far in to the future is considered a good practice as it promotes confidence in your website, decreases chances of losing domain and in certain cases might help with search engine ranking. (https://www.hover.com/blog/three-reasons-to-renew-your-domain-names-for-five-years/)

    IP Canonicalization

    SEO
    No, your site's IP 108.157.150.18 does not redirect to zeptonow.com.
    Some web spiders index websites using IP as well as domain name which can cause duplicate content if there is no IP Canonicalization.

    URL Canonicalization

    SEO
    Yes, both the www.zeptonow.com and zeptonow.com resolve to the same URL.
    Domain name with WWW and without can be considered as different pages causing duplicate content for search engines. (www.mattcutts.com/blog/seo-advice-url-canonicalization)

    Page Speed

    performanceSEO
    Data could not be obtained.
    PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is now incorporating website speed in search ranking (www.mattcutts.com/blog/site-speed)

    Server Information

    security

    ISP:
    Amazon.com, Inc.
    Server IP:
    108.157.150.46
    Server Location:
    US MISSOURI, Kansas City

    Name Server 1:
    dns1.registrar-servers.com (156.154.132.200)
    Name Server 2:
    dns2.registrar-servers.com (156.154.133.200)
    Your server's IP address and location have minor impact on the country specific SEO. It is recommend to host the website in the country where the number of vistors is desired to be the highest. Search engines take the geolocation of a server into account. (www.youtube.com/watch?v=hXt23AXlJJU)

    HTTPS (SSL)

    security
    Issued To:
    Common Name (CN):
    zeptonow.com
    Issuer:
    Common Name (CN):
    Amazon RSA 2048 M02
    Oranization (O):
    Amazon
    Period of Validity
    Begins On:
    10/17/2024
    Expires On:
    11/15/2025
    Google™ is now treating HTTPS as a ranking signal. HTTPS is a secure web protocol that allows for encrypted communication between website and the client. HTTPS protocol requires your website to have an SSL certificate, which can be purchased from a Certificate Authority (CA) or SSL vendor. (security.googleblog.com/2014/08/https-as-ranking-signal_6.html).

    Safe Browsing

    security
    Yes
    Safe Browsing is a service provided by Google that enables applications to check URLs against Google's constantly updated lists of suspected phishing and malware pages. If your site is marked as unsafe see our guide on how to fix websites blocked by google safe browsing

    Spam Blacklist

    security
    Good, your IP 108.157.150.46 is not blacklisted.
    Spammer directories provide lists of IPs from which spam distribution is reported. Emails sent from the blocked IPs are subject to closer scrutiny and are much less likely to be delivered. For email campaigns it is recommended to utilize professional email services to ensure that your website IP is not blocked. (www.stopforumspam.com)

    Email Address Obfuscation

    security
    There are 4 emails in plain text on the webpage:
    • support@zeptonow.com
    • Help@portronics.com
    • -info@imaginemarketingindia.com
    • customercare@vega.co.in
    It is recommended to obfuscate email addresses posted in public. This prevents email addresses from being automatically harvested by spam bots which helps to decrease number of unsolicited emails. See our email obfuscation techniques guide for more details.

    Directory Browsing

    security
    Great, your server has directory browsing disabled.
    Protect Webserver directories from unwanted browsing. To enhance security, directory browsing should be disabled unless you have a specific reason to enable it. If you enable directory browsing, make sure that you only enable it on the particular directory or directories that you want to share. (https://technet.microsoft.com/en-us/library/cc731109)

    Whois Privacy

    security
    No contact information available.
    Whois Privacy is a service that prevents domain owner contact information from being displayed in the publicly available Whois records. This can help to cut down on unwanted spam but utilizing Whois privacy should be evaluated against business model and branding strategy.

    Server Signature

    security
    Good, your server does not provide version information.
    Attackers can utilize server signature versioning information to their advantage therefore it is recommended to disable it when possible.