In early December 2017, Google started displaying longer description snippets on Search Engine Result Pages (SERP) for certain search queries. Length of the description snippet seems to doubled from 160 to 320 characters. Description snippet is a short block of text that shows under each result link that is derived from a description meta tag on a page or in some cases auto-generated based on page content.
There is no official character limit on description meta tag but until recently all major search engines were limiting their description snippets up to 150 – 160 characters. Although Google announced in 2009 that “description” meta tag is not utilized in ranking algorithms having a short, informative and to the point, meta description that does not “cut off” mid-sentence on SERP can result in an increase of click-through rates.
Google recommends that in general, you should not need to modify meta descriptions on your pages. During “English Google Webmaster Central office-hours hangout”, Webmaster Trends Analyst John Mueller provided a little more feedback:
Few things to consider:
Google often experiments with snippet length and the limit can change again.
Test search queries from google search console and review on SERP. If you prefer different (longer) description, go for it.
It is not guaranteed that your description will be shown on SERP. Google sometimes displays its own version of description snippet based on how well the query matches the content on the page.
Other search engines such as Bing, Yahoo, Baidu, DuckDuckGo, etc. currently limit their description snippets to approximately 160 characters.
As a result of this change, our Description Meta Tag Checker tool will now warn users if the page description is longer than 320 instead 160 characters.
It is important to know if your website’s IP is blacklisted by spammer directory. Spammer directories provide lists of IPs from which spam distribution is reported. Emails sent from the blocked IPs are subject to closer scrutiny and are much less likely to be delivered.
One important factor to understand is that your server does not have to send spam in order for your IP to get blacklisted. Many websites are hosted on a single IP with shared hosting accounts. If one domain on shared IP is reported as distributing spam all other websites on the same IP are affected.
The website analysis & SEO tool for Chrome browser provides a handy extension for users to run iwebchk reports.
When installed, the iwebchk icon button will be added to the Google Chrome toolbar.
When clicked it will initiate a comprehensive review in SEO, performance, validity, security, accessibility, social media, backlinks, visitors, technologies and usability, of any website that is currently being viewed by the user.
We are happy to announce a new addition to our reports, a priority check list. All new reports will now include a priority list on top of the report, which will help in prioritizing work needed to be done for each analyzed website.
The public reports will include 3 important tasks that are needed to be fixed, while our subscribed users will be able to review a full list of tasks ordered by their importance and impact on SEO. See sample list below:
We are hoping this new functionality will be useful to all our users.
Our users, who would like to initiate a website SEO review directly from their webpages, can now do so by embedding our iwebchk bar. Just copy and paste following code into your website or a blog:
<p style="margin:0px;padding:0px;line-height:1em;"><iframe style="margin: 0px;" src="https://iwebchk.com/tools/reviewbar" height="42" width="100%" frameborder="0" scrolling="no">Inline frames (iframes) are not supported by your browser. Please visit iwebchk.com to review your website</iframe></p><p style="text-align: left;margin: 0;margin-left: 17px;padding: 0;font-family: Arial, sans-serif;color: #ccc;font-size: 10px;"><a style="color: #ccc;text-decoration: underline;" title="Website SEO Analysis by iwebchk" href="https://iwebchk.com" target="_blank">Website SEO Analysis</a> by iwebchk</p>
After the code has been properly embedded on a webpage the iwebchk bar should look and work like this:
In order for the iwebchk bar to work the browser must support and allow html iframe elements. All modern browsers support iframes but in the rare case there is no iframe support following message will be displayed instead:
“Inline frames (iframes) are not supported by your browser. Please visit iwebchk.com to review your website.”
We are hoping that this new addition to our tools will be helpful to our users.
We are excited to announce the launch of a new “Links Analysis” module, the most recent addition to our website analysis tool. It is not a secret that properly functioning and SEO optimized links are an integral part of a good website. The links module provides users with vast amount of valuable information such as number of links on a webpage and their ratios, types, URL structure and much more.
Here is a quick overview of key data points:
Internal Links: relative – number of internal links with relative URL.
Internal Links: absolute – number of internal links with absolute URL.
External Links: noFollow – number of external links that do not pass page rank
External Links: passing Juice – number of external links passing page rank.
Anchors – Text or Image that is the anchor part of the links.
Count – number of links pointing to the same resource.
Title – shows value of the “TITLE” attribute of a link.
URL Type – static indicates that the URL is SEO and user friendly. Dynamic indicates complex URL with many parameters in the query string.
Length – URL length in characters.
Target – value of the TARGET attribute. If there is no value it is the same as “_self”.
Rel – value of the REL attribute. Usually “noFollow” value is placed here to limit flow of the page rank
We are hoping you will find link analysis addition helpful in reviews. As always we are looking forward to your comments and ideas for further improvements.