Category Archives: Tools

meta description puzzle

Description Snippet Changes

Published to New Features, SEO, Tools on by .

In early December 2017, Google started displaying longer description snippets on Search Engine Result Pages (SERP) for certain search queries. Length of the description snippet seems to doubled from 160 to 320 characters. Description snippet is a short block of text that shows under each result link that is derived from a description meta tag on a page or in some cases auto-generated based on page content.

sample of description snippet

There is no official character limit on description meta tag but until recently all major search engines were limiting their description snippets up to 150 – 160 characters. Although Google announced in 2009 that “description” meta tag is not utilized in ranking algorithms having a short, informative and to the point, meta description that does not “cut off” mid-sentence on SERP can result in an increase of click-through rates.
Google recommends that in general, you should not need to modify meta descriptions on your pages. During “English Google Webmaster Central office-hours hangout”, Webmaster Trends Analyst John Mueller provided a little more feedback:

Few things to consider:

  • Google often experiments with snippet length and the limit can change again.
  • Test search queries from google search console and review on SERP. If you prefer different (longer) description, go for it.
  • It is not guaranteed that your description will be shown on SERP. Google sometimes displays its own version of description snippet based on how well the query matches the content on the page.
  • Other search engines such as Bing, Yahoo, Baidu, DuckDuckGo, etc. currently limit their description snippets to approximately 160 characters.

As a result of this change, our Description Meta Tag Checker tool will now warn users if the page description is longer than 320 instead 160 characters.

8 Email Obfuscation Techniques

Published to Security, Tools on by .

email-phishingEmail addresses that are publicly posted on the webpages in plain text, will very quickly be collected by spam bots and used to send unsolicited emails. To stop or at least make it more difficult for bulk emailers to collect publicly accessible emails, we can utilize some email obfuscation techniques. Protecting publicly displayed email addresses by obfuscating them, can not only cut down on spam but is also considered a courteous gesture.

There are several techniques at your disposal to obfuscate or in other words hide email addresses that are posted on publicly accessible webpages from spam bots.

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Website Analysis & SEO Tool for Chrome Browser

Published to New Features, Technology, Tools on by .

The website analysis & SEO tool for Chrome browser provides a handy extension for users to run iwebchk reports.

Chrome Extension

When installed, the iwebchk icon button will be added to the Google Chrome toolbar.

Chrome Extension toolbar view

When clicked it will initiate a comprehensive review in SEO, performance, validity, security, accessibility, social media, backlinks, visitors, technologies and usability, of any website that is currently being viewed by the user.

Embed Our Website Analysis Bar Into Your Webpage

Published to New Features, Tools on by .

Our users, who would like to initiate a website SEO review directly from their webpages, can now do so by embedding our iwebchk bar. Just copy and paste following code into your website or a blog:

<p style="margin:0px;padding:0px;line-height:1em;"><iframe style="margin: 0px;" src="" height="42" width="100%" frameborder="0" scrolling="no">Inline frames (iframes) are not supported by your browser. Please visit to review your website</iframe></p><p style="text-align: left;margin: 0;margin-left: 17px;padding: 0;font-family: Arial, sans-serif;color: #ccc;font-size: 10px;"><a style="color: #ccc;text-decoration: underline;" title="Website SEO Analysis by iwebchk" href="" target="_blank">Website SEO Analysis</a> by iwebchk</p>

After the code has been properly embedded on a webpage the iwebchk bar should look and work like this:

Website SEO Analysis by iwebchk

In order for the iwebchk bar to work the browser must support and allow html iframe elements. All modern browsers support iframes but in the rare case there is no iframe support following message will be displayed instead:

“Inline frames (iframes) are not supported by your browser. Please visit to review your website.”

We are hoping that this new addition to our tools will be helpful to our users.

New and Improved Navigation for Google Webmaster Tools

Published to Technology, Tools on by .

Google webmaster tools team have just rolled out new and improved navigation. The new organization separates features according to the search stages which are crawling, indexing and serving:

  • Crawl section containing information about how Google crawls and discovers data. There you can find information about crawl errors, stats, blocked URLs, sitemaps and URL Parameters. Under this section you can also use the “Fetch as Google”
  • Google Index section contains information about index status, content keywords and has option to remove URLs
  • Search Traffic section lists searched queries, backlinks and internal links.

There is also new “Search Appearance” section with a nice popup showing search appearance overview with detailed explanation of each element:

webmasters tools search appearance overview popup

Under Search Appearance section you can also find information pretending to the popup such as structured data of your content, data highlighter, HTML improvements and sitelinks.

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